8/7/2019 Museum PR Out of Nothing by Kate Rosser

1/11

Something outof nothing?

8/7/2019 Museum PR Out of Nothing by Kate Rosser

2/11

There is never nothing!

So, what can you do to stay in

the news?

A few examples showing our approach

8/7/2019 Museum PR Out of Nothing by Kate Rosser

3/11

Have fun withyour product!

Newsagenda

8/7/2019 Museum PR Out of Nothing by Kate Rosser

4/11

Competitions

8/7/2019 Museum PR Out of Nothing by Kate Rosser

5/11

Press/curatorial collaboration

Always

getcr

eate

intere

stingim

ages!

8/7/2019 Museum PR Out of Nothing by Kate Rosser

6/11

Regularslots

and

editorials

chedules

Findoutwhat

peopleare

writingabout

8/7/2019 Museum PR Out of Nothing by Kate Rosser

7/11

8/7/2019 Museum PR Out of Nothing by Kate Rosser

8/11

8/7/2019 Museum PR Out of Nothing by Kate Rosser

9/11

Tools

8/7/2019 Museum PR Out of Nothing by Kate Rosser

10/11

8/7/2019 Museum PR Out of Nothing by Kate Rosser

11/11

Tips Hook into news agenda.

Competitions.

Place to showcase PR stories.

Regular slots / editorial schedules.

A-Z of organisation.

Whole offer.

Get out of your office Personal service.

Never sell-in a story that is never going to run.

Ask for their opinion.