museum planning visioning document
TRANSCRIPT
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7/28/2019 Museum Planning Visioning Document
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6708 Calgary Trail South, Edmonton, AB, T6G 2J7
P. 780.555.1234 F. 780.555.6789
www.ofpmuseum.ca
OPF | museums & galleries
2012 2017
Visioning Document
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University of Alberta [Insert Date]
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The Open Public Forum (OPF) Museums & Galleries showcase its collection in privately and
publically owned spaces, such as hotels, storefronts, restaurants, sidewalks, and in open lots, in the
Greater Edmonton area. This collection is not delimited by a specific time frame, but instead seeks
to exhibit a wide range of art and artefacts related to our shared human history. Our staff work with
local businesses and government officials to integrate displays in public locations. These displays
include temporary installation pieces, plinths with shatterproof class tops housing artefacts, and
visual art on inside and outdoor building walls.
This innovative, daring museum format resulted from a desire to make art and museum collectionsaccessible to the public in a very real way. Just by walking along Whyte Avenue, or standing
outside a pub on Jasper, people are exposed to unique artefacts. This means that people have an
alternative to visiting a single museum space; Instead, art and artefacts are all around them.
Although this is a challenging endeavour, it is hoped that this open format will inspire more museum
professionals to think about creative ways to engage the public.
OPF stores the 1,500+ permanent items in its collection in a climate-controlled warehouse in the Old
Strathcona industrial district. This warehouse is open 4 days a week to the public, as well as by
private appointment. We are a not-for-profit organization that evolved from our curator, Tom
Nelsons, tiny seed of a dream in 2007. From a small staff of three, we have grown to 9 full time
employees, 3 contract staff, and an artist-in-residence position.
About Us
We envision a city where art can be around
any corner, with you as you wait for your bus
in the morning, or as you chat with a friend
over a late-night snack. We think daily living
should be infused with arts and culture, and
all the conversations that go with it!
Vision
Out of the boxinto the streets
The OPF Museums & Galleries will engage the
public through accessible, innovative, and
daring exhibitions of art and artefacts that
attempt to expose the human condition.
Mission
Prince Chairs, Louise Campbell (2002).
The Destroyed Room, Jeff Wall (1978).
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Out of the boxinto the streets
Where do we want to be by 2017?
In 2017, the OPF Museums & Galleries will celebrate its 10th anniversary. We look forward to
celebrating this important milestone by creating an enduring and original impact on Edmontons
arts and cultural atmosphere. In order to achieve this dream, we have developed a number of
goals and objectives that will help us get there. Our planning time frame is related to our Visioning
Document which covers a five-year period from 2012 2017.
Goal Work with new communities in Edmonton to develop a sense of place and connectedness.
Objective Commission three local artists to produce one new piece of public art per identifiedcommunity.
Identify new communities in Edmonton who would like to participate in this initiative.
o September December 2012
o Community Outreach Coordinator & OPF Planning Committee
Select communities and create partnership agreements
o January March 2013
o Executive Director & OPF Planning Committee
Develop Call for Submissions for proposals related to public art installation pieces.
o April 2013
o Assistant Curator, Public Art
Distribute Call for Submissions to the Edmonton arts community.
o May 1, 2013 (due date June 30, 2013)
o Curatorial Assistant
Evaluate submissions and select artists.
o July 1 August 31, 2013
o Assistant Curator, Public Art & OPF Planning Committee
Goal Celebrate art created by members of Edmontons aboriginal community
Objective Develop travelling exhibit of contemporary aboriginal art which will be exhibited infour public spaces around Edmonton, with each exhibit lasting 3 months.
Contact galleries in Edmonton that exhibit contemporary aboriginal art.
o January February 2014
o Community Outreach Coordinator & Outreach Assistant
Locate exhibition locations and form partnerships in the community
o March June 2014
o Executive Director & Curator, Public Art
Create exhibition design based on partner galleries and artists submissions.
o May October 2014
o Curator; Curator, Public Art, & Exhibitions Assistant