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MURPHY DUNN PORTFOLIO [email protected] 917.657.3772

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Page 1: Murphy Dunn Master Portfolio

MURPHY DUNN!PORTFOLIO [email protected]!

917.657.3772!

Page 2: Murphy Dunn Master Portfolio

SELECT WORK EXPERIENCE!COMMUNICATIONS CONSULTANT!

NEW ORLEANS/NEW YORK!2009 - PRESENT!

!

DIRECTOR, ARTIST LIAISONS!LEHMANN MAUPIN GALLERY !

NEW YORK!2006 - 2009!

!

EVENT PRODUCER!LIVET REICHARD Co.!

NEW YORK!2005 - 2006

Page 3: Murphy Dunn Master Portfolio

! PEOPLE!

! CREATIVITY!

BUSINESS!!

Hi, My name is Murphy. I manage talent & communications in contemporary design, art, luxury & entertainment. I connect people, ideas & businesses to create extraordinary experiences. To follow are

samples of some projects.

Page 4: Murphy Dunn Master Portfolio

ALEXA PULITZER!Stationery & Home Goods Designer/Manufacturer!

Opened new business accounts with corporate retailers for exclusive paper collections.

Page 5: Murphy Dunn Master Portfolio

PANDORA RADIO COMES TO NOLA FOR JAZZ FEST 2012!

!

The wonderful crew from Pandora Radio, including Founder Tim Westergren bounced into New Orleans for their first Jazz Fest. Working closely with their PR

team in Oakland, I spear-headed a carefully tailored VIP immersion into the festival and the authentic hidden gems of the city. Navigating New Orleans efficiently

requires an acquired set of skills (and endurance). Time was of the essence (Tim had only 24 hours in town!), hence I rallied the troops to ensure the red carpet rolled

out without a hitch and all resources were maximized.

Page 6: Murphy Dunn Master Portfolio

Check out the Highlights in Pandora Community Manager, Aaron Morgan's Blog post!!

!

May 4, 2012 New Orleans: Sunrise to Midnight

New Orleans is the birthplace of jazz, it is a place where generations upon

generations of musicians have cultivated their unique sounds, you can feel it and

hear it as you walk through the city, there is nothing else quite like it.

A few of us from Pandora were very lucky to attend this year's Jazz and Heritage

Festival and we soaked in the amazing sounds, hospitality and culture of the city.

Our founder, Tim, and leader of music curation, Addi, spoke at the Sync Up

conference, which is put on in conjunction with the festival. We also met up with

some of our New Orleans listeners at a Sunday morning Town Hall. It was great

to connect with our local New Orleans listeners amid such a musical weekend.

 We had some amazing musical experiences on the streets of the city, both at

and outside of the festival, thanks to a couple of wonderful local guides who

quickly became our newest friends.

We attended a midnight concert at the historic Preservation Hall, featuring

Preservation Hall's own New Orleans style jazz band. Sitting on wooden

benches in the small and historic French Quarter performance space, watching a

band whose tradition has been carried on through the decades, it felt like we had

traveled back in time. The microphone cut out early in the show and the players

carried on without missing a beat and, when they brought a non-electric

megaphone to sing through, we really did travel back in time!!

We were lucky to have a behind-the scenes tour of The Music Box, which is "a

shantytown sound laboratory." It's an interactive musical installation in the

Bywater neighborhood of New Orleans consisting of several playhouse-like sized

structures - a Disneyland for musicians. Each small building houses one or

several instruments, some unconventional and some more recognizable. We met a

few of the artists and jammed on some of the instruments - I had to be wrangled

out from behind the drum set so we could continue our tour! Later that night

we learned about new genre that's adding to the musical heritage of New

Orleans: Bounce. Local artists Nicki da B and Big Freedia performed and

everyone was "getting down shaking it."

 Lastly and certainly not least, this year's Jazz Fest coincided with the first-ever

International Jazz Day. The event was celebrated with performances by Herbie

Hancock, Kermit Ruffins, Ellis Marsalis and several other iconic artists at sunrise

at Congo Square in Louis Armstrong Park. It was truly a treat top off an already

music filled weekend and to be surrounded by such legendary talent so early in

the morning.!

I already miss New Orleans though I feel like I've carried an important part of

it back with me and deeper appreciate what we strive to do at Pandora: provide

people with music they'll love. The power of music is strong. Thank you, New

Orleans!!

-Aaron (Community Manager)  

Page 7: Murphy Dunn Master Portfolio

!

PANDORA RADIO COMES TO JAZZ FEST 2012!

!

Page 8: Murphy Dunn Master Portfolio

PANDORA'S PRIVATE SUNDOWN TOUR OF !THE MUSIC BOX!

!

Page 9: Murphy Dunn Master Portfolio

PUBLICIST/PERSONAL MANAGER

• First point of contact & Primary Liaison between Business Manager, The Ritz-Carlton PR Director, Columbia Management, Basin Street Record Label!

• Rolled out 6 month Communications strategy with measurable monthly benchmarks. Included complete revision of Digital presence and social media.

JEREMY DAVENPORT!Jazz Trumpeter/Vocalist & Headline Entertainer!

Davenport Lounge, The Ritz-Carlton, New Orleans!

Page 10: Murphy Dunn Master Portfolio

JEREMY DAVENPORT!Jazz Trumpeter/Vocalist &

Headline Entertainer!Davenport Lounge, !

The Ritz-Carlton, New Orleans!

Page 11: Murphy Dunn Master Portfolio

JEREMY DAVENPORT!Jazz Trumpeter/Vocalist & Headline Entertainer!

Davenport Lounge, The Ritz-Carlton, New Orleans!

228.7% = Increase in Facebook Fan Page Engagement within 3rd Week of implementation

Page 12: Murphy Dunn Master Portfolio

For 8+ years I specialized in the commercial sector of the international contemporary art industry. !!

From 2006 - 2009 I had the pleasure of serving as the Director of Lehmann Maupin Gallery's Artist Liaison Department.

LEHMANN MAUPIN GALLERY!NEW YORK!

!

201 Chrystie St 540 26th St

Page 13: Murphy Dunn Master Portfolio

LEHMANN MAUPIN GALLERY!NEW YORK!

!

Page 14: Murphy Dunn Master Portfolio

LEHMANN MAUPIN GALLERY!NEW YORK!

!

ARTIST!LIAISON!

DEPARTMENT

Artists

Principal Owners: !Rachel Lehmann & David Maupin

Sales

Finance

Production

Marketing

Consultants!Publicist!

Operational Development (OD)!

Branding

Page 15: Murphy Dunn Master Portfolio

DO HO SUH!LEHMANN MAUPIN GALLERIES, NEW YORK!

2007!

!INCREASE INTERNATIONAL EXPOSURE ! !

• Open 2 new market via 1-2 sales to significant private collections & 1 museums.!

MAINTAIN COMMERCIAL SUCCESS!

• Private dinners for significant potential & in-depth collectors of Suh's work.!

• Secured press in mainstream & commercial design publications including The New York Times, The Financial Times, IKON Magazine, Vogue, Time Out NY!

• Reaffirm historical & commercial significance & market stability.!

!

!CULTIVATE ACADEMIC OPPORTUNITIES!

• Targeted outreach with academic curators, institutions, scholars, & international taste-makers.!

• Provided tours and private events for institutional groups of young collectors & students including the MoMA, NYC; Guggenheim Young Collectors Council; MFA Boston; Williams College!

• Private tours & dinners with the artist for curators from MoMA, NYC; Samsung Museum of Art, Korea; Hara Museum of Art, Japan; LACMA, US; amongst others.!

• Hosted private press preview of both shows focusing on writers from ArtForum, Art in America, Text Zur Kunst, Cabinet Magazine & The New Yorker.

!To follow is imagery & information from two concurrent solo exhibitions at Lehmann Maupin's Chelsea & Lower East Side spaces by mid-career Korean artist Do Ho Suh. Suh had achieved significant commercial success in Asia & the US. With the goals of

increasing international exposure commercial success, & institutional/academic opportunities, the gallery teams worked in concert and delivered results on the

following strategy:

Page 16: Murphy Dunn Master Portfolio

RESULTS

• “Reflection” (blue translucent gate) sculpture placed withprivate museum in Brazil opening new market for artist.

• “Cause & Effect” (red, orange, yellow PVC hurricane)

sculpture included in group exhibition at Espace Louis Vuittonin Paris. Resulted in sale of work to private museum in Paris in

2009.!

• All drawings and small scale sculptures sold on opening nightof exhibition. Works strategically placed in collections within

US, Asia, and Europe.!

• Feature article in IKON Magazine promoting artist’s entirecareer, gallery’s second exhibition space, artist’s inclusion in

upcoming group exhibition in London at The Hayward Gallery.!

• Acceptance of artist into prestigious DAAD residencyprogram in Berlin.!

• Confirmation of commission of large-scale sculpture by artist

in group exhibition at LACMA which later traveled to theMuseum of Fine Arts, Houston.!

• Full-page article in The New York Times and positive reviews in

Art in America and artforum.com!

• Relationship with Phaidon Press established regarding artistmonograph.

Page 17: Murphy Dunn Master Portfolio

PRESS RELEASES!See "WRITING SAMPLES" on for full text

!!

Page 18: Murphy Dunn Master Portfolio

Do Ho SuhCause & Effect, !

Lehmann Maupin, 540 W 26th St!2007

acrylic and stainless steel and aluminum frame

14.875 x 400 x 480 inches!

DO HO SUH!LEHMANN MAUPIN GALLERIES, NEW YORK!

2007!

Page 19: Murphy Dunn Master Portfolio

!Do Ho Suh, Part II!

Reflection!Opening reception inaugurating Lehmann!

Maupin Gallery’s second New York exhibition space!!

28 November, 2007!200+ guests in attendance

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SELECT WORK FOR !PR FIRM !

SPARKLE BEETLE COMMUNICATIONS!!

Gerber Group's Whiskey Blue Bar!W hotel, New Orleans

Better Than Ezra !National Tour !

Krewe of Rockkus Mardi Gras Travel Package

Page 23: Murphy Dunn Master Portfolio

SELECT WORK FOR !PR FIRM !

SPARKLE BEETLE COMMUNICATIONS!

Second Line Conference!

Page 24: Murphy Dunn Master Portfolio

Fair Folks & a GoatWorked closely with owners of startup concept store/tea salon/b&b based in New

Orleans and New York advising on communication of company brand via merchandising, PR, events, and product development. !

!Goal: Establish Fair Folks & a Goat as innovative, welcoming, hip, up –and

coming young tastemakers redefining the experience of shopping.!

!Duration of project: February 2010 – May 2010!

!RESULTS:!

• Cultivated press, clientele, events and vendors for both locations

• Coordinated all facets of interviews and articles with writers from Financial Times, and Knopf Travel Guide to New Orleans.

• Attended International Contemporary Furniture Fair in New York as brand representative

• Cultivated clientele and closed sales in New Orleans and New York

• Established relationships and negotiated pricing and consignment terms with high end interior design brands including Council, Magis,Aesthetic Movement, Context, Peace by Piece NOLA, liaMolly, Up In the Air Somewhere

• Coordinated and managed all facets of trunk show for New Orleans designer liaMolly in New York space

Page 25: Murphy Dunn Master Portfolio

The following images are examples of designers I successfully cultivated relations with on company's behalf.

UP IN THE AIR SOMEWHERE, Chicago, IL

FAIR FOLKS & A GOAT

JASPER MORRISON for MAGIS, ITALY

Page 26: Murphy Dunn Master Portfolio

FAIR FOLKS & A GOAT

REPURPOSING NOLA PIECE BY PEACE, New Orleans, LA

EGG COLLECTIVE, Brooklyn, NY

liaMolly, New Orleans, LA

Page 27: Murphy Dunn Master Portfolio

!!!!!!!!!!!!!!!A row of ‘shotgun’ houses in Bywater, which sell for between $62 and $117 per square foot!

After hurricane Katrina had devastated New Orleans five years ago, a small swathe of land was dubbed the “sliver by the river”, a flood-free zone of higher ground hugging the Mississippi. It included not just the French Quarter but also two neighbourhoods little known outside the city: the Marigny and the Bywater. In Katrina’s transformative wake, these districts have become some of the city’s hottest real estate markets.!

Originally plantation land, farms here were carved up into homesteads in the early 19th century – in part thanks to landowner Bernard de Marigny de Mandeville, a Creole aristocrat burdened by gambling debts. Refuse from the mansions of the French Quarter was thrown into the Mississippi to drift away downriver, silting up the banks of the Bywater and Marigny, making them both poorer and less prestigious despite their central location.!

The two areas evolved individually, separated by railroad tracks that found a place in history when Homer Plessy was yanked from a train in 1892 for flouting the “separate but equal” seating rules and prompted one of the US’s pioneering civil rights court cases. The Marigny was always French-leaning, complete with a wide street named Elysian Fields Avenue in honour of the Champs-Elysées, and had a higher cachet simply because of its location next to the French Quarter, the city’s oldest. The sprawling, more suburban Bywater, meanwhile, was developed in a more ad hoc way and was home to swathes of the working class, with a heavy influx of French Caribbean settlers, especially expatriate Haitians.!

John d’Addario, a curator at the New Orleans Museum of Art, has lived in the Marigny since 1997. “It has the same housing stock as the French Quarter, without your having to dodge drunk frat boys when you walk out of the front door,” he chuckles. “There are more owners who live in their property as opposed to the large tracts of the French Quarter where there are absentee landlords. It means people are invested in the neighbourhood.”!

Compared to the Bywater, there’s more commercial activity, notably in the blocks radiating from the intersection of Frenchmen and Chartres (or Charters, in local patois) streets. That is where Fair Folks & a Goat, a New York-based concept store-cum-gallery run by a collective of arterati, recently opened its second outpost. The hard-to-categorise, ultra-hip store is a typically high-end new addition to the Marigny’s commercial landscape.!

Peter Fairman, one of the FF&G team, has become an evangelist for the area. “It’s not so hip here you won’t feel comfortable if you’re not dressed like an American Apparel ad but for the artists who put stuff in here it’s not totally selling out – there’s creative integrity.” Compared with the Bywater, “the Marigny has a little more of an edge to it, it’s more urbane,” adds John Messinger, president of the Bywater Neighbourhood Association.!

Elizabeth Pearce, a culinary expert and tour guide, is a typical Bywater resident; born in Covington, an hour away in Louisiana, she was drawn to the Bywater for its eclectic architecture and diverse community, buying her house there seven years ago. She lives on Desire Street – where Blanche DuBois’s streetcar once started its trundling journey to the French Quarter – and relishes the close-knit feel. “The guys who live down the block from me regularly grill and cook in front of their stoop, in a big pot on a butane burner. Every time I walk by they offer me some and on Lundi Gras this year – the day before Mardi Gras – I ended up heading home with a pork-chop sandwich on white bread.”!

“The Marigny is selling at a little higher price per square foot [than the Bywater] and is growing at a faster rate,” explains Shea Embry, an agent who specializes in the two districts. Prices for single family homes, for example, are about $174-$200 per square foot in the Marigny and $171 square ft in the Bywater (for fixer-uppers, numbers tumble to $144 and $85 square ft respectively). Compared with the prices in the French Quarter, though, which hover around $400 square ft, both are bargains, especially the Marigny, just a few minutes’ walk away from the city centre. Though it is more trafficked and picked-over than the Bywater, there are still smart buys here according to Bryan Francher, another local real estate agent. “One girl bought a house really close to Frenchman Street for $242,000 – a two-storey, three-bedroom home with two baths. She’s a local girl and she was living in another historic neighbourhood but she saw the value of the Marigny.”!

Messinger says the Bywater has the largest stock of historic homes in the city. “Primarily single- and double-shotguns [narrow rectangular houses with doors at each end, so named because it is said a shotgun could be fired cleanly through them from front to back door] with a few earlier townhouses thrown in. My house, for example, is a shotgun from 1860 made of barge-board. It’s incredibly sturdy, 10ft wide and 2ft thick – the barges used to come down the Mississippi and without steam power they couldn’t get back up so they made houses out of them round here.”!

Prices on the single shotguns and townhouses, Embry explains, average more than $300,000, well above the values of the same time a year ago; but it’s the low-slung shotgun houses split between two families – known here as doubles and everywhere else as duplexes – that are the Bywater’s signature. A double is a real estate investor’s ideal target, a canny combination of buy-to-live and buy-to-let on the same plot; certainly, it was appealing to Pearce.!

“I own a double and I rent out the other side – that’s been nothing but great. Right now I have a pastry chef and I’ve had jazz musicians and veterinarians in the past.” Embry says she hears one refrain constantly from colleagues: “‘I have a buyer looking for a double in good shape’, and my response is ‘Isn’t everybody?’”!

Anyone lucky enough to find a renovated double should expect to pay about $117 per square foot – while a fixer-upper in the same category is just $62 per square foot. The issue, of course, is securing renovation loans, a tricky task in the current market. And though the “sliver by the river” isn’t flood-prone, Embry cautions to set aside 3-3.5 per cent of the purchase price of any home for annual taxes and insurance. Those already sought-after doubles might also become even more attractive investments, as the Bywater is imminently likely to be rezoned, from low- to medium-density usage – an economic dose of steroids.!

The smartest opportunities today, many locals suggest, are on the Bywater’s northern reaches, around St Claude Avenue, where half a dozen galleries have recently opened and a condominium building is being built at the junction o Esplanade Avenue. A no-go area in the darker times during the 1980s and 1990s, it is now rising fast but prices are still slack. “It’s very inexpensive – I sold a renovated double there around $200,000 about a year and a half ago – it was artists that bought it,” Francher explains. And d’Addario agrees. “They’re rebranding that into an arts district and in the next 10 years there will be even more radical changes. If I were looking to buy, now would be the time to do it there.”!

The other hotly tipped site is close to the river; although access to the water is difficult in the former industrial zone and prices accordingly low, a renovation project, known as Reinventing the Crescent, is set to transform it. Starchitects such as David Adjaye and Michael Maltzan have been recruited to re-imagine the clogged, dilapidated waterfront for the $300m project.!

..................................................!

Agencies!

Shea Embry, InTown Realty www.neworleansintown.com tel. +1 5043241240!

Bryan Francher, Prudential Gardner www.francherperrin.com, tel. +1 5042516400!

Ellwood, Mark. “Sliver by the river.” Financial Times. 19 June 2010. On-line available from: http://www.ft.com/cms/s/2/cf16a41a-799c-11df-85be-00144feabdc0.html

Page 28: Murphy Dunn Master Portfolio

WRITING SAMPLES!!

!

!• Press Release: Groove Interrupted Paperback Launch hosted by Jeremy Davenport & The Ritz-Carlton, New Orleans!

• Press Release: Do Ho Suh, Lehmann Maupin Gallery!

• Second Line Disruptive Innovation Conference Media Alert!

• Lehmann Maupin Gallery Artist Hernan Bas, Sales Collateral!

• Lehmann Maupin Gallery Proposal for Art 40 Basel

Page 29: Murphy Dunn Master Portfolio
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HERNAN BAS SALES

COLLATERAL!!

Press Release

Page 32: Murphy Dunn Master Portfolio

!

HERNAN BAS SALES COLLATERAL!Artwork Description!

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HERNAN BAS SALES COLLATERAL!Artwork Description!

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Below are just a few of the components I continue to hone & value throughout my work. I hope I can cultivate them with your team.!

Elegant Timelines

Crisp Copy

Tight Pitches

Strategically Scheduled ! Flexibility

Mobilizing Mentors

Well- Applied & Continuously Cultivated

Aptitudes

Systems that Activate & Amplify Creative Thinking

Uncovering Other's Hidden

Strengths

UNDER Promising!OVER Delivering!

ON Deadline

Constructive Criticism & Debate

Page 42: Murphy Dunn Master Portfolio

Time is precious.!!

Thanks for using some of yours to view my work. !

!

Page 43: Murphy Dunn Master Portfolio

MURPHY DUNN!PORTFOLIO [email protected]!

917.657.3772!

!

@murphydunn!

Personal Blog: www.825b.tumblr.com!