multiscreen advertising - media impact · multiscreen comes into its own! *source: agof daily...
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Multiscreen
Advertising
Multiscreen @ MI2
AgendaA flying multiscreen start with Media Impact!
Why Multiscreen?
MI Portfolio
Multiscreen Classics
Multiscreen Specials
September 2018
Multiscreen @ MI3
Digital TouchpointsHigh visibility – any time, any place!
WHY MULTISCREEN?
Getting up On the way to work At work At home in the evening Before going to sleep
MULTISCREEN
Device usage throughout the day: Example
SMARTPHONE
PC/ LAPTOP
TABLET
September 2018
Multiscreen @ MI4
Device UsageVarious devices are used in daily life
WHY MULTISCREEN?
80%of consumers switch
between devices.
40%of online transactions
take place over
various devices.
25%of cross-device
transactions start by
smartphone and
end by computer.
Source: https://www.business2community.com/infographics/marketers-embrace-cross-device-marketing-strategy-infographic-01867288#CDUp4J8mEJhFHYPk.97
70%of consumers use
three or more
devices.
31%of clients, who, at time
of their last purchase,
switched to digital
channels, used various
devices.
67%of people used
various devices in
sequence to make
purchases online.
September 2018
Multiscreen @ MI5
Customer Purchase JourneyRelevance of smartphone, tablet and PC
in the purchasing process
WHY MULTISCREEN?
65% of users start
with smartphone
61% of users continue
shopping
with PC/laptop
4% of users continue
shopping with tablet
25% of users start with
PC/laptop
19% of users continue
shopping
with smartphone
5% of users continue
shopping with tablet
11% of users start with
tablet
10% of users continue
shopping
with PC/laptop
Source: https://deviceatlas.com/blog/mapping-full-customer-journey-device-detection
September 2018
Multiscreen @ MI6
Generation Z:
Purchasing HabitsThe next generation of powerful buyers
Source: http://www.criteo.com/de/wp-content/uploads/sites/3/2018/06/GenZ_Report_DE.pdf
WHY MULTISCREEN?
The next generation of
powerful buyers.
63%like ads providing real
added value. E.g.: Ads with discounts, ads about
products, about which they
previously informed themeselves
about.
70%use their smartphone in
the shops, to get
information about their
planned purchases.
77%prefer to make as many
of their purchases as
possible online.
Generation1994 – 2002 Z
September 2018
Multiscreen @ MI7
AgendaA flying multiscreen start with Media Impact!
Why Multiscreen?
MI Portfolio
Multiscreen Classics
Multiscreen Specials
September 2018
Multiscreen @ MI8
Strong BrandsOur premium portfolio reaches 42.82 mill. UUs
MI PORTFOLIO
Source: AGOF daily digital facts 2019-02; Basis: Digital total effective exposure, digital users, aged 16+
September 2018
Multiscreen @ MI9
AgendaA flying multiscreen start with Media Impact!
Why Multiscreen?
MI Portfolio
Multiscreen Classics
Multiscreen Specials
September 2018
Multiscreen @ MI10
Billboard + Mobile Content Ad 2:1Large surfaces for Your communication
CLASSIC
Possible formats combination: Example
September 2018
Multiscreen @ MI11
Wallpaper + Content Ad 1:1Large surfaces for
a high level of attention!
CLASSIC
Possible formats combination: Example
September 2018
Multiscreen @ MI12
Fireplace + Mobile Medium RectangleStrong surfaces for Your campaign!
CLASSIC
Possible formats combination: Example
September 2018
Multiscreen @ MI13
Half Page Ad + Mobile Content Ad 1:1Close to content with high reach!
CLASSIC
Possible formats combination: Example
September 2018
Multiscreen @ MI14
Sitebar + Mobile Content Ad 2:1Large surfaces for
a high level of attention!
CLASSIC
Possible formats combination: Example
September 2018
Multiscreen @ MI15
AgendaA flying multiscreen start with Media Impact!
Why Multiscreen?
MI Portfolio
Multiscreen classics
Multiscreen Specials
September 2018
Multiscreen @ MI16
View ImpactHigh visibility!
SPECIALS
Optimal visibility und maximum media performance
▪ Guarantee on visibility 100/1*:
Ads stay for 2-3 secs. sticky at the top edge of the screen
and keep their original position, when scrolling.
▪ ROP or thematic combination:
Delivery and optimisation within our strong portfolio/
additional targeting according to available reach possible.
▪ Maximising Your digital branding campaign‘s effectivity.
* 100% of booked AIs are 100% (format surface) visible for at least 1 second. Additional volumes cannot be excluded
and might affect tracking – and AdServer costs for the client/ the agency.
September 2018
Multiscreen @ MI17
First ContactThe first contact is reserved for You!
SPECIALS
The first contact in our portfolio is reserved for You!
▪ Benefit from our strong MI Portfolio reaching on one day
up to 7 mill. users.
▪ Delivery of Your campaign takes place with first contact
within our portfolio in immediately visible area.
▪ Multiscreen (Wallpaper, Sitebar, Mobile Content Ad) for
maximum reach.
September 2018
Multiscreen @ MI18
Takeover AdMaximum attention!
SPECIALS
A glamorous performance
▪ Our Takeover Ad combines all advertising surfaces
of a homepage in an aggregated format – online and
mobile – offering maximum surface for Your
communication.
▪ The two-dimensional view allows creative freedom
for an innovative, exciting brand-/ product
presentation.
▪ Always and everywhere reaching Your target group
with our multiscreen delivery.
September 2018
Multiscreen @ MI19
UnderstitialClose to content and attention catching
SPECIALS
▪ Our Understitial lies behind content and
becomes progressively visible by scrolling.
▪ Both, reading flow for the user and
effectiveness of Your campaign, are
this way improved.
▪ Multiscreen-, Home- and First Contact
placements secure relevant target group
contacts, as well as maximum attention.
September 2018
Multiscreen @ MI20
Multiscreen BillboardYour billboard in the complete Media Impact Portfolio – online and mobile
SPECIALS
▪ Choose multiscreen and benefit from our
strong Media Impact portfolio reach with
more than 42 mill. unique users*.
▪ Benefit from the large surface of a billboard,
also in our mobile portfolio – MEW and
InApp!
▪ We create a suitable mobile format:
The slide-function will effectively stage
Your billboard as interactive mobile medium
rectangle.
*Source: AGOF daily digital facts; Basis: Digital users, aged 16+, single month June 2018
Mobile Billboard
Realisation
example
September 2018
Hier könnte
Ihre Werbung
stehen!
Here could be
your
advertisement!
Multiscreen @ MI21
Multiscreen Halfpage AdYour Halfpage Ad in the complete Media Impact Portfolio – online and mobile
SPECIALS
▪ Rely on Multiscreen and benefit from the
strong Media Impact portfolio reach with
over 43.11 million unique users*.
▪ Use the large design area of the Halfpage
Ad also in our mobile portfolio as
Understitial!
▪ The understitial opens up to the user when
scrolling and thus achieves the highest level
of attention.
▪ Just deliver one advertising medium and
multiscreen comes into its own!
*Source: AGOF daily digital facts; Basis: Digital users, aged 16+, single month November 2018
Mobile Halfpage Ad
Hier könnte
Ihre
Werbung
stehen!
Hier könnte
Ihre Werbung
stehen!
Here could be
your
advertisement!
Here could be
your
advertisement!
Multiscreen @ MI22
Multiscreen SitebarYour Sitebar in the complete Media Impact Portfolio – online and mobile
SPECIALS
▪ Rely on Multiscreen and benefit from the
strong Media Impact portfolio reach with
over 43.11 million unique users*.
▪ Use the large design area of the Sitebar
also in our mobile portfolio as understitial!
▪ The understitial is only accessible to the
user during scrolling and thus attracts
maximum attention.
▪ Just deliver one advertising medium and
multiscreen comes into its own!
*Source: AGOF daily digital facts; Basis: Digital users, aged 16+, single month November 2018
Mobile Sitebar
Multiscreen @ MI23
Multiscreen Cinematic AdYour big appearance - no user can avoid it!
SPECIALS
▪ The Multiscreen Cinematic Ad impresses
stationary with its eye-catching size and is
also presented in an eye-catching way on
the move with its slide function.
▪ Use the entire Media Impact portfolio! The
playout is stationary, mobile and InApp.
Mobile Cinematic Ad
Here could be your
advertisement!
Here could be your
advertisement!
Multiscreen @ MI24
Multiscreen Chameleon AdYour product placed diversified and attention-grabbing
SPECIALS
▪ The Chameleon Ad consists of two pages that
automatically switch to user interaction
(click/swipe from left to right).
▪ Put different facets of your product in scene or
let the users experience a before and after
situation.
▪ We create the advertising material in
consultation with you - all we need are the
physical campaign images.
Mobile Chameleon Ad
Multiscreen @ MI25
Multiscreen Mosaic AdYour products are presented in an eye-catching way!
SPECIALS
▪ The Mosaic Ad consists of several tiles
that automatically turn over to user
interaction.
▪ Stationary, the format is played out as
halfpage ad and mobile as mobile
medium rectangle and thus offers you
multiscreen the maximum attention of
the user.
Mobile Mosaic Ad
Multiscreen @ MI26
Transformer AdYour product in all its aspects and on all devices!
SPECIALS
▪ A responsive format for all devices (online,
mobile, tablet).
▪ The ad motive will be delivered vertically or
horizontally, depending on the used ad slot.
▪ Three-dimentional gallery, with up to seven
pictures, provides maximum advertising
surface.
▪ Users can interact per swipe with ad formats
(to the left, to the right, upwards, downwards).
Mobile Transformer Ad
Click for preview
Realisation
example
September 2018
Multiscreen @ MI27
Native Performance AdsOur multiscreen performance!
SPECIALS
▪ Native Performance Ads are pictures-text-ads,
dynamically adapting their layout to the
respective environment.
▪ Highlights provide a high level of attention.
▪ Formats: Medium Rectangle, Mobile Content
Ad 4:1
▪ Invoicing based upon CpC.
September 2018
Multiscreen @ MI28
Multiscreen CPC SpecialClick-optimized delivery across all devices!
SPECIALS
1) Medium Rectangle is played stationary and mobile. Combination must contain at least one content ad and one medium rectangle. 2) No combination with MI data products possible. Please note: Minimum term
2 weeks, minimum 3 Creatives to deliver, only one Creative per Redirect, clicks are not guaranteed.
Click-optimized delivery of your campaigns
across all devices in the entire Media Impact
portfolio!
▪ Benefit from the relevant and large MI reach!
▪ Bundling of classic standard formats for optimal
performance
▪ Formats: Medium Rectangle, Mobile Content
Ad 6:1/4:1
▪ Classic targeting such as operating system,
time, etc. possible
▪ Settlement Basis: CpC
Multiscreen @ MI29
Fuse AdAn ad with surprise effect
SPECIALS
▪ Our new Fuse Ad is initially in a
not visible area.
▪ After scrolling, the ad opens up with a
flip out effect, securing attention.
▪ Is Your focus on visibilty?
With a Fuse Ad within View Impact only
100/1 impressions are relevant to billing.
September 2018
Multiscreen @ MI
Reaching Your TG with thematic AffinityDigital thematic combinations: 39.81 mill. unique users
SPECIALS
▪ Media Impact bundles high-quality and high-reach content,
all about 18 exciting topics within its strong portfolio.
▪ From cars and sports down to food & health, generating
maximum attention by Your target group.
▪ Programmatic booking possible for all thematic
combinations.
Source: AGOF daily digital facts; Basis: Digital users, aged 10+; single month May 2018
MEN31.05 mill. UUs
FAMILIES20.71 mill. UUs
CARS8.73 mill.
UUs
FASHION12.57 mill. UUs
September 201830