foursevens multiscreen
DESCRIPTION
Ines from Foursevens explains why mobile is only part of the picture and how device hopping has quickly become common behaviour in smartphone/tablet owners.TRANSCRIPT
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Agenda7X4
Is something the matter?Strategy
Inspiring examples
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@niske
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7 X 4
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Appstore practices• 45% apps both iOS & Android• 52% developer name• 21% name too long• icon = logo• sample: 261 apps from 10 brands
1
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Appstore practices1
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Appstore practices1
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Appstore practices1
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App updates• break patterns• force• drop• pay
2
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iBeacon• bluetooth • 2500 m²• identifier & properties• events
3
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new players• Tizen• Firefox OS• Ubuntu• Sailfish
4
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wearable devices• smart watch, Google glass• fitness• M7 chip – core motion• wearable health devices
5
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connected cars• phone or embedded• no standard (CCC)• entertainment – safety• autonomous cars
6
Source: teslamotors.com
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connected cars6
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connected cars6
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3D scan (and print)• Occipital
7
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7X4• Conclusion:
• Fragmentation is on the rise• We're headed for a lot of fun
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is something the matter?
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Medirect
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Medirect
Does Medirect expect me to remember them until I get close to a large screen....?
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coincidence?
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Beobank
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Beobank
Does Beobank expect me to remember them until I get close to a large screen....?
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What's going on?
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numbers• 12% mobile WEB traffic in Belgium
source: howwebrowse.be
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numbers• 7,44% iOS• 4,32% Android
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channel• When was the last time you opened a new channel?
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boy this is fast
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aggregate on your side
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aggregate on my side
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towards strategy
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get overview
A real one
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get overview
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rank!• channels• tasks• content
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gather• Tasks into groups
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gather data• devices• timing• content• tasks
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'time & device line'• A day in the life of
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action map
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action maps/channel
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Moments action map
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start cooking
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new models emerge
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bank simple• geo • tag• account history
Source: simple.com
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1 of our own• minimal banking app: balance & pay
Source: simple.com
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metro trains• Radio• Video• App
Source: theinspirationroom.com
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Jyske Bank• “Build the site you can manage”• app• responsive home, search, contact page• responsive web
Source: JBOY.com
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1 of our own• old web• app to come
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EyePhone• distance• skilled people• app + accessory• low-cost
Source: TONY KARUMBA/AFP/GETTY IMAGES
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questions?
www.foursevens.be