multiple websites there’s a right way and a wrong way
TRANSCRIPT
Multiple Websites
There’s a Right Way
and a Wrong way
Samys Camera
Google Keyword Rating: Digital Camera
1000
546
321284
15793 68 42
1000
186
91 790
200
400
600
800
1000
Feb-05 Mar-05 Apr-05 May-05 Jun-05 Jul-05 Aug-05 Sep-05 Changed URL Oct-05 Nov-05 Dec-05
Web Review Website Optimization Digital Camera Market Booms Digital Camera Shoot Out Digital Camera Costs Under Fire Seeking Success With a Digital
Camera (Sanders)
Digital Camera Users Unaware of
Need for Safekeeping their
Efforts
Nikon New Digital Camera a Hit
with Consumers
What Page One Can Do For You
$ Value of orders
Value of Orders
200
250
300
350
400
450
500
550
600
2004 2005
2004 254 242 260 309 256 272 252 294 272 209 382
2005 222 219 326 278 300 348 296 257 276 294 297 565
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Shielding Lotion Websites
Keyword Research
• Optimized all three websites for
- dry skin
- dry skin care
- skin care
- natural skin care
- eczema
- eczema treatment
KEYWORD/PHRASE COUNTCOMPETITION
dry skin 798,739 3,330
dry skin care 183,265 338
skin care 9,916,960 70,000
natural skin care 488,147 1,700
eczema 912,982 6,460
eczema treatment 125,707 226
The Key To Success:
Adding relevant content to each website
Regular articles about skin care dry skineczema
Tagging The Content
RSS and Social Bookmarks
Inbound Links
Dry-skin.net stopped adding and syndicating content
Dry skin
MSN YahooGoogle
Gloves 24 1 5
SkinMD 26 36 12
Dry-skin 14 2 108
Dry Skin Care
MSN YahooGoogle
Gloves 7 12 9
SkinMD 2 35 16
Dry-skin 45 5 154
Eczema treatment
MSN YahooGoogle
Gloves 22 37 9
SkinMD 14 54 62
Traffic
SkinMD Natural up 600%
Gloves in a Bottle up 234%
Hand Me Your Card
Whitepaper on
Content Syndication
and
Social Media
How it affects search results
