20th ANNUAL

MULTICULTURAL MARKETINGCONFERENCE

FOCUS ON HEALTH & WELLNESS

PRESENTATIONS FROM KEY THOUGHT LEADERS IN THE MULTICULTURAL HEALTH MARKETING WORLD

Promoting the Emerging Markets

PRESENTED BY

Rick Aguilar, Aguilar Productions

FEATURING BEST PRACTICES FOR REACHING

ASIAN AMERICAN, HISPANIC AMERICAN, AFRICAN AMERICANAND EMERGING AFRICAN MARKETS

Thursday, March 24, 20168 a.m. – 4 p.m.

PREMIER HEALTHMARKETERS

SHARE STRATEGIES THAT WORK!

PROGRAM HIGHLIGHTS

MULTICULTURAL DISEASE PREVENTION

MARKETING

ENCOURAGING SCREENINGS AMONG

AT RISK POPULATIONS

CASE STUDIES ON MARKETING WELLNESS VISITS, HOSPITAL AND

INSURANCE PLANS

THE STATE OF MULTICULTURAL ACA

MARKETING HURDLES, OPPORTUNITIES &

RETURNS

INCREASING RACIAL & ETHNIC DIVERSITY IN CLINICAL RESEARCH

PANELS

CASE STUDIES

HILTON MINNEAPOLIS HOTEL In a recent report of the healthcare system in Minnesota by the Minnesota Business Partnership it stated that “increasing ethnic diversity will challenge local healthcare systems, which must address

different underlying health needs and bridge cultural and language barriers”

Sponsors

Registration Fee: $195 (includes full registration to all seminars, breakfast and lunch) Nonprofit Registration Fee: $150 (includes full registration to all seminars, breakfast and lunch)

TO REGISTER GO TO CONFERENCE WEB SITE www.aguilarproductions.com

For more information for Sponsorship or Exhibiting call Aguilar Productions at 651-665-0633 or email aguilarproductions@msn.com

Conference Location: Hilton Minneapolis Hotel, 1001 Marquette Avenue, Minneapolis, MN

CARLOS SANTIAGOSANTIAGO SOLUTIONS

GROUPCONFERENCE – CO-CHAIR

DAVID MORSE President & CEO

New American DimensionsLos Angeles, CA

GRETCHEN MUSICANTCommissioner of Health

City of Minneapolis – Health Department

Minneapolis, MN

ARMINDA “MINDY” FIGUEROA

Founder and PresidentLatin2Latin Marketing +

CommunicationsFt. Lauderdale , FL

YASMINE WINKLERCEO Central Region and Chief

Consumer Officer, C&S UnitedHealthcare

Chicago, IL

CARLOS SANTIAGO President & Chief Strategist Santiago Solutions Group,

Los Angeles, CA

SHEILA THORNE President & CEO

Multicultural Healthcare Marketing GroupEnglewood, NJ

ROSLYN DANIELSPresident

Black Health Matters, Inc.Oakland, NJ

Yasmine Winkler UnitedHealthcare

CEO Central Region and Chief Consumer Officer, C&S

Yasmine Winkler is the Community & State CEO for the Central Region and Chief Consumer Officer. Formerly she was the Chief Marketing, Product and Innovation Officer for UnitedHealthcare, Employer and Individual. Her extensive experience across many disciplines and market segments in health insurance has given her a unique ability to develop and match health insurance business solutions to the needs of the marketplace.

With over 30 years in the health insurance industry, she has extensive experience in accreditation, quality improvement, business process development, marketing, product development and innovation. In addition to her work at UnitedHealth Group, she held several positions with BlueCross/BlueShield of Illinois, Texas, New Mexico and Oklahoma (HCSC) as well as Chicago HMO.

Ms. Winkler has served on the Utilization Review Accreditation Commission (URAC) team that developed consumer-driven health standards and on the IL Governor’s Council on Accreditation.

She attended Northeastern Illinois University and received her B.A. in English and Environmental Studies. She has a M.S in Health Care Delivery Science from the Tuck School of Business and the Geisel School of Medicine at Dartmouth College. She is an alumna of the Chicago-based Leadership Greater Chicago program, served on the NHHF Board and is a member of Women in the Boardroom, National Hispanic Latina Institute (NHLI), The Alumni Society, the National Association of Hispanic Nurses – Council of Business (NAHN CoBA) and PDMA.

Ms. Winkler resides in the NW suburbs of Chicago with her family.