Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating

Jon Bentley Incisive Media

13th November 2012

Mobile Strategies Breakfast Briefing:

Multi-screen – customer focused

Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating

Can you remember a world without mobile?

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Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating

“Have we all become cyborgs without even knowing it?” The Digital Human, Radio 4

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Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating

Multi-screens

Tablet

Two hands

Gestures

Linear task

Lean back

immersive

Computer

Desk

Type and Pointer

Multi-task

Lean forward

Practicality

Smart Phone

One hand

Digit

Multi function

On demand

Compulsive

All have a web browser, mail client, apps and digital issues!

Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating

Web sites

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Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating

Tablet editions

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Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating

Touch screen optimisation

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Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating

Smartphone optimisation

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Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating

Specialist applications

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Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating

Top Ten Top Stats

1. 25 mobile optimised sites

2. 500k visitors each month – and growing

3. 5 minutes dwell time per visit

4. 12% of total traffic across all devices

5. 12 touch optimised sites

6. 17+ pages viewed per visit

7. 5 tablet editions in store – and a production schedule for every magazine

8. 30 minutes+ dwell time per visit

9. m. sites a major source for lead generation on main sites

10. Dominated by the iPad and the iPhone

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Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating

We are tracking our audience across all devices and screens

Main sources of our analytics

- Google Analytics and Webtrends

- E-dialog and Adestra

- Doubleclick ad serving

- Qualitative surveys

We are also using third parties like Quantcast

Our goal is multi-device and multi-channel attibution

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Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating

A fantastic internal team

Mark Goddard – Head of UX

Jeremy Simmons – Head of Digital Marketing programmes

Darren Sharp – Head of Ad Operations

Sid Shah – Analytics Manager

A central hub of excellence

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Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating

Tablet enabled analytics

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Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating

Tracking device use across mobiles

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Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating

We must not get blinded by big data - this is still about more people doing more business with and through our brands

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More creative formats

More conversions and transactions

A better customer experience across multiple screens

Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating

Thank You @bent0s