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multi modal analysis and digital technology

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O'Halloran, K. L. (in press). Multimodal Analysis and Digital Technology. In A. Baldry and E. Montagna (Eds.), Interdisciplinary Perspectives on Multimodality: Theory and Practice. Campobasso: Palladino. Multimodal Analysis and Digital Technology Kay L. O’Halloran Department of English Language and Literature National University of Singapore Multimodal Analysis Laboratory Interactive Digital Media Institute (IDMI) National University of Singapore “Assessments of change, dynamics, and cause and effect are at the heart of thinking and explanation. To understand is to know what cause provokes what effect, by what means, at what rate. How then is such knowledg e to be represented?” (Tufte, 1997: 10) The aim of this paper is to explore possible directions for advancing multimodal analysis through the use of digital technology. Historically, the impact of tech nology on knowledge is evident from the introduction of the printing press in the late fifteenth century, which led to the close study and subsequent development of mathematics and science (Eisenstein, 19 79). Today, “computerization turns media into computer data” (Manovich, 2001: 45). The recursive nature of the computerisation process, where “images scatter into data, data gathers into images ”, (Galison, 2002: 322) permits the visual display of data flow which is experienced over time, “be it in science, statistics, architecture, design, digital art, or any combination of these” (Paul, 2003: 175). There are few constants in th e digital environment where everything is variable and open to manipulation and recontextualisatio n. However,

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