MTRI OutreachTAC Update MeetingMarch 24, 2015

Agenda

• Branding• Demonstration Workshops• 2015: South Dakota & Kansas 2015• 2016: Louisiana 2016 & TBD

• Presentations• AASHTO RAC: Portland, Oregon 2015• Low Volume Roads Conference, 2015/2016

•Website Enhancements• Social Media Additions• International Press Release & Webinars

Branding

• Let’s name this system!

• Current Options: Vote for 1A. RSAT – Road Safety Assessment ToolB. AURA – Aerial Unpaved Road AssessmentC. ATTEST – Aerial TransporTation Assessment Tool

• Use it in a sentence:• Did you see the ATTEST in action?• Wow, we need to get the AURA 900 in our shop!• The RSAT had a lot of great features we can use to our advantage!

• Color Scheme: Yellow, Black, & Light Orange

It’s not a drone… It’s a__________

Tagline

• Short concise statement describing the system.• Always included with the name.• Repetition

Current Options: Vote for 1A. Rapid Road Safety Assessment ToolB. Effective Rural Road Safety Assessment & ManagementC. Affordable, Effective, Efficient Road Management

Fab 5 Uses:

• Asset management: d eciding on how and what type of maintenance is required• Inventory• Reducing the number of required site visits • Using the aerial photos to compare road conditions• Haul road monitoring• Measuring gravel stockpiles• Road weather information system site evaluation: better

positioning of cameras/fewer site visits

Fab 5 Other Ideas??

• Other Uses:• __________________________________________• __________________________________________• __________________________________________

• Rate on a scale of 5–1: 5 being most desired use / 1 being least desired

Please return your forms!

• Email to Colin: cnbrooks@mtu.edu

• Hand it in:

Demonstration Workshops

• Demonstration Workshops• 2015: South Dakota & Kansas 2015• 2016: Louisiana 2016 & TBD

• Purpose: Extended Product Testing• “Not all unpaved roads are created equal”

• End Goals: Generate National Awareness & Demand• Without demonstrated demand, commercialization

probability is limited

Website Enhancements

• Enhanced Branding• URL: ex. www.AURA900.com• Pop-up for Email Capture• Social Media Integration

Social Media Outreach

• YouTube/Vimeo Channels• Browse Videos, 3-D Renderings, etc. • 227 Views

• SlideShare• Presentations• 208 Views

• WordPress Blog: Regular Updates, Photos

• LinkedIn Group Postings• ASCE: 182,000 members!• ITE: 14,869

Press Release & Webinar 2.0

• Continued promotion of existing webinar through email releases of Report 5-B & Final Report.• NOW THAT WE HAVE A NAME

• International Press Release #1: Summer 2015

• International Press Release #2: Fall 2016 • With NEW Webinar from site visit demos in KS, SD, MI, LA…

• Sneak peak on commercialization from Woolpert & Vendor 2.0• Answer the question – when and how they can buy it!!

THANK YOU!!!