msp final submission - andre nguyen s5025490
DESCRIPTION
ÂTRANSCRIPT
EVENING STARNIGHT LAMPS
CONTENTSCorporate identity
stationaryProductspackaging
online presencecause related marketing
ABOUT USEvening star is based on Venus that shines the brightest when it apears in the night sky. The name reflects our products as our flask of light will light up the dark bed-room of a child with smooth and comfortable light.
CORPORATE IDENTITYWith our clean and modern look we want to give our customers a feeling that we are a company that they can trust, and when they buy our products they will know what we work and stand for.
STATIONARY
OUR PRODUCTS
Our flask consist of 3 main parts
1. The cork, by pulling this cork out you can use the flask as a small flash light.
2. The flask itself, good to hold and easy to bring with you.
3. The bottom cap, this is used to hold 2 flat coin batteries and a mount for the LED.
GLASS: RED SKY
GLASS: FLOURESCENT COLD
GLASS: GREEN NEB-ULA
PLASTIC: PINK SUNSET
PLASTIC: LIGHT JADE
PLASTIC: PURPLE DREAM
PACKAGING
Pull string bags will be a gift if purchashed a bottle.
ONLINE PRESENCE
WEBSITE
WEBSITE
INSTAGRAM & FACEBOOK
Evening star
EVENING STARNIGHT LAMPS
CAUSE RELATED MARKETING
Liter of Light is an organisation working to bring light to people and their homes. It all started in the phillipines with one bottle of light, and now is a big movement where they have given 28,000 homes light and the lives of 70,000 people in Manila alone.
The reason why Evening Star partnered up with Liter of Light is because we feel that we are aiming for the same goal and that is is a small gesture but helps a lot of people that dont have the same opportunity as us.
Every June, July we will join forces with Liter of light where we be selling an exclusive bottle which you only can buy during this time, if you buy one bottle during these months you also get a pull string bag for you Evening Star flask as a thank you for both buying our product and for donating.
Together we shine brighter
website
Evening star
facebook/Instagram
Online Ads
20% of every product sold is donated to Liter Of LightHELP US BRING LIGHT TO FAMILIES AND PEOPLES HOMES
Buy a flask now and get the code to design your own Evening Star
EVENING STAR
Let us bring light to families and peoples homes. 20% of every product sold is donated to
Buy a flask now and get the code to design your own Evening Star
EVENING STARLets us bring light to
families and peoples homes
20% of every product sold is donated to
Liter Of Light
EVENING STARNIGHT LAMPS
Lets us bring light to families and
peoples homes
20% of every product sold is donated to
Liter Of Light
EVENING STARNIGHT LAMPS
Posters
Flyers
EVENING STARNIGHT LAMPS
THANK YOU