MARKETING Of FOUR WHEELERS IN INDIA

Marketing of four wheelers in india-AAFREEN SHAH MCOM-1(BUSINESS MANAGEMENT)….

• The liberalisation of the indian government has encouraged to foreign market to come and invest in the car market

• Decrease in the rates of duty on small cars has also encouraged a significant boom

• By noticing the trends of car buyers,sellers and manufacturers it has been stated that the car market in india can ranked the third largest car market in the world after china and USA

Car market experience growth …!!!

• The indian four wheeler markets is one of the most competitive markets with low costs which make it an attractive assembly base for foreign automotive manufactures

• India is the second growing automobile market in the world after china

Current market situation

• Cars is the major segment in the automobile industry with a growth rate of more than 19% annually

• The indian car industry is witnessing a shift in demand going from two wheelers to cars due to rising availability of low cost cars and the car being a symbol of high prestige

Current market situation

• Advertisement tools:

Banners and posters

Printing and calenders

Catalogue advertising

Window display

Pomplents advertising

Mahindra and mahindra marketing startegies

• Sales promotion:

Good communication system and customer relations service.

Gifts to loyal customers

Participation in marketing fair in sindhanur

Free service coupon warranty

Mahindra and mahindra marketing strategies

• promotional activities:

Test driving

Free driving

Hoarding discounts advertisement in newspaper and magazines

Gift schemes

Free services

Mileage contents

Mahindra and mahindra marketing strategies

STRENGTH-1. Mahindra has been one of the strongest brands in the Indian automobile market

2. Mahindra group give employment to over 110,000 employees

3. Excellent branding and advertising, and low after sales service cost

4. Sturdy SUV’s good for Indian roads and off-road terrain

SWOT ANALYSIS OF MAHINDRA AND MAHINDRA

WEAKNESS: Mahindra’s partnership with Renault did not live up to international quality standards through their brand Logan

SWOT ANALYSIS OF MAHINDRA AND MAHINDRA

OPPORTUNITIES:

1. Developing hybrid cars and fuel efficient cars for the future

2.Tapping emerging markets across the world and building a global brand

3.Fast growing automobile market

4.Growing in the market through electric car Reva (controlling stake) and entry into two-wheeler segments

SWOT ANALYSIS OF MAHINDRA AND MAHINDRA

THREATS:1. Government policies for the automobile sector across the world

2. Ever increasing fuel prices

3. Intense competition from global automobile brands

4. Substitute modes of public transport like buses, metro trains etc

SWOT ANALYSIS OF MAHINDRA AND MAHINDRA

1.Honda2.Toyota3.Nissan4.Hyundai5.Fiat

COMPETITORS

6.Mitsubishi

7.Maruti Udyog

8.Tata Motors

9. Skoda

10. Toyota

11. Volkswagen

12. Ford

COMPETITORS

THE FOUR WHEELERS INDUSTRIES ARE GROWING WITH A BOOM IN INDIA

“INDIA ….. A UPCOMING LEADER COUNTRY FOR PROVIDING PLATFORM FOR CAR CAMPANIES TO GROW ,INNOVATE AND MOVE ON”

WIDER SCOPE FOR AUTOMOBILE INUSTRIES TO SET UP THEIR UNITS…..

CONCLUSION