Viral Fever!

Keys to Contagion

Joseph Latteri | @jlatteriMeltwater Group | @meltwater

Why are you all here?

What can I control? Is

there a secret formula or

is it dumb luck?

What Content is best?

What medium to use?

Where to start?

How to drive engagement

and build brand awareness?

How to get brand

ambassadors and affect

key influencers?

Nothing is guaranteed to go Viral

But don’t let that stop you from trying

Where to Begin

Define Virality

There are varying degrees of Virality

Know your Community

Turn audience into ambassadors

Break your own rules

Trust your instincts and take risks

Grab Attention

The key to getting shared is in getting and keeping attention,

whether that’s through a picture, video or headline.

“Boil your message down to its syrupy goodness”

Steve Chazin,

Author of Marketing Apple

Spark your Content

Tap Emotions

Use Content that triggers an

emotional response

.

Target your Influencers

Supercharge your content

Get influencer buy-in.

Start by building relationships with the

thought leaders in your industry.

Even one share from a key influencer can

open the flood gates and can take your

content viral.

Make it Shareable

Choose the right medium for your audience and make sure people can easily find & share your content

The secret behind the Virality

There’s more luck involved than we’d care to admit…

But you can tip the scales and

increases your odds for success by:

1. consistently fine tuning your content

marketing strategy

2. constantly nurturing and developing

your community

Go Viral for the Right Reasons

• Virality comes if you

really understand

your community

• Test out ideas in

small doses first

• Careful when

Content Hijacking

Attention

Content

EmotionInfluencers

Shareable

Keys to Contagion

Above all have fun and don’t

be afraid to go out there and

experiment

Joseph Latteri@jlatteri

Meltwater GroupTel: +81 (0) 3 6415 3911

Mob: +81(0)90 5824 4899

Email: joseph.latteri@meltwater.com

Thank You !

Resources

• http://www.meltwater.com/social-media-blog/content-marketing-strategy/

• http://www.entrepreneur.com/article/223281#ixzz2tcxuMlaV

• www.entrepreneur.com/article/217695

• http://www.davidmeermanscott.com/documents/Viral_Marketing.pdf

• http://webtrends.about.com/od/howtoguides/tp/How-to-Go-Viral-Tips-For-

Going-Viral.htm

• http://www.wikihow.com/Improve-Your-Chances-of-Going-Viral

• http://smallbusiness.yahoo.com/advisor/viral-tips-creating-content-people-

share-150015379.html

• http://www.marketing-interactive.com/marketing-lessons-flappy-bird/

• Virality: Contagion Theory in the Age of Networks

by Tony D. Sampson