mria 2015 national conference: storytelling - insight to impact

http://conference2015.mria-arim.ca/


What will be different in 2015?

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National Student Competition, 9 teams competing for $6000 in prizes!

“Elevator Pitch” competition among exhibitors!

Two opening parties on Sunday May 24!

Over 40 exhibitor booths!

Baristas, dessert bars, live entertainment and door prizes!



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What will you experience?

Create your own conference story with selfie-sticks!

Ted Talk format concurrent sessions! Over 70 speakers total!

Gala Dinner sponsored by Ipsos!

‘White is the New Black’

An event app sponsored by Research Now to keep you in-the-know!

Keynotes from industry-leading storytellers!



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These Shapes Can

Illustrate Ideas Differently

Look who’s coming! Over 30 client speakers!



Keynote Speaker

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Marie Wolfe - Unilever Global Director of Research Innovation

What is i? Transforming Market Research from a Cog in the Wheel, to be the Wheel

Marie is the Global Director of Research Innovation for Unilever, working to revolutionize the way the industry approaches consumer research. Leveraging her lifetime love of technology and entrepreneurship, Marie works primarily with technology start-ups, front edge suppliers and academia to help build the future of consumer research together. Marie has proudly worked for Unilever for ten years across a wide range of insight roles, brands and offices.



Keynote Speaker

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Paul Smith - Corporate Trainer in Leadership and Storytelling Techniques

Lead with a Story: Crafting Business Narratives that Captivate, Convince and Inspire

Paul Smith is a popular keynote speaker and corporate trainer in leadership and storytelling techniques, and former executive and 20-year veteran of The Procter & Gamble Company. He is also the author of the best selling book Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire, already in it’s 5th printing in the U.S. and published in six languages around the world.

His work has been featured in The Wall Street Journal,Time Magazine, Forbes, The Washington Post, PR News, Success Magazine, CIO Magazine, Investors Business Daily, Marketing Research Magazine, the American Banking Journal, and London’s Edge Magazine, among others.



Keynote Speaker

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Kristin Luck - Serial Entrepreneur & Growth Hacking Expert

Storytelling: From Insights to Impact

Ranked as one of the top 100 sales and marketing experts to follow on Twitter, Kristin Luck is a serial entrepreneur and a globetrotting keynote speaker on technology and innovation. She’s a futurist and growth hacking expert, specializing in nontraditional marketing and branding strategies, and is a regular contributor to both the commercial (Fast Company, Forbes) and academic press (Research World, Journal of Brand Strategy) where she explores emerging marketing and research methods.

As an industry, the overload of data now available to us as researchers has made us more reliant than ever on numbers and less engaged with delivering value to our clients in truly meaningful ways. How, as researchers, do we move from delivering insights to creating truly impactful storytelling experiences for our clients? Learn from one of our industry’s best storytellers the tips and tricks you need to know to create real meaning from data and deliver unparalleled brand insights.



Keynote Speaker

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Lisa Ritchie – Scotia Bank SVP, Customer Knowledge and Insights

Storytelling: From Insights to Impact

Lisa Ritchie is the Senor Vice President of Customer Knowledge and Insights at Scotia Bank. With over 20 years of experience between the financial and research industries, she brings both client-side and supplier-side experience to the table. She is responsible for identifying, measuring and reporting on customer knowledge and enhancing the Bank’s insight into each customer’s holdings, attitudes and behaviours for business lines, channels, and key segments.

This includes:• Customer Loyalty Measurement• Market and Global Brand and Marketing Communication Research• Consumer Insights and Trends• Enterprise Data Warehouse and Information Management• Decision Analytics and Sciences• Customer Interaction Management and Measurement



And more…

• If you want to be in the Theatre then you need to be theatrical: Steve Levy, COO, Ipsos

• Dropkicking 10 Big Data Myths: Annie Pettit, Chief Research Officer, Peanut Labs

• The Leadership Contract: Vince Molinaro, Knightsbridge

• Research Automation – The Future is Now: Steve Mast, President, Delvinia

• Death by Survey Length: Scott Megginson, President, Millward Brown Canada

• Making Millenial’s Lotto Dreams Come True: Dine Discoveries & OLG

• TV is Dead, Or is it Really?: Michael Rodenburgh, VP, Ipsos

• A Village Tells a Story: Rogers

• The Ties that Bind: Kellogs & The Sound Research

• Dynamic Storytelling: Rudy Nadilo, President, Dapresy

• Superbowl Ads: Are they worth it?: Steve Mossop, President, Insights West

• Same Story, Many Different Ears: Robin Brown, Environics

• Fifty Shades of Value: Christie Christelis, Consilient

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Over 70 speakers total! Here’s a peak.



Thank you to our Sponsors!

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Pinnacle Sponsor




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Platinum Sponsors




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Gold Sponsors




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Silver Sponsors




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Bronze Sponsors



mria 2015 national conference: storytelling - insight to impact

Marketing

marketing research magazine

research methods

market research

future of consumer research

academic press research

success magazine

time magazine

cio magazine