2015 mria national conference
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2015 MRIA NATIONAL CONFERENCE
What will be amazingly different in 2015?National Student Competition, with nine teams competing for $6,000 in prizes and generously sponsored by Market Probe and Scotiabank • “SPITCH Elevator Pitch” competition among exhibitors • Contests include Let’s Make a Deal, Trade Show Bingo and Rock, Paper, Scissors • Over $5,000 in door prizes to be won, generously sponsored by Canadian Tire • More than 30 students participating • “Carte Blanche” Gala Awards Dinner • Back by popular demand – the Photo booth on Gala Awards Night, generously provided by Millward Brown • Two opening parties at the Marriott on Sunday May 24 • 40 exhibitor booths • Baristas, dessert bars, candy buffet, live entertainment… and much much more…. • And to top it all off, our special Latin-themed Tuesday night
Salsa Party at Steam Whistle • CLICK HERE FOR THE CONFERENCE APP
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Hello everyone,
It is my pleasure as this year’s Chair, to invite you to attend the 2015 MRIA National Conference.
I hope that you are excited about “Storytelling – From Insights to Impact,” being held at the elegant Marriott Eaton Centre in beautiful downtown Toronto, May 24–26, 2015. This conference is the first of its kind for MRIA with over 75 speakers, 30 from client side researchers, a 40-booth tradeshow, and and the first-ever student and elevator pitch competitions.
I encourage you to go to the conference website and look at the exciting speaker program featuring Ted-talk style presentations each afternoon; contests and great door prizes; the prestigious excellence awards dinner; four social events in total; great food; and so much more! There will definitely be something for everyone!
With the conference being in Toronto, and many of our members living in the area, we are expecting a great turnout. And while early bird pricing has now passed, there is still incredible value to be had by purchasing a single day or a full conference pass. If you have not done so already, register today and be entered into prize draws, to win your pass or for free hotel room nights (contests close May 15 2015).
Looking forward to seeing you at the conference – it is the must-attend event of the spring!
Kara Mitchelmore, MBA, FCMA, CMRPCEO and Conference Chair
WELCOME FROM THE CONFERENCE CHAIR
Kara Mitchelmore, MBA, FCMA, CMRP, CEO / Présidente-directrice générale Marketing Research and Intelligence Association / L’Association de la recherche et de l’intelligence marketing
Email: [email protected] • (416) 642-9793 ext./poste 8724
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BIENVENUE DE LA PRESIDENTE DE LA CONFERENCE
Cordiales salutations à tous et toutes,
Il me fait plaisir, en ma qualité de présidente, de vous inviter à participer au Congrès national annuel de l’ARIM, édition 2015.
J’espère que, comme moi, vous attendez avec impatience cet événement dont le thème sera “Storytelling – From Insights to Impact” et qui aura lieu du 24 au 26 mai 2015 à l’élégant Marriott Eaton Centre de Toronto. Nous y recevrons plus de 75 conférenciers, dont 30 du côté client, un salon de 40 kiosques, une compétition étudiante de même qu’un concours de présentations éclairs (elevator pitch).
Je vous invite à vous rendre au site web du congrès pour y découvrir la superbe brochette de conférenciers que nous vous proposons, le menu de conférences genre “TED Talk” en après-midi, le prestigieux gala et remise de prix, quatre événements sociaux et bien plus encore. Tout le monde y trouvera son compte, gourmets inclus!
Nous nous attendons à une très forte participation des membres de la région torontoise qui accueille ce congrès. Les billets à prix réduit ne sont plus disponibles mais il reste encore des places d’une journée ou pour l’ensemble du congrès, l’un ou l’autre une bonne affaire. Enfin, n’oubliez pas de participer au tirage au moment de votre inscription; vous pourriez gagner un remboursement de vos frais d’inscription ou des nuits gratuites à l’hôtel.
Au plaisir de vous rencontrer au congrès, l’événement à ne pas manquer ce printemps!
Kara Mitchelmore, MBA, FCMA, PARMPDG et présidente de la conférence
Kara Mitchelmore, MBA, FCMA, PARM, CEO / Présidente-directrice générale Marketing Research and Intelligence Association / L’Association de la recherche et de l’intelligence marketing
Email: [email protected] • (416) 642-9793 ext./poste 8724
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THANK YOU TO OUR SPONSORS
Without your resounding support this year, we could not deliver this world-class event!
PINNACLE
PLATINUM
GOLD
SILVER
BRONZE
MEDIA & MARKETING
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TIME SESSION9:00 am - 12:00 pm MRIA Board of Directors Meeting [Salon 1]
12:00 pm - 1:00 pm Lunch - Board and Chapter Presidents [Bay]
12:00 pm - 5:00 pm Exhibitor Set up [Exhibitor Hall]
1:00 pm - 3:00 pm Chapter Council Meeting [Salon 1]
1:00 pm - 3:00 pm Storytelling 101 Workshop for Student Competition [York A&B] Paul Smith For student competition teams and judges only
4:00 pm - 5:00 pm Speed Networking [Salon 2 - 5] Created and sponsored by ASDE
5:30 pm - 8:30 pm Official Launch -- 2015 Exhibitor Hall Opening Party
8:30 pm - midnight The SNAP (Sunday Night After Party) [Adelaide]
Sunday, May 24, 2015
Storytelling, in simplest terms, is the conveying of events through the use of words and images. Stories attempt to move beyond the mere recollection of events by providing additional detail and visuals that bring to life otherwise dull or complex issues. Stories engage an audience by relating to their experiences and emotions, motivating them to act, in a way that the mere presentation of charts, graphs, and statistics alone cannot do. Storytellers illustrate relationships that might have otherwise been missed, and create a personal connection with the audience that can incite them to accept an idea or concept more readily.
For 2015 we have created a powerful lineup of over 70 speakers, and nearly half are client side researchers. We have four keynotes, plenaries, Ted-talk afternoons, panellists, moderators and workshops.
CONFERENCE PROGRAM
MRIA’S CONFERENCE IN 2015 IS SHAPING UP TO BE THE “MUST ATTEND” EVENT OF THE YEAR
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MAIN SESSION [Grand Ballroom]7:15 am - 5:00 pm Registration7:00 am - 8:40 am Breakfast8:40 am - 9:00 am Opening Remarks Ray Kong, Ipsos and Shane Skillen, MRIA Chair
and Kara Mitchelmore, MRIA CEO9:00 am - 10:00 am Keynote, Lead with a Story Paul Smith 10:00 am - 10:30 am Networking - Rock Paper Scissors Tournament Shane Skillen, MRIA Chair, Hotspex CEO10:00 am - 11:45 am Student Competition - Presentations to
Judging Panel [Simcoe Room] Sponsored by Market Probe and Scotiabank 10:30 am - 11:45 am Panel - The Downward Paradigm Shift in
Canadian Consumer Insights Moderated by Sabrina Clarke11:45 am - 12:15 pm Presentations of Student Competition Finalists Judges - Paul Smith/John Morton, Market Probe/
Lisa Ritchie, Scotiabank12:15 pm - 1:00 pm Lunch and Barista Bar1:00 pm - 4:30 pm Elevator Pitch Competition [Simcoe Room] Sponsored by SSI
CONCURRENT SESSIONSTED TALKS - [Salon 1, 2, 3] MODERATED BY GfK
1:00 pm - 1:25 pm If you want to be in the Theatre then you need to be theatrical
Steve Levy, COO, Ipsos 1:25 pm - 1:50 pm How Storytelling Changed Canadian History Heather Whyte - CPA Canada 1:50 pm - 2:15 pm Dropkicking 10 Big Data Myths Annie Pettit - Research Now 2:15 pm - 2:40 pm Pasta Sauce - From Idea To Shelf Mary Logan, Research & Incite, and Jennifer
Coombe, Catelli Foods Corporation Canada2:40 pm - 3:10 pm Networking - Rock Paper Scissors Tournament Shane Skillen, MRIA Chair, Hotspex CEO3:10 pm - 3:35 pm Behavioural Economics in the Real World Kelly Peters, BEWorks 3:35 pm - 4:00 pm Launching into New Entertainment Territory Tara Murphy, Cineplex and Carla Flamer, Ipsos
Reid 4:00 pm - 4:25 pm Superbowl Ads: Are they worth it?
Steve Mossop, President of Insights West
TED TALKS - [Salon 4, 5] MODERATED BY MILLWARD BROWN
1:00 pm - 1 :25 pm Leveraging Research into Brand Leadership Kevin Press, Sun Life, Barbara Eshpeter-Jenkins,
Sun Life Financial, and Gail Cowling, OnResearch1:25 pm - 1:50 pm Conversations that Matter Kim Blanchette - Alberta Energy Regulator 1:50 pm - 2:15 pm The Leadership Contract Vince Molinaro - Knightsbridge
2:15 pm - 2:40 pm Many Voices - One Story Lesley Haibach, Ipsos Reid and Ken LeClair,
Ipsos and Lisa Butler, Manulife2:40 pm - 3:10 pm Networking - Rock Paper Scissors Tournament Shane Skillen, MRIA Chair, Hotspex CEO3:10 pm - 3:35 pm Research Automation - Future is Now Steve Mast, Delvinia 3:35 pm - 4:00 pm English Canadian Humour Same or Different
from U.S.? Sylvestre Marketing & Hershey 4:00 pm - 4:25 pm Death by Survey Length Scott Megginson, Millward Brown, Raj Manocha,
AskingCanadians, and Monica Alfonso, Unilever
TED TALKS - [York A & B] MODERATED BY TNS
1:00 pm - 1:25 pm Have I got a Story for you Amy Davies - RSG1:25 pm - 1:50 pm What Clients REALLY Want … from
Presentations Bernie Malinoff, element541:50 pm - 2:15 pm Confessions of a Newbie Client Side
Researcher Arthur Poon - Ceridian 2:15 pm - 2:40 pm Privacy Breaches: the New “Fire” Derrick Leue - LMS ProLink 2:40 pm - 3:10 pm Networking - Rock Paper Scissors Tournament Shane Skillen, MRIA Chair, Hotspex CEO3:10 pm - 3:35 pm TV is Dead. Or is it Really? Michael Rodenburgh - IPSOS 3:35 pm - 4:00 pm A Village Tells a Story Andrew Micak and Elizabeth Hall, Rogers 4:00 pm - 4:25 pm Making Millennial’s Lotto Dreams Come True Zena Kostiw, OLG and Catherine Dine, Dine
Discoveries
TED TALKS - [Adelaide Room] 3:10 pm - 4:25 pm Data Visualization A hands-on workshop introducing the
“Future of Story Telling” Presented by: Bitsy Bentley, VP Data Viz, Chris
Thorne, GfK
CLOSING SESSIONS4:30 pm - 5:30 pm Scotiabank - Big Data, Small Brains: Making
Effective Decisions in a World of Data Overload [Grand Ballroom]
Lisa Ritchie, Scotiabank 5:30 pm - 5:45 pm Let’s Make a Deal [Grand Ballroom] AskingCanadians5:45 pm - 6:30 pm Free Time6:30 pm - 10:00 pm 2015 MRIA Gala Awards Reception and Dinner
“Carte Blanche” [Grand Ballroom] The Grand Ballroom, Convention Floor,
Monday 6:30 pm cocktails and 7:30 pm dinner
Monday, May 25, 2015
CONFERENCE PROGRAM
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MAIN SESSION [Grand Ballroom]
7:30 am - 9:00 am Breakfast7:45 am - 4:00 pm Registration9:00 am - 10:00 am Keynote - Storytelling: From Insights
to Impact Kristin Luck 10:00 am - 10:30 am Networking - Rock Paper Scissors
Tournament Shane Skillen, MRIA Chair, Hotspex CEO
10:30 am - 11:45 am Panel – Digital and Social Media impact on Research Twitter/Google/Facebook/Rogers - Sponsored by Ipsos Gayle Lunn, Ipsos UU
11:45 am - 12:00 pm Elevator Pitch Winner’s Presentation Sponsored by SSI
12:00 pm - 1:00 pm Lunch and MRIA Annual General Meeting
CONCURRENT SESSIONSTED TALKS - [Salon 1, 2, 3] MODERATED BY MARKET PROBE
1:00 pm - 1:25 pm Community-based Research for Collective Storytelling Keith Neuman and Suelyn Knight- Environics
1:25 pm - 1:50 pm The Ties that Bind Camilla Jenkins, Kellogg’s and Caroline Fletcher, The Sound Research
1:50 pm - 2:15 pm Dynamic Story Telling Rudy Nadilo - Dapresy
2:15 pm - 2:40 pm Great Story Telling Begins With You Ellen Eastwood Research Consultant
2:40 pm - 3:10 pm Networking - Rock Paper Scissors Tournament Shane Skillen, MRIA Chair, Hotspex CEO
3:10 pm - 4:25 pm Best practices in Market Research/Consumer & Shopper Insights Kamal Sharma, Hershey Canada and Susan Innes, BMO Financial Group
TED TALKS - [Salon 4, 5] MODERATED BY ASKINGCANADIANS
1:00 pm - 1:25 pm Tell Your Stories Here Luke Stringer, Twitter
1:25 pm - 1:50 pm Designing for Efficiency Kimberly Sanderson, RBC
1:50 pm - 2:15 pm Tested for Life in Canada Cedric Painvin, Canadian Tire
2:15 pm - 2:40 pm Opportunity or Threat: The Impact of Social Media on Corporate Reputation Sean Simpson, Ipsos
2:40 pm - 3:10 pm Networking - Rock Paper Scissors Tournament Shane Skillen, MRIA Chair, Hotspex CEO
3:10 pm - 3:35 pm Modernizing Mediums for Insight Narratives Jack Miles, Northstar Research
3:35 pm - 4:00 pm Rebranding Italy Mary Mills, Saatchi & Saatchi
4:00 pm - 4:25 pm Last call at the Sample Oasis Rob Berger, Vision Critical and Andrew Grenville, Vision Critical
TED TALKS - [York A & B] MODERATED BY ENVIRONICS
1:00 pm - 1:25 pm Same Story - Many Different Ears Robin Brown - Environics
1:25 pm - 1:50 pm A Story About Students & Co-Created Tool Jacquelyn Salnek, yconic & Julie Gauvin, TFO Media
1:50 pm - 2:15 pm Fifty Shades of Values Christie Christelis, Consilient Inc.
2:15 pm - 2:40 pm Delight is in the Details Stavros Davidovic, Telus and Chris Randall, ResponseTek
2:40 pm - 3:10 pm Networking - Rock Paper Scissors Tournament Shane Skillen, MRIA Chair, Hotspex CEO
3:10 pm - 3:35 pm How to Co-Author a Bestseller Stefania Traglia, Keurig and Juliann Ng, GfK
3:35 pm - 4:25 pm Panel: Fostering an Optimal Partnership for Storytelling Moderator: Jacquelyn Salnek, yconic
CLOSING SESSIONS
4:30 pm - 5:30 pm What is i? Transforming Market Research from a Cog in the Wheel to being the Wheel [Grand Ballroom] Marie Wolfe, Unilever
5:30 pm - 5:45 pm Closing Remarks and 2016 Conference Introduction [Grand Ballroom] Kara Mitchelmore, MRIA CEO and Carolyn O’Keefe, Chair, MRIA Board
5:45 pm - 6:00 pm Let’s Make a Deal [Grand Ballroom] AskingCanadians
7:00 pm - 10:00 pm La bienvenida a una noche de música salsa – Welcome to our Salsa Party Evening Event at Steam Whistle Brewery
Tuesday, May 26, 2015
CONFERENCE PROGRAM
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TRADESHOW EXHIBITORSWe started the 2015 Exhibitor Hall with 40 booths offered, a record! We maximised on the space and got creative with three booth styles in two rooms, including the Grand Ballroom. We thank all of our exhibitors for stepping up and invite all of you to strut your stuff in the Elevator Pitch Competition.
Visit the MRIA National Conference website at http://conference2015.mria-arim.ca/news/index.php
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THANK YOU JUDGES AND MODERATORS
ROOM MODERATORS MONDAY, MAY 25, 2015 [Salon 1, 2, 3]Chris ThorneVice-President, GfK Canada
MONDAY, MAY 25, 2015 [Salon 4, 5]Sandy ShiffmanManaging Director, Firefly Canada
MONDAY, MAY 25, 2015 [York A & B]Margot ActonSenior Vice President, Brand & Communications Lead, TNS Canada
TUESDAY, MAY 26, 2015 [Salon 1, 2, 3]John MortonPresident, Market Probe Canada
TUESDAY, MAY 26, 2015 [Salon 4, 5]Amber BartlettSenior Sales Manager, AskingCanadians
TUESDAY, MAY 26, 2015 [York A & B]Jillian BarberSenior Research Consultant, Environics
ELEVATOR PITCH COMPETITION JUDGES Paul LongManager, Marketing & Market Research, CPA Canada
Vicki MuscatSenior Research Analyst, Atlantic Lottery Corporation
Kamal SharmaShoppers Insights Manager, Hershey Canada
EXCELLENCE AWARDS JUDGES Kara MitchelmoreAwards Chair
Ed GibsonFounder, CRC Research
Kimberlee Niziol JonasStrategic Insights Manager, Roche Canada
Carla Gail TibboPresident and Founder, Incisive Marketing
STUDENT COMPETITION JUDGES Joe AmatiAssociate Director, Insights and Planning, Kellogg Canada
Kim BlanchetteVice President, Alberta Energy Regulator
Amy DaviesSenior Vice President, Research Strategy Group Inc.
Katie LawInsights Manager, McCain Foods
Kristin LuckSerial Entrepreneur
Raj ManochaSenior Vice President, AskingCanadians
John MortonPresident, Market Probe Canada
Carolyn O’KeefePresident, MQO Research
Annie PettitChief Officer, Peanut Labs
Lisa RitchieSenior Vice President, Customer Knowledge and Insights,Scotiabank
Paul SmithBest-selling author of Lead with a Story
Mark WoodVice President, Client Service, TNS Global
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THANK YOU TO OUR 2015 CONFERENCE COMMITTEE
COMMITTEECONFERENCE AND TRADE SHOW CHAIRKara Mitchelmore Tel: 416-642-9793 ext. 8724Toll-Free: 1-888-602-6742 ext. 8724Email: [email protected]
SPONSORSHIP CHAIRCarolyn O’KeefeTel: 709-753-1251 Email: [email protected]
SPONSORSHIP VOLUNTEERAnu BhallaTel: 416-422-4603Email: [email protected]
SPONSORSHIP VOLUNTEER AND CONFERENCE MCJordan LevitinTel: 416-572-4455 Email: [email protected] SPONSORSHIP VOLUNTEERShane SkillenTel: 416-487-5439 ext. 225 Email: [email protected] PROGRAM CO-CHAIRJoseph ChenTel: 416-476-3995Email: [email protected] PROGRAM CO-CHAIRJulie SylvestreTel: 514-284-0878Email: [email protected] MARRIOTT HOTELElke SmithEvent ManagerPhone: 416-204-9082Fax: 416-343-9027 Email: [email protected]
EVENT FUSIONAlice Parnis416.504.9777Email: [email protected]
MRIA STAFF MANAGER, COMMUNICATIONSAnne Marie GabrielTel: 416 642 9793 ext. 8723Toll-Free: 1-888-602-6742 ext. 8723Cell: 647-535-3557Email: [email protected]
MANAGER, MEMBER SUPPORTErica KlieTel: 416 642 9793 ext. 8727Toll-Free: 1-888-602-6742 ext. 8727Email: [email protected]
MEMBER DEVELOPMENTDan JacksonTel: (416) 642-9793 ext. 8726Toll-Free: 1-888-602-6742 ext. 8726Email: [email protected]
SOCIAL MEDIAKarl MacIsaacTel: (416) 642-9793 ext. 8734Toll-Free: 1-888-602-6742 ext. 8734Email: [email protected]
EVENT LOGISTICS Fiona SomervilleTel: (416) 642-9793 ext. 8733Cell: (416) 509-6722Email: [email protected]
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LOOK WHO’S COMING
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