$ 2009 Net Income Goal

Cost of Sales (Total CAPs + Referral Fees Paid)

Operating Expenses (Marketing, Supplies, Salaries, etc)

Gross Commission Income (GCI)

x % of GCI from Sellers x % of GCI from Buyers

= $ GCI from Sellers = $ GCI from Buyers

÷ % Listing Commission ÷ % Selling Commission

(Keller Williams Economic Model)

+ $

+ $

= $

MREA Annual Action Plan Worksheet

= $ Listing Sold Volume = $ Buyer Sold Volume

÷ $ Average Sales Price ÷ $ Average Sales Price

= Homes Sold = Homes Sold

÷ % Conversion Rate ÷ % Conversion Rate

= Listing Agreements = Buyer Agency Agreements

÷ % Conversion Rate ÷ % Conversion Rate

= Listing Presentations = Buyer Presentations

Total Buyer and Listing Presentations

÷ Number of Weeks You Will Work in 2009

Presentations Per Week

Notes:

This worksheet is derived from the Millionaire Real Estate Agent book, page 131.

Average conversion rates can be found on page 181.

A chart of the Four Fundamental Models of KW can be found on page 122.