Homburg Academy

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International University-Level Real Estate Education

W W W . H O M B U R G A C A D E M Y . O R G

Online & Campus

Master in Real Estate and Marketing

Welcome

Welcome to Homburg Academy, a new approach to real estate education, with a long

history of real estate experience.

The Homburg Group is a multi-billion dollar real estate conglomerate operating

in the Baltic States, Canada, Germany, the Netherlands, Switzerland, and the USA.

Founded more than 40 years ago, the Group is involved in a wide range of real estate

activities, including asset management, new construction and development, real estate

investment, property management, real estate finance, and insurance.

We also have a passionate interest in building intellectual capital. Since

2008, the Homburg Global Education Project has been researching and

developing cutting-edge university-level programs, and building two new

academic institutions to deliver specialized real estate education around

the world. Our two institutions are the Homburg Academy Switzerland,

which grants degrees and other qualifications, and the Homburg

Institute Canada, which concentrates on professional development and

research.

The goal of Homburg Academy is to combine our experience and knowledge with

that of the top academics and industry experts from around the world. And instead of

a bricks and mortar university, our structured programs reach students in innovative

ways by means of a cutting-edge online learning environment, summer schools, and

study semesters at partner university campuses.

Our world-class real estate programs, which lead to Masters degrees and Diploma

and Certificate qualifications, combine academic excellence, immediate professional

application and an unparalleled student experience.

Read on and discover the many advantages of joining the Homburg Academy. We

welcome diversity in student backgrounds and experience, and we encourage

applicants from across the globe to join our programs.

Dr Richard Homburg

Founder and Executive Chairman, Homburg Group

Chair of Council, Homburg Academy

WELCOME

Our Mission StatementHomburg Academy’s mission is to advance the science and knowledge of real estate by fostering innovation, original discovery, and new insights into all aspects of the built environment and to promote the dissemination of knowledge through professional development training and education courses.

Statement of Corporate GovernanceThe Homburg Group adheres to the highest standards of corporate governance. Its companies are subject to the oversight of eight different regulatory bodies. The CANMARK Real Estate Investment Trust (formerly the Homburg Real Estate Investment Trust) is listed on the TSX Toronto Stock Exchange.

Members of the Homburg Academy Council

Chancellor: Mr Michael H. Arnold, CA

Chair of Council: Dr Richard Homburg, Dr.hon.causa

President and Vice-Chancellor: Dr Jarrod Wiener, PhD

Chair of Academic Advisory Board: Dr Tom Geurts, PhD

Faculty Representative, Chair of Student Committee: Dr Georgia Warren-Myers, PhD

External Members: Dr Jamie Shea, PhD. Deputy Assistant

Secretary-General, North Atlantic Treaty

Organization (NATO)

Mr Philip Homburg, PhD Candidate,

Philosophy, University of Sussex, UK

Drs J.R. Stolle

Academic Advisory Board

Dr Tom G. Geurts, Georg Washington University, USA

Dr Mihnea Constantinescu, Swiss Finance Institute, University of Zurich, Switzerland

Dr Franz Fuerst, Henley Business School, University of Reading, England

Dr Ingo H. Holz, Berlin Institute of Technology, Germany

Dr Piotr Lorens, Gdansk University of Technology, Poland

Dr Leo Uittenbogaard, Amsterdam School of Real Estate, Amsterdam, the Netherlands

University Administration

President, Vice Chancellor: Dr Jarrod Wiener, PhD

Learning Manager: Mr Brenton Ives

Recruitment Officer: Ms Jillian Bellamy

Communications & Marketing Ms Amanda Morrison

OUR MISSION STATEMENT

Meet, debate, consult. Online

The Homburg Master in Real Estate and Marketing (Online and campus study)This program enables students to study for the Master in Real Estate with a concentration in

Marketing. Students take courses in Real Estate online and follow specialist courses in Marketing which

are part of the MBA program at the Sobey School of Business at Saint Mary’s University in Halifax,

Canada.

Program Structure

The Master in Real Estate and Marketing is made up of 15 courses (20 credits each) for a total of

300 credits consisting of 3,000 notional hours of study (See the Academic Regulations for complete

degree requirements). Students are able to complete this program in 2 years by studying full-time.

There is also considerable flexibility in the part-time program to accommodate working schedules,

enabling students to accumulate credits over a period of up to six years.

This program is made up of two stages. Students complete coursework in Stage 1, and on satisfactory

completion of this, student’s progress to the final research component, the Dissertation, in Stage 2.

Part 1 courses include the online Core Courses from the Master in Real Estate, Specialist Courses

in Marketing on the campus at Saint Mary’s, and a choice of online Elective Courses from among a

number of alternatives. Part 1 is capped by a “Capstone Course” in which students work in groups to

complete a project, usually the critical analysis of a case study. This is intended to enable students to

bring together the skills learned in the courses.

As an academically rigorous program that also prepares students for independent academic study, the

courses in Research in Real Estate Business and Data Analysis and Critical Thinking are included to

ensure students are trained in the methodologies of social science, as they are required to undertake

an academic Dissertation in Stage 2 of their program.

In sum, the Master in Real Estate and Marketing program provides an advanced training, by way of

coursework, in the general methods, scope, theories, and findings in the disciplines relevant to Real

Estate and Marketing. It also includes integrative capstone courses, case studies, group work, and an

independent research component - the Dissertation. This enables students to utilize the knowledge

and skills they have acquired when dealing with specific issues and problems.

MRE AND MARKETING

MRE AND MARKETING

Stage I must be completed satisfactorily in order to progress to Stage II the independent project.

Learning Objectives

The program aims to:

1. Understand how to be cognisant of the critical importance of marketing management, marketing

research, branding, consumer behaviour, promotion and communications;

2. Understand and be able to deploy the techniques of marketing research to support decisions;

3. Understand the marketing process, the marketing plan, and be able to evaluate critically strategic

options for deploying effective marketing campaigns;

4. Develop general research skills, especially bibliographic and computing skills;

5. Learn to gather, organise and deploy evidence, data and information from a variety of secondary and

some primary sources;

6. Learn to identify, investigate, analyse, formulate and advocate solutions to problems;

7. Develop problem solving skills, including the ability to identify and define problems, and to establish

strategies for dealing with them including criteria for success, mapping optimum and alternative

solutions, and exercising critical judgment to discriminate between a range of alternatives;

8. Synthesise relevant information and exercise critical judgment in the development of reasoned

arguments;

9. Enable students to reflect upon and manage their own learning, and seek to make use of constructive

feedback from staff and peers to enhance their performance and personal skills.

Courses

The following provides an overview of the courses required for the Master in Real Estate and Marketing

program:

Core Courses(compulsory)

The Development Process

Urban Economics

Ethics and Responsibility for the Real Estate Firm

Introduction to Urban Development and Planning

Capstone Case Study

Research in Real Estate Business

Data Analysis and Critical Thinking

Specialist Courses(compulsory)

Consumer Behaviour

Strategic Marketing

Marketing on the Internet

Services Marketing

Marketing Communications

Brand Management

Market Research Applications

Marketing Channels

Multinational Marketing

Elective Courses(students choose 3)

Project Management

International Real Estate Business

Challenges and Strategy in Real Estate

Strategic Negotiation

The Financial Crisis and International Financial Regulation

Intercultural Management

Strategic Management

University PartnerSaint Mary’s University, established in 1802, is a respected Canadian public university located in

the South end of Halifax. The University is well known for its programs in Commerce, and the

programs of the Sobey School of Business are accredited by the AACSB (Association to Advance

Collegiate Schools of Business).

Is this program for you?This program is for you if you are a Real Estate professional with over three years of experience

who wants to gain a specialization in finance. This enables students to combine a background in

Real Estate with specialisation in finance with the flexibility online with peers around the world.

This program is for you if you would like to understand Real Estate finance, to be able to finance

development projects, or be able to use financial information in business decisions.

MRE AND MARKETING

AdmissionsApplicants should possess a good class of degree (equivalent to a 3.0 GPA from a North American

university) from a recognized university, in any academic discipline. Applicants must also provide evidence

of competence in English. Candidates must also supply two letters of reference, ideally one of which

should be from a former professor.

There are no application fees.

Please visit homburgacademy.org/applications to find out more about applying to Homburg Academy.

Fees and FinanceCourse fees

The fee structure is simple. Each course costs $3000 CDN and there are no additional fees for

registration or examinations. Fees are payable when a student registers for each course. Annual pre-

payment or payment for the whole program at once entitles students to a discount.

Some fees are reduced to encourage students to send a semester abroad, either to gain an international

experience, or to take one of the degree programs that require a campus stay. These reduced fees are

meant to compensate for travel and living expenses. This fee reduction is provided in the form of a

credit on the student’s account, which is applied at the end of the program (to encourage students to

complete the program).

The cost to complete the Master in Real Estate and Marketing program is as follows:

Program

MRE and

Marketing

(online)

Minimum

number of

courses

15

Total fee

($3000/Course)

$45,000

Less 2% for

paying annually in

advance

$44,100

Less 5% for

paying for the

whole program

in advance

$42,750

Travel Bursary/

Fee credit

These fees are correct for 2011-12. Fees are reviewed each year, and are subject to change.

Travel Bursary / Fee Credit

Students may be eligible for a Travel Bursary from the Homburg Academy for this program. In

accordance with the Academy’s fee policy, fees are to be paid to the Homburg Academy and the

Academy will transfer the tuition fee to the partner institution on behalf of each student. Where those

fees are lower, the Academy will reimburse students with the differential in the form of a grant to

help with travel and accommodation expenses. The individual student’s fee status will determine the

applicable fee, so interested applicants are requested to contact us for further information.

FEES AND FINANCE

Home

Country

$14,448

Int’l

Students

$10,998

DepositThere are no application fees, but once a student is accepted onto a program at Homburg Academy,

a deposit of $1,500 is requested to hold a student’s place. This deposit should be paid within 30

days. This amount is then credited to the student’s account and is applied to the payment of the first

course.

Additional costs

The cost of any recommended textbooks and personal electronic equipment are not included in the

course fees and are the students’ responsibility.

If a student is required to attend a summer school, all costs for travel, accommodation and subsis-

tence are the student’s responsibility.

If a student elects to spend a semester abroad at one of our partner universities, or the program

requires it, students will pay Homburg Academy as usual and the Academy will arrange the payment

of fees at the partner institution. Other costs, including travel, accommodation and subsistence, are

your responsibility. However, the Academy’s reduced fees are meant to compensate for travel and

living expenses (see above).

Scholarships and Bursaries

The Homburg Academy Council has created six Homburg Bursaries in the amount of $6,000 each

for 2012. If you are interested in applying for one of these, please visit homburgacademy.org/scholar-

ships-and-bursaries for further information.

FEES AND FINANCE

Homburg Academy FacultyOur interdisciplinary programs are taught by a multinational faculty of renowned professors and

lecturers, supervised by an international Academic Advisory Board comprising leading academics

from six countries. The Academy’s governing Council, comprising international industry leaders,

academics, and senior figures oversee the educational institution’s decision-making processes.

Our Faculty Members

Dr Alex Anas, MCP, BS, BA, MA, PhD

Professor of Economics, State University of New York at Buffalo

Teaches Urban Economics

Mr Christopher Caltabiano, BS, MS

Manager at AIG Asset Management Group, New York

Teaches Real Estate Accounting

Dr Ron Collins, BSc., MBA, PhD

University of Prince Edward Island, Canada (retired). Now lectures internationally.

Teaches Inter-Cultural Management and Strategic Management

Dr Mihnea Constantinescu, BA, MA, PhD

Scientific Director, Centre for Urban and Real Estate Management

Swiss Finance Institute, University of Zürich

Teaches Capital Markets

Dr Juan Armando Diaz, BA, MA, PhD

Director, CSS Project for Integrative Mediation

Berlin, Germany

Teaches Strategic Negotiation

Louise Gardiner, BA, MA

Cape Town, South Africa, and Washington D.C, USA

Teaches Ethics and Responsibility for the Real Estate Firm

Dr Tom Geurts, FRICS, BSc, MS, MS, PhD

George Washington University, USA

Chair of Homburg University International Academic Advisory Committee

Teaches Corporate Finance and Risk and Portfolio Management

HOMBURG ACADEMY FACULTY

John Hughes, FRICS, BA, MA

Chairman, Royal Institution of Chartered Surveyors, Canada

Toronto, Canada

Teaches Challenges and Strategy in Real Estate

Dr Charles O. Lerche III, BA, MA, PhD

Guadeloupe, French West Indies

Associate Program Director, School of Graduate Studies, Norwich University, Vermont, USA

Teaches Data Analysis and Critical Thinking and Research in Real Estate Business

Dr Piotr Lorens, PhD, DSc.

Professor and Head of the Department of Urban Design and Regional Planning, Faculty of

Architecture, Gdansk University of Technology, Poland

Member of the Homburg Academic Advisory Board

Teaches Introduction to Urban Development and Planning

A (Tony) Sevelka FRICS, AACI, CRE, MAI

President of International Forensic & Litigation Appraisal Services Inc

Toronto, Canada

Teaches Appraisal of Real Estate

Dr Michael Taylor, BA, LLM, DPhil

Advisor to the Governor of the Central Bank of Bahrain

Teaches The Financial Crisis and International Financial Regulation

Dr Georgia Warren-Myers

Lecturer in Property and Real Estate

Deakin University, Australia

Teaches The Development Process

Dr Jarrod Wiener, BA, MA, LLM, PhD

Vice-Chancellor, Homburg Academy Switzerland

Teaches International Real Estate

HOMBURG ACADEMY FACULTY

H O M B U R G A C A D E M Y - B U I L D I N G F U T U R E S

Homburg Academy Switzerland AG

c/o Homburg Swiss AG

Zürichstrasse 147

8700 Küsnacht ZH

© 2011 Homburg, Inc. All rights reserved

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