mr project main tourism report

8/9/2019 MR Project Main Tourism Report

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GlobeTrotters, Inc Explore, Express & Expound

Acknowledgements

We set up the sails,but thanks to the world.

We pulled the motor,But then thanks to the compass.

We have the talent,but G.V Sir is our wind.

We did the hard work,but through our Sir Victor.

Last but not the least,we traveled on the ocean.

Thanks to our respondents,Who gave us their valuable inputs.

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Executive Summary

India - The name rouses the hearts of Punjab, Sind, Gujarat andMaratha, of the Dravid and Orissa and Bengal; it echoes in the hills of the

Vindhyas and Himalayas, mingles in the music of the Yamuna and Ganga and ischanted by the waves of the Indian Sea. Such is the diverse beauty of this land.The aim of this report is to Explore, Express & Expound the beauty of this greatland.

The basic objective of the questionnaire was to find out the DomesticTourism Preferences of the SEC A1, A2 households in India. Other than this wealso wanted to find out the status of Package Tourism in India and the reasonsfor them not being so popular.

The questionnaire started by asking the respondents to rank thedifferent tourism categories i.e. Pilgrimage Tourism, Adventure Tourism, Beachtourism, Health Care tourism, Hill Stations, and Heritage tourism, on basis oftheir preferences.

We then asked the respondents to rank their top three destinationsunder their top three selected tourism categories. From the informationgathered thus, we could find out the most preferred destination under eachcategory by weighted average. We also could find out the First preference ofdestination of the respondents under their top three selected categories.

After this, we went on to enquire their preferred mode of transport,their preferred accommodation facilities, the duration for which they wouldlike to tour, the amount of money they are willing to spend per head.

We also asked them about the most important factors, which would helpthem decide their mode of transport and accommodation.

The latter portion of the questionnaire intended to find out the standingof package tours as compared to self-decided self-managed tours.

The concluding portion of the questionnaire was instrumental in helpingus gauge the popularity of the various package tour operators.

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Table of Contents

Sr. No. Topic Page

1 Acknowledgements 1

2 Executive Summary 2

3 Introduction to Agency 4

4 Introduction to Idea 4

5 Research Methodology 5

6 Observation & Analysis 10

7Our Recommendations &

Suggestions25

8 Annexure 29

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Introduction to Agency

Information is power and market research is the source of unique,customized information. All businesses, products and services exist due to thedesire of the masses to consume. Exploring the vast black box is the key to

customer orientation and success. Success is the need and the need of successis information.

8 ingenious youngsters have come together to be the leader in holdingthe reins of market research and controlling information worldwide. Thesebudding youngsters are:

Shivram Anantharaman

Arun Kartik

Sheetal Therembath

Harin Parekh

Anusha Ramachandra

Parameshwaran Ganeshan Ankit Ghoda

Krishna HublikarWe have come together to express, explore and expound the globe and

thus have formed the Globe Trotters.

VISION:To make information and Globe Trotters synonymous.

MISSION:To be the ears of our clients in knowing the needs of their customers

EARS MUST BE SHARP:Information must be accurate and undistorted.Ears take in but dont give out. (Maintain secrecy)

Introduction to Idea

There is a general belief that domestic tourism in India has notprospered as compared to international tourism. We are a nation of 1 billionpeople but every year only 176 million tour.

Our project focuses on having a better understanding of the ever-changing preferences of the affluent class Mumbaikars with regards to domestictourism. This would give us an idea of the most popular destinations in thecountry. We also intend to know that why, after being such a popular conceptabroad, package tours have not yet picked up in India.

With all the data, we intend to give some suggestions to the Packagetour Operators in India.

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Our Client

SOTC Ltd. periodically conducts a survey to identify the domestic touristpreferences of Indians. In 2003, the job of finding the preferences of

Mumbaikars and Navi Mumbaikars was entrusted to GLOBETROTTERS, Inc.

Research Methodology

Our objective: To study the domestic tourism preferences of Mumbaikars andNavi Mumbaikars with respect to the households in SEC A1 and A2.

The methods of Data Collection: This comprises of both secondary andprimary data sources.

Secondary Data Sources: The secondary data and information that weacquired was from the Internet that comprised of articles and othermaterial helping us to know about the general tourism scenario in thecountry. In addition to this we also referred to a report on the IndianTourism sector and Infrastructure by Vineeta Vishwanath.

The following is a short compilation of the secondary research that we did:

In India, the fallout on the tourism industry has been greater as it is thebeginning of the tourist season. Though the reaction to the crisis (9/11) is

understandable, the industry seems to be over-reacting. The fears of arecession in the industry are completely unfounded. Though the months ofSeptember and October will see cancellation of bookings and hotelreservations. The industry needs to understand that as the situation returns tonormalcy, the people who had earlier postponed their visits will return.Therefore the months of December and January could see a spurt of arrivals,which will offset the current cancellations. The industry must show thedetermination to carry on in the face of adversity.

This is an opportune time to develop and promote domestic tourism. As manyIndian tourists may have to cancel their holiday's abroad, they will look for

destinations within the country. By tapping the domestic market the industrycan overcome the present crisis. Over the last decade domestic tourism hasgrown by over a 100 million travelers from 63.8 million travelers in 1990 toover 176 million in 1999.

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The tour operators and hotels must design innovative, attractive packages tolure the Indians into visiting destinations within the country. The respective

state governments through a sustained marketing blitz must support this. Thiswill make domestic tourists aware of the large variety of options availablewithin the country.

The tourism industry in India has come a long way from just 15,000 tourists in1950 to 2.64 million in 2000. Though foreign tourist arrivals into India hasincreased over the last few years. India's share in world tourism arrivals was anappalling 0.37% in 1999 that in turn is reflected in its share of world tourismreceipts, which stood at 0.66%. This has been stagnating for the last decade.This can be attributed to the fact that it has not been on the governments listof priorities with meager 0.9% of government expenditure spent on tourism,

this ranks India 153rd out of 160 countries. It is imperative that governmentexpenditure be increased to enable India to become an internationallycompetitive market. This must be done immediately before other countries inthe region seize the initiative and gain market-share at our expense.

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Apart from this, we also found out the most popular categories of tourism are:Pilgrimage tourism, Health care tourism, Adventure tourism, Beach tourism,

Hill Stations and Heritage tours.

After doing the secondary research, we decided on the need for primaryresearch if any. This was done keeping in mind the 4 parameters used to judgethe need for primary research. These are:

Accuracy Relevance Sufficiency Availability

Since we needed more data that satisfied the other three parameters wedecided that we had to conduct primary research.

Now to decide on the type of interview to be conducted, we have made ourchoice based on weights that we have allotted to various parameters usedto decide on the type of interview.

Type ofInterview

Criteria

Weightage Telephone Personal CAPI Mail

ComplexQuestions

30 2 4 3 1

Ability to handleLarge Data

20 1 4 2 3

SensitiveQuestions

15 2 1 3 4

Degree of InterviewerEffects

5 2 4 3 1

Degree of SampleControl

15 2 4 3 1

Response Rate 10 2 4 3 1Time 3 3 4 2 1Cost 2 3 4 2 1

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The Criteria Index

Type ofInterview

Criteria

Telephone Personal CAPI Mail

ComplexQuestions

60 120 90 30

Ability to handle LargeData

20 80 40 60

SensitiveQuestions

30 15 45 60

Degree of InterviewerEffects

10 20 15 5

Degree of SampleControl

30 60 45 15

Response Rate 20 40 30 10Time 9 12 6 3Cost 6 8 2 4

Total 185 355 273

As can be seen from the above table, Personal Interview scores the highest andhence we decided on a personal interview, for administering our questionnaireto the respondents.

And we decided to conduct a survey by asking the respondents questions basedon a Structured Direct type of interview, wherein the wavelength of theinterviewer and the respondent is the same.

Sampling:

Our sample consists of households that fall into SEC A1, A2.

Sampling Unit: The Geographical area that our sample is incident in isMumbai and Navi Mumbai.

Method of Sampling: The method of sampling that we have used in thecourse of our administration is Convenience Sampling and every persondoes not have an equal chance of occurring.

Sample Size: Based on information provided by www.timescity.com andwww.cidcoindia.com/navimumbai.html, we have found out that thepopulation of Mumbai is 1.8 Crores and that of Navi Mumbai is 0.2 crores (2million).

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Therefore out of a total population of 2 crores, the number of households canbe estimated to be 2 crores / 4 = 50 lakh households.

Out of these 50 lakh households approximately 10% of the households fall in the

SEC A1, A2 category. i.e. about 5 lakhs.

And finally about 20% of the households are willing to tour. i.e about 1 lakhhouseholds.

So taking a sample of 0.1% of the total number of households, we have arrivedat a number of 100. So the number of households to whom we shall beadministering the questionnaire is 100.

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Observations and Analysis

Analysis 1: The ranks given by the repondents to the various destinations

Analysis 2: The most preferred destination according to the weighted averagesof the ranks given by the respondents.

Analysis 3: The First preference of visit of the respondents.

Analysis 4: Most important parameter while deciding a destination for touring.

Analysis 5: The most preferred States for a pilgrimage tour. Found out as theweighted average of the places of visit for pilgrimage tourism, as given by the

respondents.

Analysis 6: The most preferred adventure activities according to the weightedaverages of all the preference of the respondents.

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Analysis 7: The first preference of Adventure Activities of the respondents.

Analysis 8: The most preferred State for Beach tourism according to theweighted average of all the preference of the respondents.

Analysis 9: The first preference for Beach tourism as per the respondents.

Analysis 10: Most preferred Health Care Destination.

Analysis 11: The most preferred Hill Station according to the weighted averageof all the three preference of the respondents.

Analysis 12: The first preference for a Hill Station as per the respondents.

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Analysis 19: The most preferred mode of transport as per the respondents.

Analysis 20: The important factors while deciding the accommodation as told

by the respondents.

Analysis 21: The most preferred type of Accommodation as per therespondents.

Analysis 22: The Budget that the respondents say they would be ready to spendfor their desired tour.

Analysis 23: The type of tour that the respondents prefer.

Analysis 24: Number of respondents who have been on a package tour in thepast.

Analysis 25: The satisfaction levels of respondents who have been on a packagetour in the past.

Analysis 26: The additional features for which the respondents are ready to payextra.

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Additional Features


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Top of the mind Recall of Tour Operators

Awareness of tour operator (Unaided)

TOUR OPERATORS RESPONDENTS

Raj 52

SOTC 48

Thomas Cook 34

Cox and Kings 17

Golden Triangle 12

Raja Rani 7

Dreamz 2 Reality 6

Orbit 5Palace on Wheels 5

Akbar 4

Tirumala 4

Vedicindia 4

Trans India 3

Indiatravelportal.com 3

Everest 2

India tours Online 2

India Beach 2

Heritage Travel 1

Gogoa.com 1Hina 1

Bharat Darshan 1

James travels 1

Sita travels 1

Jan Jagruti 1

Raja tours 1

Padmaja travels 1

Southern tours 1

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Tour Operators RespondentsSOTC 39

Raj 26

Thomas Cook 14

Cox and Kings 4

Paniker Travels 2Hina 2

Kesari 2

Raja Rani 1

Akbar 1

India Outdoors 1

Krishna Travels 1

Prashant Prasanna 1

Nirmala Travels 1

Lodaya 1


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Awareness of tour operator (Aided)

TOUR OPERATOR NO

SOTC 92Raj 86

Thomas Cook 80

Palace on Wheels 68

Cox and Kings 50

India Outdoors 26

Akbar 24

Heritage Travel 22

Raja Rani 21

Gogoa.com 15

Orbit 14

Govt Run 14

india Tours 13

Indiatravelportal.com 13

Trans India 12

Tirumala 12

Golden Triangle 12

Rajasthan India 10

Everest 9

Blue Star 9

India tours Online 9

India Beach 8Compass 3

Destination Himalaya 3

Dreamz 2 Reality 3

Vedicindia 2

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Recommendations from the Research

Recommendation 1:Our analysis shows that, as per the respondents, budget of the tour is of

least importance when compared with factors like good transportation, good

food, good accommodation or even the duration of the tour.

We have also found out that the majority of the respondents (36%) areready to spend between Rs. 10,000 to Rs. 20,000 whereas another 30% of therespondents feel that they can spend on below Rs. 10,000 on a good tour.

Our research also shows that the most important factors for a good tour,are good transportation and good accommodation.

Assuming that for any tour, a minimum of Rs. 5,000 would be needed,we suggest that SOTC, our client, concentrate on providing good transportation

and accommodation facilities for which they can charge an amount upto Rs.20,000.

For achieving this SOTC should concentrate on what the respondentshave enumerated as the important factors for deciding a mode of transport ortype of accommodation.

The most important factors while deciding a good mode of transport are,Comfort, Speed, Safety and Cleanliness. The tour operators should keep thesefactors in mind while deciding the transportation facilities for their customers.Almost 56% of the respondents say that they would like to travel by train to

reach their destination. Given this data, SOTC could get in touch with theIndian Railways so as to enhance the above said factors & provide therespondents with the best transportation.

Our research also shows that around 27% of the respondents areprepared to pay extra for local transportation facilities at their destination. Sothe tour operators should try to arrange for local transport by ways of a hiredcar or private bus so that their customers do not have difficulties whiletraveling within their destination.

After good transportation, good accommodation is what the respondents

prefer the most and the most important factors according to them whiledeciding the type of accommodation are cleanliness, good food, good roomfacilities and proximity to the place of visit. We have also found out thatabout 54% of the respondents would like to stay in a three to four star hotel. Sothe tour operator for should search for the cheapest 3 to 4 star hotel thatmatches all the above said factors.

The respondents also rank good food high. We prescribe that SOTC havea full time cook during the tour that cooks food according to the preferences ofthe customers.

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Recommendation 2:From our analysis, it is clear that 70% of the population do not opt for a

package tour in domestic tourism. Our analysis also enumerates the reasons forthe same.

Our analysis shows that there are many factors why a tourist shies awayfrom a package tour. Enumerated below are the most important of thesefactors, as told by our respondents.

Limitations of a packaged tour.Number ofresponses

% of the totalresponses

Low Flexibility 52 15.75758

Combination of tours provided not preferred 41 12.42424

Time period not preferred 36 10.90909Compulsory consumption 33 10

Accommodation facilities not preferred 28 8.484848

Low Privacy 26 7.878788

Mode of transport not preferred 23 6.969697

No choice of the standard of service 22 6.666667

High Prices 21 6.363636

Food not preferred 20 6.060606

Poor Customer service 17 5.151515

Low Trust 11 3.333333

Total no of factors marked. 330 100

The above table shows that, there is no single factor that can be statedas the most important. The most rated factor here is lack of flexibility, but thistoo comes to only 16% of the total responses. This is then followed by factorssuch as combination of tours provided not preferred (12%), unfavorable timeperiod (11%) and Compulsory consumption of all components (10%). These fourfactors constitute almost 50% of all the responses and the remaining eightfactors chip in to constitute the remaining 50%.

So the package tour operator has to give due weightage to the aforesaidfactors while designing a package. Keeping in mind the Paretos Principle, thetour operator should invest 50% of the allocated budget in improving these four

factors and the remaining budget for the next eight factors. Thus going flat outon one of the factor is not advisable.

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Recommendation 3:Our analysis also shows us the reasons why people opt for package tours.

Some of the important factors are as enumerated below.

Advantages of a packaged tour.

Amt

ofvotes.

% of the

lastrow.

No need to hunt for information 36 16.66667

Tour Guide 28 12.96296

Bundle of Services 23 10.64815

Reliability 22 10.18519

Traveling in a larger group 20 9.259259

Transaction with only one party 18 8.333333

Benefits of Large scale touring 18 8.333333

Family Discounts available 18 8.333333

Preferred food 15 6.944444

Itinerary 10 4.62963No need for interstatecommunication 8 3.703704

Total no of markings 216 100

The situation is very similar here. First four factors comprise about 50%of the total markings and hence should be allotted with 50% of the fixed budgetfor retaining existing demand.

Recommendation 4

Sour ces of Kn owl edge of Destinations

36

28

13

117 5

Friends and Relatives Past Experience

Television Print

Outdoor Advertisements Internet

The above Analysis gives us a picture of each mediums relative impacton consumers awareness. 64% of the respondents came to know about thedestination through two most important sources i.e. past experiences andFriends and Relatives. This shows that though the penetration of the othersources, like TV, radio and print in the city are so high, it has still not beenproperly utilized to promote destinations within the country. This analysis also

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shows the low trust of the respondents in other sources of the information.From this data we can safely say that the market mainly depends on its ownpast experiences or recommendations of friends and relatives to select theirdestinations for a tour. Thus to influence these two sources more emphasisshould be laid on quality and customer service.

Also as already said before, the other sources of information should be

utilized better. We recommend that tour operators should look at these mediaas better sources to:

First provide details about the destinations, promoting the touristspots by creating desire for the destination in the minds of thepeople.

This should then be followed by more data about the company,its tourism packages to the destination that they have promoted,the itinerary, costs and other details.

This process will first create the demand for a destination and thenpromote the company package better. Such a process, according to us, willlead to more recall of the company by the people.

Recommendation 5:

From the analysis given below, it is clear that package tours have yetnot become as popular as they should. Only 34% of our respondents have beenon a package tour before and out of them only 56% are satisfied with theservices provided by their operator.

Total 100 Total 34 %

TriedPackage Satisfaction

No 66 Agree 19 55.88

Yes 34 NAND 9 26.47

Disagree 6 17.64

The main reasons for dissatisfaction include poor customer service,mode of transport and accommodation not preferred and combination of toursprovided not preferred. The tour operators should focus on Quality andCustomer Service to increase satisfaction levels.

Also considering that 66% of the respondents have never been on apackage tour, operators should concentrate on proper promotion tactics and asalready stated, should try to exploit the different media (T.V., radio, print andthe internet) better.

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Annexure 1

The Questionnaire

SCREENER QUESTIONNAIRE

NAME OF THE RESPONDENT:__________________________________________

ADDRESS : _____________________________________________________________

________________________________________________________

NUMBER OF MEMBERS IN THE FAMILY: __________________

PIN CODE : _____________

TELEPHONE : _____________FAX: ____________ E-MAIL: ____________________

INTERVIEWERS NAME:__________________________________________________________

INTERVIEW DATE:_____________ INTERVIEW TIME : FROM _______ TO ______

CHECKED BY: __________________________

SIGNATURE OF THE INTERVIEWER: _______________________________

I, ________________________________ from SIES College of Commerce, Nerul, amcurrently in the final year of the BMS course. As a part of our curriculum, we are

conducting a survey on Tourism Preferences amongst households in Mumbai.

We would first like to know something about the household and the socio economic classit falls under. And this is based on the person who makes the biggest contribution to thefamily income.

And,

What is his/ her occupation?

_________________________________

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What is the highest level to which he/she has studied?

_________________________________

Indicate the corresponding to the Socio Economic Class in the Grid below:

If A1 and A2, then continue, else terminate

Q1> Are you willing to go on a tour this summer? (April June)

1) Yes

2) Not Sure

3) No

If Yes or Not sure, continue, else terminate

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Illiterate

School upto

4th/ literate

but no formal

schooling

School

5th - 9th

SSC/

HSC

Some

College

but not

Grad.

Grad/ Post-

Grad.

Gen.

Grad/

Post-

Grad.

Prof.

(1) `(2/3) `(4) (5) (6) `(7) (8)

1 Unskilled Workers E2 E2 E1 D D D D

2 Skilled Workers E2 E1 D C C B2 B2

3 Petty Traders E2 D D C C B2 B2

4 Shop Owners D D C B2 B1 A2 A2

5

Businessmen/

Indusrialists with no. of

employees: None

D C B2 B1 A2 A2 A1

`1-9 C B2 B2 B1 A2 A1 A1

10 B1 B1 A2 A2 A1 A1 A1

6 Self employed Profession D D D B2 B1 A2 A1

7 Clerical/ Salesman D D D C B2 B1 B1

8 Supervisory level D D C C B2 B1 A2

9 Officers/ Executives Junio C C C B2 B1 A2 A2

10 Officers/ Executives Middl B1 B1 B1 B1 A2 A1 A1

OCCUPATION


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Q1> Rankthe following categories of tours according to your personal preferences in the

order you would like to travel this summer (April June)- top 3 preferences.(Showcard 1)

RANK

< 6 >

Showcard 11) Pilgrimage Tourism

2) Adventure Tourism

3) Beach Tourism

4) Health Care Tourism5) Hill Station Tourism

6) Heritage Tourisms

Q2>(a) Of the various destinations listed as a Pilgrimage tour, which are your top

three preferences?(Showcard 2)

(b) Which is the one destination that you prefer the most?

(c) What is the single most important factor while deciding your destination for apilgrimage tour? (Showcard 8): __________________

Showcard 2

Destination 2 (a) 2(b)

< 1 > Andhra Pradesh: Tirupathi

< 2 > Bihar Bodhgaya

< 3 > Delhi Lakshminarayan Temple, Sai Temple,Jhama Masjid

< 4 > Gujarat Dwaraka, Somnath, Girnar, Palitana,

Ambaji

< 5 > Goa Bastila of Born Jesus

< 6 > Jammu and Kashmir Amarnath, Vaishnav-devi

< 7 > Kerala Guruvayoor, Trishur, Sabari Mala

< 8 > Maharashtra Shirdi, Pandharpur, Trimbakeshwar,

Ashtavinayak

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< 9 >Tamil Nadu Kanchipuram, Kanyakumari,

Rameshwar, Tanjavur, Madurai, Trichy, Chidambaram,Mahabalipuram.

< 11 > Uttaranchal Gangotri, Yamunotri, Kedarnath,Badrinath

< 12 > Uttar Pradesh Allahabad, Varanasi, Prayag,Ayodhya, Mathura

Q3> (a) Of the various destinations listed as a Adventure tour which are your top

three preferences? (Showcard 3)

(b)Which destination would you prefer the most? (Showcard 3)

(c) What is the single most important factor while deciding your destination for

an Adventure tour : ___________________________(Showcard 8)

Showcard 3

Destination 3 (a) 3 (b)

< 1 > Scuba diving: Andaman and Nicobar islands, Lakshwadeep.

< 2 > Cycling and motor biking in the Himalayas

< 3 > Mountaineering: Himachal Pradesh, Garhwal and Kumaon

regions of Uttar Pradesh, Ladakh region in Jammu and Kashmir.

< 4 > Whitewater rafting Devprayag to Rishikesh, Ladakh to

Sikkim.< 5 > Paragliding Manali, Kamshet, Eastern Himalayas, Nilgiri

Hills.

< 6 > Skiing Auli, Gulmarg, Pithogarh and Solang Valley

< 7 > Water Sports

Q4> (a) Of the various destinations listed as a Beach tour which are your top threepreferences? (Showcard 4)


(c) What is the single most important factor while deciding your destination

for a Beach Tour : ___________________________(Showcard 8)

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Showcard 4


< 1 > Goa Margoa, Benanlim, Baga, Calungate, Baina

< 2 > Kerala Kovalam

< 3 > Maharashtra Mumbai, Ganapatiphule, Murud Janjira,

Dahanu

< 4 > Orissa Puri, Kanark, Chandipur, Takasai, Pati Sohapur< 5 > Tamil Nadu Marina

Q5> (a) Of the various destinations listed as a Health Care tour which are your

top three preferences? (Showcard 5)



for a health care tour: ___________________________(Showcard 8)

Showcard 5


< 1 > Ayurveda in Kerala

< 2 > Yoga and Meditation in Rishikesh and Uttaranchal

Q6> (a) Of the various destinations listed as a Hill Stations tour which are your

top three preferences? (Showcard 6)



___________________________(Showcard 8)

Showcard 6


< 1 > Panchagani

< 2 > Mahabaleshwar

< 3 > Matheran< 4 > Kulumanali

< 5 > Shimla

< 6 > Darjeeling

< 7 > Ooty

< 8 > Kodaikanal

< 9 > Mount Abu.

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Q7> (a) Of the various destinations listed as a Heritage tour which are your top

three preferences? (Showcard 7)


(c) What is the single most important factor while deciding your destination:___________________________(Showcard 8)

Showcard 7

Zone Destination 7(a) 7 (b)< 1 >Central India Gwalior Fort, Manmandir Palace, Telika

Mandir, Orcha Fort, Ramaraja Temple,Jhansi fort, Kachinjer Fort, Khajurao.

< 2 > North India Agra Fort, Fatehpur Sikri, Red Fort, Purana

Qila, Taj Mahal, Qutub Minar, HumayunsTomb, Nizammudin Shrine, Safdarj Tomb,

Tughlabad national museum, Red Fort.

< 3 > West India Jaigarh, Jaisalmer, Udaipur, Ajanta and

Ellora, Elephanta.

< 4 > South India Mysore Palace, Tipus fort, Galconda Fort,

Fort St. George, Charminar, Archeological

Museum, Chamundi hills, St. PlimenasChurch, The ruins of Hampi.

Showcard 8

< 1 > Distance

< 2 > Climate

< 3 > Beauty of the place< 4 > Time Constraint

< 5 > Money Constraint

< 6 > Word of mouth< 7 > Availability of local transport

< 8 > Pre-decided destination (Majority of the family has decided)

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Q8> How did you come to know about your destinations?(Showcard 9)

< 1 > < 2 > < 3 > < 4 > < 5 >

< 6 > < 7 > < 8 >

Showcard 91) Past Experiences2) Friends and Relatives

3) Television Ads.

4) Print Ads.

5) Internet Ads or promotion.6) Outdoor promotions

7) Radio Ad.

8) Others: Please Specify _______________

Q 9> After deciding on the destination, rank the following options according to yourpreference as parameters involved in a good tour: (Showcard 10)

1)

2)

3)

4)

5)

Showcard 10

1) Duration of the tour2) Good Transportation

3) Good Accommodation4) Good Food

5) Low Budget

Q10> For what duration of time would you like to travel? (Showcard 11)

< 1 > < 2 > < 3 > < 4 > < 5 >

Showcard 111) Less than 3 Days2) 3 Days - 5 Days

3) 5 Days - 10 Days

4) 10 Days 20 Days5) More than 20 Days

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Q11> What are the top fiveparameters that you look at while deciding your mode oftransport? (Showcard 12)

RANK PARAMETER Rank 1Rank 2

Rank 3

Rank 4

Rank 5

Showcard 12

1) Speed.2) Time on hand

3) Comfort.4) Cost.5) Luggage Capacity.

6) Cleanliness and Hygiene.

7) Flexibility. (As per my requirements)

8) Door-to-Door service9) Safety

10) Punctuality

11) Privacy

Q12> Considering the above factors and your destination which mode of transport will

you prefer to reach your destination: (Showcard 13)

< 1 > < 2 > < 3 > < 4 > < 5 >

Showcard 13

1) Bus

2) Train

3) Private Car

4) Hired Vehicle5) Plane

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Q13> What are the top fiveparameters that you look at while deciding the

accommodation? (Showcard 14)

RANK PARAMETER

Rank 1Rank 2

Rank 3

Rank 4

Rank 5

Showcard 141) Food.

2) Cost.

3) Cleanliness.

4) Ambience / Look of the hotel.5) Customer service.

6) Facilities - Room. (Ac, T.V, refrigerator etc.)

7) Facilities - hotel. (Swimming pool, caf, Casinos etc)8) Family packages / Schemes.

9) Proximity to place of visit.

10) Local transport provision.11) Indoor games available.

12) Accessibility.

Q14> Considering the above factors and your destination which type of accommodation

will you prefer at your destination: (Showcard 15)

< 1 > < 2 > < 3 > < 4 > < 5 > < 6 >

Showcard 15

1) Government Approved Hotels

2) Dormitories3) One Two Star Hotels

4) Three Four Star Hotels

5) Five Star Hotels.

6) Friends or Relatives place

Q15> For all your above said preferences how much will you be ready to pay?

(Showcard 16)

< 1 > < 2 > < 3 > < 4 > < 5 >

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12) Poor Customer service. (e.g. Parting with package related information, undue

delay etc.)

Q19> When talking about tour operators, which is the first company that comes into your

mind?

Q 20> What are the tour operators that you are aware of? (Unaided Total Recall)

< 1 > < 2 > < 3 > < 4 > < 5 > < 6 >

< 7 > < 8 > < 9 > < 10 > < 11 > < 12 >

< 13 > < 14 > < 15 > < 16 > < 17 > < 18 >< 19> < 20 > < 21 > < 22 > < 23 > < 24 >

< 25 > < 26 > < 27 >

Q 21 > What are the tour operators that you are aware of? (Aided Total Recall)(Showcard 19)

Showcard 19

Raj Travels And Tours Limited

SOTC1) Raja Rani Travels Pvt Ltd

2) Thomas Cook

3) Akbar Travels Of India, Mumbai4) Trans India Travels Pvt. Ltd.

5) Everest Travels6) Orbit.

7) Buddhist Pilgrimage8) Government owned tours and travels.

9) Tirumala Travels Pvt. Ltd.

10) Vedicindia11) Blue Star Air Travel Services India Private Ltd.

12) Compass to Kerela.

13) Destination Himalaya Pvt. Ltd.14) India 0utdoors

15) Dreamz 2 Reality

16) India Tours And Travel Private Limited.17) Rajasthan India Travel Service

18) Heritage Travel India.

19) Palace on Wheels

20) Golden Triangle Tours India21) India Tours Online

22) India Beach Holidays (www.indianbeachesportal.com)

23) www.gogoa.com24) www.indiantravelportal.com

25) Cox & Kings

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Q 22 > Have you in the past gone on a tour with any tour operator?

< 1 > Yes < 2 > No

Q 23 > If yes, which tour operator? (Showcard 19)

< 1 > < 2 > < 3 > < 4 > < 5 > < 6 >< 7 > < 8 > < 9 > < 10 > < 11 > < 12 >

< 13 > < 14 > < 15 > < 16 > < 17 > < 18 >

< 19> < 20 > < 21 > < 22 > < 23 > < 24 >

< 25 > < 26 > < 27 >

Q24 > I was totally satisfied with the services of the tour operator through which I hadtoured (Showcard 20)

< 1 > < 2 > < 3 > < 4 > < 5 >

Showcard 20

< 1 > Yes

< 2 > Cant Decide< 3 > No

Q 25 > If your answer is option 2 or 3, then your reasons for not being satisfied(Showcard 18)

< 1 > < 2 > < 3 > < 4 > < 5 > < 6 >

< 7 > < 8 > < 9 > < 10 > < 11 >< 12 >

Q 26 > I would change my selected destination, if a tour operator provides me with an

attractive alternate destination with other services bundled together. (Showcard 20)

< 1 > < 2 > < 3 >

Q 27 >For which of these additional facilities would you pay extra money?

(Showcard 21)

< 1 > < 2 > < 3 > < 4 > < 5 >

Showcard 21

< 1 > On-tour doctor

< 2 > Medical insurance

< 3 > ATM facilities< 4 > Local transport facilities.

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< 5 > None of These

Annexure 2

The List of Respondents removed.

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mr project main tourism report

Documents