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Carrier Ethernet for Business

January 2009

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Panelists

Paul IndooProduct Marketing Managerpin@nortel.com Phone: +44 1279 40 2216

Johan WittersConsultant Business Data Servicesjohan.witters@alcatel-lucent.bePhone: +32 3 240 7927

George ChengSenior Network Architect gcheng@relianceglobalcom.com Phone: +44 2082824667

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Agenda

• What’s driving the growth in Carrier Ethernet?

• Assessing CE in key vertical market• Enterprise case studies

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What’s driving the growth in Carrier Ethernet?

• Simplicity – It's Ethernet

• Control – Flexibility to meet varying

application demands • Reliability

– Rapid recovery when problems occur

• Performance – Low latency inherent with

Ethernet networks • Scalability

– Global reach• Cost Reduction

– Simplified technology brings lower cost and products that consume less power

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Carrier Ethernet for Mission Critical Applications

• Top Market Sectors• Healthcare, finance, education, government, media

• Principal Applications• Site-to-site access, server and data center consolidation,

business continuity / disaster recovery, SAAS, SOA, Internet access, distributed data imaging, converged networking

• Benefits• Cost reduction, revenue acceleration• Scalability, control, reliability, performance, low latency,

flexibility, consistency, expedites and enables new applications

Carrier Ethernet brings significant business benefits to mission critical applications

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Healthcare• Application Profile

• Regulatory issues, privacy, or state privacy (HIPAA) compliance

• Imaging driving storage and growth• Very High bandwidth, Performance• Scalability mostly over limited

geography• TCO/ROI critical

• Top Applications • See earlier overview slide; specifically:• Real Time Digital imaging• Supporting multiple applications

• Benefits:• Real-time transfer and diagnosis of images • Centralized diagnostics service, significant time and cost

reduction• Very cost efficient

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Finance / Insurance

• Top Applications• See earlier overview slide; specifically:• Financial transaction, data:

•Reliable, scalable solution•Very low latency requirements•Security

• Performance• Benefits:

• Cost-effective bandwidth increments to their customers.• Easier to maintain, support and scale• V-LAN tagging provided network security demanded by customer.

• Application Profile • Global reach• Latency • Reliable, secure, SLAs• Compliance, SOX, SEC, FSA, GLB, etc.

• Application Profile • Global reach• Latency • Reliable, secure, SLAs• Compliance, SOX, SEC, FSA, GLB, etc.

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Education• Application Profile

• Increased demands of community partnerships using educational infrastructure,

• TCO/ROI critical• Separate domains to separate traffic between

departments

• Top Applications• See earlier overview slide;

specifically:• Research• Internet Access

• Benefits• Distance learning • High speed internet access• High speed data network to

communicate, library, students, administration

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Government• Application Profile

• Web based applications • Flexible SLAs • TCO/ROI• Separate domains for different departments

and for extranets

• Top Applications• See earlier overview slide; specifically:• E-Government• Disaster Recovery• Internet access

• Benefits:• Multiple applications over the same flat Layer 2

network• WAN solution complemented by in-house IT-staff

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Media / Entertainment• Application Profile

• Traditional users of Private Line services • Very High Bandwidth• Need for very flexible Bandwidth• Convergence demands on low latency, low frame loss,

minimum frame delay variation, high performance networks• Real time• Innovate to better serve customers, using the new media

capabilities

• Top Applications• See earlier overview slide; specifically:• Video, streaming media• Service orientated architecture• Internet access

• Benefits:• Very High and Very Flexible Bandwidth

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Global Law Firm

Key Facts

– Ranked Among Top 3 Firms in World – 2008 AM Law 100

– One of the largest US global law firms

– Data centralized and replicated across four data centers (Ohio, New York, London and Tokyo)

– Needed a single network to reach 4,000 employees across 22 offices in US, Europe, Asia and Australia

– Required fast access to LexisNexis, a leading searchable archive of content from newspapers, magazines, legal documents, printed sources of public records, unpublished opinions, forms, legal, news, and business information.

Key Facts

– Ranked Among Top 3 Firms in World – 2008 AM Law 100

– One of the largest US global law firms

– Data centralized and replicated across four data centers (Ohio, New York, London and Tokyo)

– Needed a single network to reach 4,000 employees across 22 offices in US, Europe, Asia and Australia

– Required fast access to LexisNexis, a leading searchable archive of content from newspapers, magazines, legal documents, printed sources of public records, unpublished opinions, forms, legal, news, and business information.

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Global Law Firm

Challenges • Legacy WAN:

– Existing frame relay / ATM hybrid network did not scale

• Replacement Network Criteria:

– Zero data loss

– Citrix access to centralized applications in 3 data centers (New York, London and Tokyo)

– Any-to-any connectivity for VoIP and video

– Access to LexisNexis datacenter in Ohio

– Low latency, high performance

– Seamless integration with backup Provider’s L3VPN Service

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Global Law Firm

• The Solution: – A fully managed Global VPLS network

• The Benefits: – Fully managed service with best SLAs– Cost-effective bandwidth increments as required– Easier to maintain, support and scale – Future proof foundation for new applications

Carrier Ethernet Network

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Financial Markets

Key Facts

• Multilateral Trading Facilities (MTFs) Compete for Market Share

– Chi-X Europe Limited

– BATS Holdings

– NASDAQ OMX Europe

Key Facts

• Multilateral Trading Facilities (MTFs) Compete for Market Share

– Chi-X Europe Limited

– BATS Holdings

– NASDAQ OMX Europe

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Financial Markets

• New Market, No Legacy WAN– Required extranet for unsurpassed Ethernet connectivity to

serve MTFs, algorithmic traders and firms

• Network Criteria: – Reliable, low-latency connectivity to real-time quote and

trade information for the pan-European equities market• Large amount of small UDP base data streams,

expecting no packet loss, very time sensitive, every ms counts

– Network reach for global order processing– Bandwidth flexibility for “data explosion”

• Scalable from 100mb & eventually 1Gb to customer premises

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Financial Markets

The Solution: – Ethernet Virtual Private Line Service (VPLS)

The Benefits: – High performance, low latency delivery of uninterrupted

flow of time-sensitive market data and trading applications

– Cost-effective bandwidth increments to MTF customers

– Easier to maintain, support and scale

– Sound platform for future growth

– Customer satisfaction

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