mpc productivity conference 2012
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TRANSCRIPT
© 2012 Ada Vista Sdn Bhd
FROM IDEA TO REALITY16 October 2012
Azli Paat
THE BIG PICTURE
2 Ways To Increase Your Revenue
1. Create a better product2. Increase the effectiveness of your marketing campaign
THE BIG PICTURE
Evolution of marketing campaign
Prints Radio TV Online PC Mobile
THE BIG PICTURE
Evolution of online campaign
Email Web Search Engine Social Media Apps
THE BIG PICTURE
Evolution of Webpresentation
Website
Web Log(Blogspot)
Micro Blog(Twitter)
Web Card(ADAcard)
THE BIG PICTURE
Business Card 2.0 - WEBcard
THE BIG PICTURE
Anatomy of ADAcard
THE BIG PICTURE
Anatomy of ADAcard
THE BIG PICTURE
Anatomy of ADAcard
THE BIG PICTURE
Anatomy of ADAcard
azli.adacard.my
THE BIG PICTURE
Anatomy of ADAcard
THE BIG PICTURE
Anatomy of ADAcard
THE BIG PICTURE
Anatomy of ADAcard
THE BIG PICTURE
Business Card 2.0 - WEBcard
THE BIG PICTURE
The evolution of Mobile Action Codes
Barcode QRcode
32728
The next evolution in Mobile Action Codes
Shortcode Facebook Twitter ADAcode
• Easy to dial• Easy to remember• Invite Action• No Web Pre-registration• No credits consumed
**Mobile Action Codes eliiminate “Drop-Off” during the time a person reads an advertisement and the time they can take an action. For example, a person may forget the ad when he has enough available time to visit the web or the store.
ADAcode is the only mechanism that utilises dialing, no additional apps, no smartphones, no credit and no delay.
QR (Quick Response) Code
QR Code
QR Code
QR Code
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Locate an ad that has QR code. Make sure you have a Smartphone with QR code app installed.
FACTS:• 32 million mobile phones in Malaysia• 30 % Smartphones• 15 % have Internet access• Only fraction knows how to use QR code• Even when readers successfully scanned. The result is
hardly pleasant.
Scan the QR code
This QR code takes you to the normal website.
QR Code
ADAcode – Off-line Mobile Bookmarker
• Free dialing• Free Personalised Portal• Works for all telcos• Works with any phone
ADAcode – Dial to Download eBrochure [PROTON]
Hi Azli,Proton Preve Brochure:
http://adacode.my/7673T7dP63857
Portal: adacode.myLogin:21343
Pwd: XRTEmail: [email protected]
Proton Preve Brochure:http://adacode.my/
7673T7dP63857Portal: adacode.my
Login:21343Pwd: XRT
Email: reply SET your-name your-email
Un-registered Registered Personalised Email Personalised Portal
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ADACODE Flow chart
Proton Preve Brochure:http://adacode.my/
7673T7dP63857Portal: adacode.my
Login:21343Pwd: XRT
Email: reply SET your-name your-email
CONSUMERSadacode.my
ADVERTISERS
adacode.my
SMS Broadcast
Email Broadcast
The ADAcode Platform – Data Mining
MAHA2012
ADAcode – MAHA2012 Engagement Module
Before(Promotion)
MAHA201223Nov - 2Dec 2012
10am-10pmMap:http://goo.gl/maps/
lJXK3Click:
http://adacode.my/rts63281XyTr
Visit: adacode.my
During(Registration)
Bookmark(Paperless)
MAHA 2012Pendaftaran: MAHA-12-0323Kunjungi Gerai #345 utntuk
potongan 40% setiap pembelian.
-----------------------BABAS Booth J32
MAHA 2012Gerai #34-04 FAMA
Lembu Baka AustraliaBrochure telah dihantar ke
email anda di:[email protected]
Embeded web address
Dialable tel number
Photo Icon
Business Card
GPS compatible address
DocumentAttachment
Brochure Shelf
ADAcode
QRcode
What if your business card could call you? And have video and photos? What if you could beam it to everyone. And they beam it to their friends. What if your name and logo were a button on everyone's iPhone and Android?
Welcome to ADAcard. Your own app in a minute.
GPS Directions - Interactive Map
Writing your address puts a beautiful map
into your app so customers can find
you.
Custom Homescreen button
Your logo prominently on
everyone's iPhone main screen. Very
impressive!
Speed Dial ButtonCustomers can call you straight from
your app.World's most
impressive business card!
Facebook- and Twitter IntegrationLet your customers
do the work for you! They can instantly
promote your app to their own Twitter-
and Facebook friends
Update and edit apps - Remote control
everyone's pocket!EXCLUSIVE FEATURE! Change things (even
design) and they update on everyone's iPhone who has your
app.
Youtube or Live Audio- Video Stream
For TV- or Radio stations or your own commercials, music
and videos.
015 4872 1277
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Congratulations!This is your ADAcard link:
1234.adacard.my
to edit:Visit: adacard.my
ADA ID: 1234PWD: XRTY
www.adacard.my© 2012 Ada Vista Sdn Bhd
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Received SMS
Dial
Mobile APPS
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4azli.adacard.my
Malaysian Online Statistics
• Internet Users– 17.5 Million Internet Users, – 5 Million on Broadband, – 10 Million on 3G
• Internet Spending– 2010 – RM 1.8 bil (40% from local website)– 2014 – RM 5 bil
• Internet Banking 2011– RM 1.1 trillion 2.7 million users
• RM100 mil via mobile commerce
Ada Vista Sdn Bhd (890510-K)C3-3A-16, Solaris Dutamas,No. 1, Jalan Dutamas 1,50480 Kuala Lumpur, Malaysia Tel: +6 03 6211 0878 | Fax: +6 03 6205 4232E-mail: [email protected] | www.ada.asia
Azli [email protected]
601933989059W2FYI
Ada Vista Sdn BhdFounder
Communication and RespondFounder
Dapat Vista Sdn BhdFounder
Hamfest MalaysiaFounder
Malaysian Mobile Content ProviderPresident
Mobile Government ServicesAdvisor
RakanCOPFounder
Listen to me :93.9 FM Azli On AirBernama Radio 24