m.p. birla institute of management associate bharatiya

M.P. Birla Institute of Management Associate Bharatiya Vidya Bhavan

‘National Conference On Contemporary Trends In Management Research’

held on August30, 2019 ‘National Conference On Contemporary Trends In Management Research’ was held on August30, 2019 at MPBIM. Sri. Pascal A Nazareth, Former Ambassador of India, Chairman Bhavan's Gandhi Centre for Science and Human Values and a veteran Gandhian, who has authored many books on Gandhi inaugurated the

conference and urged researchers to carry out research on Gandhi as a manager and leader. Kum. Preethi

Prasad, alumna and MPBIM and a well known young Bharatanatyam Dancer and Guru performed inaugural dance invoking blessings of Lord Vighneswara.

Dr. S Japhet, Vice Chancellor, Bengaluru Central University, in his address noted that for educators, it is important to be ahead of time to be relevant. In the 21st century knowledge has enormous influence on economy of all nations connecting every one across globe. He observed that there is direct link between Education-Research-Innovation. He noted that Management research has moved on from taking up

in-depth studies to now using quantitative tools based on complex econometrics techniques, multi level analysis and more recently hybrid methodology whereby a single study combines quantitative and qualitative techniques which is related to problems being analysed Dr. S. Bisaliah, former Vice Chancellor, University of Agricultural Sciences, Bengaluru and Senior Professor, MPBIM, felt that today teachers are busy in teaching and consulting work and not much of creative or imaginative work can been seen in the research turned out. Language of management research is the language of mathematics, language of statistics, language of econometrics which need to be focused. He felt that unless one studies these subjects quality research can not come out.


KEYNOTE ADDRESSES AT THE CONFERENCE

Dr. N R Parasuraman, Director, Sri Dharmasthala Manjunatheswara Institute of Management Development, Mysuru, in his keynote address called for involvement of students actively in research. Underlining the importance of technology, he said that fast changing technology is a major trend in research. Cross functional research,

ethics and a broad based approach are few major trends. Dr. William E Nganje, Professor and Chair, Department of Agri Business and Applied Economics, NDSU, USA, in his second Keynote address noted that traditional management research has a strong emphasis on people and strategy. Managers continue to encounter major challenges that encompass strategies on managing self (e.g., work-life balance), board (goal congruent between management and BOD), and organization; in a holistic framework. Managers are beginning to use a “systems thinking” framework to address traditional research limitations. Three important and emerging trends in applied management research cover methods to address them - systems thinking, experimental research strategies, and digital technology PRESIDENTIAL ADDRESS AND OPENING REMARKS

Er. N. Ramanuja, founder Chairman, MPBIM, who was former Chairman & Managing Director, HMT Ltd., in his presidential address traced the path of research in machine tool industry. Recalling the development of machine tool industry, he said HMT did not believe in reinventing the wheel but with a strong R&D force adopted prevalent technology from

overseas admirably for the domestic market and in the process came up with many pioneering efforts to cater to Indian manufacturers in various sectors. He recalled the role of HMT’s Research and Development in the introduction of CNC technology in


India and pioneering marketing effort to induce CNC manufacturing among Indian manufacturers which revolutionised manufacturing sector. Dr. S. Sathyanarayana, Principal MPBIM and Conference Chair, in his opening remark traced the trends in management research over the years outlining the changing technologies and emergence of new trends. Management research has evolved with new paradigms in technology, neurosciences, big data, etc. that have affected research in all spheres of its ambit. To mention a few: Digital marketing, Social media advertising have had a sweeping effect on influencing the buying patterns; Web analytics were born out of the need to track the behaviour of site visitors and, as the popularity of e-commerce and web advertising grew, businesses demanded details on the information created by new practices in web data collection; Coolhunting; Artificial intelligence (AI); Big data and data mining are playing crucial role in the management, bringing in improvement of the entire management process influencing the process of decision making, ushering automation in many areas. Dr. N S Viswanath, Director General, MPBIM, welcomed the gathering. RELEASE OF COMPENDIUM & DETAILS OF RESEARCH PAPERS

Sri. Pascal Nazareth Former Ambassador of India and Chairman Bhavan's Gandhi Centre for Science and Human Values, released the Conference Proceedings. Salient features of the conference are:

Number of Colleges participated: 103 institutes across India, 1 each from Bangladesh and United

States of America and 7 corporates.


Number of Papers received: Total Number of abstracts received 148,

Total number of full papers received 120 of which 73 papers were presented in parallel five tracks

Prof. Pushpa B V and Prof. Manjunath S Menedhal coordinated the conference admirably.

The tracks at the conference were Marketing, Finance, Human Resource Management, General Management and Information Technology and a separate track for student’s paper presentation.

NUMBER OF PAPERS PRESENTED - TRACK WISE DETAILS

SL.NO. TRACKS NUMBER OF PAPERS

PRESENTED

1 Marketing 08

2 Finance 12

3 Human Resource Management 22

4 General Management and information Technology

19

5 Student’s Track 12

TOTAL 73

NUMBER OF PAPERS PRESENTED ON THE DAY OF CONFERENCE: 73

NUMBER OF PAPERS PRESENTED INABSENTIA: 47 Smt. Susheela Subrahmanya, Chief Editor, Southern Economist, Sri. Manandi Suresh Hon. Secretary, Vasavi Education Trust and Bhavan’s Bengaluru Kendra, Sri. H N Suresh, Director, Bhavan’s

Bengaluru Kendra were the Guests of Honour at the Inauguration and felicitated by Chairman. Besides, Dr. A T Bhashyam Director Bhavan's Priyamvada Birla Institute of


Management, Mysuru, Dr. B. Shekar Professor, IIMB (Retd.) and Dr. M R Shollapur, Director Dept. of Management, SIT, Tumkur were also felicitated. Sri Aravind Thondan of CII Yuva and officials of CII were also felicitated. CONFERENCE CHAIRS, BEST PAPER AWARDS AND VALEDICTORY FUNCTION

Sri. P B Kotur, Head - Global Freshers Engagement Program, Wipro Limited, in his inspiring valedictory address opined that research that has to happen in management is all about technology like in cloud intelligent automation viz., robotics automated processes. Dr. T V Raju, Director Planning, RV Group of Institutions, Dr. Vijayalakshmi, Joint Editor,

Southern Economist, CA Rudramurthy, MD, Vachana Investments, Bangalore were guests of honour at the valedictory function. Sri. Sudhindra Gargesa, Director (Academic Admin) gave the concluding remarks. The conference had five parallel tracks with following distinguished Professors from top B Schools of Bangalore, Mysore, Chennai and Coimbatore:

Sl. No Track Faculty Co-ordinator Track Chair

1 Marketing Dr. Rohini G Shetty Dr. Jacob Alexander

Dr. Ramesh

2 HR Prof. Hema Harsha Dr. H.R. Venkatesha

Dr. Balaji Rao

3 Finance Dr. Sumithra Sreenath Dr. Rajesh Kumar V

Dr. Nirmala

4 General Management/IT

Prof. Ram Gopal Dr. Ramachandran

Dr. Basanna Patagundi

5 Student track Prof. Amreen Ismat Khan

Dr. Ritika Sinha

Dr. V. Balaji


Two prizes were awarded in each of the tracks viz., Marketing, Finance, HR, General Management/IT and a track for Student Executives as follows:

Sl. No

Track Name of the Authors

Designation and college Name

Title of the paper presented

1 Marketing Dr. Indrajit Sinha Assistant. Professor Bharatiya Vidya Bhavan Institute Of Management Science, Kolkata

Role of Perceived usefulness, Organisational Readiness, Customer Pressure, Competitive Pressure in adoption of E-Commerce in Indian SME’s


Sl. No




Dr. B. Nagarjuna Dr. K. Rajendra Prasad

Associate Professor Associate Professor Sree Vidyanikethan Institute of Management, Tirupati, Chittoor district, Andhra Pradesh

Information Technology integration with Supply Chain Management in FMCG Industry- Functional Perspective

2 HR

Dr. Shruti D Naik Mr. Shobhraj Sharma

Associate Professor CMSBS, Jain Deemed to be University, Bengaluru Global Learning, Program Manager HP Inc. Bengaluru

Comparative Analysis of Psychometric Testing on two professionals to select the best candidate during selection process

Dr. Rashmi Unchil Mrs. Veena Shenoy Prof. Jacob Alexander

Assistant Professor Assistant Professor ISBR Business School, Research Scholar, NIT Karnataka Director Oxford College of Business Management

Physical environment, Employee Engagement and Organisational Effectiveness

3 Finance Bipin Sony Prof. Saumitra Bhaduri

Assistant Professor Bangalore Dr. B. R. Ambedkar School of Economics, Bengaluru Professor, Madras School of Economics

Twist in the Tale: Role of Information Asymmetry in Public and Private Security Markets

Dr. William Nganje Dr.Nathan Hulinsky Dr. Saleem Shaik

Chair and Professor Department of Agri Business and Applied Economics, NDSU, USA

Risk Taking Behaviour in Banking Sector

4 General Management/II

Joydeep Dass Assistant Professor Finance International School of Management Excellence Bangalore

A Comparative Study of Corporate Governance Compliance in Six Leading IT Companies in India

Dr. Smita Kavatekar

Associate Professor Department of Commerce, PG Studies Jain Deemed to be University, Bengaluru

A Study on Active Pedagogy in HEI’s and Community Engagement


Sl. No




5 Student Track

Dr. Pradeep M.P Dr. Aruna Adarsh Asiya A

Faculty Member, JSS CMS Mysuru Faculty Member, JSS CMS Mysuru Student JSS CMS Mysuru

A Study on effect of Incentive Compensation on Employee Engagement for Generation Y

Asmita Singh Anjali R

Student-Mcom, Post Graduate Department of Commerce and Management Mount Carmel College, Bengaluru

A Study of the perception of Youth towards Make In India

MPBIM wishes to express its deep gratitude to all the faculty members, students, alumni and all the associates i.e., InfoNero, North Dakota, USA, Bhavan’s Institute of Management Studies, Kolkata, Bhavan’s Centre for Communication and Management. Bhubaneswar, Bhavan’s Priyamvada Birla Institute of Management, Mysuru, Southern Economist and sponsors M/s. Crystal Info Systems, M/s. Bank of Baroda (Formerly Vijaya Bank) for their support in making the event successful.

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m.p. birla institute of management associate bharatiya

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