movie & arts r&d projects

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Research & Development Special Projects Marco Santelli

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Some examples of previous projects completed by our R&D department

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Page 1: Movie & Arts R&D Projects

Research & Development

Special Projects

Marco Santelli

Page 2: Movie & Arts R&D Projects

IGP Decaux

Vivid

VIVID

An intuitive application designed and developed for IGP Decaux (JC Decaux Group) for a pan-European project.

The application is written in WPF and is able to open and process any kind of PDF generated with the Adobe Suite with the goal to give IGP customers a better understanding of the

readability of texts and color perception between background and foreground images when a creative design is mounted onto panels for the out of home advertisement.

Page 3: Movie & Arts R&D Projects

IGP Decaux

Vivid

Features implemented

1. PDF processor and renderer 2. Layers management 3. Grouping for texts and images

4. Rendering layer isolation 5. Text readability on backgrounds 6. Skinnable interface

7. Background and foreground images comparison 8. Readability patterns 9. Re-scaling based upon panel dimensions

10. Documents management and contrast/brightness analysis

Page 4: Movie & Arts R&D Projects

One Com - Norway

Multitouch OCII Core

Multitouch Core:

A framework built on .Net 4.0 and fully integrated with Microsoft Surface SDK to manage any type of multi touch Windows enabled technology.

It supports any type of monitor and configuration (mainly Samsung and NEC) and provides a configuration tool to visually manage any attached devices (proximity sensors, weight

machines, RFID readers, Kinect sensor, etc.), the monitor orientation and the audio system to playback audio/video files upon the position of the user in a simulated 3D surrounding

system.

Page 5: Movie & Arts R&D Projects

One Com - Norway

Multitouch OCII Core

Features implemented

1. Surface multi touch framework 2. Audio mixer and speaker management for effects

3. Multi monitor support and configuration 4. Sensor/device configuration (proximity, RFID, USB storage)

4. Microsoft Kinect integration 5. In-store player (Digital Signage)

6. Auto updater 7. Local DB storage for offline content playback

8. Statistics 9. Pluggable applications and modules

Page 6: Movie & Arts R&D Projects

Banca Fideuram – Italy Agency Enter – Y2K Group

Corporate TV

Corporate TV

The “Corporate TV” was created by us on behalf of Banca Fideuram one of the largest banks in Italy.

The goal of the CTV was to be able to reach out to promoters and employees anywhere at anytime to inform them of new products, services, e-learning videos, events and

promotions. It was also used as away to interact with the network to share contents and acquire immediate feedback on products and customers needs.

A modular solution which delivers contents throughout the WAN and on internet supported by over 370 cache servers to distribute high quality videos to over than 7000

users/promoters.

Page 7: Movie & Arts R&D Projects

Aston Martin – Microsoft Agency HowSplendid

Keynote 08 Las Vegas

Silverlight and XNA

In 2008 we worked in collaboration with MicroSoft and Aston Martin to work on an application that they would use at the Keynote Mix08 event in Las Vegas. We created this

application for use on an Ultra-mobile PC (Predecessor of the more commonly used Tablet).

The App was designed to create a 360° user experience that enhanced the customers experience using the Aston Martin app.

Page 8: Movie & Arts R&D Projects

Aston Martin – Microsoft

Keynote 08 Las Vegas

Car configurator on UMPC

We worked closely with Splendid and Microsoft in the UK and with the product teams in Redmond to create a truly ground breaking digital experience for Aston Martin.

We have been given early access to unreleased technologies such as Silverlight 2.0 and Seadragon (deep zoom) and use of existing technologies such as WPF and XNA to work

with Aston Martin to create this proof of concept.

Page 9: Movie & Arts R&D Projects

Quick TV Agency HowSplendid

Online Editing Tools

On line video editing tool

Approached by Quick.Tv and HowSplendid to develop and deploy an innovative, interactive web application for video enhancement and playback. The application includes the ability

for people to edit, add sound, and incorporate interactive elements into their video. With the aim to empower users and allow them to gain the ultimate potential from their online

video.

The application encompasses the features to allow users to add video hotspots, text, annotations, chapter markers and many more interactions to their video. Surrounding this

application had to be a website that housed all the video uploaded, encoded and deployed.

Page 10: Movie & Arts R&D Projects

Microsoft Agency HowSplendid

NHS Reports

NHS Statistics

We completed a project using WPF for the NHS team over at Microsoft that will give a real time status report on all the projects the team are working on, this features dynamic graphs

and stats all using the power of Microsoft WPF.

This Project is part of an ongoing initiative to deliver exciting and usable user interfaces using emerging MS technologies and builds on our work designing and developing Vista

Gadget.

Page 11: Movie & Arts R&D Projects

First Direct

Microsoft Surface

Microsoft Surface

First Direct needed to create an experience end environment that allowed visitors to engage and interact the FD team, ask questions, gain awareness of FD mortgages and an

understanding of the benefits of offsetting.

The resulting Microsoft Surface application allowed visitors to interact with various sample Grand Design projects. Each project type was housed within a digital card. When the

visitors wanted to see how they could afford to complete a similar project they could flip this card over to play with the offsetting calculator. The calculator itself enabled visitors to

discover the core benefits of offset and demonstrate how much they can reduce their monthly payments or reduce the length of their term and save money.

Page 12: Movie & Arts R&D Projects

Enter

Smartcast Digital Signage

Digital Signage

We have been developing Smartcast since 2003 in a very exciting timeline building from the ground a technology which is mainly used for Digital Signage in the most important

locations around the city of Milan, but it can be used also for interactivity through kiosks. In 2012 the solution was adopted by RCS (editing and publishing company) and installed at

several newspaper shops in Milan.

We are continuously testing and evolving this technology so we can improve the capabilities to our platform and make sure all functionalities are up-to date..

Page 13: Movie & Arts R&D Projects

Omnia Journal

Museums and heritages

Touch screens “La notte dei musei”

We connected the dots merging all the software we had developed in previous years to build the most innovative solution to offer a global system of infotainment and edutainment, all

together, in a scalable and extensible platform, for museums and exhibitions.

. Imagine a worldwide audience able to browse current exhibitions and exhibition archives.

. Imagine this same audience then able to browse between museums and galleries, viewing images by theme, artist, time or era

. Imagine this same audience immersed in a virtual world of knowledge surrounded by a plethora of cultural and historical artefacts in one multimedia solution

Page 14: Movie & Arts R&D Projects

Omnia Journal

Newspaper editing tools

Newspapers

A solution developed specifically for newspapers which comprises of a server side management tool to import, covert and manage the publication of PDF files for IOS platforms.

An embedded editing tool allows publishers to add multimedia contents by simply drawing hot spots in any page. The client application can gather all the publishings reading a feed,

buying and subscribing to favourite collections.

Page 15: Movie & Arts R&D Projects

New Holland Agency Leo Burnett

Interactive video on multitouch

New Holland

“New Holland” was a configurable touch application to present products and solutions with high quality contents and interactivity and was available a multi-lingual application

available in 4 languages.

.

Page 16: Movie & Arts R&D Projects

NBA & WWE

Web portals

Web portals

Two Exciting projects with the same goal in mind: to bring the NBA & WWE to the italian market.

The idea was to create a web application that allows for instant access to the main users website, a team of writers, and an outstanding stage for the TV where broadcasting and

web meet in an explosive news channel at 360 degrees

Page 17: Movie & Arts R&D Projects

Misc

Mobile applications

Mobile applications

Over the years Movie & Arts has developed mobile applications for the likes of Ansa, Milan Marathon, Fideraum Bank, Agnesi, Indesit, Phillip Morris and many more.

These applications are specifically developed to be compatible with the iOS, Android and Microsoft mobile platforms.

Page 18: Movie & Arts R&D Projects

Philip Morris - Slovenia Agency Bright.Ly

ILJUBit Android application

Philip Morris - ILJUBit

A project developed for the Slovenian market. Philip Morris is keen to offer an application to engage users living in Liubjana with a social like experience. ILJUBit allows users to get

in touch with other smokers, it implements Microsoft Tag technology to gain points in different locations and pubs around the capital to join parties and special offers.

Page 19: Movie & Arts R&D Projects

Pasta Agnesi Agency Aldo Biasi

Cooking Timer mobile application

Pasta Agnesi

The Agnesi pasta project was a mobile application developed for both the iOS and Android market. Both being developed in C# with Mono-touch being used for iOS and Xamarin for

Android.

The app was designed to give exact cooking times which helps customers modify the outcome of their pasta dish whether which is incredibly helpful if you prefer your pasta “al

dente”. Using the QR-Code scanner it allows customers all different variety of pastas produced by Agnesi.

Once a customer has finished cooking their meal we have integrated the app with Facebook allowing you to take a picture directly though the app and post to your Facebook page

allowing you to share with your friends and family.

Page 20: Movie & Arts R&D Projects

Turin Olympic Museum

Jukebox

Jukebox

The Olympic Museum of Turin opens to public. Movie & Arts is the media partner and provides cutting edge technology solutions to entertain users whilst visiting. In an immersive

environment a jukebox, developed for IPad, collects songs and anthems of the past Olympic Games to make them available instantaneously with an easy search tool and cool 3D

animations.

Page 21: Movie & Arts R&D Projects

AppSider

Mobile editing tool

AppSider

A Publishing tool for the main handsets reducing the time to market, cost and enormous complexities involved. A straight forward process in a wizard like application to create

localized apps throughout an intuitive interface.

The perfect solution to extend the reach of your digital content using a new communication channel to the mobile audience

Page 22: Movie & Arts R&D Projects

Indesit Agency JWT

Augmented reality

Indesit

This Application was created using Augmented Reality to recognise the Indesit Logo for use on appliances in showrooms, supermarkets. This App allows for customers to discover

all the features of the appliance in short augmented reality experience.

Page 23: Movie & Arts R&D Projects

DNB – Norway Agency One Com

MiniSeminar

DNB – Miniseminar

The Mini-seminar is a presentation solution for a double 55 inch screen where an employee of the bank can run through the presentation using only hands and fingers. It is template-

based and has interactive slides such as a loan calculator, different types of movable content and scalable information about the bank's services. The employee-presenter can show

off and run through the solution while drawing and explaining the screen content.

The clients at the Mini-seminar-presentation also have a smaller screen where in addition to following the presentation, they can send questions and comments to the presenter and

send the presentation to themselves by e-mail for future reference

Page 24: Movie & Arts R&D Projects

DNB – Norway Agency One Com

Discovery Table

DNB – Discovery Table

The Discovery-table gives clients a tour around DnB's product and services world. Here you can find videos, an interactive loan calculator, real estate information and much, much

more. In addition, the client can log in with an RFID card to identify his/her needs and what information he/she basically want to browse through. The Discovery table is produced for

a 55 inch Windows-based multitouch screen.

Page 25: Movie & Arts R&D Projects

ABB Oil Company Agency One Com

Giga Pad

GIGA Pad

One of our latest windows-based multitouch projects, is a 55inch touch-screen surface with the screen being just as receptive as if you where using a phone or

tablet. The only difference is when you are browsing the web or navigating from screen to screen you have to use your arms in addition to your hands.

Just recently ABB Oil and Gas and ABB Norway used the "Gigapad" at the 2012 Oil and Gas Expo (ONS) in Stavanger, Norway.

Page 26: Movie & Arts R&D Projects

One Com Norway

Property Browser

Property Browser

Using the same technology as the “GIGA Pad” the Property Browser was developed for Quedro a Norwegian based estate agents which allowed their customers

access to almost all of the properties for sale in Northern Europe. We synchronize this data and make it available for the staff, their customers - or potential

customers - to browse through. Giving their business a competitive edge.

It comes in three different sizes: 32, 46 and 55Inches on a floor-stand with built-in-computing or as a wall-mounted installation.

Page 27: Movie & Arts R&D Projects

Movie & Arts

Image Recognition

Image Recognition

We developed a framework for use on iOS & Android which can help you and your customers by connecting images to information. Our APP allows you to

integrate image recognition technology in your own products or images.

This is done through Augmented Reality – giving you the option to view the real-world environment with elements which are augmented by computer-generated

sensory input such as sound, video, graphics or GPS data.

Page 28: Movie & Arts R&D Projects

One Com Norway

Event Manager

Event Manager

It gives the event participants access to a mobile interface we call the event dashboard. It shows a list of the upcoming keynotes, and gives the participant the

opportunity to interact with the the keynote on stage by adding comments, questions or voting/ratings. The solution includes: booking system, mobile web

integration, sms, mms and e-mail, TV overlays and users can post comments, questions and voting/ratings.

Page 29: Movie & Arts R&D Projects