move the google needle
TRANSCRIPT
-
8/14/2019 Move the Google Needle
1/6
! "!
!"#$%&'$%("")*$%+$$,*$%%#$%!&'()!#'*+,!-'*.%-'$%./012$%314/!0,!!""#$%&'$()*+%,&-("&).%,/(&'"0)1%2#,%,3)
!
5%3'6&$%718$/%9$/6$:%"2%;"5'/!;"'*4?)3!650')256!+(32!B**@75!0,4!
""!>5')5,3!*(,36!
-*'!B**@75/!+(32!0!6(J!>5')5,3!45)'5065!-*'!H02**!?60@5C!34%#(!(%5.67!85)9#)8+!:5.!%5;!#/>5'6M!
-
8/14/2019 Move the Google Needle
2/6
! K!
%
%
3'"%I:%71462)%5&&$2&6"2%:'5!0>0'3.5,3!5J5)?3(856!>0$(,@!0,$!0335,3(*,!3*!325!.0,*'!(,!+2()2!-*7A6!62*>!*,!
7(,59!S"T! (6!0! 630@@5'(,@!,?.
-
8/14/2019 Move the Google Needle
3/6
! N!
3'1&%I:%-'$%M1*F$%"B%C*6A>62)%N"F/%3$0%96&$%?6/:&%]-!$*?! >?62!$*?'!:>0'3.5,3!D*..?,(3$!15
4*56!3203!>'*8(45!.*'5!807?5!320,!$*?'!>'*6>5)3!@533(,@!7*63!]=X!=0,4/!.50,(,@!1(77!
325!>'*6>5)3!)7()A!3203!)*..?,(3$!?3!.*63!*-!*?'!.0'A53(,@!)2(>6!*,!3203!6`?0'5/!32(,A(,@!3203!(-!325!>'*6>5)3!
)7()A54!*,!325!;'0'3.5,3!15>*'3?,(3$!-*'!)*,85'6(*,!(,)'50654!4'0.03()077$C!
!
#0654! *,! ^56?736/! 3203! 325*'$! (6! +*'A(,@! +577C! V?'! I'0--()/! I*?'6! 0,4! ^5,3076!
)*,3(,?5!3*!)7(.*6354!*?'!abb32!>*63!03!325!;'
-
8/14/2019 Move the Google Needle
4/6
! a!
3'$/$%-"%9&1/&%:6!+(32!.*63!32(,@6/!V,!=(,5!P0'A53(,@!'5077$!(6,M3!077!3203!)*.>7()0354/!2*+585'!(-!
$*?!A,*+!0,4! 0>>7$! 0! -5+! g?')20654!-*?'!*'!-(85!0>0'3.5,3!+5
Y*3!V,5!P0'A53(,@!X3?4(*!585'!06A54!.5!0>5,54!+06!+25,!*?'!P0'A53(,@!
X3?4(*!U('54!.5!06!0!D7(5,3/!+5!325,!756!3*!K59+!=%+!?55$6+!-++76+C!!
!
("")*$%G$1*%J:&1&$%X*!(-!325!&,3'0,)5!3*!*?'!>2$6()07!0>0'3.5,3!)*..?,(3$!(6!6?)2!0,!(.>*'30,3!0,4!
807?0(5)5!*-!'507!563035/!+203!(6!325!.*63!(.>*'30,3!>(5)5!*-!B**@75!^507!&63035!
-*'! $*?'! V,! =(,5! D*..?,(3$! 0,4! :>0'3.5,3! D*..?,(3$!15
0480,30@5!*-!(3C!
!
-6&*$%-1):%\('5)3!-'*.!D*'5$!E5'7.0,Z6!!5#**3D0.>!
!B#9,)?'&=()?%05)%,()%)C(%,8
!
%
%
%
%
%
-
8/14/2019 Move the Google Needle
5/6
! f!
%
N"F/%-6&*$%-1)%!1>$:%.8%QRS%"B%N"F/%("")*$%G$1*%J:&1&$%%#0654!*,! 3203/! (6,Z3! (3!0! >'533$! (.>*'30,3! )*,85'603(*,! 3*!2085!06! 3*!5J0)37$!+203!
$*?'!I(375!I0@6! 62*?74!
^0,A(,@!*,!B**@75!6*0'54!3*!E0@5!V,5/!Y?.5'! I(375!I0@C! H*?'!.0'A53(,@! @'*?>!.?63! '*)566!0,4!30A5!0480,30@5!*-!32(6!P*63!W07?06! -*'! )'503(,@/! .0(,30(,(,@/! 0,4!
(.>'*8(,@!$*?'!+54035!3*!
$*?'! 6(35Z6! ,08(@03(*,!456(@,!)0,! 257>!?65'6!
+*'46! 35,4! 3*!*85'+257.! 325! '5045'C! ],63504/! 0,07$_5! $*?'! 5J(63(,@! )*,35,3! 0,4!
)'5035!0!63'?)3?'5!3203!2'0656!'57580,3!3*!$*?'!
-
8/14/2019 Move the Google Needle
6/6
! e!
I@1)$:%/$1**4%1/$%! $*?'!
(.0@5!7*04!3(.56C!:44(,@!35J3!456)'(>3(*,6!OA,*+,!06!m073!30@6mR!3*!$*?'!(.0@56!+(77!
076*!257>!650')2!5,@(,56!(,45J!$*?'!6(35C!
!521*4L$%4"F/%3$0%&/1BB6AU%
\(665)3! 325! 6*?')5! *-! $*?'!15
)?63*.(_5! $*?'! *+,! '5>*'36!
8(5+0
)?33(,@k54@5!*-!456(@,C!15
!
.:$%1%0*")%&"%"8$2%&'$%*62$:%"B%A"@@F26A1&6"2U%
:!
.0J(.(_5!325!>*+5'!*-!$*?'!(,(*,6%! 0,4!
)*..5,3!*,!'5045'6Z!-554>*'3/! 0,4!