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The acquisition andexploitation of technology

Draft the technology roadmap

& Invest strategically

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Acquisition of technology Screening through technology auditing

Valuation according to the value network in

the perspective of whole productservice !rioriti"ing the relevance# transfer

$exi%ility# competitive dynamics oftechnology

Determining the timing criteria andscheduling sequence

Selecting the modes of acquisition

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ethods of acquiring

technology Internal '&D process

(oint venture process

)utsourcing '&D

Technology licensing & transfer

Technology purchasing

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*actors in$uenced the

acquisition modeThe relative technology

powerposition

The urgency of technology

The scale of investmentresourcecommitment

The stage of technology life cycle

The importance degree of technology

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Technology acquisition

matrixfactors

ode

Technology position

+rgency Scale ofinvestment

Stage in theT,-

Importanceoftechnology

Internal'&D

,owest .ighest Theemergingstage

-ore orcritical

(ointventure

,ower The earlierstage

-ore or%ase

)utsourcing '&D

,ow The earlierstage

-ore or%ase

,icensing .igh,owest

The latterstage

-ore or%ase

!urchasing .igh /o All the

stages

0xternal

commonality

.igh

,ow

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0xploitation of technology )pen the technology

repositorypatent shelf for market

value ,everage the complement assets of

industry partners Speed the technology di1usion for

the dominant design 2de facto3 De4ne and esta%lish the industry

standard 2de jure3

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0xploitation modes Internally integrated into the

product development

)utsource manufacturing ormarketing

/ew 5oint venture for applications

Technology licensing

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*actors in$uenced the

exploitation mode 'elative marketindustry position +rgency of application 2competition

pressure3 -omplementary requirementsThe scale of investment

The stage in the T,-The importance degree of technologyThe unexpoitated potential of

technology

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Technology exploitation

matrix factors

ode

Industryposition

Urgency

Stagein theTLC

Importance oftechnology

Potential

Internaldevelopment

,owest ,owest ,owest

.ighest

Theemerging stage

-ore orcritical

/arrowest

)utsourci

ng ft6 &kt6

,ower .igh .igh Theearlierstage

/arrow

(ointventure

.igh ,ow .igh Theearlierstage

7road

,icensing .igh .igh ,ow ,owest Thelatter -ommonor minor 7roadest

complem

ents

Scaleof

investm

ent

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Technology creation

through '&D *undco8fund the privatepu%lic

'&D center for %asic researches

Search the distinguishedtechnology landscape

'eachtouch the research center

for technology awareness & license

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Stages of technology

development 7asic research

9eneric knowledge

0xploration of curiosity Applied research

Speci4c knowledge for mission purposes or%reakthrough

Development !roprietary knowledge of novel application

systems# or products

Technological enhancement

-ontinuous innovation for market value

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Technology portfolio Diversity of technology

investments7asicapplied 'esearch0merging technology

/ew generation technology

!roductprocess innovation

Technology transfer

aintenance of competitive advantage2productprocessmarket3

0mergingstage

9rowingstage

aturestage

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(usti4cation of '&D

expenditureCommitment

Uncertainty

,ow iddle ,arge

.igh )verheadexpense

iddle )ptions ofStrategic'&D

,ow 'eturn ofinvestment

-ommerciali"at

ion oriented'&D

0xplorationoriented '&D

-onservativeapproach

forshareholdersint

erests

'iskyapproachfor

sei"ingpotential

opportunity

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The government and

military role in '&D ission8oriented '&D

eeting the exploration task & functionalityrequirement regardless of cost

Di1usion8oriented '&D -ommerciali"ation purpose 0mployment consideration

9D! growth Industry reformation & transformation -ompetitive advantage for glo%al

exportsmarket entry

-ost sensitivity

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9lo%al management of

'&D -onsideration of technology acquisition

Technology8push innovation -oping with the variation of local customer preference

arket8pull innovation eeting the transformation of regulation 2host &

guest countries3 )utsourcing the manufacturing partners (apanese style glo%al '&D: esta%lish the information

division for product di1erentiation 0uropean style glo%al '&D: acquiring the entire

sources of startups American style glo%al '&D: hunting the oversee

talents through glo%al '&D la%oratories

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Strategic technology area De4ne the demanding technology or

discipline

;hich is suita%le to which??@3#Revolutionizing Product Development : QuantumLeaps in Speed, Eciency, and Quality# The *ree

!ress6 itchell# 9raham '6 and ;illiam *6 .amilton#

2>?3# anaging '&D as A Strategic )ption#Researc!"ecnology #anagement# ay8(une#pp6>B8@@6

ayer# David and artin =enny 2@CC3#0conomic Action Does /ot Take !lace in aVacuum: +nderstanding the -iscos Acquisitionand Development Strategy#$ndustry and

$nnovation# >>23# pp6 @??8E@B6