Most Essential Elements an Ecommerce Website Must Have

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A recognizable logo is a reassuring symbol for the online buyers. Needless to say, we are more inclined to buy products from the brands we recognize, right? The case is the same when it comes to online shopping.

In addition to having the most efficient shopping cart solution, your ecommerce website development services should focus on adding a clear and remarkable logo. The logo is your business card. Make sure the logo you use, for a startup or established brand, is beautiful, clear and matches your type of business.

Clear logo

It does not matter how strong or weak the dollar or Euro, it is the nature of human beings to want to save as much money as they can. Making this possible with your ecommerce integration can lure more customers and even increase engagement. Offer special deals, freebies and even free-shipping wherever possible.

It is important to assume that people still judge the book by its cover. How fast your website grabs their attention will influence how well it performs. One of the best ways to grab attention with your ecommerce website and efforts is to offer freebies. Every buyer is interested in a promo no matter how insignificant it is.

Special deals

Provide latest news

The fact that it is an ecommerce website does not mean you don’t have to educate your customers. As a matter of fact, the more you educate your customers, the more trust they will build in you.

Homepage is a great place to house information on latest news, upcoming products and events and so much more. Make it easy for buyers to find hot prices and exclusive deals and they will forever come back to your site for more.

Provide latest news

Simple payment gateway

A major problem that causes most ecommerce sites not to make as much sales is their payment gateway. If it is complicated or long, most buyers will get scared and abandon the process.

In your payment gateway integration, you must make it as simple as possible. The number of clicks needed to complete a purchase should be below 5.

Simple payment gateway

Search Box

Do you deal with a wide variety of products? If yes, you will need a search box. This is a must have. It will help customers who need a specific product that they need to locate from the myriad of products on your website.

A well-positioned search box will help visitors locate their target products with ease. To facilitate navigation, ensure there is a quick link-back to the shopping cart solution.

Search Box

One of the best upselling feature used on almost all ecommerce websites is the Related Product feature. It will help visitors compare products and also help them know what they can purchase along with their current viewing.

A great way of doing this is to add a title like ‘Customers who bought this also bought:’ This encourages shoppers to buy.

Related products

Categories

Every ecommerce website should focus on categorizing the products. This makes an ecommerce website look professional and also makes it easy for shoppers to locate products. You can add the category feature at the top or sidebar of your web page.

Categories

Great Privacy and Return Policy

The terms in your policies will influence your sales. People no longer ignore the terms and conditions. Entice your customers by providing them with great terms in your privacy policy and return policy.

Great Privacy and Return Policy

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