REVENUE RISING

Essential eCommerce Features for Major Growth.5 eCommerce features that lead to faster growth and happier customers.

This eBook covers 5 eCommerce features that can help you grow your business and beat the competition.

To win, you need every advantage you can get. And that means your eCommerce platform should do a lot more than just handle transactions. It should support competitive strategies that help you win.

A competitive commerce platform helps you create a unique customer experience and uncovers new

opportunities. And it shouldn’t keep you boxed in with rigid templates. The bottom line? You need a practical solution that can address needs for immediate growth today and evolve with your business for tomorrow.

Today’s digital marketplace is a crowded battleground.

REVENUE RISING | ESSENTIAL ECOMMERCE FEATURES FOR GROWTH 2

1 Cracking the Consumer Code 2017, Salsify

Look for a platform with no-code content creation and preview. Bonus points for content segmentation.

KEY TAKEAWAY

REVENUE RISING | ESSENTIAL ECOMMERCE FEATURES FOR GROWTH 3

Feature #1 Rapid content creationContent isn’t just king anymore; it’s the whole court. 87 percent of consumers rate product content very highly when deciding to buy.1 Rapid and regular content creation is an essential part of running a modern digital business.

Without fresh content, it’s also difficult to rank your site for critical SEO keywords and drive traffic there. The ability to quickly create, preview, and publish new content can give your online marketing and sales a boost.

87% of consumers rate product content very highly when deciding to buy.1

Look for a platform that allows mobile-first development and supports responsive web pages, native apps, and Progressive Web Apps.

KEY TAKEAWAY

50 percent of people have bought something on their smartphone.2 Mobile traffic now makes up 63 percent of all visits to US websites.3 More buyers and more traffic. Sounds great, right? But there’s a catch. All that mobile traffic isn’t necessarily converting.

Poor conversion rates are usually caused by poor responsive design. Mobile apps can offer a better experience, but they must be downloaded by users, which is a big hurdle. The ability to create a responsive website that also delivers an excellent mobile experience can help you turn your mobile traffic into sales.

2 Pew Research Center, December 2016. 3 “Mobile vs Desktop Usage in 2018: Mobile takes the lead,” Stone Temple, 2018.

REVENUE RISING | ESSENTIAL ECOMMERCE FEATURES FOR GROWTH 4

Feature #2 Mobile commerce

of people have bought something on their smartphone.2

50%

Look for a platform that’s flexible enough to support multiple marketplaces and sales channels.

Look for an eCommerce platform that provides one-stop administration for all your stores.

KEY TAKEAWAY KEY TAKEAWAY

Feature #3 Multichannel commerce

Feature #4 Multiple front ends, one backend

Your business can grow fast when you add new storefronts for different locations and brands. But adding multiple storefronts can be a big challenge if you have to run them on separate commerce platforms. Why is that? Syncing data between platforms can be a nightmare. And you never get a single consolidated view of your digital business.

A commerce platform that lets you support multiple storefronts with a single administrative interface can save you time and money. It also makes it easier to see “big-picture” business results.

Amazon now represents 49 percent of US eCommerce sales,4 and retail and wholesale marketplaces, such as Albertson’s new digital grocery market, are now coming online as well. And there are other channels: brick and mortar, social selling , retail partnerships, etc.

Although adding new markets is straightforward in concept, adding channels can present inventory management and fulfillment challenges. A commerce platform with built-in support for multiple marketplaces can help you take advantage of these hot opportunities.

4 “Amazon’s share of the US e-commerce market is now 49%, or 5% of all retail spend,” Tech Crunch, 2018.

5REVENUE RISING | ESSENTIAL ECOMMERCE FEATURES FOR GROWTH

REVENUE RISING | ESSENTIAL ECOMMERCE FEATURES FOR GROWTH 6

Shopping online has been around for more than 20 years. It’s no longer a novelty to most customers. In fact, it can be downright boring as a growing number of websites offer the same “cookie-cutter” experience. Having

an attractive and engaging web design is a critical part of standing out.

Your eCommerce platform should come with a wide variety of design templates. It should also let you

customize your user interface to create an experience that supports your brand and is truly unique.

Feature #5 Flexible design and experience building

Look for an eCommerce platform that supports numerous design themes and flexible front-end development.

KEY TAKEAWAY

ABOUT MAGENTO

Magento, an Adobe company, is a leading provider of commerce innovation to merchants and brands across B2C and B2B industries and was named a leader in the 2018 Gartner Magic Quadrant for Digital Commerce. In addition to its flagship digital commerce platform, Magento boasts a strong portfolio of omnichannel solutions that empower merchants to successfully integrate digital and physical shopping experiences. Magento is the #1 provider to the Internet Retailer Top 1000, the B2B 300, and the Top 500 Guides for Europe and Latin America. Magento is supported by a vast global network of solution and technology partners, a highly active global developer community, and the Magento Marketplace—the largest eCommerce marketplace for downloadable extensions. More information can be found at

www.magento.com

© Magento, April 2019

Essential features for beating the competitionHere’s how the Magento platform helps your digital business compete and win:

Discover how Magento can help you bring commerce to your customers everywhere:

Ways to Bring Commerce to Customers

Helpful Magento Features

Rapid content creation Page Builder: Keep customers engaged by easily building new pages and keeping content fresh.

Target content to specific audiences with customer segmentation.

Multiple storefronts with one backend

Magento Commerce: Unify multiple localized sites through a single admin console.

Mobile commerce PWA Studios: Create responsive web pages that deliver an “app-quality” experience. Add mobile-optimized checkouts that improve conversion rates.

Multichannel commerce Magento Amazon Sales Channel: Easily connect your Amazon store to your web store.

Flexible design options Magento Commerce themes: Take advantage of flexible themes that let you quickly create a distinctive look and feel—or build your own UI from scratch.

Get a free demo >

Talk to a sales rep >

Learn about our products and solutions >

Read case studies >

REVENUE RISING | ESSENTIAL ECOMMERCE FEATURES FOR GROWTH 7