morning mix mediakit 10-11
DESCRIPTION
Media kit for the Morning MIX 10/2011TRANSCRIPT
MEDIA KIT
a bottom time production
MEDIA KIT
a bottom time production
www.morningmix.tv
TABLE OF CONTENTS
CONTENTS ! 2ABOUT OUR PROGRAM 3BUSINESS OPPORTUNITIES 5DEMOGRAPHICS! ! 6PROMOTION 7SPONSOR LEVELS 8BILLBOARDS! ! ! 10ONLINE AD SIZES 11CONTACT! ! ! 12
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MEDIA KIT
a bottom time production
www.morningmix.tv
ABOUT OUR PROGRAM
The Morning MIX, a Sponsor supported TV talk show focused on people, business and events in and around the Pocono Mts. Family friendly with a touch of slap stick comedy interspersed between informative and entertaining guests, the program comes to you in front of a live audience from the historic Shawnee Playhouse. To achieve this goal weʼve chosen two morning radio personalities to be our Hosts.
Loosely modeled after a mix of Good Morning America and Live with Regis & Kelly, Gary Smith and Kristen Brooks will get your morning going and your weekend started with a laugh over a fast paced, double eXpresso morning coffee break.
Each week on the The MIX guests will chat with our Hosts as we learn who they are. Our Business Spotlight will visit a variety of local businesses you may or may not know of and weʼll keep you updated on events and resources available to the community. Finally our contributing reporters will bring viewers interesting segments from the street.
The MIX is more than a TV show. Itʼs an integrated community program across broadcast, internet, social media and community event venues.
Thatʼs why weʼre excited about The Morning MIX.
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MEDIA KIT
a bottom time production
www.morningmix.tv
ONLINE PRESENCE
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SOCIAL MEDIAFACEBOOK - “LIKE US”! ! ! ! ! ! ! TWEET US @THE MORNING MIX! ! ! ! ! ! @POCMORNINGMIX
WEBSITESWWW.MORNINGMIX.TV ! ! ! ! ! WWW.FACEBOOK.COM/PMMIX
MEDIA KIT
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www.morningmix.tv
COMMUNITY PRESENCE
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StroudFest Sept 2011
Memorial Day Parade
Stroudsmoor Bridal Sampling Event
Mica - Out & Aboutin the Poconos
Garlic Festival
MEDIA KIT
a bottom time production
www.morningmix.tv
Sponsorships! With a supporting role in the program, your company will receive
! ongoing marketing opportunities across multimedia venues.! Levels and benefits listed on separate page.
TV Advertising
! √ TV Exposure via our community BillBoard! √ Billboard spots - see picture
! √ Special Episodes focused on your business. Applicable for ! certain business types and or themes. Ask for details.
Online Advertising
! Stand alone banner ads are an effective yet affordable way to ! make a connection with viewers of The Morning MIX.
Guest or Spotlight appearance
! Individuals or businesses with a product, service or talent of ! interest to viewers can be a part of the program - At NO COST.
! This is NOT a business card or sales pitch.
BUSINESS OPPORTUNITIES
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MEDIA KIT
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www.morningmix.tv
Business OpportunitiesDEMOGRAPHICS / REACHTarget audience! Women 29-49 yrs - with content suitable to all
New episodes air weekly ! Friday mornings @ 9:30am BRCTV 13
BRC TV 13 Viewer Reach ! Approximately 120,000 households covering! ! Monroe County! ! Carbon County! ! Pike County! ! and parts of Luzern, Northampton & Lehigh Counties
Online Exposure unlimited market segments / viewers" Full episodes" As each episode airs on BRC TV13 it will stream online at ! www.morningmix.tv Sponsor exposure will remain intact in ! streaming version.! intro season averaged 6-7000 hits /DAY averaging 180,000 + / ! month.! Segment Clips! Individual segments for Contributors & Business Spotlight will ! stream on MIX website and randomly on 3rd party sites such as ! youtube & vimeo inclusive of that specific Sponsor.! Social Media " Ongoing growth and Activity on Facebook and twitter inclusive of ! plugs for all our sponsors
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MEDIA KIT
a bottom time production
www.morningmix.tv
Business OpportunitiesPROMOTION
The TV Program & Website! TV and companion website will cross promote! Interaction through viewer input, games, give-a-ways & contests! Commercial spots on various channels
Social Media! The MIX will maintain frequent activity on both Twitter @ ! PocMorningMIX and Facebook @Poconomorningmix
Business Community! The Morning MIX will maintain banner ads on Pocono Business ! Journalʼs website and emails as a primary resource to reach our ! business and organizational communities
! Cross promotions with community businesses for contests or ! events
Consumers! Participation in community events- festivals, parades, fundraisers ! ! throughout the 4 county region! Radio appearances! Press releases! Social media! Website
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MEDIA KIT
a bottom time production
www.morningmix.tv
Program Sponsor 13 episode commitment New episodes air weekly
" " " " " Benefits Program Sponsors are considered part of the MIX team
and integrated into the program.
! “This program brought to you by....” with logo/photo and VO plug
! :30 spot focused on your business each episode; ! ! provide tips in your field! ! game spot i.e. trivia question!! Guest appearance in one episode or combine with above and ! provide contributing segment ( 2:-3:00) for your industry in 3-4 ! episodes over 13 episode commitment.
! Logo in ending credits
! Cross promotion & Shout outs on Twitter and Facebook
! VIP seating on set for friends and family
! Included on new promotions during the term of Sponsorship*! *some printed materials may be excluded
Business OpportunitiesSPONSOR LEVELS
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MEDIA KIT
a bottom time production
www.morningmix.tv
Segment Sponsor 3 episode commitment
such as “Arts & Entertainment” - “Rest & Recreation”Each segment appears monthly
" " " " " Benefits
! “This segment brought to you by....” followed by logo/photo ! and VO plug during program
! Logo remains on screen throughout the segment!! Listing in ending credits
! Shout outs on Twitter and Facebook
! Cross promotion between MIX and your company website
! Seating on set for friends and family
!
Business OpportunitiesSPONSOR LEVELS - CONTINUED
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MEDIA KIT
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Business Opportunities
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BILLBOARDS
AFFORDABLE TV & INTERNET ADVERTISING√ Each Billboard holds 6 business card ads.
√ Each business name will be verbalized each episode. √ Each of the 6 businesses will receive a 5 second video of
business representative stating name, the business name and that they are a friend of The Morning MIX, This will rotate, each
will appear once every six weeks.√ Each Billboard will appear on website & Facebook
MEDIA KIT
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ONLINE AD SIZES
√ We offer a few options for your advertising needs.√ Our graphics department can assist with your ad design.√ Please contact us for custom tailored ad placement.
Option 1 is a 330 x 90 ad
Option 2 is a 330 x 180 ad(available only on Sponsor & Community pages )
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MEDIA KIT
a bottom time production
www.morningmix.tv
To Sponsor or Advertise contact;
Sales
[email protected] 570-241-0345
Contact Production
Denny Willis - Director
[email protected] 570-350-9024
Inquiries for guest appearances contact;
Eleanore Willis - [email protected] 570-807-2511
or Sara Ferguson - Producer
www.morningmix.tv
Business CONTACT
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