M e n s X P . c o m , X p e r t M e d i a Te c h n o l o g y P v t . L t d . , 2 0 1 2 , A l l r i g h t s r e s e r v e d .©

Reaching Affluent Consumers at the Point of Intent

MPX

OVER 30,000 ARTICLES INDIA’S BIGGEST LIFESTYLE RESOURCE FOR MEN

HIGHEST REACH OF CAPTIVE AUDIENCE AROUND LIFESTYLE

IN INDIA

An Introduction | MensXP.com

M e n s X P . c o m , X p e r t M e d i a Te c h n o l o g y P v t . L t d . , 2 0 1 2 , A l l r i g h t s r e s e r v e d .©MPX

“So we don't just generate traffic that is urban and affluent,

but we get these users in environments that we know are highly

valuable to a set of brand advertisers.

They deserve REACH, QUALITY & THE RIGHT ENVIRONMENT.

Welcome to India’s largest & most sought after men’s lifestyle

website: MensXP.com

- Team MensXP.com

CONTENT IS KINGstill

MENSXP.COM INTRODUCTION

M e n s X P . c o m , X p e r t M e d i a Te c h n o l o g y P v t . L t d . , 2 0 1 2 , A l l r i g h t s r e s e r v e d .©MPX

Reach

The MensXP reader is global, has a

cosmopolitan lifestyle, seeks social

ammunition to navigate through his day

to day life. Our readers are purchase

ready and influential amongst peers,

tend to watch more movies, endorse to

publications and have a metropolitan

lifestyle. Unique Monthly Visitors

> 1.0 Million

Monthly Page views

> 9 Million

Time spent

9.4 Min/visit

Reader Profile

SOURCE: SURVEY; COMSCORE; GOOGLE ANALYTICS; FACEBOOK members

88% males12% female 54% users - 25 - 34 years31% users - 34 years +52% users shop online76% follow luxury online78% smart phone users

QUALITYREACH

M e n s X P . c o m , X p e r t M e d i a Te c h n o l o g y P v t . L t d . , 2 0 1 2 , A l l r i g h t s r e s e r v e d .©

Reaching Affluent Consumers at the Point of Intent

MPX

Through our game-changing digital environments, our top tier properties and deeply engaging content, MensXP.com connects advertisers with more than 1 Million affluent consumers a month around the areas of lifestyle.

This audience comes to MensXP.com with the intention of finding must-have article information, instructional how-to’s and tools to make their life easier.

UPSCALE AUDIENCE

OVER 30,000 ARTICLES INDIA’S BIGGEST LIFESTYLE RESOURCE FOR MEN

HIGHEST REACH OF CAPTIVE AUDIENCE AROUND LIFESTYLE

IN INDIA

Intr

od

uct

ion

M e n s X P . c o m , X p e r t M e d i a Te c h n o l o g y P v t . L t d . , 2 0 1 2 , A l l r i g h t s r e s e r v e d .©

Reaching Men at the Point of Intent

MPX

The core to MensXP.com is its editorial approach which is custom-designed to touch on issues that matter most to Indian men. The content on MensXP is designed keeping the Indian men's lifestyle in mind, and this distinguishes it most from its competitors, which use a strategy to force their international formulae to an Indian mindset.

With over 12 million monthly page views, young men come to MensXP.com properties with the intention of finding original & engaging content, must-have information, instructional how-to’s and tools to make their life better.

MEN 18 - 34

OVER 30,000 ARTICLES INDIA’S BIGGEST LIFESTYLE RESOURCE

HIGHEST REACH OF CAPTIVE AUDIENCE AROUND LIFESTYLE

IN INDIA

Intr

od

uct

ion

M e n s X P . c o m , X p e r t M e d i a Te c h n o l o g y P v t . L t d . , 2 0 1 2 , A l l r i g h t s r e s e r v e d .©

Reaching Men at the Point of Intent

MPX

The MensXP reader is global, has a cosmopolitan lifestyle, seeks social ammunition to navigate through his day to day life. MensXP.com readers are purchase ready and influential amongst peers, tend to watch more movies, endorse to publications and lead a metropolitan lifestyle.

More than 68% of MensXP.com readers have shopped online for fashion & technology products.

MEN 18 - 34 | SHOP ONLINE

OVER 30,000 ARTICLES INDIA’S BIGGEST LIFESTYLE RESOURCE

HIGHEST REACH OF CAPTIVE AUDIENCE AROUND LIFESTYLE

IN INDIA

Intr

od

uct

ion

M e n s X P . c o m , X p e r t M e d i a Te c h n o l o g y P v t . L t d . , 2 0 1 2 , A l l r i g h t s r e s e r v e d .©

Reaching Men at the Point of Intent

MPX

The MensXP reader is global, has a cosmopolitan lifestyle, seeks social ammunition to navigate through his day to day life. MensXP.com readers are purchase ready and influential amongst peers, tend to watch more movies, endorse to publications and have a metropolitan lifestyle.

More than 42% of MensXP.com male readers have travelled abroad in past 1 year.

MEN 18 - 34 | TRAVEL ABROAD

OVER 30,000 ARTICLES INDIA’S BIGGEST LIFESTYLE RESOURCE

HIGHEST REACH OF CAPTIVE AUDIENCE AROUND LIFESTYLE

IN INDIA

Intr

od

uct

ion

M e n s X P . c o m , X p e r t M e d i a Te c h n o l o g y P v t . L t d . , 2 0 1 2 , A l l r i g h t s r e s e r v e d .©

Reaching Men that make time for leisure & lifestyle

MPX

The MensXP reader tends to watch more movies, endorse to publications and leads a metropolitan lifestyle.

More than 68% of MensXP.com male readers watch at least one movie on the big screen every month, own a LCD/LED screen, have stored lifestyle television channels like Nat-Geo, TLC, Good Times as their favorites on their Digital TV sets.

MEN 18 - 34 | MOVIE GOERS

OVER 30,000 ARTICLES INDIA’S BIGGEST LIFESTYLE RESOURCE

HIGHEST REACH OF CAPTIVE AUDIENCE AROUND LIFESTYLE

IN INDIA

Intr

od

uct

ion

M e n s X P . c o m , X p e r t M e d i a Te c h n o l o g y P v t . L t d . , 2 0 1 2 , A l l r i g h t s r e s e r v e d .©

Reaching Men that like to Stay Smartly Connected

MPX

MensXP.com readers are technology savvy & keep themselves up to date with the latest. It connects advertisers with more than 1 Million affluent consumers a month around the areas of lifestyle that take a keen interest in technology.

This audience comes to MensXP.com with the intention of finding must-have article information, instructional how-to’s about their gadgets. They stay ahead of the curve with information on the latest in technology available on MensXP.com

MEN 18 - 34 | SMART PHONE USERS

OVER 30,000 ARTICLES INDIA’S BIGGEST LIFESTYLE RESOURCE

HIGHEST REACH OF CAPTIVE AUDIENCE AROUND LIFESTYLE

IN INDIA

Intr

od

uct

ion

CONTENT INTEGRATIONS

M e n s X P . c o m , X p e r t M e d i a Te c h n o l o g y P v t . L t d . , 2 0 1 2 , A l l r i g h t s r e s e r v e d .©MPX

THE GREAT INDIAN

LOVECHALLENGE 2012

Contest Integration (Sponsor & Publisher Page)

THE GREAT INDIAN

LOVECHALLENGE2012

How Much Do You Love me?

ENTER THE LOVE CHALLENGE

& Give your loved ones the gift of health.

M e n s X P . c o m , X p e r t M e d i a Te c h n o l o g y P v t . L t d . , 2 0 1 2 , A l l r i g h t s r e s e r v e d .©MPX

GUY GOURMET Integration (LG/MensXP Facebook Page)

GUY GOURMETGUY GOURMETY O U R G U I D E T O M I C R O W A V E C O O K I N G

ENTER

CONTENT INTEGRATIONS

SPONSORED CONTENT

M e n s X P . c o m , X p e r t M e d i a Te c h n o l o g y P v t . L t d . , 2 0 1 2 , A l l r i g h t s r e s e r v e d .©MPX

GUY GOURMET

GUY GOURMETGUY GOURMET

Content Integration (MensXP Youtube Channel)

M e n s X P . c o m , X p e r t M e d i a Te c h n o l o g y P v t . L t d . , 2 0 1 2 , A l l r i g h t s r e s e r v e d .©MPX

EDITORIAL PROPERTIES

Being James Bond The Great Indian Grooming Guide

The Handy Man | DIY for Indian Metro Men

Booze Clues

Office Survival Guide

The Breakup

The Style Guide

Relationships 101

HOT 101 | 2012 Edition

Co

nta

ct S

ale

s

M e n s X P . c o m , X p e r t M e d i a Te c h n o l o g y P v t . L t d . , 2 0 1 2 , A l l r i g h t s r e s e r v e d .©MPX

CLIENTS & PARTNERS

& Many More.

M e n s X P . c o m , X p e r t M e d i a Te c h n o l o g y P v t . L t d . , 2 0 1 2 , A l l r i g h t s r e s e r v e d .©

Reaching Affluent Consumers at the Point of Intent

MPX

OVER 30,000 ARTICLES INDIA’S BIGGEST LIFESTYLE RESOURCE FOR MEN

HIGHEST REACH OF CAPTIVE AUDIENCE AROUND LIFESTYLE

IN INDIA

An Introduction | MensXP.com