morethandigital studycase innovation trip french publishers in israel
TRANSCRIPT
INNOVATION TRIP IN ISRAEL
November 8th-11th, 2015
CONNECTING ISRAELINNOVATION
www.morethandigital.fr
BY VALERIE ZARKA
THE CLIENT : LE GESTE & 14 PUBLISHERSLe Geste, www.geste.fr, is a French organization gathering 150 professional members of on line publishing : media, press, music, gaming, mobile services…MORE THAN DIGITAL & Le Geste brought 14 very prestigious publishers in Israel to meet Israeli startups answering their pain points / issues The position of the participants is mainly Head of Digital, in charge of all the online business (content creation & monetization, adnetwork, traffic, partnerships, diversification …)
SEARCHED TECHNO1. Adtech: ad formats, innovative ad platforms, content creation, unique ID …2. Anti ad-‐blockers, everything preventing ad blockers & malicious ads, security 3. Content monetization solutions4. Engagement & gamification, acquisition & loyalty solutions 5. Data, tracking, analytics & profiling, DMP : data catching, data mining, dashboarding…6. Predictive marketing, real time content monitoring & optimization 7. Content creation & Editorial innovation : web, mobile, social.. # Platforms # Devices 8. Video : creation, sourcing, socialization, monetization, streaming, servers, replay …9. Mobile : responsive or app, content, ads, security, ergonomics, time of download….
10.Connected TV, social TV, 2nd screen
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INNOVATION TRIP IN ISRAEL : 8-11 NOVEMBER 2015
4 Days
40 Startups pitchs
Lunchs, Diners, Cocktail, with startups &
High Tech key players
Coca-Cola Accelerator
Microsoft Ventures
Mindspace
Walla !
Keshet
I24 News….
V5_LE&GESTE&AGENDA_8.11NOV2015.xlsx
MORE&THAN&DIGITAL& Page&1 05/11/2015
DEBUT& FIN& FIELD CONCEPT& STARTUP&NAME SPEAKERS MAIL& WHERE
SosaWifi&SOSA&GUESTpass&:&cupofcoffee
7h30 8h00&
8h00 8h30%
8h30 8h45Laure&de&Lataillade&&&Garance&Desportes&
8h45 9h30 Valerie&Zarka
9h30 10h00 Pause&
10h00 10h20Feelbacks,&engaging&commentswww.vicomi.com
VICOMI& Eli&Ken&Dror,&CEO&&&Founder& [email protected]
10h20 10h40E.commerce&for&publishers,&image&recognitionwww.trendiguru.com&
TRENDI&GURU Kyles&Giddens,&CEO&&&Founder& [email protected]
10h40 11h00Tailored&Video&Experiences&.&Extract&the&more&engaging&5&sec&of&video.&http://minute.ly
MINUTEEddie&Nuddel,&Head&of&Product&&&Business&Development&Amit&Golan,&CEO&
11h00 11h30 Pause&
11h30 11h50Changing&the&way&users&relate&to&video&contenthttp://carambo.la
CARAMBOLA& Yuval&Brener,&Co&founder&&&[email protected]@carambo.la
11h50 12h10Content&enrichment&www.curiyo.com
CURIYO& Bob&Rosenschein,&CEO&&&founder [email protected]
12h15 13h30
13h30 14h30&
14h45 15h15
TIMING& TIMING& FIELD CONCEPT& STARTUP&NAME SPEAKERS MAIL& WHERE
15h30 16h30
ISRAELI&
PUBLISH
ER
1st&Israeli&Publisher,&www.walla.co.ilWalla!&is&considered&as&one&of&the&most&popular&web&sites&in&the&country.&
WALLA&! Ilan&Yeshua,&CEO&of&Walla [email protected]&ibn&Gabirol,&
Tel&Aviv&
16h30 17h00
17h00 18h00% Rothschild&aera&
18h00 18h45
CONNEC
_&TED&TV& Broadcast&Solutions&for&Cross.Screen&TV&Experiences,&Applicaster&is&a&cutting.
edge&provider&of&white&label&broadcast&solutions&for&cross.screen&TV&experiences.&www.applicaster.com
APPLICASTER&idan&MaronVP&Biz&Dev [email protected] 103&Allenby&
18h45 19h00
Gesture&monetization,&Mobile&use&optimization& ERNIO& Tal&Gurevich& [email protected]
Mobile&behaviour&detection& TAPREASON& Nimrod&Elias,&Co.founder&&&CEO& [email protected]
Personalized&onboarding&&&ongoing&user&experiences, ELASTICODE& Shai&Wolkomir,&Co.founder&&&CEO [email protected]
Seamless&Authentication&and&Risk&Assessment&Platform&for&Mobile&Applications SECURED&TOUCH& Yair&Finzi,&Co.Founder&&&CEO [email protected]
Deep&Linking&Platform&for&Apps DEEPLINKME& Itamar&Weisbrod,&Co.Founder,&CEO
Sharing&Web&Contents&Platform&for&Developers START&A&FIRE& Oren&Barzilai,&founder&&&CEO& [email protected]
Analytics&for&Radio&:&Bringing&Radio&Content&to&the&Web VOCAVU& Zeev&Gruber& [email protected]
Create&Selfie&Mashup&Music&Videos FUSIC& Liat&Sade,&CEO& [email protected]
Unique&self.service&mobile&advertising&platform& SPOTAD Yoav&Oz,&Biz&dev&/&Tomer&Horev&&[email protected]@spotad.co
Automatic&Video&Generation&Engine&for&Sport&Events WSC& Aviv&Arnon,&Co.Founder&and&biz&dev [email protected]
Crowd&Visualization&Platform VODIENCE& Koby&Maluk,&CEO&&&Founder& [email protected]
Linking&Social&Activities&with&Effective,&Dynamic&Pricing JOIN&TV& Ran&Kern,&VP&Product&Engagement [email protected]
21h00 22h30
23h00 ///
Galerie&3232&Ahad&Haam&
AGENDA&LE&GESTE&_FRENCH&PUBLISHERS&IN&TEL&AVIV&:&8,&9,&10,&11&OF&NOVEMBER&2015
DAY&1&:&SUNDAY&8TH&OF&NOVEMBER&
Sunday&8th&AFTERNOON&
Sunday&8th&MORNING&
1h#:#Temps#libre#ou#promenade#quartier#Rothschild.#Point#de#RV#103#Allenby#à#17h50
Restaurant&Social&Club,&45&Rothschild,&derrière&Max&Brenner&
Bar&Nanoushka&à&100&m&de&l'Hotel&ou&autre&
MOBILE&
Bus#:#Walla,#166#Ibn#Gabirol#>#Quartier#Rothschild#IHôtel#
Cocktail&at&the&Gallery&32,&32&Ahad&Haam&in&the&heart&of&Rothschild&:&Nombreux&acteurs&de&l'ecosystème&israélien,&accélérateurs,&incubateurs,&venture&capital,&ambassade&de&France&en&Israel,&Business&France&Nombreuses&startups&israéliennes&principalement&dans&le&domaine&du&MOBILE&
19h00 20h45
Marche#de#3#mn#entre#Applicaster#et#la#Galerie#32#(50#m)
ENGAGEM
ENT&&&&OTH
ERS&
&Welcome,&Overview&and&Startups&meeting&@&SOSA&coeworking&space&:&CONTENT&MONETIZATION&&&CREATION&
Meeting&with&Walla&!,&the&1st&Israeli&Publisher,&1&startup&about&Connected&TV&and&Cocktail&at&the&Art&Galerie,&Galerie&32&around&MOBILE&
CONTENT&MONETIZATION&&&CREA
TION&
INTR
O&&&OVER
VIEW
1h15&:&Pause,&Mingling&&&Lunch&@Sosa&with&the&5&startups&
Breakfast&at&Hotel&Lily&&&Bloom&.&Bus&pick&Up&at&8h00
Meeting&with&Jeremie&Berrebi&&&David&Sultan,&Magical&Capital&@Sosa&
Bus#:#Sosa,#13#Shoken#>#Walla,#166#Ibn#Gabirol
Bus#:#Hotel,#48#Lilienblum#>#Sosa,#13#Shoken#Code#1#:#1397*#/#Code#2#:#1213*,#last#floor,#big#meeting#room
Light&Breakfast,&welcome&speech&&&round&table&of&the&14&participants
Israel,&the&Start&Up&Nation&&*&Overview&of&the&Startup&nation*&Le&Geste&trip,&methodology*&Startups&choice&*&Evaluation&criteria
Sosa&13&Shoken&Tel&Aviv&
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14 FRENCH PUBLISHERS FOR A 4 DAYS ROADSHOW
Participants : Mainly head of digital
activities
4 days agenda : 40 startups pitchs, innovative companies,
lunches & diners with the key playersof the Israeli High Tech
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140 PAGES BOOKLET FOR EACH PARTICIPANT
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INNOVATION TRIP IN ISRAEL
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INNOVATION TRIP IN ISRAEL
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INNOVATION TRIP IN ISRAEL
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INNOVATION TRIP IN ISRAEL
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CONNECTING ISRAELINNOVATION
Valérie ZARKACEO & [email protected]
FR : + 33 (0)6 63 09 20 21ISR: + 33 (0)1 83 80 53 51ISR : + 972 (0)53 708 14 61
www.morethandigital.frwww.facebook.com/morethandigital26www.linkedin.com/in/valzarka
THE TRIP IN VIDEO :
https://youtu.be/OoJEstCLsOw