Working with Publishers

• Founded 2010• Team of 20

• Clients: Square Enix, Intel, Microsoft, Majesco, PrimeSense, Leap Motion, Reflexion Health

• Guy Bendov, CEODoubleFusion, Shidonni, CellularMagic, GameIS beer

Side-Kick at a Glance

Title: PrimeActionPlatform: PrimeSense

Title: Air TimePlatform: PC

Title: Romans from MarsPlatform: iPhone/iPad

Title: Dr. JoltPlatform: iPhone/iPad

Title: AquariumPlatform: Intel Ultrabook

Title: Mini Ninjas AdventuresPlatform: Xbox 360 Kinect

Self published on iOS

Side-Kick’s Top Game Productions

Video

• Knowledge, expertise hubs• Funding development• Funding and executing marketing and

distribution

Publishers, what are they good for ?

Publishers, why the bad name ?

• They OWN your baby• They need to manage a portfolio of games• Strategy and timing changes• Issues with producers • Expectations are not set

Some Rules

1 Listen to what they are looking for

2 Stand up for your rights, or revenue share

3 If there is a problem, let them know, early

4 It is your game, be responsible for it

5 Know your way in and out

6 Do not work with A$$holes