Digital Strategy PlanBy Adria Such

Moosejaw

Mountaineering

• Specializes in providing clothing and gear needed for outdoor adventures and activities.

• Style, Comfort, Warmth and Safety.

• Product satisfaction guarantees.

• Large customer following

• Quirky and humorous advertising

Target Market

• 16-30 males and

females

• Healthy and active

lifestyles

• Outdoor lovers

• Adventure seekers

Involving the Consumer

• Involve consumers and their stories

– “Where has Moosejaw Adventured You?”

• Offer incentives for participation.

• Help maintain interaction and online

presence.

Social Media Outlets

•Facebook

•Twitter

•Instagram

•Blog

•Pinterest

Other Tools & Tactics

• Ad words Campaign

• Landing Pages

• SEO

Mobile Phone Application

• Combine all Moosejaw

social media pages into

one place on your

mobile phone

• Provides store locations

• Seasonal coupons

Key Performance Indicators

• Pay per click that

will measure

impressions

• Track web

spending

• In store purchases

• Surveys with

incentives

Campaign Goals

• Increase consumer interaction

• More store locations

• Brand Awareness

• Greater online and social media presence

Budget Allocation

• Ad Words Campaign

• Constant social media maintenance

• Creating consistent and relevant content

• Creating mobile phone application

Summary

• Moosejaw prepares you for your adventures

• Provides quality and style

• Interact with and care for their customers through various forms of social media.

• Helps share your real life stories

• Provides everything you need in one place with a mobile phone application

• Making your quests in life easier

The End.

Thank you!