Digital Strategy PlanBy Adria Such

Moosejaw Mountaineering

• Specializes in providing clothing and gear needed for outdoor adventures and activities.

• Style, Comfort, Warmth and Safety.

• Product satisfaction guarantees.

• Large customer following• Quirky and humorous

advertising

Target Market

• 16-30 males and females

• Healthy and active lifestyles

• Outdoor lovers• Adventure seekers

Involving the Consumer

• Involve consumers and their stories – “Where has Moosejaw Adventured You?”

• Offer incentives for participation.• Help maintain interaction and online

presence.

Social Media Outlets•Facebook•Twitter•Instagram•Blog•Pinterest

Other Tools & Tactics

• Ad words Campaign

• Landing Pages

• SEO

Mobile Phone Application

• Combine all Moosejaw social media pages into one place on your mobile phone

• Provides store locations

• Seasonal coupons

Key Performance Indicators

• Pay per click that will measure impressions

• Track web spending

• In store purchases

• Surveys with incentives

Campaign Goals

• Increase consumer interaction• More store locations• Brand Awareness • Greater online and social media

presence

Budget Allocation

• Ad Words Campaign • Constant social media maintenance• Creating consistent and relevant content• Creating mobile phone application

Summary

• Moosejaw prepares you for your adventures• Provides quality and style• Interact with and care for their customers

through various forms of social media. • Helps share your real life stories • Provides everything you need in one place

with a mobile phone application• Making your quests in life easier

The End.Thank you!