moose masterclass - a social media overview for start-ups
TRANSCRIPT
Moose Media Management Ltd
#moosecountry
Welcome to the Moose Masterclass:5 Essen/al Social Media Secrets to Help Your Business Take-‐off.
Get Ready for Lift-off
Don’t forget the secrets!
➤ It’s your show
➤ The Basics Getting it Right
➤ The Good, the Bad & the Ugly
➤ A. M.O.O.S.E.
➤ What, when, why & how much?
➤ The content of a contender
➤ Analyse This?
➤ A Moose
Which plaForms should I be on?
What should my profile look like, where it maMers most?
Building a solid social media strategy
Adap/ve approaches to social media
Efficiently delivering original, engaging content
Analyse that -‐ what you should be looking for from your networks
What we do?
What do you want to know & I’ll try & cover it?
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THE BASICS
➤ It Depends!!
➤KISS
➤Demographics
➤The Big 3
➤The other lot
Which plaForms should I be on?
WITH THANKS TO WE ARE SOCIAL @wearesocialsg
Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
hMp://wearesocial.net/tag/sta/s/cs/
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See Killer stats page in booklet
THE GOOD…What should my profile look like, where it maMers most?
➤ Copy his layout -‐ it works!
➤ Branding & Banner messages
➤ Celebrate local
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…THE BAD &…What should my profile look like, where it maMers most?
➤ Too many to men/on!
➤ Engage, never pay!
➤ Personal page as a business?
Dave Gorman: Series 3 Episode 7 - 37:55
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…THE UGLYWhat should my profile look like, where it maMers most?
➤ I am the Egg-‐man
➤ Do you control your own Facebook page?
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THINGS TO LOOK OUT FOR
➤Make it quite easy
➤ Is easy to get wrong
➤ Include thumbnails too
➤ Similar to Facebook (but not quite)
➤Watch out for mobile v desktop
Social Media Secret 1Dimensions for all your profiles
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USING A MOOSE FOR
YOUR SOCIAL STRATEGY
➤ ASPIRATION
➤MEDIA
➤ OBJECTIVES
➤ OPTIMISATION
➤ STRATEGY
➤ EVALUATION
Social Media Secret 2
What do you want to achieve?
Which are the best plaForms to achieve your aspira/ons?
Bite size MEASURES?
Content that is audience specific?
How are you going to get your audience to interact?Paid vs content marke/ng?When do you post?
Content that u/lises /mes & trends?
What about realis/c /mescales?
How are you going to measure SUCCESS?Are you measuring what counts?
Free Analytics
Driving customers to your website -‐ GOOGLE ANALYTICS
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See template in booklet
WHAT, WHEN, WHY & HOW MUCH?
Social Media Secret 3Management System
Adap/ve approaches to social media
➤ Have a diverse strategy
➤ The best /mes to post…
➤ Paid Social Adver/sing
➤Which plaForm?
➤ Hootsuite vs Buffer
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See diagram in booklet
ANALYSE THIS?
➤ Reverse Engineer Your Strategy
➤ Sanity not Vanity
➤ Monitoring & Response
➤ So what now?
➤ Kaizen
➤ Social Media Campaigns
What you should be looking for from your networks
Can you actually measure what you want to measure?
One size doesn’t fit allTarge/ng on global networks?
Do you need real /me informa/on?Do you know what is being said about your brand?
What to do with the informa/on once you have it
Live, learn, improve
Thing like the SAS -‐ use the 6 “P’s”
Social Media Secret 4Crowd Fire
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➤ It Depends!
➤ Think in terms of goals SML
➤ ROI
➤ Casestudy
➤ Navigating through the noise
➤ Moose Musings
What Value Will Your Business Get from Social Media?Analyse that -‐ what you should be looking for from your networks
What Moose does?
Social Media Secret 5Google Analytics
Real world Moose returns
Building a solid social media strategy
Adap/ve approaches to social media
Efficiently delivering original, engaging content
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JUST ASK MOOSEDon’t forget your
complimentary audit!Use the form in your packs or register on the website
#moosecountry