montpelier alive downtown improvement district
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DowntownImprovement
DistrictJanuary 2013
Vision: To equitably raise funds to enhance the downtown streetscape and to
market Montpelier as a unique destination for tourism and business.
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What is aDowntown Improvement District?
A Downtown Improvement District, also known as a Special
Assessment District, is a physical area dened by a municipal-
ity, or municipal agency or the purpose o generating undswithin the District or reinvestment or a specic purpose, ben-
ecial to the District.
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Why an Improvement District?
Montpelier is a vibrant community center with a thriving
downtown and unique sense o place. Tis is Montpelier Alives
Vision Statement and the Downtown District will ensure thatour collective vision is realized now and endures or uture gen-
erations. Te District will reinvest 100 percent o its revenue
downtown, to the direct benet o those entities which pay into
the District.
Te District is intended to: Promote Montpelier regionally as a vacation, dining, shopping
and business destination.
Ensure that visitors have an exceptional experience, inuencing
their decision to come and see us again.
Provide a climate which will strengthen our existing businesses
while attracting new business to the city.
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What are the District boundaries?
Te District Boundaries will overlay the current Designated Downtown.
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What is the proposed Districtbudget and what will it costlandlords and businesses?
Te scal 2014 budget is $75,000. Tis budget will be used to
draw more visitors to Montpelier through strategic marketing
and promotion and will enhance the backdrop or visitors and
residents through vibrant streetscape improvementsour goal
is to deliver a realexperiential impact within the character of
Montpelier, and to do it switly.
e additional tax rate on properties in the district will be
4.5 cents per $100 o assessed value.
Sample Tax ImpacTS
Onion River Sports block will pay $530 per year. ere are six
businesses within this building that may contribute to this ee.
Rivendell Books block will pay $232 per year. Tere are eight
businesses within this building that may contribute to this ee.
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How will the unds be generatedand collected?
Funds will be generated as a property tax based on Grand List
value.
Funds will be collected just like property taxes are currently col-
lected, billed quarterly. Landlords may elect to absorb the assess-
ment, or they may choose to pass it along to their tenants (lease
agreements may inuence tenant participation).
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Comparison o VermontAssessment Districts
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Whats it like in other Vermontcities with an assessment district?
Rutlands Downtown Program is similar to the one being con-
sidered in Montpelier. e money raised for the Partnership
pays or sprucing up our downtown, all the holiday lights, the
owers and greenery, way-nding street signs, etc. It pays for
all the marketing, advertising and promotion o our downtown.
Without the Partnership, none of this would happen. From the
beginning, most property owners saw the Partnership as an in-
vestment in their properties, and the vast majority o businesses
and building owners approve its renewal every three years. TePartnership is crucial to the prosperity of Rutland, and Im very
happy to participate.
Bonnie Hawley, Hawleys Florist, Rutland, Vermont
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Who will administer theDistrict unds?
Te City o Montpelier will collect the assessment along with
regular property taxes.
Te unds will be administered by an Improvement District
Committee under the structure o Montpelier Alive. Te com-
mittee will be composed primarily o landlords and business
owners within the Districtprimary District beneciaries.
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What benefts will be provided inPhase One (frst fscal year)?
STreeTScape
Parklet Seed Money $5,000
New Banners on State Street $5,000
New Planters/Plantings $12,000
Additional Benches $8,000
New Waste/Recycling Barrels $5,000
markeTIng monTpelIer
Regional Magazines $10,000Vermont Radio Promotion $5,000
Graphic Design, Creative Services $5,000
Business/Tourism Website Dev. $8,000
Printing (Brochures, Posters etc.) $5,000
Montreal Regional Promotion $7,000
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Phase One streetscapeenhancement detail
If approved, Phase One of our work will include a great new
parklet or additional outdoor seating, multiple new planters
along State Street, new colorul seasonal banners on our light
posts, replacement o all remaining plastic waste containers and
the introduction o additional high-quality steel recycling recep-
tacles on State Street, as well as improved waste collection on
weekends and holidays.
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Marketing-spend detail
regIonal magazIneS (event, tourism and co-op advertising)
Exit 89, Vermont Life, Yankeemagazine, BTV, Seven Days,
Vermont Weddings, Vermont Vows
radIo promoTIon (event and co-op advertising)
Nassau Broadcasting, WCVT, WDEV, e Point, WVPR,
WGDR
BuSIneSS and TourISm WeBSITeTe site will list events and activities as well as stores, restau-
rants, bars, cofee shops, lodging and more. A map o the area
and suggested itineraries will also be available on the site.
monTreal regIonal promoTIon
Print, radio and trade-event promotion to invite Canadians toMontpelier or shopping and vacation.
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Proposed ballot language
Shall the City levy a special assessment in the amount o $.045
per hundred dollars o listed value on the properties within
Montpeliers Designated Downtown District to generate thesum of approximately $75,000 to be administered by Montpelier
Alive to market and promote Montpelier and to make ongoing
streetscape improvements? (item requested by Montpelier Alive).
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Designers visionInSTallaTIon of parkleT neW SeaSonal BannerS
HangIng floWer BaSkeTS neW WayfarIng SIgnageneW WaSTe and recyclIng recepTacleS
rendering by Steve Frey
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andreW BreWerMontpelier Alive Board of Directors
[email protected] JarvIS
Montpelier Alive Board of [email protected]
Jon anderSonMontpelier Alive Board of Directors
greg guyeTTe
Montpelier Alive Board of [email protected]
pHayvanH luekHamHanMontpelier Alive Executive Director