Monthly Marketing Report

{Company Name}Your Name

Today’s Date

Highlights

• Total Marketing reach grew X% (Cell O9, Reach Tab)

• Overall website visits up X% (Cell O14, Visits Tab)

• Generated X new leads, up X% (Cell M13 & O13, Leads Tab)

• Marketing brought in X customers, up X% (Cell M13 & Cell O13, Customers Tab)– X% of all customers closed

(Cell M18, Customers Tab)

Note: Add additional metrics as needed.

December Highlights (Example)

• Total Marketing reach grew 13%

• Overall website visits up 7%– Organic search traffic up 10%

• Generated 545 new leads in December, up 9%– Organic search leads up 13%

• Marketing brought in 48 customers, up 20%– 96% of all customers closed– Lead-to-Customer % up 10%

Marketing Reach

Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-120

500

1000

1500

2000

2500

3000

3500

Marketing Reach by Channel

YouTubeTwitterLinkedInFacebookEmail

Website Visits

Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-120

200

400

600

800

1000

1200

Website Visits by Source

Offline SourcesOther CampaignsSocial MediaReferralsPaid SearchOrganic SearchEmail MarketingDirect Traffic

Leads Generated by Marketing

Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-120

100

200

300

400

500

600

Leads Generated by Source

Offline SourcesOther CampaignsSocial MediaReferralsPaid SearchOrganic SearchEmail MarketingDirect Traffic

New Customers by Source

Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-120

10

20

30

40

50

60

Marketing-Generated Customers by Source

Offline SourcesOther CampaignsSocial MediaReferralsPaid SearchOrganic SearchEmail MarketingDirect Traffic

Customers Sourced by Marketing

Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-120%

20%

40%

60%

80%

100%

120%

% Customers Generated by Marketing

Visit to Lead Performance

Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-120%

10%

20%

30%

40%

50%

60%

Visit to Lead %

Lead to Customer Performance

Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-120%

2%

4%

6%

8%

10%

12%

Lead to Customer %

Visit to Customer Performance

Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-120.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

4.0%

4.5%

Visit to Customer %

Top Marketing Campaigns

• Campaign A: X Leads

• Campaign B: X Leads

• Campaign C: X Leads

Top Marketing Campaigns (Example)

• Industry Trends Ebook: 225 leads

• Free Sales Assessment: 75 leads

• Product Launch Webinar: 50 leads

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