monterey peninsula market update | q2 2014

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All data within this document is pulled from the Monterey Peninsula MLS. Areas include the Monterey Peninsula. Monterey Peninsula Market Update Second Quarter 2014 MONTEREY PENINSULA BROKERAGES Carmel Rancho Brokerage | t. 831.624.1566 Carmel Valley Brokerage | t. 831.659.2267 Carmel-By-The-Sea Brokerage | t. 831.624.1566 Pacific Grove Brokerage | t. 831.372.7700 Monterra Ranch Brokerage | t.831.625.2075 sothebyshomes.com Carmel Valley | Web ID: 0501368 Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks used with permission. Operated by Sotheby’s International Realty, Inc. If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully. Real estate agents affiliated with Sotheby’s International Realty, Inc. are independent contractor sales associates and are not employees of Sotheby’s International Realty, Inc.

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Page 1: Monterey Peninsula Market Update | Q2 2014

All data within this document is pulled from the Monterey Peninsula MLS. Areas include the Monterey Peninsula.

Monterey Peninsula Market UpdateSecond Quarter 2014MONTEREY PENINSULA BROKERAGES

Carmel Rancho Brokerage | t. 831.624.1566

Carmel Valley Brokerage | t. 831.659.2267

Carmel-By-The-Sea Brokerage | t. 831.624.1566Pacific Grove Brokerage | t. 831.372.7700Monterra Ranch Brokerage | t.831.625.2075

sothebyshomes.com

Carmel Valley | Web ID: 0501368

Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks used with permission. Operated by Sotheby’s International Realty, Inc. If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully. Real estate agents affiliated with Sotheby’s International Realty, Inc. are independent contractor sales associates and are not employees of Sotheby’s International Realty, Inc.

Page 2: Monterey Peninsula Market Update | Q2 2014

SERVING MONTEREY PENINSULA

FEATURED LISTINGS

A MESSAGE FROM OUR MANAGER: Janet Reilly

I am pleased to provide a summary of sales activity in the Monterey Peninsula real estate market during the second quarter of 2014. MLSListings.com reports the following Q2 2014 over Q2 2013 statistics:

The number of units sold on the Monterey Peninsula was down by 6 percent, but an increase in sales price was realized in most of our communities. The average sales price overall for Peninsula communities was up 13 percent. Overall trends of note in most of our communities:

• Units sold was down slightly which was attributable to what many real estate professionals feel is a shortage of inventory• Average sales price was up as was median sales price• Discount rate (list to sale price ratio) has increased slightly• Days on market was lower

These positive trends bode well for home sellers in our market. If you are thinking of selling your home this is an incredible market to take advantage of as many of our sellers during this time period enjoyed multiple offers from buyers, which for many, escalated the sales price well above the original asking price.

PEBBLE BEACH | Web ID: 0473747 | $5,790,000

Noel Beutel, Steve Beutel 831.915.0632 CARMEL HIGHLANDS | Web ID: 1210065 | $2,675,000

Joe Smith 831.238.1984

CARMEL | Web ID: 0473734 | $2,495,000

Gin Weathers, Charlotte Gannaway 831.594.4752

CARMEL VALLEY | Web ID: 0501373 | $1,350,000

Whiz Lindsey, Shelley Risko 831.277.1868

Page 3: Monterey Peninsula Market Update | Q2 2014

sothebyshomes.com/monterey

$-

$200,000

$400,000

$600,000

$800,000

$1,000,000

$1,200,000

$1,400,000

2010 2011 2012 2013 2014

Average Selling Price

FIVE YEARS OF AVERAGE SELLING PRICES | Q2

MONTEREY PENINSULALocated on the central California coast, the

beautiful Monterey Peninsula offers great living

in some of the most desirable areas, including:

Big Sur, Carmel, Carmel Highlands, Carmel

Valley, Monterey, Pacific Grove, Pebble Beach and

Monterey/Salinas Highway.

SINGLE FAMILY HOMES | Q2 2010 2011 2012 2013 2014

UNITS SOLD 244 230 283 295 277

AVERAGE SELLING PRICE $1,147,026 $965,655 $934,406 $1,060,157 $1,196,375

AVERAGE LISTING PRICE $1,284,046 $1,038,436 $995,839 $1,109,821 $1,262,717

DISCOUNT RATIO 89% 93% 94% 96% 95%

MEDIAN $725,000 $681,000 $690,000 $713,000 $850,000

AVERAGE DAYS ON MARKET 130 157 126 97 88

0

50

100

150

200

250

300

350

$-

$200,000

$400,000

$600,000

$800,000

$1,000,000

$1,200,000

$1,400,000

2010 2011 2012 2013 2014

Average Selling Price Units Sold

AVERAGE SALE PRICE | TOTAL SFH SOLD | Q2

Page 4: Monterey Peninsula Market Update | Q2 2014

SERVING MONTEREY PENINSULA

BIG SURSouth of Carmel lies Big Sur, nearly 100 miles of

pristine, rugged coastline, where the Santa Lucia

Mountains rise precipitously from the Pacific

Ocean, creating some of the most spectacular

views and iconic imagery in America. Big Sur is

best known for its natural untouched beauty.

CARMELCarmel was founded as an enclave for artists

around the turn of the century and remains true to

its bohemian roots today. With its idyllic location,

its pristine beaches and a village with first-rate

dining, shopping and charming inns, Carmel is a

haven for visitors and locals alike.

SINGLE FAMILY HOMES | Q2 2010 2011 2012 2013 2014

UNITS SOLD 1 2 3 3 1

AVERAGE SELLING PRICE $415,000 $285,000 $1,158,500 $901,333 $1,200,000

AVERAGE LISTING PRICE $415,000 $284,950 $1,348,333 $1,063,300 $1,200,000

DISCOUNT RATIO 100% 100% 86% 85% 100%

MEDIAN $415,000 $285,000 $1,325,500 $900,000 $1,200,000

AVERAGE DAYS ON MARKET 420 128 152 242 27

0

0.5

1

1.5

2

2.5

3

3.5

$-

$200,000

$400,000

$600,000

$800,000

$1,000,000

$1,200,000

$1,400,000

2010 2011 2012 2013 2014

Average Selling Price Units Sold

AVERAGE SALE PRICE | TOTAL SFH SOLD | Q2

SINGLE FAMILY HOMES | Q2 2010 2011 2012 2013 2014

UNITS SOLD 40 50 70 74 72

AVERAGE SELLING PRICE $1,474,244 $1,477,128 $1,256,135 $1,568,770 $1,515,988

AVERAGE LISTING PRICE $1,612,808 $1,596,058 $1,365,786 $1,653,808 $1,592,374

DISCOUNT RATIO 91% 93% 92% 95% 95%

MEDIAN $1,256,250 $1,160,000 $1,050,500 $1,242,500 $1,247,500

AVERAGE DAYS ON MARKET 147 160 149 118 99

01020304050607080

$-

$500,000

$1,000,000

$1,500,000

$2,000,000

2010 2011 2012 2013 2014

Average Selling Price Units Sold

AVERAGE SALE PRICE | TOTAL SFH SOLD | Q2

Page 5: Monterey Peninsula Market Update | Q2 2014

sothebyshomes.com/monterey

CARMEL HIGHLANDSA few short miles south of Carmel, along the

winding Pacific Coast Highway, are the Carmel

Highlands. Homes in the Highlands sit above the

sea, and from their sheltered perch, many have

enviable views of the dramatic and ever-changing

coastline.

CARMEL VALLEYJust east of Carmel and beyond the “fog line”

is Carmel Valley, a sun-soaked region nestled

between lush green mountains. Ranch-style

homes, vineyards, ranches, horse properties and

country club real estate are enhanced by the

numerous golf courses and wineries.

SINGLE FAMILY HOMES | Q2 2010 2011 2012 2013 2014

UNITS SOLD 3 3 2 0 0

AVERAGE SELLING PRICE $2,280,000 $1,441,667 $2,672,500 $- $-

AVERAGE LISTING PRICE $2,731,667 $1,616,000 $2,885,000 $- $-

DISCOUNT RATIO 83% 89% 93% n/a n/a

MEDIAN $1,600,000 $1,475,000 $2,672,500 $- $-

AVERAGE DAYS ON MARKET 92 326 285 - -

0

1

2

3

4

$-

$500,000

$1,000,000

$1,500,000

$2,000,000

$2,500,000

$3,000,000

2010 2011 2012 2013 2014

Average Selling Price Units Sold

AVERAGE SALE PRICE | TOTAL SFH SOLD | Q2

SINGLE FAMILY HOMES | Q2 2010 2011 2012 2013 2014

UNITS SOLD 35 27 39 39 46

AVERAGE SELLING PRICE $1,098,354 $1,110,574 $836,535 $930,795 $1,101,719

AVERAGE LISTING PRICE $1,262,031 $1,199,413 $865,007 $978,074 $1,162,587

DISCOUNT RATIO 87% 93% 97% 95% 95%

MEDIAN $690,000 $770,000 $690,000 $775,000 $850,000

AVERAGE DAYS ON MARKET 170 127 126 128 89

0

10

20

30

40

50

$-

$200,000

$400,000

$600,000

$800,000

$1,000,000

$1,200,000

2010 2011 2012 2013 2014

Average Selling Price Units Sold

AVERAGE SALE PRICE | TOTAL SFH SOLD | Q2

Page 6: Monterey Peninsula Market Update | Q2 2014

SERVING MONTEREY PENINSULA

MONTEREYMonterey is the geographical and social center

of the Peninsula. Its remarkable waterfront lies

along Monterey Bay National Marine Sanctuary.

Fisherman’s Wharf, Cannery Row and the famous

Monterey Bay Aquarium stretch along the vibrant

waterfront.

MONTEREY /

SALINAS HIGHWAYSalinas lies directly east of the Monterey Peninsula

and is the county seat and largest city in Monterey

County. Situated in the lush and fertile Salinas

Valley, known as the Salad Bowl of America,Salinas

has a thriving agricultural economy.

SINGLE FAMILY HOMES | Q2 2010 2011 2012 2013 2014

UNITS SOLD 39 47 45 55 43

AVERAGE SELLING PRICE $646,603 $572,815 $561,261 $607,080 $691,786

AVERAGE LISTING PRICE $681,622 $604,296 $576,655 $613,738 $703,764

DISCOUNT RATIO 95% 95% 97% 99% 98%

MEDIAN $563,000 $510,000 $510,000 $585,000 $625,000

AVERAGE DAYS ON MARKET 83 153 82 48 62

0

10

20

30

40

50

60

$- $100,000 $200,000 $300,000 $400,000 $500,000 $600,000 $700,000 $800,000

2010 2011 2012 2013 2014

Average Selling Price Units Sold

AVERAGE SALE PRICE | TOTAL SFH SOLD | Q2

SINGLE FAMILY HOMES | Q2 2010 2011 2012 2013 2014

UNITS SOLD 53 48 47 60 39

AVERAGE SELLING PRICE $726,833 $782,178 $718,211 $727,998 $940,482

AVERAGE LISTING PRICE $747,281 $833,233 $764,328 $753,916 $987,592

DISCOUNT RATIO 97% 94% 94% 97% 95%

MEDIAN $600,000 $589,000 $528,000 $600,000 $750,000

AVERAGE DAYS ON MARKET 127 192 133 82 78

0

10

20

30

40

50

60

70

$-

$200,000

$400,000

$600,000

$800,000

$1,000,000

2010 2011 2012 2013 2014

Average Selling Price Units Sold

AVERAGE SALE PRICE | TOTAL SFH SOLD | Q2

Page 7: Monterey Peninsula Market Update | Q2 2014

sothebyshomes.com/monterey

PACIFIC GROVEPopularly known as America’s Last Home Town,

Pacific Grove possesses a quaint and quiet charm

all its own. Famous for its numerous Victorian-

style homes, Pacific Grove has a rich architectural

history, apparent in its old-style downtown.

PEBBLE BEACHPebble Beach is a prestigious community world

renowned for its unparalleled golf. Boasting seven

courses within its gates, it is most notable for the

Pebble Beach Golf Links, which is considered by

many to be the best public course in the world.

SINGLE FAMILY HOMES | Q2 2010 2011 2012 2013 2014

UNITS SOLD 49 36 49 46 45

AVERAGE SELLING PRICE $737,898 $649,179 $653,298 $738,624 $801,339

AVERAGE LISTING PRICE $797,606 $695,451 $673,710 $750,198 $828,589

DISCOUNT RATIO 93% 93% 97% 98% 97%

MEDIAN $605,000 $554,500 $600,000 $665,000 $725,000

AVERAGE DAYS ON MARKET 114 110 118 65 69

0

10

20

30

40

50

60

$-

$200,000

$400,000

$600,000

$800,000

$1,000,000

2010 2011 2012 2013 2014

Average Selling Price Units Sold

AVERAGE SALE PRICE | TOTAL SFH SOLD | Q2

SINGLE FAMILY HOMES | Q2 2010 2011 2012 2013 2014

UNITS SOLD 24 17 28 18 31

AVERAGE SELLING PRICE $3,137,938 $1,501,559 $1,572,779 $2,589,243 $2,189,674

AVERAGE LISTING PRICE $3,780,913 $1,635,418 $1,706,518 $2,787,833 $2,399,300

DISCOUNT RATIO 83% 92% 92% 93% 91%

MEDIAN $1,377,500 $945,000 $1,059,000 $1,650,000 $1,425,000

AVERAGE DAYS ON MARKET 153 181 127 208 139

0

5

10

15

20

25

30

35

$-

$500,000

$1,000,000

$1,500,000

$2,000,000

$2,500,000

$3,000,000

$3,500,000

2010 2011 2012 2013 2014

Average Selling Price Units Sold

AVERAGE SALE PRICE | TOTAL SFH SOLD | Q2

Page 8: Monterey Peninsula Market Update | Q2 2014

left to right from top to bottom:

METROPOLITAN MARKETS

HOUSTON, TX | Web: 1240193 | $3,349,000

NEW YORK, NY | Web: 0137209 | $3,300,000

LOS ANGELES, CA | Web: 0355159 | $3,695,000

RESORT MARKETS

EAST HAMPTON, NY | Web: 0046319 | $3,185,000

OSTERVILLE, MA | Web: 0402843 | $2,395,000

SANTA FE, NM | Web: 0574992 | $3,995,000

FOREIGN MARKETS

TURKS & CAICOS | Web: RH2HZL | $3,850,000

SPAIN | Web: VWMSEG | $3,651,914

CANADA | Web: KJPXGZ | $2,947,737

sothebysrealty.com

ON THE MARKET