monterey peninsula market update | q2 2014
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All data within this document is pulled from the Monterey Peninsula MLS. Areas include the Monterey Peninsula.
Monterey Peninsula Market UpdateSecond Quarter 2014MONTEREY PENINSULA BROKERAGES
Carmel Rancho Brokerage | t. 831.624.1566
Carmel Valley Brokerage | t. 831.659.2267
Carmel-By-The-Sea Brokerage | t. 831.624.1566Pacific Grove Brokerage | t. 831.372.7700Monterra Ranch Brokerage | t.831.625.2075
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Carmel Valley | Web ID: 0501368
Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks used with permission. Operated by Sotheby’s International Realty, Inc. If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully. Real estate agents affiliated with Sotheby’s International Realty, Inc. are independent contractor sales associates and are not employees of Sotheby’s International Realty, Inc.
SERVING MONTEREY PENINSULA
FEATURED LISTINGS
A MESSAGE FROM OUR MANAGER: Janet Reilly
I am pleased to provide a summary of sales activity in the Monterey Peninsula real estate market during the second quarter of 2014. MLSListings.com reports the following Q2 2014 over Q2 2013 statistics:
The number of units sold on the Monterey Peninsula was down by 6 percent, but an increase in sales price was realized in most of our communities. The average sales price overall for Peninsula communities was up 13 percent. Overall trends of note in most of our communities:
• Units sold was down slightly which was attributable to what many real estate professionals feel is a shortage of inventory• Average sales price was up as was median sales price• Discount rate (list to sale price ratio) has increased slightly• Days on market was lower
These positive trends bode well for home sellers in our market. If you are thinking of selling your home this is an incredible market to take advantage of as many of our sellers during this time period enjoyed multiple offers from buyers, which for many, escalated the sales price well above the original asking price.
PEBBLE BEACH | Web ID: 0473747 | $5,790,000
Noel Beutel, Steve Beutel 831.915.0632 CARMEL HIGHLANDS | Web ID: 1210065 | $2,675,000
Joe Smith 831.238.1984
CARMEL | Web ID: 0473734 | $2,495,000
Gin Weathers, Charlotte Gannaway 831.594.4752
CARMEL VALLEY | Web ID: 0501373 | $1,350,000
Whiz Lindsey, Shelley Risko 831.277.1868
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$-
$200,000
$400,000
$600,000
$800,000
$1,000,000
$1,200,000
$1,400,000
2010 2011 2012 2013 2014
Average Selling Price
FIVE YEARS OF AVERAGE SELLING PRICES | Q2
MONTEREY PENINSULALocated on the central California coast, the
beautiful Monterey Peninsula offers great living
in some of the most desirable areas, including:
Big Sur, Carmel, Carmel Highlands, Carmel
Valley, Monterey, Pacific Grove, Pebble Beach and
Monterey/Salinas Highway.
SINGLE FAMILY HOMES | Q2 2010 2011 2012 2013 2014
UNITS SOLD 244 230 283 295 277
AVERAGE SELLING PRICE $1,147,026 $965,655 $934,406 $1,060,157 $1,196,375
AVERAGE LISTING PRICE $1,284,046 $1,038,436 $995,839 $1,109,821 $1,262,717
DISCOUNT RATIO 89% 93% 94% 96% 95%
MEDIAN $725,000 $681,000 $690,000 $713,000 $850,000
AVERAGE DAYS ON MARKET 130 157 126 97 88
0
50
100
150
200
250
300
350
$-
$200,000
$400,000
$600,000
$800,000
$1,000,000
$1,200,000
$1,400,000
2010 2011 2012 2013 2014
Average Selling Price Units Sold
AVERAGE SALE PRICE | TOTAL SFH SOLD | Q2
SERVING MONTEREY PENINSULA
BIG SURSouth of Carmel lies Big Sur, nearly 100 miles of
pristine, rugged coastline, where the Santa Lucia
Mountains rise precipitously from the Pacific
Ocean, creating some of the most spectacular
views and iconic imagery in America. Big Sur is
best known for its natural untouched beauty.
CARMELCarmel was founded as an enclave for artists
around the turn of the century and remains true to
its bohemian roots today. With its idyllic location,
its pristine beaches and a village with first-rate
dining, shopping and charming inns, Carmel is a
haven for visitors and locals alike.
SINGLE FAMILY HOMES | Q2 2010 2011 2012 2013 2014
UNITS SOLD 1 2 3 3 1
AVERAGE SELLING PRICE $415,000 $285,000 $1,158,500 $901,333 $1,200,000
AVERAGE LISTING PRICE $415,000 $284,950 $1,348,333 $1,063,300 $1,200,000
DISCOUNT RATIO 100% 100% 86% 85% 100%
MEDIAN $415,000 $285,000 $1,325,500 $900,000 $1,200,000
AVERAGE DAYS ON MARKET 420 128 152 242 27
0
0.5
1
1.5
2
2.5
3
3.5
$-
$200,000
$400,000
$600,000
$800,000
$1,000,000
$1,200,000
$1,400,000
2010 2011 2012 2013 2014
Average Selling Price Units Sold
AVERAGE SALE PRICE | TOTAL SFH SOLD | Q2
SINGLE FAMILY HOMES | Q2 2010 2011 2012 2013 2014
UNITS SOLD 40 50 70 74 72
AVERAGE SELLING PRICE $1,474,244 $1,477,128 $1,256,135 $1,568,770 $1,515,988
AVERAGE LISTING PRICE $1,612,808 $1,596,058 $1,365,786 $1,653,808 $1,592,374
DISCOUNT RATIO 91% 93% 92% 95% 95%
MEDIAN $1,256,250 $1,160,000 $1,050,500 $1,242,500 $1,247,500
AVERAGE DAYS ON MARKET 147 160 149 118 99
01020304050607080
$-
$500,000
$1,000,000
$1,500,000
$2,000,000
2010 2011 2012 2013 2014
Average Selling Price Units Sold
AVERAGE SALE PRICE | TOTAL SFH SOLD | Q2
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CARMEL HIGHLANDSA few short miles south of Carmel, along the
winding Pacific Coast Highway, are the Carmel
Highlands. Homes in the Highlands sit above the
sea, and from their sheltered perch, many have
enviable views of the dramatic and ever-changing
coastline.
CARMEL VALLEYJust east of Carmel and beyond the “fog line”
is Carmel Valley, a sun-soaked region nestled
between lush green mountains. Ranch-style
homes, vineyards, ranches, horse properties and
country club real estate are enhanced by the
numerous golf courses and wineries.
SINGLE FAMILY HOMES | Q2 2010 2011 2012 2013 2014
UNITS SOLD 3 3 2 0 0
AVERAGE SELLING PRICE $2,280,000 $1,441,667 $2,672,500 $- $-
AVERAGE LISTING PRICE $2,731,667 $1,616,000 $2,885,000 $- $-
DISCOUNT RATIO 83% 89% 93% n/a n/a
MEDIAN $1,600,000 $1,475,000 $2,672,500 $- $-
AVERAGE DAYS ON MARKET 92 326 285 - -
0
1
2
3
4
$-
$500,000
$1,000,000
$1,500,000
$2,000,000
$2,500,000
$3,000,000
2010 2011 2012 2013 2014
Average Selling Price Units Sold
AVERAGE SALE PRICE | TOTAL SFH SOLD | Q2
SINGLE FAMILY HOMES | Q2 2010 2011 2012 2013 2014
UNITS SOLD 35 27 39 39 46
AVERAGE SELLING PRICE $1,098,354 $1,110,574 $836,535 $930,795 $1,101,719
AVERAGE LISTING PRICE $1,262,031 $1,199,413 $865,007 $978,074 $1,162,587
DISCOUNT RATIO 87% 93% 97% 95% 95%
MEDIAN $690,000 $770,000 $690,000 $775,000 $850,000
AVERAGE DAYS ON MARKET 170 127 126 128 89
0
10
20
30
40
50
$-
$200,000
$400,000
$600,000
$800,000
$1,000,000
$1,200,000
2010 2011 2012 2013 2014
Average Selling Price Units Sold
AVERAGE SALE PRICE | TOTAL SFH SOLD | Q2
SERVING MONTEREY PENINSULA
MONTEREYMonterey is the geographical and social center
of the Peninsula. Its remarkable waterfront lies
along Monterey Bay National Marine Sanctuary.
Fisherman’s Wharf, Cannery Row and the famous
Monterey Bay Aquarium stretch along the vibrant
waterfront.
MONTEREY /
SALINAS HIGHWAYSalinas lies directly east of the Monterey Peninsula
and is the county seat and largest city in Monterey
County. Situated in the lush and fertile Salinas
Valley, known as the Salad Bowl of America,Salinas
has a thriving agricultural economy.
SINGLE FAMILY HOMES | Q2 2010 2011 2012 2013 2014
UNITS SOLD 39 47 45 55 43
AVERAGE SELLING PRICE $646,603 $572,815 $561,261 $607,080 $691,786
AVERAGE LISTING PRICE $681,622 $604,296 $576,655 $613,738 $703,764
DISCOUNT RATIO 95% 95% 97% 99% 98%
MEDIAN $563,000 $510,000 $510,000 $585,000 $625,000
AVERAGE DAYS ON MARKET 83 153 82 48 62
0
10
20
30
40
50
60
$- $100,000 $200,000 $300,000 $400,000 $500,000 $600,000 $700,000 $800,000
2010 2011 2012 2013 2014
Average Selling Price Units Sold
AVERAGE SALE PRICE | TOTAL SFH SOLD | Q2
SINGLE FAMILY HOMES | Q2 2010 2011 2012 2013 2014
UNITS SOLD 53 48 47 60 39
AVERAGE SELLING PRICE $726,833 $782,178 $718,211 $727,998 $940,482
AVERAGE LISTING PRICE $747,281 $833,233 $764,328 $753,916 $987,592
DISCOUNT RATIO 97% 94% 94% 97% 95%
MEDIAN $600,000 $589,000 $528,000 $600,000 $750,000
AVERAGE DAYS ON MARKET 127 192 133 82 78
0
10
20
30
40
50
60
70
$-
$200,000
$400,000
$600,000
$800,000
$1,000,000
2010 2011 2012 2013 2014
Average Selling Price Units Sold
AVERAGE SALE PRICE | TOTAL SFH SOLD | Q2
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PACIFIC GROVEPopularly known as America’s Last Home Town,
Pacific Grove possesses a quaint and quiet charm
all its own. Famous for its numerous Victorian-
style homes, Pacific Grove has a rich architectural
history, apparent in its old-style downtown.
PEBBLE BEACHPebble Beach is a prestigious community world
renowned for its unparalleled golf. Boasting seven
courses within its gates, it is most notable for the
Pebble Beach Golf Links, which is considered by
many to be the best public course in the world.
SINGLE FAMILY HOMES | Q2 2010 2011 2012 2013 2014
UNITS SOLD 49 36 49 46 45
AVERAGE SELLING PRICE $737,898 $649,179 $653,298 $738,624 $801,339
AVERAGE LISTING PRICE $797,606 $695,451 $673,710 $750,198 $828,589
DISCOUNT RATIO 93% 93% 97% 98% 97%
MEDIAN $605,000 $554,500 $600,000 $665,000 $725,000
AVERAGE DAYS ON MARKET 114 110 118 65 69
0
10
20
30
40
50
60
$-
$200,000
$400,000
$600,000
$800,000
$1,000,000
2010 2011 2012 2013 2014
Average Selling Price Units Sold
AVERAGE SALE PRICE | TOTAL SFH SOLD | Q2
SINGLE FAMILY HOMES | Q2 2010 2011 2012 2013 2014
UNITS SOLD 24 17 28 18 31
AVERAGE SELLING PRICE $3,137,938 $1,501,559 $1,572,779 $2,589,243 $2,189,674
AVERAGE LISTING PRICE $3,780,913 $1,635,418 $1,706,518 $2,787,833 $2,399,300
DISCOUNT RATIO 83% 92% 92% 93% 91%
MEDIAN $1,377,500 $945,000 $1,059,000 $1,650,000 $1,425,000
AVERAGE DAYS ON MARKET 153 181 127 208 139
0
5
10
15
20
25
30
35
$-
$500,000
$1,000,000
$1,500,000
$2,000,000
$2,500,000
$3,000,000
$3,500,000
2010 2011 2012 2013 2014
Average Selling Price Units Sold
AVERAGE SALE PRICE | TOTAL SFH SOLD | Q2
left to right from top to bottom:
METROPOLITAN MARKETS
HOUSTON, TX | Web: 1240193 | $3,349,000
NEW YORK, NY | Web: 0137209 | $3,300,000
LOS ANGELES, CA | Web: 0355159 | $3,695,000
RESORT MARKETS
EAST HAMPTON, NY | Web: 0046319 | $3,185,000
OSTERVILLE, MA | Web: 0402843 | $2,395,000
SANTA FE, NM | Web: 0574992 | $3,995,000
FOREIGN MARKETS
TURKS & CAICOS | Web: RH2HZL | $3,850,000
SPAIN | Web: VWMSEG | $3,651,914
CANADA | Web: KJPXGZ | $2,947,737
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ON THE MARKET