Sunglasses by Monte Cool

Anodized. Polarized. Magnetized. Customized.

Problem

•High price for premium quality polarized sunglasses.

•Customers pay for brand not material.

•Solid colors in plastic look cheap.

•Very low customization options.

•Everyone gets ripped off by Luxottica. $

Solution• Made-to-order anodized

aerospace aluminum frames with a patent pending magnetic hinge.

• Fully customizable ordering process through online design studio.

• All sunglasses are polarized and start at $74...$50 per frame and $24 per pair of temple arms.

Current Revenue

•Officially launched on April 1st.

•187 reservation holders.

•$14,982 in sales. ~$80 per transaction.

•All sales are pre-orders.

•ZERO marketing dollars spent.

Cost Breakdown

• Upfront/Sunk

• Mold of LAX Frame - $6,000

• Mold of JFK Frame- $6,000

• Mold of Arms - $3,000

• Mold for rubber nose tips - $1,800

• Mold for ear tips - $2,000

• Total = $18,800

All figures based on a small batch of 2000 units

• Price per unit 

• JFK Frame - $16LAX Frame- $16Arms (One Pair)- $8Rubber tips - $1.50Polarized Lens (One Pair) - $5Packaging - $.50Total= $31

Product2 Frame Styles: LAX & JFK..8 Anodized Colors: Black, Red, Pink, Blue, Slate, Gold, Purple, Cyan

Business Model• Primary revenue from direct to customer model.

• Custom retail packaging will be made for stores.

• 2.0 of site will have a design studio allowing customers to design custom pair of sunglasses.

• Continue with recurring revenue when customers come back to order more temple arms. Possible subscription service for temple arms.

• Provide custom laser engraving for additional cost or bulk orders.

• Offer accessories. (Sunglass clean and upgraded carrying pouch)

Market Adoption•Events

•Partner with Cuttle for college events where they can see our products in person.

•Attend streetwear & surf/beach trade shows.

•Partnerships with artists, brands, and celebrities.

•Sexy captivating photos of the sunglasses.

Competitive advantage

•Manufacturing and sourcing abilities in China

•Strong partnership with skilled engineering team located in China

•Magnetic hinge allowing for seamless swap of temple arms

•Small outsourced team able to be cost efficient

•Passion and hustle

kunal@montecool.com