monsanto profile eu
TRANSCRIPT
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A CORPORATE PROFILE
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About Food & Water EuropeFood & Water Europe is the European program of Food &
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the United States that works to ensure the food, water and
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Food & Water Europe
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www.foodandwatereurope.org
Copyright April 2013 by Food & Water Europe.
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www.foodandwatereurope.org.
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Execuive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
Inroducion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
Company Hisory . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
Modern-Day Monsano . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Monsantos Environmental Impact . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Market Share . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Figure 1. TIMELINE: A Seleced Hisory o Monsano . . . . . . . . . . . . . . . . . . . . . . . 6
Inluence on Governmen . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
Figure 2. Monsanos Inerlocking Board Members . . . . . . . . . . . . . . . . . . . . . . . . 9
Figure 3. Monsanos Revolving Door . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10
Aggressive Tacics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11
PR Masterminds . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11
Litigation Against Farmers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12
Corporate Lawsuits. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .14
Buying Research . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .14
Global Reach. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15
Recommendaions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .19
Market Power . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .19
Research . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
Genetically Engineered Crops . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .19
Endnoes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .20
A CORPORATE PROFILE
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2 Food & Water Watch tXXXGPPEBOEXBUFSXBUDIPSH
You know who Monsano is. Even i you don recog-
nize he company name, youve come across some
o is producs: maybe youve used Roundup weed
killer on your grass or garden, youve heard abou he
debae over reaing cows wih he ariicial growh
hormone rBGH, youre worried abou geneically
modiied organisms in your ood, or youve learnedabou he U.S. miliarys use o he oxic herbicide
Agen Orange during he Vienam War. These may
no seem relaed, bu hey all are a major par o
Monsanos legacy.
The agriculure and lie sciences company hasknown oday as Monsano is only a recen develop-men. Mos o Monsanos hisory is seeped in heavyindusrial chemical producion a legacy ha is
exremely a odds wih he environmenally riendly,eed-he-world image ha he company spendsmillions rying o convey.
Executive Summary
GROUNDS OF THE MONSANTO CHEMICAL COMPANY; NITRO, WEST VIRGINIA, 1973 / PHOTO COURTESY OF U.S. ENVIRONMENTAL PROTECTION AGENCY
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IntroductionMonsano is a global agriculural bioechnology
company ha specializes in geneically modiied (GM)
seeds and herbicides, mos noably Roundup herbi-
cide and GM Roundup Ready seed.1 GM seeds have
been alered wih insered geneic maerial o exhibi
rais ha repel pess or wihsand he applicaion o
herbicides. In 2009, in he Unied Saes alone, nearlyall (93 percen) o soybeans and our-ifhs (80 percen)
o corn were grown wih seeds conaining Monsano-
paened geneics.2 The companys power and inluence
aecs no only he global agriculural indusry, bu
also poliical campaigns, regulaory processes and he
srucure o agriculure sysems all over he world.
Monsano was he larges bioechnology seed company
in he world in 2011,10 providing many essenial inpus
required or arming. Monsano repored 2011 ne sales
o 8.8 billion, and prois o 1.2 billion.
11
Monsano hasbeen a he oreron o he bioechnology indusry and
is one o he larges agriculural paen-holding compa-
nies, wih more han 1,676 paens on seeds, plans and
oher agriculural applicaions.12 Because o Monsanos
marke dominance, is producs are changing he ace
o arming, rom he use o Monsanos pesicides and
herbicides, o he geneic makeup o he ood we ea.
Monsano was no always a purveyor o lie sciences,
purporedly working o produce beter oods or
consumers and beter eed or animals13; i began as a
purveyor o dangerous and conroversial chemicals, a
hisory ha i has ried desperaely o greenwash away.
Monsano grew rom a small chemical sarup
company o an enormously powerul agriculural and
lie sciences company, which Fortunemagazine once
labeled possibly Americas mos eared corporaion.14
Is marke share o seed and paens is overwhelming,
and i is noorious or aggressively enorcing inellecual
propery righs.15
Monsano has a close relaionship wih he U.S. govern-men, which helps i o ind loopholes or simply creae
regulaions ha benei is botom line. Monsano and
oher corporaions have increasingly unded academic
research rom public universiies, which hey use o
jusiy heir laes producs. Monsanos inernaional
power has grown a an alarming rae, much o he
dismay o developing counries ha have inadverenly
been exposed o is relenless business sraegy. For all
o hese reasons, Monsano has become a company
ha armers and consumers around he world should
ear.
Company HistoryMonsano began in 1901 as a small chemical sar-up
by John Francis Qeeney, a man in he wholesale
drug indusry. Is irs produc was saccharin, a sugar
subsiue, and i became he major supplier o inpus
or anoher relaively new company, Coca-Cola.16
By he 1920s, Monsanos produc line had expanded
o include sedaives, laxaives and aspirin. In he lae
1920s, John Qeeneys son Edgar ook over and drasi-cally expanded operaions: Monsano began producing
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Monsanto: By the Numbers
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4 Food & Water Watch tXXXGPPEBOEXBUFSXBUDIPSH
everyhing rom synheic ibers, plasics and rubber
goods o indusrial chemicals, erilizers, and pesicides
and herbicides.17
Afer a period ocused on agrichemicals including
producion o he noorious Agen Orange (see sidebar)
and producion o PCBs, a class o chemicals so oxic
ha hey were banned in he 1970s bu sill pollue he
environmen oday Monsano ransiioned beyondchemicals ino seeds. Afer is creaion o an agricul-
ural division in 1960, Monsano wen on a buying
spree or he nex 40 years, acquiring and merging wih
dozens o seed and agriculural companies (and shed-
ding is chemical and indusrial divisions) o broaden
is operaions once again and shif isel exclusively ino
he agriculural marke.18
See page 6 or a imeline o Monsanos hisory.
Modern-Day MonsantoMonsantos Environmental Impact
As a chemical manuacurer, Monsanos day-o-day
operaions have wreaked havoc on he environmen and
public healh, boh in he Unied Saes and around he
world.
Approximaely 99 percen o he polychlorinaed
biphenyls (PCBs) used by U.S. indusry were produced
by Monsano a is Sauge, Illinois, plan unil Congress
banned all PCB producion naionwide in 1976. 61 PCBs
are a chemical class produced since he 1930s mainly
or use as coolans and lubricans in elecrical equip-
men, unil sarling healh eecs were discovered.
PCBs were ound o be carcinogenic, and o cause deri-
menal eecs o he liver, endocrine sysem, immune
sysem, reproducive sysem, developmenal sysem,
skin, eye and brain.62
PCBs coninue o be illegally leaked or dumped in
he Unied Saes even afer he ban. These persisen
chemicals do no break down easily in he environmen,
and coninue o cycle hrough air, waer and soil or
long periods o ime.63 PCBs can accumulae in plans
and ood crops, and also in ish and oher aquaic
organisms rom waer ha conains PCBs. They can
hen be aken up by oher animals ha ea hese ish
and crops as ood, and accumulae o higher levels as
hey go up he ood chain. One o he main sources o
human exposure o PCBs is hrough conaminaed oodconsumpion.64
Market ShareMonsano began is research and producion o agro-
chemicals in he 1960s. In 1982, Monsanos scieniss
became he irs o geneically modiy a plan cell. 83
Throughou he 1990s, Monsano gradually shed is
plasics, chemicals and ibers companies and rapidly
Beween 1962 and 1971, almos 72,000 kiloliers o
deolians were sprayed in Vienam o clear vegea-
ion around miliary bases and o oblierae hiding
places and rice paddies used by he Vie Cong.19
The chemical mixes were labeled by he color o he
barrel, and he mos oxic o hem all displayed a
brigh orange sripe.
Agen Orange is a deolian made rom woherbicide compounds, 2,4-D and 2,4,5-T. In he
manuacuring process, dioxin is released as a
byproduc and conained wihin 2,4,5-T (alhough
several orms o dioxin have also been ound in
2,4-D).20 Dioxin is a highly oxic carcinogen one
o he mos dangerous chemicals known. Monsano
was one o he principal companies o supply Agen
Orange o he U.S. governmen during his period.21
The Vienam Veerans o America have caalogued
a leas 50 illnesses and diseases, and almos 20separae birh deecs, as conneced o Agen
Orange.22 The illnesses were so widespread among
Vienam War veerans ha a class-acion lawsui
was brough agains he seven larges manuac-
urers o Agen Orange. The companies setled
or 135 million; however, hey coninue o deny
he connecion beween Agen Orange and he
plainis healh problems, showing Monsano once
again reusing o acknowledge he risks o is oxic
producs.23
The lasing eecs as relaed o herbicide use in
he Vienam War are sill in such conenion ha
he U.S. Congress passed he Agen Orange Ac in
1991, mandaing a biennial comprehensive repor
by he Insiue o Medicine exploring new biomed-
ical evidence o healh eecs rom exposure o
he deolian.24 U.S. veerans are no he only ones
aeced by Agen Orange. The ongoing impacs o
Agen Orange on he healh o Vienamese ciizens
have been he source o much debae bu, unil
recenly, litle acion by U.S. companies or he U.S.governmen.25
What Is Agent Orange?
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Times Beach, Missouri: A Dioxin Disaster
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6 Food & Water Watch tXXXGPPEBOEXBUFSXBUDIPSH
1947Grandcampship explodes in Texas City,Tex.,
while loading near a Monsanto plant dock. The shipwas carrying nearly 2,500 metric tonnes of ammonium
nitrate, and killed over 500 people. It remains thelargest and most deadly U.S. chemical disaster, even
six decades later.
31
1930sAcquires Swann ChemicalCorporation; manufacturespolychlorinated biphenyls
(PCBs) through 1977.30
1962-1971Becomes principal company supplying
Agent Orange to U.S. military for use inthe Vietnam War.
33The Air Force sprayed
nearly 1.6 million hectares of South Vietnam
with 68,000 kiloliters of Agent Orangeand similar defoliants,
34the effects of
which are still being felt today. (Seesidebar, page 4.)
1940sManufactures plasticsand synthetic fibers.
1976Roundupherbicide
is approvedfor use on
certaincrops.
35
1982Dioxin, a byproduct of PCB production, isfound at up to 127 parts per billion in the
Missouri community ofTimes Beach,and over 2,000 people have to be perma-
nently relocated by the U.S. EPA.36
Monsanto denies any connection, despite
its PCB manufacturing plant in the area.(See sidebar, page 5.)
1982Scientists at Monsanto are the first to
genetically modify a plant cell.37
1985Monsanto acquires GD Searle, which
discovered and manufactured aspartame
artificial sweetener. Creates subsidiary
NutraSweet Company.38
1901MonsantoCompany is
founded.26
1960sMonsantos brands of
propachlor and arachlorherbicides are approved for
use, spurring the companysshift into the agricultural
market.32
1910sManufactures saccharin, as a majorsupplier to Coca-Cola; manufacturescaffeine, vanillin, sedatives,
laxatives. Becomes worldslargest maker of aspirin.27
1920sManufactures salicylic acid, plastics, resins,
industrial and chemical goods.28
Acquireschemical and rubber companies.29
1945Begins manufacturing agricultural chemicals. These
include 2,4-D, an herbicide that was mixed with
2,4,5-T to create Agent Orange, a defoliantcontaminated with dioxin that was produced for the
U.S. military during the Vietnam War.
190
0
191
0
192
0
193
0
194
0
195
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196
0
197
0
198
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Figure 1.
a selected history of
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Monsantot"$PSQPSBUF1SPMF 7
1993rBGH, commercially known asPosilac, is approved for U.S.
market.39 (See sidebar, page 11.)
1995Divests plastics division to Bayer.39
1996Genetically modified Roundup Readysoybeans, canola and cotton, as well as
Bollgard insect-protected (Bt) corn and
cotton, are introduced to the U.S. market.41
Roundup Ready soybeans are first GMproduct to be authorized for import to the
EU market for food and feed.42
1997First stacked-trait combinationin cotton is introduced (multiple GE
traits added to one seed).43
1997Spins off chemical division as Solutia. Beginsan acquisition spree buying multiple seed and
agricultural companies.44
1998Roundup Ready corn
is commercialized.
1998Acquires DeKalb Genetics
Corporation, a seed company.45
2005Roundup Ready alfalfa and sugar beets are
approved for the U.S. market, then cancelled
in 2007 for further analysis, then approved
again in 2011 (alfalfa) and 2012 (beets).49
Roundup ready canola is authorized for
import to the EU market as food or feed.50
2007First GM sugar beet is authorized forimport to the EU market as food or feed.
52
2011Drought-tolerant GM corn, as well as altered fatty-acid GM soybean,
are approved.54
Roundup Ready alfalfa is reapproved for U.S. market.56
2011Acquires Beeologics, a company dedicated to restoring the health of the
bee population, amid scientific and media speculation that an overuse ofpesticides is to blame for dwindling bee populations.
55
2012Roundup Ready sugar beets are reapproved for the U.S. market.
57
2012Maharashtra state government in India bans sale and distribution
of Bt cotton seeds after accusations that Mahyco Monsanto
provided inferior quality seeds that aggravated Indias agrariancrisis and spurred farmer suicides.58 (See sidebar, page 15.)
2012Monsanto Rider is introduced in U.S. Farm Bill, which would allowGE crops to be approved quickly with very little regulation or testing.59
2012Opposes Proposition 37 in California that would
require labeling of foods with GM ingredients. Contributes
6.1 million as top donor in a 33.8 million campaign that
defeats the initiative.60
199
0
199
5
200
0
200
5
201
0
2000Monsanto Chemical Company becomes a
subsidiary of Pharmacia Corporation(which merged with Upjohn in 1995).47Monsanto
sells NutraSweet Company to J.W. Childs.48
2007Acquires Delta & Pine LandCompany after a decade of
antitrust investigation on
Monsantos monopolyin the cotton indus-try. Divests Stonevillecotton brand as ordered by
the District Court of
Columbia in order to go
through with D&PL
acquisition.51
2008Sells Posilac to Eli Lilly, amid consumer uproar over com-
pany support for attempts to outlaw rBGH-free labeling.53
2002Monsanto Company is spun off as its own
new agricultural sciences company.The Monsanto as we know it today is born.
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8 Food & Water Watch tXXXGPPEBOEXBUFSXBUDIPSH
acquired muliple seed and agriculural companies,
shifing is ideniy rom a chemical company o one
ha produced GE crops and linked agrochemicals a
lie sciences company.
Roundup
Monsanos wildly popular herbicide Roundup guar-
aneed he company a op spo as i ransiioned inohe agriculure marke. Sales rom Roundup and oher
glyphosae-based herbicides accouned or 27 percen o
Monsanos oal 2011 ne sales.84 Monsano engineers
is GM seeds o resis Roundup and Roundup alone, so
ha he sale o he herbicide is absoluely necessary or
hose who buy Roundup Ready seeds.
GM Seeds
Mos o Monsanos marke srengh comes rom is
geneically modiied seeds. Geneic engineering modi-
ies he geneic maerial o crops o display speciic
rais. Mos commercial bioech crops are developed o
be eiher herbicide oleran, allowing herbicides o kill
weeds wihou harming crops, or insec resisan, which
proecs plans rom desrucive pess. 85 Monsano
creaes many o boh ypes.
Monsano no only markes is own paened seeds,
bu i uses licensing agreemens wih oher companies
and disribuors o spread is rais hroughou he
seed supply. An Associated Pressinvesigaion ound
ha hese agreemens sipulae how compeiors can
use Monsanos rais in heir producs, and negoiae
discouns received or keeping a cerain amoun o
Monsanos producs in sock; some conracs even
aeced ownership o smaller seed companies by
requiring hem o desroy heir Monsano invenory i
ownership changed.86 By 2010, Monsanos rais were
presen in 95 percen o he U.S. GM corn seed marke
and 89 percen o he U.S. GM coton seed marke.87
The acreage on which Monsanos GM crop rais are
grown has increased rom a oal o 1.2 million hecaresin 1996 o 114.2 million hecares worldwide and 61.2
million hecares in he Unied Saes in 2009.88 Roughly
154.5 million hecares in he Unied Saes are used
or crop producion,89 so ha means ha Monsanos
producs consiue approximaely 40 percen o all
crop hecares in he counry. Monsanos research and
developmen surpasses oher companies, as i holds six
imes as many permis or ield rials o bioech seeds
as any oher company in he Unied Saes.90
A lawyer working or DuPon, he nex larges compe-ior in he seed business, said, a seed company can
say in business wihou oering seeds wih Roundup
Ready in i, so i hey wan o say in ha business,
essenially hey have o do wha Monsano ells hem
o do.91
While Monsanos sheer size and he power o is
produc lines gives i an obvious edge, heres some-
hing more o he sory o is unbridled success. Is he
way Monsano does business: how i ineracs wih and
inluences governmens; is aggressive acics againsis own cusomers and compeiion; and is ruhless
expansion ino oreign markes.
QXHQFHRQ*RYHUQPHQW
Monsano has a long hisory wih ormer and curren
employees o he U.S. governmen, public universi-
ies and indusry and rade groups. There has been a
coninuous revolving door beween hese insiuions
and Monsanos Board o Direcors and senior sa,
oering some explanaion or Monsanos powerul
inluence in policy and public research.
Monsanos board members have worked or he EPA, 92
advised he U.S. Deparmen o Agriculure (USDA) 93
and served on Presiden Barack Obamas Advisory
Commitee or Trade Policy and Negoiaions.94 They
have presided over muliple universiies in various
senior posiions, including Souh Dakoa Sae Univer-
siy (wih whom Monsano has a signiican research
agreemen),95 Arizona Saes Biodesign Insiue96
and Washingon Universiy in S. Louis.97 Monsano
shares board members wih oher corporaions such asProcer & Gamble,98 Lockheed Marin99 and Synheic
Genomics.100
W,KdKzt/',dhZddt/
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Monsantot"$PSQPSBUF1SPMF 9
MCDONALDSSARA LEE
SOUTHDAKOTA STATEUNIVERSITY
WASHINGTONUNIVERSITYIN ST. LOUIS
UNIVERSITYOF MISSOURI
CORNELLUNIVERSITY
STRYKERCORP.
GANNETTCOMPANY
LOCKHEEDMARTIN
SYNTHETICGENOMICS
CARIS LIFESCIENCES
INTERNATIONAL SERVICEFOR THE ACQUISITIONOF AGRI-BIOTECH
APPLICATIONS
GLOBAL FORUMON AGRICULTURALRESEARCH
BIOTECHNOLOGYINDUSTRYORGANIZATION (BIO)
INTERNATIONAL FOODAND AGRICULTURALTRADE POLICY COUNCIL
UNITED KINGDOMACADEMY OF MEDICINE
COUNCIL ONFOREIGN RELATIONS
ST. LOUISUNIVERSITY
ARIZONASTATE
UNIVERSITY
MORGANSTANLEY
CROPLIFEINTERNATIONAL
COM
PANIES
UNIVER
SITIES
T
RADEASSOCIAT
IONS
PPGINDUSTRIES
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MICROSOFT
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& GAMBLE
CISCO
Figure 2.Monsantos Interlocking Board Members
$62)-$18$5
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10 Food & Water Watch tXXXGPPEBOEXBUFSXBUDIPSH
SOCIAL SECURITYADMINISTRATION
Monsanto Director was
11th SSA Commissioner(1989-1992)
Former MonsantoDirector was President
Clintons USTR(1993-1996)
UNITED STATESTRADE
REPRESENTATIVE
DEPARTMENTOF COMMERCE
Former MonsantoDirector was 31st U.S.Secretary of Commerce
(1996)
SUPREME COURT
FEDERALRESERVE BANK
OF CLEVELAND
Monsanto Director was amember of the CincinnatiBusiness Advisory Council
(2011)
DEPARTMENTOF DEFENSE
DEPARTMENTOF STATE
Monsanto Director was onDefense Science Boardand Threat ReductionAdvisory Committee
(2001-2009)
As of January 2013. Source: Monsanto Proxy Statement 2012, press releases, news sources.
Former MonsantoDirector was EPA
Agency Administrator(1983-1985)
ENVIRONMENTALPROTECTION AGENCY
FOOD AND DRUGADMINISTRATION
Monsanto Directorappointed by President
Obama to AdvisoryCommittee for Trade Policy
and Negotiations(2012)
Monsanto Director wasDeputy Assistant to President
Reagan, and Director ofIntergovernmental Affairs
(1986-1988)
WHITEHOUSE
Former Monsanto lawyer laterbecame a Supreme Court justice
(that voted in 2012 to upholdUSDAs decision to deregulate GE
alfalfa without the requiredEnvironmental Impact Statement.)
Monsanto Director wason Advisory Committee
on InternationalEconomic Policy
(2012)Michael Taylor: FDA staff
lawyer/executive assistant toCommissioner (1976-1981), lawyer at
King & Spaulding representingMonsanto (1984-1991), FDA Deputy
Commissioner for Policy (1991-1994),Vice President of Public Policy at
Monsanto (1998-2001), FDA DeputyCommissioner for Foods and Veterinary
Medicine (2010-present)
Figure 3.Monsantos Revolving Door
$62)-$18$5
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Monsantot"$PSQPSBUF1SPMF 11
The companys board members have been a par o
he Inernaional Food and Agriculural Trade Policy
Council, he Council or Bioechnology Inorma-
ion,101 he Unied Kingdom Academy o Medicine, he
Naional Academy o Sciences Biological Weapons
working group,102 CropLie Inernaional103 and he
Council on Foreign Relaions.104
The prevalence o Monsanos direcors in hese highlyinluenial posiions begs a closer look a how heyre
able o push he pro-GM agenda wihin he governmen
and inluence public opinion.
Bovine Growth Hormone
The U.S. Food and Drug Adminisraions (FDA)
approval process or recombinan bovine growh
hormone (rBGH) has been scruinized or he
connecions beween Monsano and he agency
ha ulimaely approved he drug or use. Three
FDA employees working on Monsanos applicaion
or approval appeared o have such close ies wihMonsano ha a he reques o Represenaives
George Brown rom Caliornia, David Obey rom
Wisconsin and Bernie Sanders rom Vermon he
U.S. Governmen Accounabiliy Oice invesigaed
hem in 1994 or conlics o ineres.107
The GAO invesigaed Michael Taylor, Margare Miller
and Suzanne Sechen. They had all been involved in
some way in Monsanos iniial rBGH sudies, and
hen wen on o work or he FDA in posiions ha
were laer responsible or review o hose same sudies.
The GAO concluded ha none o hem echnically
violaed any conlic-o-ineres rules, and ha here
was no legal ground or hem o ake acion, despie he
muliple ies beween Monsano and he FDA.108
I was especially surprising ha Michael Taylor go
o wihou a igh, as he had begun his career a he
law irm King & Spalding, where one o his cliens was
Monsano.109 There, he drafed a memo or Monsano
on wheher i would be consiuional or saes o
adop dieren rules regarding rBGH labeling. He hen
lef King & Spalding o work or he FDA, where he
helped draf he FDAs guidance on rBGH labeling,110
which helped preven dairies rom labeling heir prod-
ucs rBGH ree.111 Taylor was also responsible or he
FDAs 1992 guidance saing ha here was no need o
label geneically modiied oods as such.112
Aggressive Tactics
PR MastermindsAs Monsano ransiioned rom a chemical and indus-
rial processor ino an agriculure and lie sciencescompany, i worked o convince he media and
consumers ha is pas would no aec is abiliy o
improve agriculure and produce more, conserve more
and improve armers lives.122
The company has oued is producs and echnologies
as he mos sae and susainable answers o arming
problems so much so, in ac, ha i has been known
o blaanly mislead consumers. In 1996, as he paen
on Roundup was nearing expiraion, Monsano released
a series o adverisemens in New York or Roundupherbicide and Accord pesicide, claiming ha Roundup
biodegrades ino naurally occurring elemens, will
no wash or leach in he soil and can be used where
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12 Food & Water Watch tXXXGPPEBOEXBUFSXBUDIPSH
kids and pesll play. 123 The company also claimed
ha glyphosae, he main ingredien in Roundup and
Accord, is less oxic o ras han able sal, and is
pracically non-oxic. 124
These ads were aken o he New York Atorney
General, Dennis Vacco, or using misleading inorma-
ion, and he ound all o he above claims o be alse
and misleading.125 In his saemen, Vacco said haMonsanos claims conradic he [] saemens
required on he EPA-approved label or Roundup a he
ime he claims were made.126 He said ha ads canno
imply ha hese pesicides, which are used o kill
vegeaion, are risk ree. They should give consumers a
ull picure o a pesicides risks.127 To setle he case,
Monsano had o agree o immediaely cease and
desis rom producing any adverisemens in New York
wih he claims invesigaed, and o pay he Atorney
General 37,600 in coss.128
Similar indings o misleading adverising have been
handed down in cours in France, he Unied Kingdom,
India, Brazil and Souh Arica.129
More recenly, Monsano has ramped up a media
campaign o porray he company as an agriculural
hero, a riend o armers and a savior o he global
Souh. These claims include reducing chemical use,
increasing yield, proecing rom drough and eedinghe worlds growing populaion.
The companys adverising coss or 20092011 oaled
210 million.130 This budge was used o orward
Monsanos susainable image, saing goals o proec
our naural resources, igh hunger, improve nuriion
and provide economic beneis o everyone involved in
an improved sysem o agriculure.131
Insead o ollowing hrough on hese promises,
Monsano is merely creaing an image o hide behind
as he company coninues o promoe indusrial agricul-
ure and geneically modiied seeds all over he world.
Is model o agriculure brings higher coss or armers
in he Unied Saes and abroad, while Monsano and
oher bioech companies reap he prois.
GM crops have shown litle benei over convenional
crops, as he herbicide- and pesicide-laden crops have
led o weed and pes resisance,132 have shown small
increase or no yield advanage133 and have no reduced
agrochemical use.134 Furher, he 2009 Inernaional
Assessmen o Agriculure Knowledge, Science andTechnology or Developmen concluded ha he high
coss or seeds and chemicals, uncerain yields and
poenial o undermine local ood securiy makes
bioechnology a poor choice or he developing world.135
Litigation Against Farmers
Monsano has come under public scruiny or is role in
liigaion agains individual armers or paen violaion
claims on GM seeds. Popular documenaries such as
Food, Inc. and The Fuure o Food highlighed someo hese armers sories, and i became such a ho opic
in he media ha Monsano developed a special secion
on is websie or explanaion o hese lawsuis.136
Monsano ensures is righ o sue armers hrough he
companys echnology licensing agreemen on every
bag o GM seed. Any armer who buys Monsanos seed
is bound o i, eiher by signing a conrac or simply
opening he bag, and i sipulaes ha armers mus
no save any seed (a housands-year-old radiion) and
are responsible or ollowing all procedures included in
Monsanos Technology Use Guide.137 This sipulaion
eecively shu down he seed-saving indusry in he
Unied Saes.W,KdK>ZDE
hE/KEK&KEZE^/Ed/^d^
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Monsantot"$PSQPSBUF1SPMF 13
The U.S. agreemen also allows Monsano o inves-
igae armers ields a any ime, and o access
armers records iled wih he USDA Farm Service
Agency.138 These records ell Monsano how many
bags a armer bough and exacly how many acres he
planed he seed on, making propery invesigaions
and prosecuion very easy.139 To make hings even
simpler, Monsano se up a oll-ree snich line where
neighbors and communiy members are encouraged
o anonymously atle on armers ha may be using
Monsanos seeds wihou a license.140
The company iercely deends is paen righs and
sands behind he claim ha i should be able o collec
damages rom anyone who violaes hem.141 To achieve
hese ends, Monsano has hired privae invesigaors o
videoape armers, sneak ino communiy meeings and
inerview inormans abou local arming aciviies.142
The cases ha resul rom he inormaion Monsano
collecs have seen he company demanding housandso dollars in damages and legal ees rom armers who
never chose o plan he companys seeds in he irs
place.143
GM seed conaminaion is a legiimae concern or
which Monsano has reused o ake responsibiliy. The
very naure o plan reproducion means ha pollen
rom crops is carried by he wind or insecs o repro-
duce elsewhere. Any crops grown near GM crops are
a risk o GM conaminaion hrough cross-pollinaion.
Conaminaion can also occur when GM seeds areinadverenly mixed wih non-GM seeds during sorage
or disribuion.144
However, Monsano saes in is Technology Use Guide
(which is required reading only or hose planing
Monsano seeds) ha responsibiliy or any speciic
markeing sandards or ceriicaion lies wih ha
grower, ha he grower inherenly agree[s] o employ
hose pracices appropriae o ensure he inegriy and
markeabiliy o his or her crop and ha each grower
needs o be aware o he planing inenions o his orher neighbor in order o gauge he need or appropriae
bes managemen pracices.145
In oher words, even armers who do no grow
Monsanos producs mus be held accounable or heir
neighbors GM crops, and Monsano eecively elimi-
naes he companys responsibiliy or is own producs.
This is especially righening or armers when hey see
Monsano going afer hose who inadverenly end up
wih Monsanos rais on heir ields.
Percy Schmeiser is one o he ew lucky ones who won
his case agains Monsano or as much o a win as is
possible in such an unair igh. Schmeiser is a Cana-
dian armer who was ound o be growing Monsanos
GM canola plans in 1999, bu he never inenionally
planed Monsanos seed i had blown on o his ield
eiher rom passing rucks, or rom ive neighboring
arms ha all grew Monsanos canola.146 Monsano
sued, and he case wen all he way o he Canadian
Supreme Cour in 2004. While he cour upheldMonsanos paen, i also decided ha Schmeiser did
no have o pay any ees o Monsano or he presence
o he GE canola.147 He was sill, however, burdened by
years o expensive legal ees.
Mos armers aren as orunae. According o a sudy
conduced by The Cener or Food Saey, Monsano
had iled 136 lawsuis agains American armers as o
2010. These lawsuis involved 400 armers and 53 small
businesses.148 Anoher inding is ha Monsano keeps
sa on hand solely or he purpose o invesigaing and
prosecuing armers.149 Even or he armers who win
heir cases, like Mr. Schmeiser, he process akes years
o legal batle, sress and signiican inancial burden.
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14 Food & Water Watch tXXXGPPEBOEXBUFSXBUDIPSH
Many armers setle ou o cour raher han ry o
deend hemselves ouside o recorded lawsuis, he
company invesigaes roughly 500 armers each year.150
Corporate LawsuitsMonsano doesn jus sue armers; i sues (and ges
sued by) is own compeiors in he seed marke.
Monsano and he nex larges compeior DuPon have
been in a years-long batle rying o prove ha he oher
has oo much marke power.
Monsano sued DuPon in 2009 or paen inringemen
when DuPon sacked Monsanos Roundup Ready rai
wih one o DuPons own rais in soybeans, which was
no allowed in Monsanos licensing agreemen. DuPon
counersued on anirus issues, claiming ha Monsano
gained illegal monopoly power hrough a muliaceed,
ani-compeiive scheme o unlawully resric compei-
ion.151
DuPon los agains Monsano and was ordered o pay
750 million, he ourh larges paen verdic ever in he
Unied Saes.152 Legal expers noed ha i was odd ha
such a large damage was awarded when DuPon never
even sold he produc guily o paen inringemen.153 As
o Sepember 2012, DuPon was appealing he decision.154
The problem here is no who copied whom; is he ac
ha our bigges bioech companies are spending heir
ime on lenghy and cosly lawsuis amongs hem-
selves, while he prices o seeds coninue o rise becauseo anicompeiive behavior. The endless inger-poining
obscures eors o squeeze ou compeiion and allows
he use o paens o urher consolidae he seed supply,
driving up coss or armers and limiing he choices o
seed available o hem.
Buying Research
In he Unied Saes, land-gran universiies have
been imporan agriculural knowledge ceners since
heir creaion in 1862. For over 100 years, hese public
insiuions provided invaluable research o armers andhe agriculural communiy hrough public invesmens
rom sae and ederal governmens.
Saring in he 1980s, however, U.S. ederal policies
including he Bayh-Dole Ac o 1982 began encouraging
land-gran schools o parner wih he privae secor on
agriculural research, and o paen he resuls o he
research. A key goal was o develop agriculural prod-
ucs such as seeds, which were sold o armers under
an increasingly aggressive paen regime.155 Privae
secor businesses have looded public universiies wihdonaions and unding or research, skewing he goals
o research oward he goals o indusry and discour-
aging independen research.
I is no surprising ha Monsano has aken an ineres
in inluencing he research prioriies o several o hese
insiuions.
As menioned earlier, Monsano has shared board
members wih several U.S. universiies. The company
also has donaed enough or naming righs a some
schools. Iowa Sae Universiy now has a Monsano
Suden Services wing in he main agriculure building,hanks o a million-dollar pledge.156 The Universiy o
Missouri houses a Monsano Audiorium.157 Monsano
gave 150,550 o he Universiy o Illinoiss college o
agriculure o und he Monsano Muli-Media Execu-
ive Sudio, where indusry seminars are held.158 These
donaions (or more appropriaely, invesmens) increase
boh he companys inluence and brand power a he
universiy level.
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Monsantot"$PSQPSBUF1SPMF 15
Wih his connecion o land-gran research, Monsano
is no only gaining access o research ha is publicly
acceped as legiimae and independen, bu i is pro-
iing highly rom i. The companys signaure producs,
he ariicial growh hormone or cows rBGH and
Roundup Ready seed echnology, were only possible
hrough research provided by public universiies.159 The
use o hese echnologies is urher advanced because
he oicial agriculural research esablishmen pursues
hem raher han alernaives such as organic or
agroecological soluions. Exension services hen spread
his as oicial advice or bes arming pracices, giving
i even more legiimacy.
Global ReachAs Monsanos share o he U.S. marke grows, so does
is share o he global marke. Monsano has recenly
bough muliple companies in Souh America and
Easern Europe160 and licenses and sells is producs o
every region in he world.161 Monsanos hybrid corn
crops hold he number one posiion in he share o
seeds in all Lain American key counries (Argenina,
Brazil, and Mexico, according o a corporae presena-
ion).162 Approximaely 46 percen o Monsanos 2011sales originaed ouside he Unied Saes.163
Amid discussions o a global ood crisis, echnological
advancemens in bioechnology are widely oued as a
quick, easy and susainable ix or agriculural develop-
men. Corporaions are sepping in as key players in
he igh agains hunger and povery, and hey are
convincing governmens o le hem promoe heir
indusrialized business models in developing counries.
WikiLeaks cables rom around he world in recen years
reveal Monsanos represenaives and U.S. governmen
oicials sriving o promoe and sell bioechnology
worldwide.164 The Deparmen o Sae has hosed
meeings o discuss he meris o GM echnology in
arge counries in recen years.165 Cables rom embas-
sies in China, Hungary, Ukraine, France and even
he Vaican show a relenless drive o convince hose
counries o he beneis o GM crops, wheher or no
he counries hemselves wan or need i.166
No surprisingly, no all counries are beneiing rom
Monsanos invasive global business sraegy. Once
Monsanos producs are inroduced, i is virually impos-
sible o rever back o radiionally grown crops. Farmers
mus inves in he maching herbicide and pesicides,
sign licensing agreemens and become liable or anynaural spreading o he germplasm. A ew sories rom
around he globe illusrae Monsanos impac.
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16 Food & Water Watch tXXXGPPEBOEXBUFSXBUDIPSH
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Why Are Farmers Committing Suicide in India?
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Monsantot"$PSQPSBUF1SPMF 17
Haiti
Afer he disasrous earhquake in Haii in 2010,
unding and aid came rom individuals, governmens,
oundaions and corporaions worldwide. Monsano
donaed 3 million worh o hybrid rui and vegeable
seeds o Haiis sruggling armers.184 While his may
seem like a chariable move, i locks he growers ino
buying he same cosly seeds again and again becausehybrid seeds are more expensive han convenional
seeds, canno reain he exac same rais in he nex
generaion (so hey can be saved rom year o year)
and require more chemicals o work wih Monsanos
geneic engineering.185
The leader o he Peasan Movemen o Papay,
Chavannes Jean-Bapise, saw he donaion as a plan o
ge peasan armers o coninue buying more expensive
hybrid seeds and insiue large-scale agribusiness in
Haii.186 He said, in he agriculural indusry, is always
a package. You have o use he seeds, he erilizer and
pesicide ogeher he Unied Saes agribusiness
wans o use our land o produce agro-uel and produce
rui o send o he Unied Saes. I doesn wan a
peasan producion culure. The peasan agriculure
doesn use chemical pesicide or erilizer is our
agriculure. Is agains he agriculural indusry o he
Unied Saes.
Jean-Bapise and his organizaion wan o end he
promoion o hese new seeds, and o sand up agains
Monsanos promoion o more chemical-inensive
agriculure. For hem, regardless o inenions, any
seed rom Monsano is bad, because agriculure is
o produce ood or lie. Now, he agribusiness ener-
prise combines agriculure and business o ge money,
wihou any apprehension abou he healh o he
producs.187
China
According o a cable rom he U.S. Embassy in Beijing,
a he 8h U.S.China High Level Join Bioechnology
Working Group Meeing in Beijing in 2009, Chinas Vice
Miniser o Agriculure noed complains received rom
Chinese soybean armers abou he large volumes o
bioech soybean impors rom he Unied Saes. He
commened ha U.S. companies, including Monsano,
were earning a prois rom his rade and were onlyineresed in expanding heir marke share.188
Nepal
In Nepal, a growing resisance movemen o Monsan-
os presence escalaed in lae 2011 afer he Nepalese
Minisry o Agriculure made agreemens wih he U.S.
Agency or Inernaional Developmen and Monsano
o inroduce a pilo program ha would impor more o
W,KdKzDZh^'Ez&KZ/EdZEd/KE>s>KWDEdh^/
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18 Food & Water Watch tXXXGPPEBOEXBUFSXBUDIPSH
Monsanos hybrid corn and rain armers o eicienly
grow i.189 Nepalese aciviss proesed exensively and
sparked a hearing wihin he Minisry o Agriculure o
reassess he proposed Monsano venure.190 The minisry
spokesman, Hari Dahal, had his o say abou he siua-
ion:
Because we are ood insecure o some exen we do
eel ha we should use hybrids. Second hing is, hereis remendous pressure rom he companies oo. I here
is a provision o ile an applicaion hen companies will
and have been iling applicaions. So we can pick and
choose. There is no denying he companies are quie
inluenial. I a company like Monsano comes i will
ea us whole.191
Hungary
Alhough he European Commission regulaes GM crops
a he European Union (EU) level, here is a saeguard
clause allowing emporary resricions or bans o he
use or sale o GM producs in individual counries.192
Hungary was he irs Easern European counry o
have used his saeguard clause, banning Monsanos
GM corn in 2005 or human healh and biodiversiy
reasons.193
Since hen, Monsano, Pioneer and he U.S. Deparmen
o Sae Senior Advisor or Bioechnology, Jack Bobo,
have relenlessly worked o change Hungarys posiion.
The U.S. governmen, along wih Monsano and Pioneer,
is, according o a cable rom he U.S. Embassy in
Hungary, coninuing a susained, modulaed oureach
plan in hopes o changing he policy over he long erm,
and hey are hopeul ha a seady sream o careully
orchesraed oureach o his ype will evenually wear
down Hungarys resisance o lifing he bioech ban.194
By 2009, Hungarys unwavering posiion (even wih
muliple pressures by he European Commission o over-
urn he ban195) promped he EU o allow he counry o
permanenly mainain is ban on he culivaion o GM
crops.196
France
France is one o Europes leading agriculural producers,
and has been agains GM culivaion since is inroduc-
ion.
In 2006, he op French cour revoked some o
Monsanos auhorizaions o ield es is GM corn
and Monsano said his would no sop i rom urher
esing. Monsano insised ha i had he permis neces-
sary and reused o disclose is es-sie locaions, in
ear ha GM opposiion groups would desroy is ields.
Roughly hal o all o Monsanos es sies in France are
desroyed each year.197
Currenly, only one seed, Monsanos pes-resisan GE
corn, has been allowed or culivaion in he EU o beused or human consumpion. Beyond ha, he only GM
producs allowed in he EU are impored ood and eed,
and a GM poao culivaed or sarch or he paper
indusry.198 France banned he GM srain o corn in 2008
ollowing public proess and concerns abou public
saey.199 The French are iercely proecive o heir envi-
ronmen and ood, and he public oucry agains GM
crops has been undeniable. Even so, he French cour
overurned he ban in November 2011.200
French Agriculural Miniser Bruno Le Maire imposedanoher emporary ban on Monsanos corn in March
2012 afer he company was ound guily o chemical
poisoning relaed o is Lasso herbicide in February
2012.201 I was he irs ime a decision was made ha
ound a pesicide maker guily o such a poisoning
here is usually oo much diiculy in esablishing
deiniive causal links beween a speciic produc and
healh eecs experienced by hose who use i.202
In order or a counrys individual ban o sand up o he
EUs regulaions, he counry mus have valid scieniic
jusiicaion as deermined by he EU or he decision.
The European Food Saey Auhoriy ruled in May 2012
ha here was no enough evidence o risk o human,
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Monsantot"$PSQPSBUF1SPMF 19
animal or environmenal healh o jusiy Frances ban
on he GM corn, and rejeced i.203 Regardless, Prime
Miniser Jean-Marc Ayraul has promised o mainain
he ban as par o Presiden Franois Hollandes broader
plan o reduce he use o chemicals in arming and
overall environmenal healh.204
The back-and-orh poliicizaion o his issue hreaens
o ake atenion away rom he real problem here:he French public does no wan GM crops culivaed
in heir counry.205 Ye he rade pressures rom he
bioechnology indusry, he Unied Saes and he
European Union sill orce heir way ino French ood
and agriculure policy.
RecommendationsMonsano bullies is way ono armers ields, universiy
research labs, governmen policies and consumers
dinner plaes hrough is massive size and aggressive
acics. Is ime or governmens around he world,saring wih he Unied Saes, o ake on his agribusi-
ness gians sranglehold on he ood sysem. While
consumers need o avoid Monsanos producs, we also
need o demand ha governmens ake he ollowing
acions:
Market Power
The U.S. Deparmen o Jusice should invesigae
seed paen conracs wih armers and srenghen
he guidelines used o evaluae seed companymergers o deermine wha eec he mergers had
on he markeplace, armers and consumers and
ake enorcemen acion, including divesiures, o
address anicompeiive condiions.
Research
The U.S. Congress should use he Farm Bill o priori-
ize and und research o urher he public ineres,
raher han allowing companies like Monsano
o hijack he agriculural research agenda. EU
auhoriies should ensure ha he regions researchand developmen agenda drives he public good
and srenghens independen research bodies and
universiies.
The U.S. ederal governmen and EU auhoriies
should shif public research away rom projecs ha
culminae in privae paens, giving money insead
oward he developmen o non-GM seeds ha are
disribued o armers wihou paens and licensing
ees.
The U.S. Congress should repeal he Bayh-Dole Ac,which creaed an inellecual propery regime ha
allows companies like Monsano o dominae he
agriculural research sysem.
*HQHWLFDOO\0RGLHG&URSV
The U.S. ederal governmen and EU auhoriies
should enac a moraorium on new approvals o GM
plans and animals or boh impor and culivaion.
U.S. regulaory agencies, including he USDA and
he FDA, should insiue he precauionary prin-
ciple or GM oods, and enac policy ha would
more rigorously evaluae he poenially harmul
eecs o GM crops beore heir commercializaion.
EU auhoriies, such as he European Commis-
sion and he European Food Saey Auhoriy,
should uphold he precauionary principle alreadyenshrined in EU regulaions.
The U.S. Congress and EU auhoriies should
und independen research ino he healh and
environmenal impacs o GM crops and mandae
ha public insiuions are permited o research
paened bioech seeds o analyze yields, assess
ood saey and invesigae poenial environmenal
impacs by prohibiing companies like Monsano
rom resricing research in heir licensing agree-
mens. The U.S. ederal governmen should require manda-
ory labeling o GM oods, ingrediens and animal
producs. EU auhoriies should require labels on
all mea, milk and eggs ed a GM die so shoppers
have he inormaion hey need and wan in order o
exercise heir righ o avoid hese producs.
The U.S. ederal governmen and EU auhoriies
should esablish policy ha shifs ull economic
and environmenal liabiliy or damage caused by
GM ood and crops, including conaminaion, oseed paen holders such as Monsano, raher han
armers and landowners who are economically
harmed.
W,KdKz^dW,ED/'EKE&>/
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20 Food & Water Watch tXXXGPPEBOEXBUFSXBUDIPSH
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Endnotes
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Monsantot"$PSQPSBUF1SPMF 21
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7/28/2019 Monsanto Profile Eu
25/26
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7/28/2019 Monsanto Profile Eu
26/26
Food & Water Europe
Food & Water Europe
Rue dEdimbourg, 26
1050 Bruxelles
Belgium
www.foodandwatereurope.org