Truncated version of Phil Gilbert’s presentation at Monki Gras 2013 (@monkigras). Presented January 31, 2013 in London, England.

Portions Copyright (c)2013 IBM Corporation. Content may be used only with the express written consent of the author.

Truncated version of Phil Gilbert’s presentation at Monki Gras 2013 (@monkigras). Presented January 30, 2013 in London, England.

Portions Copyright (c)2013 IBM Corporation. Content may be used only with the express written consent of the author.

Truncated version of Phil Gilbert’s presentation at Monki Gras 2013 (@monkigras). Presented January 30, 2013 in London, England.

Portions Copyright (c)2013 IBM Corporation. Content may be used only with the express written consent of the author.

Creating a Consistent Culture of Design

Truncated version of Phil Gilbert’s presentation at Monki Gras 2013 (@monkigras). Presented January 30, 2013 in London, England.

Portions Copyright (c)2013 IBM Corporation. Content may be used only with the express written consent of the author.

Truncated version of Phil Gilbert’s presentation at Monki Gras 2013 (@monkigras). Presented January 30, 2013 in London, England.

Portions Copyright (c)2013 IBM Corporation. Content may be used only with the express written consent of the author.

Truncated version of Phil Gilbert’s presentation at Monki Gras 2013 (@monkigras). Presented January 30, 2013 in London, England.

Portions Copyright (c)2013 IBM Corporation. Content may be used only with the express written consent of the author.

Truncated version of Phil Gilbert’s presentation at Monki Gras 2013 (@monkigras). Presented January 30, 2013 in London, England.

Portions Copyright (c)2013 IBM Corporation. Content may be used only with the express written consent of the author.

Good design is good business.—Thomas Watson Jr.

Chief Executive Officer, 1973

Truncated version of Phil Gilbert’s presentation at Monki Gras 2013 (@monkigras). Presented January 30, 2013 in London, England.

Portions Copyright (c)2013 IBM Corporation. Content may be used only with the express written consent of the author.

January 1, 2011 – June 30, 2012Business process management

IBM Business Process Manager

IBM Operational Decision Manager

IBM Blueworks Live

IBM Business Monitor

WebSphere Lombardi Edition

WebSphere Dynamic Process Edition

WebSphere Process Server

WebSphere Integration Developer

WebSphere Business Modeler

WebSphere Business Compass

WebSphere Business Monitor

WebSphere Business Fabric

Lombardi Blueprint

IBM BlueWorks

WebSphere ILOG JRules

WebSphere Business Events

WebSphere Decision Server

WebSphere ILOG Rule Team Server

WebSphere Business Events for eXtreme Scale

WebSphere Decision Validation Server

WebSphere ILOG Rules for COBOL

WebSphere Rule Team Server for .NET

WebSphere ILOG Rules for .NET

WebSphere ILOG RSO

WebSphere ILOG Rule Studio for Scorecard Modeler

Truncated version of Phil Gilbert’s presentation at Monki Gras 2013 (@monkigras). Presented January 30, 2013 in London, England.

Portions Copyright (c)2013 IBM Corporation. Content may be used only with the express written consent of the author.

Beautiful, consistent, useful

IBM Business Process Manager

IBM Operational Decision Manager

IBM Blueworks Live

Truncated version of Phil Gilbert’s presentation at Monki Gras 2013 (@monkigras). Presented January 30, 2013 in London, England.

Portions Copyright (c)2013 IBM Corporation. Content may be used only with the express written consent of the author.

HOW TO

ACHIEVE

GREAT OUTCOMES

Truncated version of Phil Gilbert’s presentation at Monki Gras 2013 (@monkigras). Presented January 30, 2013 in London, England.

Portions Copyright (c)2013 IBM Corporation. Content may be used only with the express written consent of the author.

IBM DESIGN

Truncated version of Phil Gilbert’s presentation at Monki Gras 2013 (@monkigras). Presented January 30, 2013 in London, England.

Portions Copyright (c)2013 IBM Corporation. Content may be used only with the express written consent of the author.

Truncated version of Phil Gilbert’s presentation at Monki Gras 2013 (@monkigras). Presented January 30, 2013 in London, England.

Portions Copyright (c)2013 IBM Corporation. Content may be used only with the express written consent of the author.

Truncated version of Phil Gilbert’s presentation at Monki Gras 2013 (@monkigras). Presented January 30, 2013 in London, England.

Portions Copyright (c)2013 IBM Corporation. Content may be used only with the express written consent of the author.

CAN’T

DICTATE

GREAT OUTCOMES

Truncated version of Phil Gilbert’s presentation at Monki Gras 2013 (@monkigras). Presented January 30, 2013 in London, England.

Portions Copyright (c)2013 IBM Corporation. Content may be used only with the express written consent of the author.

One UI Good UI

VS

Truncated version of Phil Gilbert’s presentation at Monki Gras 2013 (@monkigras). Presented January 30, 2013 in London, England.

Portions Copyright (c)2013 IBM Corporation. Content may be used only with the express written consent of the author.

Truncated version of Phil Gilbert’s presentation at Monki Gras 2013 (@monkigras). Presented January 30, 2013 in London, England.

Portions Copyright (c)2013 IBM Corporation. Content may be used only with the express written consent of the author.

PROCESS

Not a new way of acting, a new way of thinking

Truncated version of Phil Gilbert’s presentation at Monki Gras 2013 (@monkigras). Presented January 30, 2013 in London, England.

Portions Copyright (c)2013 IBM Corporation. Content may be used only with the express written consent of the author.

Clear Conceptual Models

Decisions, not Process

Peer-Reviewed Artifacts

Truncated version of Phil Gilbert’s presentation at Monki Gras 2013 (@monkigras). Presented January 30, 2013 in London, England.

Portions Copyright (c)2013 IBM Corporation. Content may be used only with the express written consent of the author.

COMMANDER’S INTENT“a framework for freedom to act”

Truncated version of Phil Gilbert’s presentation at Monki Gras 2013 (@monkigras). Presented January 30, 2013 in London, England.

Portions Copyright (c)2013 IBM Corporation. Content may be used only with the express written consent of the author.

CAN’T

DICTATE

GREAT OUTCOMES

Truncated version of Phil Gilbert’s presentation at Monki Gras 2013 (@monkigras). Presented January 30, 2013 in London, England.

Portions Copyright (c)2013 IBM Corporation. Content may be used only with the express written consent of the author.

CAN

PREPARE FOR

GREAT OUTCOMES

Truncated version of Phil Gilbert’s presentation at Monki Gras 2013 (@monkigras). Presented January 30, 2013 in London, England.

Portions Copyright (c)2013 IBM Corporation. Content may be used only with the express written consent of the author.

IBM DESIGN THINKING

Truncated version of Phil Gilbert’s presentation at Monki Gras 2013 (@monkigras). Presented January 30, 2013 in London, England.

Portions Copyright (c)2013 IBM Corporation. Content may be used only with the express written consent of the author.

©2013 IBM Corporation

IBM Design Thinking Collaboration Model

Design

Sponsor client/user

Engineering

Productmanagement How do I engage with Design and Engineering to drive business results?

What’s in it for me?

How do I create a great product/solution design with limited time?

How do I deliver great technology to market, with minimum waste?

•Design requires collaboration between everyone

•Design embraces the constraints (conflicts) between people, space & time

•Keeping the user first means... um, real user(s) have to be directly involved

Truncated version of Phil Gilbert’s presentation at Monki Gras 2013 (@monkigras). Presented January 30, 2013 in London, England.

Portions Copyright (c)2013 IBM Corporation. Content may be used only with the express written consent of the author.

EXAMPLE OF A RELEASE HILL:

“A business user should be able to create and start using a process application in less than 60 seconds”

©2013 IBM Corporation

Release Hills focus and empower teamsLess micro-management and more iteration

Truncated version of Phil Gilbert’s presentation at Monki Gras 2013 (@monkigras). Presented January 30, 2013 in London, England.

Portions Copyright (c)2013 IBM Corporation. Content may be used only with the express written consent of the author.

Transparent & vibrant Design artifacts basis for collaboration

User stories and interactions

Personas Sketches

Visual and working prototypes

Visual prototypes Field testing

Wiki-based “Release Blueprint”

Wiki-based release documents include PLM+Design artifacts

Truncated version of Phil Gilbert’s presentation at Monki Gras 2013 (@monkigras). Presented January 30, 2013 in London, England.

Portions Copyright (c)2013 IBM Corporation. Content may be used only with the express written consent of the author.

©2013 IBM Corporation

What’s in the Release Blueprint?

‣ Market problems to solve

‣ Competitive analysis

‣ Release Hills

‣ Personas

‣ Scenarios

‣ Requirements

‣ Etc.

Logical flow: Release Hills (value) ➔ Personas ➔ Scenarios ➔ Requirements

Truncated version of Phil Gilbert’s presentation at Monki Gras 2013 (@monkigras). Presented January 30, 2013 in London, England.

Portions Copyright (c)2013 IBM Corporation. Content may be used only with the express written consent of the author.

©2013 IBM Corporation

IBM Design Thinking Collaboration Model

Design

Sponsor client/user

Engineering

Discover and Envision

Kick-Off Final PlaybackPlayback Zero Interim Playbacks

Build and Refine

Productmanagement

Define the mission

•Not the subject of this presentation: how Playbacks are different from, but interact with Agile.

Truncated version of Phil Gilbert’s presentation at Monki Gras 2013 (@monkigras). Presented January 30, 2013 in London, England.

Portions Copyright (c)2013 IBM Corporation. Content may be used only with the express written consent of the author.

Continuous improvement and DevOps

©2013 IBM Corporation

‣ Shorter deployment cycles (before or after release to production) make it easier to incorporate user feedback and/or usage data • Rapidly learn from actual usage and feed changes into next iteration/release• Data-driven design: Quantify effects of some (but not all) design changes • Multi-threaded work across releases for some longer-to-solve user stories

‣ With shorter release cycles, the full design cycle is repeated every N

Build and Refine Build and Refine Build and Refine

Discover &Envision

Define the Mission

Build and Refine Build and Refine Build and Refine Build and Refine Build and Refine

Discover &Envision

Define the Mission

•Hills & Release Blueprint can span multiple, iterative releases

Truncated version of Phil Gilbert’s presentation at Monki Gras 2013 (@monkigras). Presented January 30, 2013 in London, England.

Portions Copyright (c)2013 IBM Corporation. Content may be used only with the express written consent of the author.

©2013 IBM Corporation

IBM Designcamp

Culture Leadership Collaboration

IBM Design ThinkingIBM Design ThinkingIBM Design Thinking

Prereq: Core Prod Mgt, Design, Agile SkillsPrereq: Core Prod Mgt, Design, Agile SkillsPrereq: Core Prod Mgt, Design, Agile Skills

Universal and transformative curriculum Learn a common mindset, language, and tools

• Experiential hands-on activities

• Collaborative cross-functional workshops

• Immersive social experiences

Experiential learning approach

Intense, fun... effective!

Available for all audiences• Internal

• Professional hires

• College hires

Immersive, high-energy environmentCollaboration and leadership lessons built in

Engineers

Product Managers

Designers

Truncated version of Phil Gilbert’s presentation at Monki Gras 2013 (@monkigras). Presented January 30, 2013 in London, England.

Portions Copyright (c)2013 IBM Corporation. Content may be used only with the express written consent of the author.

Envisioning the IBM Portfolio

The IBM Portfolio

Enterprise scale and security

WORKS TOGETHER

WORKS THE SAME

WORKS FOR ME

Maps

Language

Personas

Tight integration across core technologies

Interoperability with complementary technologies

Common look and feel

Enables easy skills transfer

Focuses on the user and the user’s story

Spans product lifecycle (learn, buy, adopt, maintain)

Truncated version of Phil Gilbert’s presentation at Monki Gras 2013 (@monkigras). Presented January 30, 2013 in London, England.

Portions Copyright (c)2013 IBM Corporation. Content may be used only with the express written consent of the author.

430,000

1

Truncated version of Phil Gilbert’s presentation at Monki Gras 2013 (@monkigras). Presented January 30, 2013 in London, England.

Portions Copyright (c)2013 IBM Corporation. Content may be used only with the express written consent of the author.

CULTURE

Truncated version of Phil Gilbert’s presentation at Monki Gras 2013 (@monkigras). Presented January 30, 2013 in London, England.

Portions Copyright (c)2013 IBM Corporation. Content may be used only with the express written consent of the author.

A strict observance of the written laws is doubtless one of the high duties of a good citizen, but it is not the highest.

The laws of necessity, of self-preservation, of saving our country when in danger, are of higher obligation. To lose our country by a scrupulous adherence to written law, would be to lose the law itself, with life, liberty, property and all those who are enjoying them with us; thus absurdly sacrificing the end to the means.

— Thomas Jefferson

IBM DESIGN THINKING