monique gerritsen & joëlle daneels present. communication in the field
Post on 18-Dec-2015
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TRANSCRIPT
![Page 1: Monique GERRITSEN & Joëlle DANEELS present. COMMUNICATION in the Field](https://reader031.vdocuments.site/reader031/viewer/2022032309/56649d245503460f949fb0b2/html5/thumbnails/1.jpg)
Monique GERRITSEN & Joëlle DANEELS
present
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COMMUNICATION
in the Field
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Modules
Communication Plan : preparation
Engli
sh
Briefing
The Communication Agency
The Brands
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Communication Plan : realisation
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Communication Plan : evaluation
Media-
planningbudget
GRP,
OTS …
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Micro-projects
Advertising creation
ROI 15 000 € a
second
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Psychology
New trends in communication
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CASES :Integrated Communication Campaigns
WithAgency for a Sales Promotion Campaign
Client for a Direct Marketing Campaign
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Thanks for listening ….Questions ?