monetizing lte july 25, 2012 scott hoffpauir chief technology officer
TRANSCRIPT
Monetizing LTEJuly 25, 2012
Scott HoffpauirChief Technology Officer
Not if LTE, When LTE
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SCA 6%
W Europe 30%
Asia-Pacific 18%
E Europe 14%
MEA 20%
N America 12%
1Q12 Commercial Deployments by Region
Region Launched
2012 Expected /Planned Planned Trials
Asia-Pacific 13 2 46 17
E. Europe 12 0 23 23
MEA 13 1 15 11
N. America 6 1 24 4
SCA 4 0 24 8
W. Europe 18 0 33 19
Totals 66 4 168 83
LTE Network Deployments
Source: Ovum – 1Q12 HSPA+ and LTE Deployment Tracker
Subscriber Growth Forecast Vary
2011 20120
20
40
60
80
100
Strategic Analytics ABI Research3
Millions
1 Billion by 2017
71% believe there is a viable business case to launch 4G
today
60% of operators globally will launch 4G services by the
end of 2013
LTE Deployment Not Yet a Revenue Generating Proposition
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Top Reasons for 4G Networks
35% - Create new revenue streams
31% - Build brand value through technology leadership23% - Increase capacity to offer mobile broadband services
Source: Informa Industry Survey, May 2012
LTE Network Monetization Strategies
1. Cost effectively deliver burgeoning bandwidth requirements
2. Own the user experience
3. Offer new communication applications
4. Leverage data analytics to upsell/cross sell new applications
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Cost Effective Network Management
Single Network
Superior quality services High-definition voice
and video
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Owning the User Experience
User expectations have changed dramatically Increasing willingness to change
providers with service degradation
LTE broadband abundance assures superior user experience
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Two Market Trends Collide to Create New Revenue Opportunities
Abundance of Broadband
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Availability of Smart devices
New Revenue Opportunities
Large Ent
1000+
Mid-market100-1000 seats
Small Business<100 seats
Micro Business<10 seats
Operators Well Positioned to Offer Unified Communications
Enterprises believe mobile operators are better positioned to deliver single voicemail, instant messaging, video calling, unified messaging, voicemail and email integration, extension dialing and video conferencing than fixed-line service providers, Microsoft, Google or IBM.
When asked who could best deliver a complete, integrated set of unified communications services, "my mobile service provider", Microsoft and Google were top choices among respondents.
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BroadSoft ®, Inc. Proprietary and Confidential, do not copy, duplicate or distribute.13
LTE Powering Real-time, Rich Communications Evolution
Calling
Messaging
Collaboration
Voice calling moving to video callingAvailable across new communication
devices
Instant Messaging & PresenceText Messaging
Voicemail is mobile visual messaging
High-definition Audio ConferencingHigh-definition Video Conferencing
Web conferencing
User Experience is Changing
Mobile-centric interfaces: touch, gesture, search, voice, video
Advancing the User Experience Beyond Connectivity
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Growing variety of communication devices by end-users
New Business Models
Swisscom unlimited data and SMS Similar to Cable & DSL services
Verizon Wireless “Share Everything” Data sharing across devices Smartphones, feature phones,
tablets, netbooks, USB modems and Mi-Fi devices
Includes unlimited voice & text messaging
Removes customer frustration of under utilization on one device and over usage on another
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Proliferation of smart device + abundance of Broadband = new business models
LTE = Smart Network
Gather and analyze the extensive customer usage data
Devise upsell and cross sell strategies leveraging network data
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Thank You
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