monetizing friendship the capitalization of social media
TRANSCRIPT
![Page 1: Monetizing friendship the capitalization of social media](https://reader031.vdocuments.site/reader031/viewer/2022032617/55aef2c51a28ab88288b4706/html5/thumbnails/1.jpg)
MONETIZING FRIENDSHIPThe capitalization of Social Media
Money trees is the perfect place for shade- Kendrick Lamar
Photo by SlaveToTrends on deviant art
Saturday, 18 May, 13
![Page 2: Monetizing friendship the capitalization of social media](https://reader031.vdocuments.site/reader031/viewer/2022032617/55aef2c51a28ab88288b4706/html5/thumbnails/2.jpg)
rather it is one of those things that give value to survival.
Friendship is unnecessary, like philosophy, like art... It has no survival value;
Quote by: C.S. LewisPhoto by: Johnson Space Center of the United States National Aeronautics and Space Administration - wikipedia commons
Saturday, 18 May, 13
![Page 3: Monetizing friendship the capitalization of social media](https://reader031.vdocuments.site/reader031/viewer/2022032617/55aef2c51a28ab88288b4706/html5/thumbnails/3.jpg)
To survive in a competitive environment
Social media sites must strive to become more profitable.
Photo by: bestpsdfreebies - DeviantArt
Saturday, 18 May, 13
![Page 4: Monetizing friendship the capitalization of social media](https://reader031.vdocuments.site/reader031/viewer/2022032617/55aef2c51a28ab88288b4706/html5/thumbnails/4.jpg)
The main asset of social media,
is FriendshipPhoto by: Brett Sayer - Flickr
Saturday, 18 May, 13
![Page 5: Monetizing friendship the capitalization of social media](https://reader031.vdocuments.site/reader031/viewer/2022032617/55aef2c51a28ab88288b4706/html5/thumbnails/5.jpg)
Facebook had 1.11 billion
Photo by: SEOPlanter - Flickr Fact from: https://newsroom.fb.com/
active users as of March 2013
Saturday, 18 May, 13
![Page 6: Monetizing friendship the capitalization of social media](https://reader031.vdocuments.site/reader031/viewer/2022032617/55aef2c51a28ab88288b4706/html5/thumbnails/6.jpg)
This represents 150 billion friend connections
Photo by: Kris Krug - Flickr Fact by: (May 2013 Update) By The Numbers: 32 Amazing Facebook Stats - Craig Smith
Saturday, 18 May, 13
![Page 7: Monetizing friendship the capitalization of social media](https://reader031.vdocuments.site/reader031/viewer/2022032617/55aef2c51a28ab88288b4706/html5/thumbnails/7.jpg)
Or an average of 141.5 friends per user
Photo by: Nono Fara - Flickr Fact by: (May 2013 Update) By The Numbers: 32 Amazing Facebook Stats - Craig Smith
Saturday, 18 May, 13
![Page 8: Monetizing friendship the capitalization of social media](https://reader031.vdocuments.site/reader031/viewer/2022032617/55aef2c51a28ab88288b4706/html5/thumbnails/8.jpg)
How does
Turn friendship into profit?
Photo by: WingedWolf - Flickr
Saturday, 18 May, 13
![Page 9: Monetizing friendship the capitalization of social media](https://reader031.vdocuments.site/reader031/viewer/2022032617/55aef2c51a28ab88288b4706/html5/thumbnails/9.jpg)
By late 2007, just three years after it’s launch, Facebook had over 10 000 business pages
Photo by: Sean MacEntee - FlickrEdited by: Nick Rogers Stat by: Wikipedia fact page - Facebook
Saturday, 18 May, 13
![Page 10: Monetizing friendship the capitalization of social media](https://reader031.vdocuments.site/reader031/viewer/2022032617/55aef2c51a28ab88288b4706/html5/thumbnails/10.jpg)
Business pages interact with Facebook users
through “likes”
Photo by: Enoc vt - Wikipedia Commons
Saturday, 18 May, 13
![Page 11: Monetizing friendship the capitalization of social media](https://reader031.vdocuments.site/reader031/viewer/2022032617/55aef2c51a28ab88288b4706/html5/thumbnails/11.jpg)
If a user likes a company page, they get updates and news on the company / product
Photo by: Nick Rogers - Screen shot - Coca-cola Facebook page
Saturday, 18 May, 13
![Page 12: Monetizing friendship the capitalization of social media](https://reader031.vdocuments.site/reader031/viewer/2022032617/55aef2c51a28ab88288b4706/html5/thumbnails/12.jpg)
The page also
appears in
their friends’
news feeds
Photo by: Nick Rogers - Screen shot
Saturday, 18 May, 13
![Page 13: Monetizing friendship the capitalization of social media](https://reader031.vdocuments.site/reader031/viewer/2022032617/55aef2c51a28ab88288b4706/html5/thumbnails/13.jpg)
When friends of the user see it in their newsfeed they’re given the opportunity to
like the product themselves
Photo by: Sean MacEntee - Flickr
Saturday, 18 May, 13
![Page 14: Monetizing friendship the capitalization of social media](https://reader031.vdocuments.site/reader031/viewer/2022032617/55aef2c51a28ab88288b4706/html5/thumbnails/14.jpg)
If you like a product you are more likely to
purchase it and recommend via word
Photo by: Sean _Hadock_ - Flickr
Saturday, 18 May, 13
![Page 15: Monetizing friendship the capitalization of social media](https://reader031.vdocuments.site/reader031/viewer/2022032617/55aef2c51a28ab88288b4706/html5/thumbnails/15.jpg)
This has been called Social advertising Photo by: Zorba the Geek - geograph.org
Saturday, 18 May, 13
![Page 16: Monetizing friendship the capitalization of social media](https://reader031.vdocuments.site/reader031/viewer/2022032617/55aef2c51a28ab88288b4706/html5/thumbnails/16.jpg)
Social advertising is how social media is capitalizing friendship
Photo by: JiBeT - DeviantArt
Saturday, 18 May, 13
![Page 17: Monetizing friendship the capitalization of social media](https://reader031.vdocuments.site/reader031/viewer/2022032617/55aef2c51a28ab88288b4706/html5/thumbnails/17.jpg)
And it’s working
Photo by: AMagill
Saturday, 18 May, 13
![Page 18: Monetizing friendship the capitalization of social media](https://reader031.vdocuments.site/reader031/viewer/2022032617/55aef2c51a28ab88288b4706/html5/thumbnails/18.jpg)
11 million businesses have pages on FacebookPhoto by: Sean MacEntee - Flickr Fact by: CNET News - Tweet - (@CNETNews) July 26, 2012
Saturday, 18 May, 13
![Page 19: Monetizing friendship the capitalization of social media](https://reader031.vdocuments.site/reader031/viewer/2022032617/55aef2c51a28ab88288b4706/html5/thumbnails/19.jpg)
That represents a 1100% growth from 2007
Photo by: basegreen - Flickr Fact by: Nick Rogers using stats on slide 9 and 18
Saturday, 18 May, 13
![Page 20: Monetizing friendship the capitalization of social media](https://reader031.vdocuments.site/reader031/viewer/2022032617/55aef2c51a28ab88288b4706/html5/thumbnails/20.jpg)
Social Advertising provides both advantages and disadvantages for the user
Photo by: Gflores - Wikipedia Commons
Saturday, 18 May, 13
![Page 21: Monetizing friendship the capitalization of social media](https://reader031.vdocuments.site/reader031/viewer/2022032617/55aef2c51a28ab88288b4706/html5/thumbnails/21.jpg)
Social Advertising or Word of Mouth
causes companies to create high quality, interactive advertisements
Photo by: national museum of american history - Flickr
Saturday, 18 May, 13
![Page 22: Monetizing friendship the capitalization of social media](https://reader031.vdocuments.site/reader031/viewer/2022032617/55aef2c51a28ab88288b4706/html5/thumbnails/22.jpg)
Constant Social
advertising can turn our social media centres into clutter filled spam hot-
spots
Photo by: illustir - Flickr
Saturday, 18 May, 13
![Page 23: Monetizing friendship the capitalization of social media](https://reader031.vdocuments.site/reader031/viewer/2022032617/55aef2c51a28ab88288b4706/html5/thumbnails/23.jpg)
How will the monetization of
friendship
continue to change the social media
landscape?
Photo by: AngelEowyn - Flickr
Saturday, 18 May, 13