molly crabapple: "diy empire: a how to"
DESCRIPTION
When Molly was 22, she started a DIY empire. Dr. Sketchy's, my dive bar bohemian art class, spread to a hundred cities, from Akron to Zagreb, despite her having not a penny to her name. DIY Empires are radically democratic, transnational, grassroots organizations, that turn traditional franchising on its head. This is how you build one.@mollycrabapple, http://mollycrabapple.comTRANSCRIPT
Molly CRABAPPLEHow to Make a DIY Empire
@mollycrabapple
How HO
How to Make a DIY Empire
Traditional Empires
DIY Empires
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Do Something Lots of People Do... Bizarrely
Build Your First Fortress of Awesome
Get Different Sorts of People Involved
Model
Artists
Befoul the Intrawebs with Pretty Pictures
Your Customers Are Co-Creators
Make Your Rules
Know What's Behind Them
Make It Easy for People Rip You Off
DIY Empires Grow By Chain Reaction
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Go Cross-cultural
Use Your Press
Feed Your Community With Epic Deeds
So what now?
Never launch a land war with Russia in the winter