Mohini Daljeet SinghCEO-Max India Foundation

WOMAN AND CHILD HEALTH A CSR PERSPECTIVE

ASSOCHAM SUMMIT: NOVEMBER 01, 2012

HEALTHCARE- A VITAL NEED : CHILD

THE HARSH REALITY

•Shortage of infrastructure and facilities.

•Poor newborn care, diarrhoeal diseases, acute respiratory infections leading to a high rate of infant morality.

•42% of Indian children below the age of 3 are malnourished.

•Less than 45% of the young are immunized.

•Public spending on healthcare is abysmally low.

• Nucleus of the family

• Healthy mother – healthy child, healthy family

• Hygiene and sanitation

• Nutrition

• Education

• Value system

• Environment, energy saving

• Best facilitator of CSR

HEALTHCARE- A VITAL NEED : WOMAN

HEALTHCARE- AN URGENT NEED TO COME ON BOARD TOGETHER

Investing in Healthcare is investing in the future generation; the human capital of tomorrow.

If not addressed, this asset would rather become a burden.

A NEED TO ADDRESS COLLECTIVELY

AWARENESS PREVENTION TREATMENT

Max India Foundation is the CSR Arm of the Max India Group with a focus on

“…THE OPPORTUNITY TO SERVE IS GRACE,AND MAKING A DIFFERENCE IN SOME

ONE’S LIFE,A HUMBLE DUTY…”

Analjit Singh

Max India Foundation illustrates through action the core values of the Max Group of “Caring for

Life” and “Sewa Bhav”

MISSION

• HEALTHCARE for the underprivileged in particular CHILDREN

• Spreading awareness for an eco-friendly, healthy ENVIRONMENT

WHAT WE DOIMMUNIZATION

CAMPS - 366 SHOTS - 46206 CHILDREN - 23274

LOCATIONS - 100

VITAMIN A

IMMUNIZATION RECORD AND HEALTH CARD

BLOOD DONATION CAMPS

CAMPS : 142

UNITS : 4117

WHAT WE DO

SURGERIES & TREATMENT

HEALTH CAMPS ENVIRONMENT

HEALTH AWARENESS & TALKS DISASTER RELIEF

929 116 Camps 25301 -Beneficiaries

BREAST CANCER AWARENESS

295 NGO partners

327 Locations

2,05774 Beneficiaries

OUR REACH

January 2008 to September2012

NEWER PRODUCTS AND STRATEGIES

NEW TECHNOLOGY FOR SCREENING FOR CERVICAL CANCER

•Liquid based cytology instead of conventional Pap Smear benefits in women in terms of reducing anxiety, uncertainty and the need for repeat tests.

PREVENTION OF CERVICAL CANCER

•The human papilloma virus (HPV) vaccine prevents infections with certain species of human papilloma virus associated with the development of cervical cancer, genital warts, and some less common cancers. Two HPV vaccines are currently on the market: Gardasil and Cervarix.

NEWER PRODUCTS AND STRATEGIES

SCREENING OF BREAST CANCER

•3D mammograms and digital mammograms with much less radiation

NEW TECHNOLOGY FOR TREATMENT OF UTERINE FIBROIDS

•MR-HIFUMR – guided High Intensity Focused Ultrasound (MR-HIFU) system MR-HIFU has emerged as a technology with the potential to non-invasively destroy tumors by heating them up while they are still inside the body.

NEWER PRODUCTS AND STRATEGIES

NEW TECHNIQUES IN GYNAECOLOGY

• Robotic surgery•Advancements in laparoscopic surgery like single port hysterectomy, use of new sutures like quills and V-lock

A NEW OPTION FOR EMERGENCY CONTRACEPTION

• Ulipristal acetate (UPA)

ADVANCES IN AESTHETIC SURGERY

IMMUNISATION

• Prevention is better than cure

• Many infectious disease can be prevented thereby decreasing both mortality and morbidity

• Pneumonia and diarrhoea are the major causes for under 5 deaths and vaccines against both are available. There is a need to expand scope of the Universal Immunisation Program to include more vaccines as is done worldwide

• There is a need to increase the vaccination coverage so that a larger percentage of the total population at risk is covered

NEWER PRODUCTS AND STRATEGIES

• Focus on hygiene and sanitation prevents many communicable diseases

HYGIENE AND SANITATION

• Improve both quality and quantity of life

• Healthy mind in healthy body

• Improve IQ

• Promote Breastfeeding

•Education regarding weaning foods : when and what to give, focus on quality in all strata of society, providing nutritious supplements in all based on affordability

NUTRITION

NEWER PRODUCTS AND STRATEGIES

NEWER PRODUCTS AND STRATEGIES

SUPPLEMENTS

• Age appropriate supplements

• Focus on protein as building block

• Special emphasis on Vitamin D and Iron for all newborns

• Emphasis on trace elements and DHA for brain development

NEWER PRODUCTS AND STRATEGIES

MATERNAL HEALTH AND NUTRITION

• Healthy mother required for healthy baby

• Improve maternal nutrition

• Focus on Iron and Vitamin D in the mother

• Regular anti-natal check up

• Supervised delivery

CONCERTED AND TIMELY

FOCUS ON WOMAN AND

CHILD HEALTH

WILL BE A PRIME MOVER OF

THE MUCH NEEDED

SOCIAL CHANGE.THANK YOU