Marketing UpdateJune, July & Aug 2014

DALJEET CHOPRA

Circle Snap Shot :-

CircleCount of

BAM

Count of

Branch Visit

Count of

ATM Visit

Visit

Cycle

Activation

Count Footfall Lead

Delhi 1 45 240 17 11 657 289

CircleCount of

BAM

Count of

Branch Visit

Count of

ATM Visit

Visit

Cycle

Activation

Count Footfall Lead

Delhi 1 55 289 17 10 601 299

CircleCount of

BAM

Count of

Branch Visit

Count of

ATM Visit

Visit

Cycle

Activation

Count Footfall Lead

Delhi 1 51 295 17 5 285 102

June 2014

July 2014

Aug 2014

Branch Update

BMT at Branch:-

AV on LCD was not working properly. Rectified the same

Branch :- West Patel Nagar (SOL ID : 1890)

Circle :- Delhi

BMT at Branch:-

Curtain slides made available at the branch head cabin

Branch :- East Punjabi Bagh (SOL ID : 2497)

Circle :- Delhi

BMT at Branch:-

Since the branch was new still there were no posters in frames available. Thus, merchandising poster inserted.

Branch :- East Punjabi Bagh (SOL ID : 2497)

Circle :- Delhi

BMT at Branch:-

Wooden Shelves were being made for the branch head cabin

Branch :- Naraina Vihar(SOL ID : 644)

Circle :- Delhi

BMT at Branch:-

Flex pasted on the wall inside the branch was removed

Branch :- Meera Bagh(SOL ID : 533)

Circle :- Delhi

BMT at Branch:-

Wall completely cleaned from seepage

Branch :- Punjabi Bagh (SOL ID : 478)

Circle :- Delhi

BMT at Branch:-

Wall completely cleaned from seepage

Branch :- Punjabi Bagh (SOL ID : 478)

Circle :- Delhi

BMT at Branch:-

Max Insurance advt. on the wall inside the branch was removed

Branch :- Meera Bagh(SOL ID : 533)

Circle :- Delhi

BMT at Branch:-

Standee with A4 paper & contact no. displayed at the branch, removed

Branch :- Meera Bagh(SOL ID : 533)

Circle :- Delhi

BMT at Branch:-

Old MCD tax banner removed outside from the branch

Branch :- East Patel Nagar(SOL ID : 1006)

Circle :- Delhi

BMT at Branch:-

Old Lollypop replaced with the new one

Branch :- Old Rajinder Nagar(SOL ID : 224)

Circle :- Delhi

ATM Update

ATM Escalations:-

CircleHRMS Escalation

2nd Escalation 3rd EscalationLogin Count Resolved

Delhi 110 35 38 15

June 2014

July 2014

Aug 2014

CircleHRMS Escalation

2nd Escalation 3rd EscalationLogin Count Resolved

Delhi 119 78 19 07

CircleHRMS Escalation

2nd Escalation 3rd EscalationLogin Count Resolved

Delhi 101 65 15 08

ATM Critical Escalations/resolution

Axis Hoarding was damaged, repaired

ATM :- KARAMPURA ROAD,

AXIS BANK ATM PLOT 622/1 KARAMPURA ROAD MOTI NAGAR

(ATM ID : CPAN25002)

Circle :- Delhi

ATM Critical Escalations/resolution

CFL was placed in a proper manner

ATM :- West Patel Nagar,

AXIS BANK ATM COTTAGE NO 36 WEST PATEL NAGAR NEW DELHI

(ATM ID : SPCN2243)

Circle :- Delhi

ATM Critical Escalations/resolution

Roof Shelf was repaired

ATM :- 1B/52 RAMESH NAGAR MAIN MKT,

AXIS BANK ATM 1 B/52 RAMESH NAGAR MAIN MARKET NEW DELHI 110015

(ATM ID : SPCN2506)

Circle :- Delhi

BKNZ 3.0 Activation

Debit Card Activation :-Circle :- Delhi

Branch Sol ID Footfall

Kirti Nagar 250 148

Regional Activations

Activation at a glance :-

CircleHealth Camp Aadhar Camp Other

Count Footfall Leads Count Footfall Leads Count Footfall Leads

Delhi 01 75 45 9 445 210

CircleHealth Camp Aadhar Camp Other

Count Footfall Leads Count Footfall Leads Count Footfall Leads

Delhi 10 612 219

CircleHealth Camp Aadhar Camp Other

Count Footfall Leads Count Footfall Leads Count Footfall Leads

Delhi 5 285 102

June 2014

July 2014

Aug 2014

BMT on Activation :-

Venue: Dhingra Park,Opp. Axis Bank, East Punjabi Bagh Branch, New DelhiDate: 14th & 15th June 2014Time: 0545-0700 hrsNo. of footfalls: 100+Visibility factor: Very goodNo. of leads generated: 30

Activity :- Art of Living campaignBranch :- East Punjabi Bagh (SOL ID :

2497)

Circle :- ABC

BMT on Activation :-

Venue: Nehru Park, R Block, New Rajinder Nagar, New DelhiDate: 28th June 2014Time: 0545-0700 hrsNo. of footfalls: 70+Visibility factor: Very goodNo. of leads generated: 28

Activity :- Art of Living campaignBranch :- Old Rajinder Nagar (SOL ID :

224)

Circle :- ABC

BMT on Activation :-

Venue: Axis Bank, Meera Bagh Branch, New DelhiDate: 26th June 2014Time: 4 pm – 5.30 pm

Children Participated: 45-50Age : 4-6 yrs

6-10 yrs10-15 yrs

No. of footfalls: 45-50Visibility factor: Very goodNo. of leads generated: 40

Activity :- Painting Competition Branch :-Meera Bagh (SOL ID : 533)

Circle :- ABC

BMT on Activation :-

Venue: Axis Bank, Punjabi Bagh Branch, New DelhiDate: 14th June 2014Time: 0830 – 1330Medical Partner: Express Clinics

1. Generic Tests (Total Cholesterol, Uric Acid Test)2. Sugar/Diabetes3. Dr. Consultation

No. of footfalls: 60Visibility factor: GoodNo. of leads generated: 09

Activity :- Free Health Check up Branch :-Punjabi Bagh (SOL ID : 478)

Circle :- ABC

BMT on Activation :-

Venue: Axis Bank, Paschim Vihar Branch, New DelhiDate: 28th June 2014Time: 10.30 am – 2 pm

Vehicles: Hyundai Xcent & Ford EcosportTest Drive: 10+

No. of footfalls: 60Visibility factor: GoodNo. of leads generated: 25

Activity :- Car Loan Mela Branch :-Paschim Vihar (SOL ID : 96)

Circle :- ABC

BMT on Activation :-

Venue: Axis Bank, Paschim Enclave Branch, New DelhiDate: 21th June 2014Time: 4 pm – 5.30 pm

Children Participated: 15-20Age : 4-6 yrs

6-10 yrs10-15 yrs

No. of footfalls: 25Visibility factor: GoodNo. of leads generated: 15

Activity :- Painting competitionBranch :-Paschim Enclave( SOL ID :

1839)

Circle :- ABC

BMT on Activation :-

Venue: East Patel Nagar Branch, New DelhiDate: 31st May 2014Time: 4.30 pm – 6 pm

No. of footfalls: 28Visibility factor: GoodNo. of leads generated: 17

Activity :- Art of Living CampaignBranch :- East Patel Nagar( SOL ID

:1006)

Circle :- ABC

BMT on Activation :-

Venue: Madan Park, East Punjabi Bagh Branch, New DelhiDate: 6th & 7th July 2014Time: 9.30 am – 2 pmNo. of footfalls: 150+Visibility factor: ExcellentNo. of leads generated: 42

Activity :- Eye Check Up Camp Branch :- East Punjabi Bagh (SOL ID :

2497)

Circle :- Delhi

BMT on Activation :-

Venue: Axis Bank, Paschim Enclave Branch, New DelhiDate: 8th July 2014Time: 10 am – 2.30 pmNo. of footfalls: 80+Visibility factor: Very goodNo. of leads generated: 27

Activity :- Eye Check Up CampBranch :- Paschim Enclave(SOL ID :

1839)

Circle :- Delhi

BMT on Activation :-

Activity :- Eye Check Up CampBranch :-East Patel Nagar (SOL ID :

1006)

Circle :- Delhi

Venue: Axis Bank, East Patel Nagar Branch, New DelhiDate: 15th July 2014Time: 10 am – 2.30 pmNo. of footfalls: 80+Visibility factor: Very goodNo. of leads generated: 31

BMT on Activation :-

Activity :- Eye Check Up CampBranch :-West Patel Nagar (SOL ID :

1890)

Circle :- Delhi

Venue: Axis Bank, West Patel Nagar Branch, New DelhiDate: 18th July 2014Time: 10 am – 2.30 pmNo. of footfalls: 85+Visibility factor: Very goodNo. of leads generated: 26

BMT on Activation :-

Activity :- Eye Check Up Camp Branch :- Kirti Nagar (SOL ID : 250)

Circle :- Delhi

Venue: Axis Bank, Kirti Nagar Branch, New DelhiDate: 22nd July 2014Time: 10 am – 2.30 pmNo. of footfalls: 85+Visibility factor: Very goodNo. of leads generated: 26

BMT on Activation :-

Activity :- Eye Check Up CampBranch :- Old Rajinder Nagar (SOL ID :

224)

Circle :- Delhi

Venue: Axis Bank, Old Rajinder Nagar Branch, New DelhiDate: 08th July 2014Time: 10 am – 2.30 pmNo. of footfalls: 75+Visibility factor: Very goodNo. of leads generated: 21

BMT on Activation :-

Activity :- Car Loan MelaBranch :- Old Rajinder Nagar (SOL ID :

224)

Circle :- Delhi

Venue: Axis Bank, Old Rajinder Nagar Branch, New DelhiDate: 01st July 2014Time: 10 am – 2.30 pmHyundai Grand i10Test drive done by 37 peopleNo. of footfalls: 75+Visibility factor: Very goodNo. of leads generated: 21

BMT on Activation :-

Activity :- Car Loan Mela Branch :- Moti Nagar (SOL ID : 1102)

Circle :- Delhi

Venue: Axis Bank, Moti Nagar Branch, New DelhiDate: 04th July 2014Time: 10 am – 2.30 pmHyundai Grand Xcent & Ford EcosprtTest drive done by 47 peopleNo. of footfalls: 85+Visibility factor: Very goodNo. of leads generated: 19

BMT on Activation :-

Activity :- Vasan Eye Check Up Camp Branch :- Moti Nagar(SOL ID : 1102)

Circle :- Delhi

Venue: Axis Bank, Moti Nagar Branch, New DelhiDate: 01st August 2014Time: 10 am – 3 pmNo. of footfalls: 82Visibility factor: Very goodNo. of leads generated: 25

BMT on Activation :-

Activity :- Vasan Eye Check Up Camp Branch :- Naraina Vihar(SOL ID : 644)

Circle :- Delhi

Venue: Axis Bank, Naraina Vihar Banch, New DelhiDate: 05th August 2014Time: 10 am – 3 pmNo. of footfalls: 90Visibility factor: Very goodNo. of leads generated: 39

BMT on Activation :-

Activity :- Loan MelaBranch :- Old Rajinder Nagar (SOL ID :

224)

Circle :- Delhi

Venue: Axis Bank, Old Rajinder Nagar Branch, New DelhiDate: 14th & 16th August 2014Time: 9.30 am – 3 pmNo. of footfalls: 59Visibility factor: Very goodNo. of leads generated: 21

Activation calendar for next month:-

Date Sol ID Branch Name Activity Detail

02 Sep 2497East Punjabi

Bagh

Vasan Eye Care

Camp

09 Sep 478West Punjabi

Bagh

Vasan Eye Care

Camp

11 Sep 96 Paschim Vihar Eye Care Camp

15 Sep 2497East Punjabi

BaghCar Loan Mela

23 Sep 478West Punjabi

BaghCar Loan Mela

Thanks…