modern food processing - january 2013

Modern Food Processing January 2013

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EDITORIAL

7January 2013 | Modern Food Processing

Onto a transformational path…

Manas R [email protected]

7

EditorialAdvisory Board

Dr A S Abhiraman Former Executive

Director - Research, Hindustan Lever Ltd

Prof M Y Kamat Former Head,

Food Engg & Technology Dept, UICT, Mumbai

It is that time of the year when everyone (well, almost) starts thinking about

new beginnings, notwithstanding what most analysts predict after their fair

share of crystal ball gazing. The fact that you are reading this nullifies all the

doomsday prophesies that sounded the death knell for the world with the end of

the Mayan calendar. Although we are over it now, the troubles – especially the macro-

economic ones – for a globally inter-connected world seem to be far from over! With

the European Union still sputtering to accelerate, and the near- to mid-term economic

forecasts for the Organisation for Economic Co-operation and Development (OECD)

countries lacking the desired lustre, the emerging economies are most likely to continue

their glorious growth march, albeit a bit slower, in the foreseeable future.

The key points to be noted here are an increasingly inter-dependent world and the

growing competition among several geographies to earn their share under the Sun.

Against this background accompanied by country-specific competitive advantages as

well as significant shifts in the application of technology and the need for more

tailor-made products & services, the food processing domain is certainly not

going to be the same in this year.

Without focussing too much on the drag factors, it is imperative to

leverage on the growth drivers and, thereby chart an optimum course for the

food processing ecosystem of India and the economy at large. Of course, the

right set of policies will further help leverage the emerging opportunities

and thus, enable India Inc to stay ahead in the race. In fact, according

to the Report ‘India’s New Opportunity – 2020’ prepared by a high

level strategic group, the nation needs to accelerate its economic

growth beyond the rates of 5-6 per cent per annum in order to

be counted as a major economic powerhouse by the end of this

century’s first quarter.

While the importance of India’s demographic dividend cannot

be overemphasised, it is high time to specifically focus on nurturing

and offering the right skillsets required for an ever-evolving industry.

To achieve this as well as an inclusive growth across several strata of

India, the time has come for a transformational change. This calls for

a shift from a mere compliance mindset to a commitment-driven focus

on accomplishing the goals and transform ideas into actions with agility.

Besides, superior efforts in improving the efficiency of organisations,

building scale organically and inorganically, and harnessing global expertise

to improve operating margins will further aid in this direction.

On this note, here’s wishing all our stakeholders an eventful and

enriching 2013!


Note: ` stands for Indian rupee, $ stands for US dollar and £ stands for UK pound, unless mentioned otherwise

Insight & Outlook: Ice Cream Manufacturing

Special Focus: Food Logistics Cold chain logistics ............................................................

Cold chain sector ................................................................

French companies in food logistics ..........................................

Interface - Pankaj Mehta, Country Head & Assistant Director, Carrier Transicold Division, Carrier Airconditioning & Refrigeration Ltd ...................

Interface - Ravi Kannan, Chief Executive Officer, Snowman Logistics Ltd .....................................................

In Conversation With

Craig Jones, Director - Africa, Middle East & Asia Division, Rexam Beverage Can .........................

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Ice cream industry ..............................................................

Rising milk prices ..............................................................

Hygiene in ice cream making.............................................

Interface - Pradeep Chona, Chairman, Havmor Group of Companies ....................................................

Roundtable .........................................................................

Indian packaged water market ...........................................

Nutraceutical regulations ....................................................

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Facility Visit: Balaji Wafers Pvt Ltd Demonstrating a knack for snack ....................................... 44

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Automation TrendsIce cream manufacturing: Automation facilitating process and product standardisation ...................................

Energy ManagementRenewable energy: The big bet for a bright future ..........

Policies & RegulationsNew packaging norm: Helping customers make informed choices ......................................................

StrategySourcing from SMEs: Ready for the ride on the retail wave! ..............................................................

Tips & TricksWeighing process system: Practical guide to ensure effective system for data collection and integration ...................................................................

Event ReportPackPlus 2012: Adding novelty to food packaging technologies .......................................................

Cover illustration: Sachin Pandit

Regular SectionsEditorial ............................................................................ 7Newsmakers of 2012 ........................................................ 12News, Views & Analysis .................................................. 18Technology & Innovation ................................................ 26Technology Transfer ........................................................ 28Projects ............................................................................ 69Tenders ............................................................................ 71Event List ........................................................................ 72Book Review .................................................................... 75Products .......................................................................... 76List of Products .............................................................. 84List of Advertisers .......................................................... 85

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Highlights of Next EditionSpecial Focus: Bakery

Insight & Outlook: Ready-to-eat/cook (RTE & RTC) foods Details on page no. 72

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NEWSMAKERS OF 2012

Modern Food Processing | January 201312

Crown Holdings to expand beverage can production (February) The US-based Crown Holdings has announced its plan to increase beverage can production in Vietnam with a new facility by mid-2013. The new plant in Danang is one of six expected to begin production by next year and will be Crown’s fourth beverage can site in Vietnam, with two bases in Ho Chi Minh City and one in Hanoi. Production is expected to be operational in the second quarter of 2013.

Tilaknagar Industries buys developer for its new projects(April) Tilaknagar Industries (TI), a manufacturer of Indian Made Foreign Liquor (IMFL) with over 40 brands across a diverse range of price and product segments, acquired Studd Projects. “Consistent with this strategy, we believe Studd Projects is a welcomed addition, as TI remains focussed on expanding its presence across the IMFL space,” said Amit Dahanukar, CMD, Tilaknagar Industries.

AgroTech Foods plans production increase ( January) In its bid to become a diversified food company, AgroTech Foods announced plans to invest $ 18.52 million in expanding its production capacity as well as launch new high-margin products. AgroTech Foods, which currently focusses on the edible oil sector, plans to launch ready-to-eat meals, canned oil sprays, peanut butter, chocolate desserts and puddings.

PepsiCo opens LEED certified plant in China( July) PepsiCo and its snacks arm Frito-Lay opened a new Leadership in Energy and Environmental Design (LEED) certified snacks factory in Wuhan, China, to expand into central and western parts of the country. The plant will produce Frito-Lay snack products such as Lay’s and Stax.

India extends ban on Chinese dairy products( January) The Indian Directorate General of Foreign Trade extended the ban on the import of milk and its products from China until June 2012. India banned the import of these food items in 2008 when the melamine milk contamination scandal broke in China, which affected over 3,00,000 children, and was implicated in the death of up to 12 infants.

Anheuser-Busch plans investment in can production(February) One of the leading global brewers, Anheuser-Busch InBev, announced its plans to raise beverage can production at its Missouri-based Metal Container Corporation plant through an investment of around $ 80 million. The facility, which produces aluminium cans for Anheuser-Busch products and soft-drink makers across the US, will add around 1,00,000 sq ft to the production area and warehouse at Arnold, Missouri-based facility.

Asahi invests to meet Malaysian beverage demand( July) Permanis Sdn Bhd, a wholly-owned subsidiary of Asahi in Malaysia, established a new bottling line to cope with a growing demand for carbonated beverages in Malaysia. The company has invested $ 12.7 million in a new bottling machinery to cope with the rising demand for beverage maker’s carbonated soft drink range. Permanis’ line of products includes Pepsi, Mountain Dew, 7UP, Mirinda and Revive Isotonic.

Mars France to raise production capacity( January) Mars Chocolat France announced plans for a multimillion investment in its Haguenau plant that will boost the site’s production capacity by 20 per cent. The Haguenau facility has won the Euro 40 million investment ahead of another Mars factory in Janaszowek, Poland, after improving its cost efficiency by 20 per cent in the last three years.

Cargill draws up plan for expansion in India(December) Cargill, a leading global producer of food products, announced plans to invest ` 50 crore (over $ 91 million) towards food processing across its Indian operation over the next two years. This figure includes a $ 73 million corn milling unit, which will have a daily 800-1,000 tonne processing capacity.

Fonterra makes solo entry in India(November) Fonterra, the New Zealand-based dairy giant, made its solo attempt to move into India by establishing an office in Delhi without a partner. It had to abort its earlier two endeavours in India through alliance with other companies. In 2009, it discontinued JV with Britannia, while its venture with Indian Farmers Fertiliser Co-operative could not take off.

BEVERAGES

CAPACIT Y EXPANSION

DAIRY

NEWSMAKERS OF 2012


Brenntag opens office in Mumbai (February) Brenntag, one of the leading chemical distributors in the world, opened a head office in Mumbai. The Germany-based company, which has had a presence in India since 2008, provides services including product mixing, formulation and repackaging for a variety of segments including food and beverage. “We already have a strong foothold in India and we expect to take advantage of the high growth potential in the Indian market,” said Steven Holland, Group CEO, Brenntag.

DS Smith buys SCA’s packaging business ( January) In its bid to become a pan-European giant, DS Smith acquired the vast majority of SCA’s packaging operations for Euro 1.7 billion. The takeover will see the UK-based firm secure all but two kraft mills from SCA in a move that will almost double the number of its plants. Headquartered in Sweden, SCA said it considered the packaging business as non-core and had decided to focus on growing its hygiene operations instead.

IFF opens flavour facility in India ( June) International Flavors & Fragrances (IFF) opened another flavour facility in Delhi to work on regional taste profiles amid surging demands. IFF has been present in India for 80 years with two manufacturing sites and two creative centres dedicated to flavours across six cities – Chennai, Mumbai, Delhi, Jammu, Kolkata and Bengaluru. The latest facility is part of the firm’s continued growth strategy targeting the emerging markets of Asia.

DuPont sells bag-in-box subsidiary ( January) DuPont sold its flexible bag-in-box subsidiary Liqui-Box to US private equity outfit The Sterling Group. The Ohio-headquartered Liqui-Box Corp supplies bag-in-box flexible packaging to the global dairy, beverage and bulk food markets. The bag-in-box firm produced packaging primarily aimed at the food service industry.

Amcor acquires Uniglobe to expand India business(March) Viewed by experts as an important step in expanding its reach in the burgeoning sub-continent market, Amcor acquired Uniglobe, the Indian flexible packaging company. Australia-based Amcor bought out Uniglobe for about $ 20.7 million. Amcor said the takeover would almost double its current footprint in India from three to five plants.

Cargill sets up new Asia unit(April) In order to tap the burgeoning India and China markets, Cargill launched ‘Cargill Specialty Asia’ to serve its portfolio of specialty food ingredients and application capabilities, including texturisers and health & nutrition ingredients. The new unit will help customers capitalise on the growing demand for consumer-packaged goods in the Asia-Pacific region, a release said. The new unit will offer starches, hydrocolloids, lecithins, functional systems, and specialty sweeteners.

Linpac sells reusable transit packaging unit( January) The UK-based Linpac agreed to sell its plastic returnable transit packaging (RTP) subsidiary to a private equity outfit owned by JP Morgan Chase. The proposed deal would see the company spin-off its Linpac Allibert RTP business to One Equity Partners – a private equity firm. The firm specialises in the design and manufacture of RTP and related products.

IFF inaugurates plant in Singapore(September) The US-based flavour firm, International Flavors and Fragrances (IFF) opened its liquid manufacturing plant in Jurong, Singapore. The 12,000 sq m facility is part of a previously announced $ 100 million investment by the company in Asia, and replaces its existing plant in the same area. The new plant was built with automated processes that dramatically minimised water usage, energy and cleaning chemicals.

Ardagh Group explores new glass markets with US acquisition (March) The Luxembourg-based Ardagh Group purchased a US manufacturer, Leone Industries, which will allow it to expand into new markets within the glass industry. The deal to buy Leone Industries is the first step in the US for Ardagh’s glass packaging segment.

Rexam opens can making unit in India (December) Rexam, one of the leading global beverage can makers, together with partner Hindustan Tin Works inaugurated its new aluminium line at its manufacturing plant in Taloja, near Mumbai. The new high-speed production line represents a capital investment of ` 250 crore to increase the annual output to 950 million cans per year.

FOOD INGREDIENTS

FOOD PACKAGING

NEWSMAKERS OF 2012


Veda-Vida Innovations enters omega-3 segment( January) Veda-Vida Innovations isolated the two major fatty acid components of omega-3, DHA and EPA, and developed both into high purity powders – a potentially interesting innovation according to industry experts. The powdered forms of Docosahexaenoic Acid (DHA) and Eicosapentaenoic Acid (EPA) have been extracted from fish oils and manufactured for use in supplements, functional foods and beverages.

Olive Lifesciences opens R&D centre(February) Olive Lifesciences, a botanical extracts specialist, announced an investment of about $ 4,34,000 in a new R&D facility near Bengaluru to drive new product development (NPD) and product assessment for the nutraceutical and food markets. The centre will develop ingredients for India’s domestic market but will have a stronger focus on addressing international market requirements.

GEA takes over Swiss valve specialist(March) The Germany-based company GEA acquired Swiss valve specialist Aseptomag as part of its strategy to expand its sterile and aseptic offerings in the company’s core sector – food. Aseptomag is a global leader in the supply of aseptic and hygienic valves, valve modules, and system solutions to dairy, beverage and food processors. It serves the food sector, in addition to the pharmaceutical and cosmetics industries.

GrainCorp acquires Goodman’s oil business (August) Goodman Fieldr, the Australasian food processing major, agreed to sell Integro, its commercial oils business, to a consortium comprising GrainCorp and Gardner Smith for about Aus$ 170 million. The Goodman sale, however, does not include the out-of-home business in Australia, or the company’s Asia-Pacific fats and oils business.

Premier sells pickles and sauces business(October) Premier Foods announced the sale of its sweet pickles and table sauces business to Japanese firm Mizkan Group for £ 92.5 million. The debt-laden manufacturing giant has sealed a deal to sell its ranges of sauces and sweet pickles, including popular brand Branston to the Japanese firm to consolidate its activities and clear a mountain of arrears close to £ 1 billion built up before the economic downturn in 2007.

OmniActive opens lutein facility near Bengaluru (February) OmniActive Health Technologies, a natural ingredient manufacturer, opened its second production facility, near Bengaluru, to manufacture premium lutein for the international market. This marks part of a wider vertical-integration scheme, set up by OmniActive to ensure full control of its production chain in India.

DSM buys Fortitech for $ 634 million (November) Royal DSM acquired US-based multinational nutrient blending giant, Fortitech, for $ 634 million. The buy boosts its range with flavours, botanical extracts, proteins, sweeteners and enzymes, with only vitamins and carotenoids being areas of significant overlap. According to Stephan Tanda, Board Member, DSM, the buy was the last major purchase the Dutch-Swiss firm would make for 12-18 months.

General Mills buys Pune-based Parampara(May) The US-based General Mills agreed to acquire the food brands of Pune-based ready-to-cook (RTC) spices and sauces maker Parampara Food Products. The acquisition has been routed through General Mills India, which acquires Parampara’s range of RTC gravy mixes, which are sold under the Parampara, Starterz, and Curry Tree brands. Parampara has the capacity to manufacture five million spice mix packs a year.

Dole agrees to sell part of business to Itochu (September) In a deal worth $ 1.69 billion, Dole Food agreed to sell its packaged goods and Asia Fresh Produce businesses to Itochu Corporation of Japan. Dole Worldwide Packaged Foods produces a range of products from canned pineapples to healthy snack foods. Dole Asia Fresh Produce grows, sources, ships and distributes fresh fruits and vegetables, mainly in Asia.

Coca-Cola FEMSA buys its Philippines bottling operation(December) Coca-Cola FEMSA sealed a deal to acquire a majority stake in the Coca-Cola Company’s Philippines bottling operation in Mexico City, and hailed an import milestone in its history. Coke’s anchor franchise bottler in Latin America agreed the massive $ 688.5 million all-cash deal to take a 51 per cent stake in the $ 1.1 billion turnover business.

HEALTH & NU TRITION

MERGERS & ACQUISITIONS

NEWSMAKERS OF 2012


New ISO standards for fish industry ( January) New fish industry traceability standards, ISO 12875:2011 and ISO 12877:2011, have been developed to promote unique identification measures, thus simplifying contamination tracebacks and recalls. The ISO standards, based on similar European ideals designed around 10 years ago, have been developed to improve the information exchange throughout the fish and seafood supply chain.

Alcohol limits in India drafted(May) The Food Standards and Safety Authority of India (FSSAI) drafted regulations for alcohol content in beer, wine and spirits sold in the country. FSSAI has finalised its draft standards for all categories of alcoholic beverages including wine, beer, whiskey, rum, gin and vodka. The standards will set the maximum permissible limits of alcohol in these drinks and thus, command safety standards.

Danone joins Avantium to develop bio-based bottles(March) Danone announced partnership with biotechnology developer, Avantium, who will produce eco-friendly bottles for the global drinks manufacturer. The partnership between Avantium and Danone Research will see bottles produced from polyethylene furanoate, a 100 per cent bio-based alternative to PET, for use by Danone in its bottled water.

China allows import of Indian basmati rice(April) Chinese authorities gave a green signal to the import of Indian basmati rice, after a long and arduous six-year process of negotiations. China’s General Administration of Quality Supervision, Inspection and Quarantine (AQSIQ) told Indian trade authorities that the gates have been opened.

Abbott to set up first nutrition R&D centre in India(May) Abbott Nutrition, a subsidiary of the US-based Abbott Laboratories, announced plans to establish its first nutrition R&D centre in Bengaluru. The company will set up the centre in partnership with Syngene, a contract research subsidiary of Biocon. The R&D centre will focus on the development of science-based, affordable nutrition products for the country.

FSSAI launches online payment system for Indian food importers(February) The Food Safety and Standards Authority of India (FSSAI) launched the long awaited online payment system for food importers for the processing of their payments towards clearances. The new system is aimed at reducing the time and effort towards getting food consignments tested and cleared for sale in the country.

FSSAI to regulate tea trade in India(December) The Food Safety and Standards Authority of India (FSSAI) announced that, effective February 1, 2013, it will control standards of the country’s entire tea industry. The move is aimed at protecting the image of Indian tea globally and to ensure consistent quality among domestic tea producers. However, this is a step away from tradition, where the Tea Board of India has historically regulated tea trade in the country.

Tetra Pak’s production doubles at factory in China(March) Tetra Pak said that its new production line at one of its plants in China will boost output to 20 billion liquid dairy cartons annually to ‘keep up with market demand’. The second production line at the Hohhot site, in Inner Mongolia, part of an investment of Euro 53 million, will increase production capacity.

Father of White Revolution Verghese Kurien dies(September) Verghese Kurien, father of White Revolution, passed away in Nadiad, Gujarat. Kurien, who turned 10 million farmers into a legendary co-operative, was 90-years old. He revolutionised the milk industry when he produced milk powder from buffalo milk.

Nestlé opens R&D centre in Manesar(November) Nestlé has opened its first research and development centre in India at Manesar. It will use the new facility, built with an investment of about $ 53 million, to generate a better knowledge of the market, tastes and people. The centre will specialise in Asian noodles and Indian cooking and focus on developing nutritious, affordable products in smaller serving sizes.

POLICIES & REGULATIONS

MISCELLANEOUS

RESEARCH & DEVELOPMENT

NEWS, VIEWS & ANALYSIS


RESTAURANT CHAINS

PizzaExpress opens first outlet in IndiaPizzaExpress, one of the world’s

leading casual dining restaurant chains,

opened its first restaurant in India at

Colaba, Mumbai. The brand has been

brought to India under an equal JV

between Gourmet Investments Pvt

Ltd, promoted by the Bharti Family

Office, and PizzaExpress Holdings Pvt

Ltd, promoted by the Gondola Group

of the UK. The JV expects to rapidly

establish its presence across key Indian

cities to tap into the maturing casual

dining market in India.

Neil Wickers, International

Managing Director, PizzaExpress,

explained, “India is clearly the market

of the future, and as we expand our

presence in the country, we aim to

close the gap between fine dining

and affordable fast food through our

product offerings. It will be our aim to

be among the top casual dining brands

in India in the years to come.”

Ramit Bharti Mittal, Director,

Gourmet Investments, said, “We

are excited at the launch of our first

restaurant. We have undertaken

extensive research to design our

product mix for the Indian market.”

Bühler launched its new UltraLine series

of machines for rice milling industry for

the South India market at a customer

meet organised in its factory premises

located in Attibele near Bengaluru. The

machines have new features, which can

improve processing capacity and product

quality. Dipak Mane, President-South

Asia, Bühler, welcomed all customers

and thanked them for their continued support. He made a short presentation on the

challenges faced by rice milling industry and how Bühler has countered these challenges

and developed new products to meet the requirement of the industry.

Sunil Ranade, Head, Sales – Sortex and Rice, Bühler, also addressed the customers

and made a presentation on technical aspects and USPs of UltraLine series of rice

milling machines. He informed all the rice millers that it took 30 R&D engineers

over three years to develop these new whitener and polisher machines, which have

a processing capacity of 16 TPH on paddy. Bühler has invested over ` 100 million

to develop these latest machines over the past three years. Rice millers had an

opportunity to see the live demo of the UltraLine series of machines in action at

Bühler Application Centre.

The global PET market was estimated to be worth $ 23.3 billion in 2010 and is

expected to reach $ 48.4 billion in 2016, growing at a CAGR of 9.6 per cent from

2011 to 2016, as per Transparency Market Research. In the overall global market,

Asia-Pacific is expected to maintain its leading position in terms of PET demand

over the next five years. Yatindra R Sharma, Managing Director, KHS Machinery Pvt

Ltd, noted, “PET packaging bottles have made it big in soft drinks, edible oil, water,

ketchups, hair oils and other liquid consumer products. Further, the growth will come

from replacement of glass, HDPE and PP bottles.”

Avani Jain

PRODUCT LAUNCH

Bühler launches UltraLine series of machines for rice milling

MARKET TRENDS

CSD packaging boosts global PET market

METAL PACKAGING

Rexam HTW inaugurates new aluminium beverage can line in India

Rexam, one of the leading global

beverage can makers, together with

partner Hindustan Tin Works recently

inaugurated its new aluminium line at

its manufacturing plant in Taloja, near

Mumbai. The new high-speed production

line represents a capital investment of

` 250 crore to increase the annual output

to 950 million cans per year.

Graham Chipchase, Chief Executive,

Rexam PLC, said, “This investment is

fully in line with our strategy to grow in

faster moving markets. It will support and

enable us to take advantage of the exciting

opportunities the Indian market offers for

beverage can packaging.”

When the company commenced

operations in India in 2007, it could produce

less than 1/3rd of what it is producing

today. The company terms this 25,000

sq m unit one of its best production facilities

in the world. “Our upcoming plans are to

promote sustainability. For that, we plan

to engage in a 360º marketing campaign.

As a company, we aim to deliver what our

B2B customers want,” added Craig Jones,

Director – AMEA, Rexam PLC.

“We at Hindustan Tin Works are

delighted to be in a JV with Rexam

in this new two-piece beverage can

investment at our existing location in

Taloja,” said Sanjay Bhatia, Chairman,

Rexam HTW India. Rexam HTW was

the first beverage can maker to enter

the Indian market and through its range

of beverage cans supports a number of

successful consumer brands in India.

Mahua Roy

Dipak Mane addressing the audience

L-R: Sanjay Bhatia and Graham Chipchase



ICE CREAM BUSINESS

Cream Bell eyes number one position in IndiaCream Bell, one of the fastest growing

ice cream company in the country with

its footprints in neighbouring nation too,

is among the top five leading ice cream

brands in India, known for its quality

product innovation. It bags 15 per cent

marketshare in the ice cream industry

marking its presence in 19 states and

being dominant market player in many

of the regions. “Our philosophy is not to

be a jack of all trades; instead, we want

to be seen as a master of the ice cream

business in the country. In the next

three years (by 2015), we aim to be the

numero uno in the country among the

private sector,” said Nitin Arora, Chief

Executive Officer, Cream Bell.

After setting up three state-of-

the-art manufacturing facilities (Baddi,

Goa & Kosi) in India in a relatively

short span of under 10 years, Cream

Bell is currently engaged in expanding

its manufacturing capacities in the

existing plants. However, Arora points

out that the one factor that serves as a

dampener to a new entrant/investor for

uplifting the cold chain situation is the

impact of seasonality on the sales graph

in practically at least half the country.

“The most significant aspect that the

industry would like to be addressed

is the improvement in supply of

electricity, which in some states of the

country continues to slide southwards

even in recent times, thus affecting a

product like ice cream,” he added.

Mahua Roy

The Italy-based Frascold is all set to

commence its India operations through its

local unit, Frascold India Pvt Ltd (FIPL).

The newly-incorporated company has set

up a state-of-the-art facility at Matoda in

Gujarat to manufacture condensing unit,

which will have an installed capacity of

7,500 pieces per annum. While the total

investment made for the facility is about

` 10 crore, the firm holds 51 per cent

equity in the JV and rest of the stake is

owned by the Indian promoters.

Giuseppe Galli, Managing Director,

Frascold India, said, “Establishment of a

manufacturing facility in India is mainly

driven by the high demand for Frascold

products in the Indian market. Now, with

the new facility in Gujarat, we will be able

to reduce the delivery time and extend

after-sales support in a better way.”

Avani Jain

The France-based DIANA, which recently acquired Givaudan’s

vegetables, wines and vinegar extracts range, is looking to expand

its business in emerging markets such as India, China, etc to

tap these growing markets in near future. “This activity business

(Givaudan’s acquired range) will be mainly between Europe and

the US. Over the past few years, DIANA has emerged as a leading

global player in several product areas and geographies, including

Asia, the US, Latin America and Eastern Europe. High growth countries such as Brazil,

Russia and India, represent an increasing share of turnover: from 17 per cent in 2007 to

more than 30 per cent today and probably half of sales over the next three or four years.

DIANA now generates 50 per cent of its turnover outside Europe and aims to increase

this figure to 60-70 per cent in the near future to take advantage of opportunities in

emerging markets,” said M Olivier Caix, President and CEO, DIANA Group.

The company is looking at India as a high growth country, and is gearing up to

meet the requirements of customers in the country. Caix added, “Most of our customers

are moving fast to India and more globally to Asia, so it represents one of the DIANA

group’s ambitions for the forthcoming years. India has been a strategic country for our

sourcing capacity. Moreover, we are already in constant discussions with Indian players

in the field of natural ingredients to explore different partnership opportunities. In

parallel, we are actively looking for other target companies and partnerships that could

strengthen our relationship with India.”

Rakesh Rao

PROCESSING EQUIPMENT

Frascold invests ` 10 crore in Gujarat

NATURAL INGREDIENTS

DIANA eyes huge growth potential in India

PROCESSING TECHNOLOGY

Mettler Toledo launches batch control line The latest addition to Mettler Toledo’s

batch control line, the IND780batch

controller, now helps small- to mid-

sized batching operations minimise

material waste, improve batch quality

and yield increased profits. A new video

released shows how the IND780batch

controller can bring value to any

batching operation by eliminating

rework and maximising efficiency.

The video illustrates how

IND780batch meets today’s needs as well

as future demands. With this rugged

industrial batch controller, there is no

need to sacrifice speed for accuracy.

The IND780batch facilitates both

simultaneously, as each controller can

execute recipes that utilise as many as

four scales at once. Each controller can

store up to 1,000 recipes, with as many as

999 hand-added materials in each recipe.

Errors are eliminated as operators are

guided through each recipe with an easy-

to-use interface.

Frascold’s new facility in Gujarat

M Olivier Caix



NEW AGREEMENT

CII signs MoU with New Zealand’s FieldaysIndia’s premier biennial agro-

technology and business fair Agro

Tech 2012 organised by Confederation

of Indian Industry (CII), Northern

Region, entered into a Memorandum

of Understanding (MoU) with the

largest agriculture show in the Southern

Hemisphere – New Zealand National

Agricultural Fieldays. The aim of the

MoU is to share the best practices

and technologies as well as build agri-

business connections between the two

countries. Through the MoU, CII

Agro Tech and Fieldays can avail of

reciprocal rights to attend and exhibit

at each other’s business shows, share

intellectual property, host delegations,

and promote business collaborations.

The signing of MoU recognises

CII’s and Fieldays’ status as leading

international facilitators of agri-

business expansion and innovation.

“CII AgroTech 2012, which is India’s

largest agro-technology and business

fair with a large domestic participation

and significant international presence,

is expected to attract 80,000 visitors

including delegations from overseas,”

said R M Khanna, Past Chairman,

CII, Northern Region.

RECOGNITION

SSP bags multiple awards

SSP Pvt Ltd has won the ET NOW Indiamart

‘Leaders of Tomorrow Award’ for the

engineering category and was also conferred

the award of ‘SME of the Year 2012’ by Anand

Sharma, Minister of Commerce, Government

of India (GoI). Both the awards were received

by Tapas Chatterjee, Managing Director, SSP,

and Tanmay Chatterjee, Director, SSP, recently.

Vadilal Industries has entered the Indian

flavoured milk market with its new Power

Sip under the Vadilal Quick Treat umbrella

brand. This new initiative is part of the

company’s long-term strategy to offer a

wider range of frozen food products to

consumers and its first major product

launch in the beverages market. The Power

Sip will come in a 180 ml bottle priced at

` 18 with three flavours – rose, elaichi and

kesar. More flavours like chocolate, badam

and coffee will follow in a few months.

Devanshu Gandhi, Managing

Director, Vadilal Industries Ltd,

said, “Power Sip is being launched in

Ahmedabad first and over the next six

months, it will be sold across Gujarat.

Thereafter, we will introduce this new

product in Maharashtra, Madhya Pradesh

and Rajasthan. Rest of India will follow

in the second and third year.”

Avani Jain

PM Group has bagged a design and project

management contract in India from McCain

Foods for the new $ 69-million plant in

Ahmedabad. The announcement was made

during a visit to PM Group’s office in Bengaluru

by Ciarán Cannon, Minister for Training and

Skills, Ireland. Cannon was leading Ireland’s

largest ever education delegation to India

organised by Enterprise Ireland.

Krishna Kumar Gopala, Managing Director, PM Group India, added, “Investing in

training and education development programmes such as our CPD programme, which

provides ongoing training throughout the career lifecycle, is an important part of our

strategy to maintain a sustainable competitive advantage in international markets.”

DAIRY PRODUCT

Vadilal Industries launches flavoured milk

NEW FACILIT Y

PM Group announces contract for McCain’s new project

INDUSTRY EVENT

National conference on food processing to be held in Kanpur After the successful execution of FOOD FEST 2012 in Lucknow, Key2Green is

organising a national conference-cum-exhibition on ‘Food: Processing, Packaging

& Export’ in proposed association with MSME DI, Kanpur, on March 5, 2013.

With a market size of $ 181 billion, food and food products are the

largest consumption category in India. To promote private sector activity and

invite foreign investments, the government allows 100 per cent FDI in the

food processing and cold chain infrastructure. India, being an agrarian

economy, has the potential to raise farm incomes, reduce wastages, ensure value-

addition, promote crop diversification, generate employment opportunities as

well as export earnings.

The conference-cum-exhibition will be attended by senior government

officials, industry representatives, emerging entrepreneurs, experts and other

stakeholders. Together, they will offer insights and perspectives on bringing new

innovations to the food processing sector along with exploring possibilities for

investments to increase trade and strengthen global food security.

L- R: Devanshu Gandhi & Rajesh Gandhi, MD, Vadilal Industries Ltd

Tapas Chatterjee (second from left) receiving the award

L-R: Pat O’Riordan, Director - India, Enterprise Ireland; Ciarán Cannon

and Krishna Kumar Gopala



SAFET Y INITIATIVE

GFSI organises first Focus Day in IndiaThe Global Food Safety Initiative

(GFSI) recently held its first Focus

Day in India with a seminar in New

Delhi aimed at raising awareness on

managing and advancing food safety on

a global scale. The event was attended

by over 250 local and international

food safety professionals, including

eminent personalities such as Yves Rey,

Chairman, GFSI, & Corporate Quality

General Manager, Danone Group,

France; Dr D V Darshane, Director,

Policy & Governance, Global Quality,

Safety & Environment, The Coca-Cola

Company & GFSI Board Member,

USA; and S N Mohanty, CEO, Food

Safety and Standards Authority of

India (FSSAI), to name a few.

GFSI’s Focus Days are regional

events designed to create or expand

the food safety network in the selected

region and to share views about current

food safety trends with fellow food safety

experts. These events further create

a platform to bring together relevant

stakeholders from the industry, including

some of the world’s leading food safety

experts from retailers, manufacturers and

food service companies, service providers

associated with the food supply chain,

international organisations, academia

and government.

Speaking about the initiative, Rey

said, “Supply chains are becoming

increasingly complex and interdependent

on many different stakeholder groups.

Collaboration is key to the success of the

Global Food Safety Initiative, bringing

together the food industry, governments,

academia and other organisations to

work on key food safety issues at local

and global levels. India’s status as a world

hub of food production and processing

made it an obvious venue for our GFSI

Focus Day, providing an opportunity

for food industry stakeholders to come

together, network and identify areas for

future collaboration.”

The next edition of Annapoorna-World of

Food India is scheduled to be organised in

Mumbai during September 23-25, 2013.

The recently concluded 2012 edition of the

show, held along with International Food

Service India, witnessed country pavilions

from Germany, Korea, Spain, Sri Lanka

and the US. This trade fair witnessed 6,003

trade visitors majorly comprising food and

beverage importers, distributors and big

retailers. Held in Mumbai, it attracted a

total of 134 exhibitors from 16 countries

displaying their products in categories

such as basic foodstuffs, processed food

and beverages, convenience products,

frozen food products, dairy products,

bakery goods, fruits and vegetables.

As part of the supporting programmes,

a conference was organised by CIFTI.

Around 160 delegates were present from

major companies such as Mother Dairy

Fruit and Vegetable Pvt Ltd, MTR Foods,

Brattle Foods, Britannia, Kellogg’s India,

Hindustan Unilever, Future Brands,

Nestle, etc. The discussions highlighted

the missing links in the processed food

sector, the driving policies in States and

the Centre, the National & International

laws & regulations governing the Indian

& international processed food sector

and the industry expectations. The show

was organised jointly by Koelnmesse

YA Tradefair Pvt Ltd and Federation of

Indian Chambers of Commerce (FICCI).

PRODUCT LAUNCH

Britannia launches Masala ChaasBritannia Industries Ltd has launched Masala Chaas – a light

milk-based beverage in the market. To replicate the experience of

home-made chaas, Britannia Masala Chaas has natural ingredients

such as jeera, curry leaves and ginger added to it giving it the authentic

home-made taste and feel. At the launch, Ashok Namboodiri,

Head-Dairy Business, Britannia Industries Ltd, said, “Chaas has

been an integral part of India’s cuisine; no meal is complete

without a glass of buttermilk. Packaged chaas has emerged as

a fast growing category driven by convenience, consistent taste

and new-age lifestyle. There is a strong preference and shift seen

towards usage of convenient, ready-to-use foods as people do not

want to invest time in preparing them. Britannia Masala Chaas

offers the same experience without the need for preparing it.

Second, there is also a trend emerging of substituting carbonated

high calorie drinks with low calorie healthy drinks and dairy drinks,

which Britannia is targeting. Britannia Masala Chaas also marks the extension of

Britannia into F&B outlets where a large part of out-of-home consumption happens.”

EVENT UPDATE

Annapoorna-World of Food India to be held in September

ALCOHOLIC BEVERAGES

St. ERHARD beer from Germany enters Indian market St. ERHARD, one of the first

German beer brands, has entered

the Indian market. Promoted with

the slogan ‘Brewed and Bottled

in Bavaria’, the premium brand

wants to establish itself as a

synonym for German beer. “Our

beer is brewed in Germany and

shipped to India by container,”

said Christian Klemenz, Founder,

St. ERHARD. He added, “Indian

consumers value genuine German

products. This sets us apart from

locally produced beers of inferior

quality.” Customers of this specialty

product are hotels and restaurants

in Northern India. The company

also wants to enter other Asian

markets and plans to expand the

export of St. ERHARD beer to

countries such as China, Japan,

Singapore and South Korea.



MARKET FORECAST

Naturality will remain dominant trend in 2013The influence of naturality over food

and beverage product development

will continue to grow in the coming

year, according to the latest edition

of New Nutrition Business’ trend-

spotting report - titled ‘10 Key Trends

in Food, Nutrition & Health 2013’.

The report stated naturality has

become ‘the direction people want

to go in’ and will shape and drive

the market in the coming year as

companies across all categories seek

to ride the naturality wave.

Julian Mellentin, the author of

the report, said, “Naturality resonates

positively with consumers in multiple

ways and it provides food and beverage

companies with opportunities to market

products that command a premium.

Although its exact definition can be

debated, naturality does not fall foul of

health claims legislation, but manages

to convey wellbeing-related messages.

‘Natural’ is something defined in the

mind of the consumer, not by technical

or regulatory definitions – and natural

for many people also means healthy.

Naturality has, in effect, also become

a super-trend because its influence

can be seen not just in its own right

but across a whole host of food and

beverage categories.”

Taura Natural Ingredients’ factories

in Belgium and New Zealand have

been awarded ‘Grade A’ status under

the widely respected BRC certification

programme. The two facilities produce

fruit pieces, pastes and flakes for the

global market using Taura’s unique Ultra

Rapid Concentration (URC) technology.

Taura satisfied a range of demanding

requirements to qualify for the Grade

A status, demonstrating to the auditors

that all of the systems in its state-of-the-

art factories met the exacting standards

required under the BRC scheme. The

comprehensive inspection process

examined all of Taura’s procedures,

confirming that Good Manufacturing

Practices and HACCP principles

were being followed at all times. The

certification will be valid throughout

2013, offering Taura’s customers complete

reassurance that its URC fruit ingredients

are manufactured to the highest possible

standards of food safety.

Peter Tinholt, General Manager,

Taura Asia-Pacific, said, “The Grade A

status achieved by our factories means

food manufacturers using our URC

fruit ingredients will, in turn, be able

to demonstrate to their own customers

that their chosen downstream suppliers

are taking safety seriously, an important

factor in today’s highly competitive

marketplace.”

NEW LAUNCH

Ruchi Soya introduces Nutrela premium table spread Ruchi Soya Industries Ltd has launched

Nutrela premium table spread. The spread has

zero cholesterol; is low on calories, with no

trans fats; and is fortified with Vitamin A, D

and E. It is available in 100 gm (` 27) and

500 gm (` 130) block packs. Commenting on

the launch, Sarvesh Shahra, Business Head, Consumer Brands Division, Ruchi Soya

Industries Ltd, said, “Nutrela has been offering healthy and nutritious foods to Indian

families for over two decades and continues to be one of India’s most trusted and most

preferred health food brands. The introduction of Nutrela premium table spread is the

first step in our journey to make Nutrela a preferred choice among Indian families

providing them offerings with unmatched combination of health and taste.”

Nutrela premium table spread is available across all grocery stores, neighbourhood

kirana stores and general stores.

FOOD INGREDIENTS

Taura Natural Ingredients achieves ‘Grade A’ status at two sitesunder BRC certification programme

MARKETING STRATEGY

Snapware to increase marketshare in storage market FOOD AU TOMATION

Rockwell Automation launches servo drive for motion control Snapware, an effective storage solution

provider for home, is all set to expand its

business in India. “World Kitchen plans to invest

significantly to build Snapware’s brand equity

and expand distribution of Snapware products

in India. Snapware has introduced a varied

collection in India comprising the airtight

modular range, airtight fresh range and eco pure range. These

products are US FDA compliant and microwave safe, thereby

ensuring food safety. Our distribution partners, TTK Prestige, will

overlook the distribution of Snapware,” revealed Ken Tran, VP &

GM, Storage-Asia, Snapware.

Prasenjit Chakraborty

Rockwell Automation has introduced the Allen-Bradley Kinetix

5500 servo drive, KinetixVP low-inertia (VPL) servo motor, and

single-cable technologies – an integrated motion solution on

EtherNet/IP that is more compact, easier to use and simplifies

system wiring. “Machine and equipment builders are challenged

with making smaller, more complex equipment in a shorter design

cycle and at a lower price point,” said Mike Schweiner, Product

Manager, Kinetix, Rockwell Automation. He added, “Our new

single-cable Kinetix motion solution gives machine builders a

proven solution for both servo and induction motor control on

a single development platform that will result in less design time

and cabinet space with improved power density and efficiency.”

Ken Tran

TECHNOLOGY & INNOVATION


Berry Plastics Group, introduced its latest product line of Flexible Intermediate Bulk

Containers (FIBC) – DriBulk container liners. The container liners offer an easy,

economical and efficient solution for storing, shipping and transporting dry bulk

goods for a variety of industries. DriBulk container liners are an ideal intermediate

bulk packaging solution for shipments by land or sea. Suitable for everything from

sugar, grains, dry chemicals, to minerals, dry resins and plastics, these offer ease and

convenience to optimise storage and transportation. “DriBulk container liners are

inserted into and secured on an empty trailer, allowing the transporter to directly

load the product to maximise container space. There are super sacks that allow you

to place a truckload of dry bulk goods into one super sack, protecting the load and

minimising post-delivery trailer cleaning,” said Ernie Giordano, Director, Sales and

Marketing, Berry Plastics’ FIBC Group.

He added, “As one of North America’s largest FIBC manufacturers, we believe

Berry Plastics has set the global standard for top-quality flexible intermediate bulk

containers.We are excited to introduce DriBulk container liners, which will serve as

an innovative solution to assist our customers with maximising their efficiencies.”

Available in standard 20-foot and 40-foot container sizes, DriBulk container liners

can also be made in custom dimensions. With optional features including industrial

fasteners, buckles, closures, and top- or side-spouts, the container liners can be

customised in endless ways to suit the needs of virtually any application.

Berry Plastics offers optimal solution for transporting bulk products

Customers can save money with the

new air-cooled chillers in the GEA

GLAC-CD range, which are replacing

the GLAC 0152-1204-BD models.

The range of model sizes makes

these chillers effective for small- and

medium-sized HVAC systems, and

for facilities with small water-system

contents and refrigeration ratings

between 40 and 350 kW. These

chillers are available over the entire

output spectrum in three models

with various performance features

– a standard version, an SL version

with sound insulation down to 11

dB(A), and the high-efficiency model

in Eurovent Class A. The standard

models in the GLAC-CD range

operate with air-intake temperatures

up to 46°C and can reduce the

temperature of the cooling medium

to -10°C. The GLAC-CD chillers

operate in one or two refrigerant

cycles with the refrigerant R 410A and

with economical scroll compressors in

a tandem configuration. The micro-

channel heat exchangers (MCHX)

from the GLAC 4131-8321CD2

range – already proven effective in

the higher output class – are used as

condensers. The performance of these

micro-channel heat exchangers is

superior to that of classical Cu-Al heat

exchangers owing to their enhanced

heat transfer and their larger heat-

exchange surfaces

New range of cost-effective air-cooled chillers

Manufacturers in bulk food, chemical

and plastic industries, who need to verify

package weight and ensure products are

free from metal contamination can now get

both inspection technologies in one compact

system. Mettler-Toledo Garvens has

designed the XE100 CC Compact, the first

product inspection machine that integrates

check-weighing and metal detection

technologies using a single short conveyor

with Mettler-Toledo’s patented metal inspection technology. The XE100 CC Compact

enables manufacturers to meet regulatory compliance with weight specifications and

at the same time uphold their brand reputation by guaranteeing that products are

free from foreign metal contaminants. Designed to accommodate large products and

bulk items, it can inspect up to 80 products per minute, ranging in sizes up to 60 kg

per package. The space-saving system can be easily integrated into production lines

and offers a user-friendly, intuitive interface that requires minimal training to operate.

Highly accurate load cell technology guarantees precise, consistent weighing. When

overweight or underweight products are detected, the conveyor automatically stops

and an alarm is sounded, allowing operators to remove it from the line. In addition, the

optional feedback control alerts the filling machines to adverse portion trends to reduce

product give-away caused by over-filling. By identifying foreign metal contaminants,

the system significantly helps prevent product recalls and potential threats to public

safety, thus ensuring brand integrity.

XE100 CC Compact from Mettler-Toledo enables manufacturers to meet regulatory compliance with weight specifications

TECHNOLOGY & INNOVATION


Together with Danish Foss, Arla has developed a screening method that can

reveal whether milk has been tampered with in order to achieve financial gains.

The new method is unique, since all raw milk can be screened for deviations on

a streamlined basis. Any deviation may indicate one of many known substances

that can be added to milk in order to tamper with the protein content. Currently

unknown substances or the addition of water will also show up in the analysis. “If

there is anything abnormal about the milk, it can be tested further in 18 existing

analyses that can each reveal a specific substance. These analyses require more

resources, however. So the advantage of the new method is that the milk does not

have to be analysed unless the initial screening indicates a deviation,” says Niels

Juul Mortensen, Manager, Technology-China, Arla. The method is based on how

raw milk has its own special fingerprint. This fingerprint can be registered via

infra-red light that is passed through the milk sample. The sample’s fingerprint

is then compared with the fingerprint of normal milk. Any deviation indicates

an abnormal composition of the milk. The software for the technique can be

installed in existing analysis equipment. “At Foss we are proud to be able to make

a significant contribution to improving food safety in China. We have already

delivered more than 500 advanced analysis instruments to the Chinese dairies, and

once the new method has been thoroughly tested by Mengnius dairies, it will be

possible to upgrade the instruments quickly. This will establish a closely meshed

screening system that will hopefully boost Chinese consumers’ confidence in local

dairy products,” said Torben Ladegaard, CEO, Foss.

New technique to screen milk

Key Technology introduced its three-

way sorting capability on Optyx, a

new advancement that makes this

camera/laser sorter ideal for walnuts,

raisins, dates, cherries, and other

small-sized products. Featuring two

ejector systems and three outfeed

streams, processors can automatically

remove foreign material and waste in

one stream while assigning the other

two sort streams to separate good

product of different grades. Optyx can

improve yields, increase throughput,

reduce labour, and minimise capital

equipment while maximising product

quality and food safety.

Key designed Optyx for processors

that want to separate good product

into distinct grades or isolate product

that can be reworked and recovered

separately from foreign material and

waste. Three-way sorting is available

on Optyx 3000, which handles up to

6 metric tonne (13,000 lbs) of product

per hour, and on Optyx 6000, which

handles up to 12 metric tonne (26,500

lbs) per hour. Optyx utilises Key

Technology’s unique built-in sorting

intelligence to separate product into

three streams based on a combination

of product-specific attributes. The

sorter’s proprietary colour cameras

recognise each object’s size, shape, and

millions of colour differences. Key’s

laser technology is used to inspect

the distinctive structural properties

of each object to identify additional

product attributes and reliably detect

foreign material. Optyx sorters feature

an intuitive, easy-to-use touchscreen

user interface. The interface can

be accessed remotely via a local

network or the internet, enhancing

flexibility in the operating environment

and easing access for remote

factory troubleshooting and

application assistance.

Key Technology introduces Optyx with three-way sorting capability Cermex has launched PR robot palletiser, which

integrates risk-free machine operation that is

100 per cent collaborative between the operator

and the robot, without stopping the flow.

The PR is a 2-station robot palletising unit.

This new version integrates a solution for 100

per cent interactive machine operation. The

position of the operator in relation to the robot

triggers the machine to slow down, then stop. Laser scanners continually analyse

the position of the operator in the enclosure in order to automatically adjust

the robot speed. This system is auto-activated as soon as the operator enters

the enclosure. The door slides alternately so as to only block the station where

loading is being carried out, leaving clear and direct access to the second station

for interventions such as pallet infeed or removal. Three zones have been defined

within the enclosure of the palletising unit, each one determining the appropriate

reaction of the robot after detecting operator presence – yellow zone defined as

audio and luminous warning when a risk zone is approached; orange zone defines

as automatic reduction in the robot speed; and red zone for automatic safety stop

of the robot. This interaction functions as long as the operator is present inside the

enclosure, as he/she enters as well as he/she exits. The robot reduces its speed on

operator entry and resumes functioning as zones are liberated. The PR palletising

unit consequently runs with absolute fluidity, increased safety and saving in

operation intervention time.

PR robot palletiser from Cermex ensures risk-free machine operation

TECHNOLOGY TRANSFER


As part of our endeavour to spread the technology culture, this section provides a means to promote and facilitate exchange of select technologies.

We strive to bring together suppliers of such technologies with suitable users for negotiations and industrial collaboration.

TECHNOLOGY OFFERED

Beverage maker An Indian firm is offering ‘three-in-one’

beverage maker, which is a portable kit

that allows the user to simultaneously

make three functional beverages as per

requirement. Using this, the consumer

can set up three different types of

fermentation simultaneously at one

particular temperature.

Areas of application

Beverage industry

Forms of transfer

Technology licensing

Chocolate manufacturing technology An Indian firm provides chocolate

manufacturing and snack extrusion

technology with machinery.

The firm supplies chocolate machines

like chocolate conches, chocolate

enrobers with cooling tunnel, one

shot chocolate moulding machines,

chocolate storage tanks, etc. The

machines are manufactured using

European technology.


Chocolate manufacturing

Forms of transfer

Consultancy, technical services and

equipment supply

Food-paste moulding machine A Thailand-based firm offers

a food-paste moulding machine

that produces cylindrical-shaped

food paste with both ends

sealed. This machine enables

faster production of food paste

with consistent size and hygiene, which

increases business potential in bigger

markets both locally and abroad.


It is useful in food processing industry

where the food products of cylindrical

shape are required

Forms of transfer


Food processing machineryAn Indian firm offers all machinery for

processing fruits, vegetables, poultry,

meat and fish. Manufactured in Europe,

the machinery is easy to use and makes

high-quality food products. It also offers

ice-making machines.


Food processing, agro-based

industries

Forms of transfer

Consultancy, equipment supply,

turnkey

Liquid glucoseAn Indian firm offers a novel bio-process

technology for liquid glucose production.

The company has made a significant

progress in technical advancement of the

process.


Only for food and confectionery

Forms of transfer

Consultancy, technology licensing

Sugarcane juice powder (dried)An Indian firm offers technology for

making sugarcane juice powder using

spray drying technique. It is a natural,

healthy, safe and nutritious product from

sugarcane.

Areas of application Food & beverages sector

Forms of transfer

Consultancy, technology licensing

Technology for milk, fruit and cereal-based productsAn Indian firm offers technology

for processing milk products, fruit &

vegetable products and ready-to-eat &

ready-to-cook food products


Food processing industry

Forms of transfer

Consultancy, subcontracting, joint

venture, technical services, capacity

building, technology licensing, equipment

supply, turnkey, others

Technology for natural dyes/oleoresins An Indian firm provides assistance in the

manufacture of oleoresins/natural colour

extracts using latest technology.


Food colours/natural dyes

Forms of transfer

Consultancy, technical services,

turnkey

Vacuum sealer and gas injection machine A Thailand-based company is

providing technology for preserving

and extending shelf-life of food

products. Proper packaging is critical

for avoiding food spoilage. The

vacuum sealing and gas injection

technique prevents contaminating

microbes to enter the container,

thereby increasing the shelf-life of

the product.


Food p roce s s ing and

agro-based industries

Forms of transfer


TECHNOLOGY TRANSFER


Coconut milk beverage An Indian entrepreneur is interested in

acquiring the technology for producing

& processing coconut milk beverage.



Forms of transfer

Consultancy

Corn processingAn Indian company is looking for a

complete proposal/project report to set

up a dry milling corn processing plant

in Andhra Pradesh. Targeted finished

product is tinned corn, popcorn, corn

flakes etc. It is also interested to import

similar kind of plant & machinery to set

up the same in India.


Corn processing industry

Forms of transfer

Others

Extruder pilot plant An Indian company is seeking the

extruder pilot plant for manufacturing

processed cereal-based weaning food.


Infant food, supplementary food,

weaning food

Forms of transfer

Others

Food processing equipmentAn Indian company is seeking technology

and equipment for processing of fruits,

vegetables and other related products.



Forms of transfer

Others

Food preservationA Thailand-based food and preserved

fruit trading firm is looking for efficient

technology to extend the shelf-life and

preserve food and fruit.


Food processing, confectionery and

pastry industries

Forms of transfer

Others

Fruit drinks-doy packA firm from UAE is interested

in acquiring the technology for

manufacturing fruit juices and drinks

using optimum formulation technology.

The firm needs technology providers,

consultants and price quotes for the

project based on turnkey & know-how.



Forms of transfer

Others

Juice and food processingA company based in the UAE proposes

to establish a food processing plant that

would help process fruit juices, jam/jelly,

juice concentrates and pulp. Through

this plant, the company also wishes to

obtain valuable by-products like cattle

feed, fertiliser and raw materials for

plywood.



Forms of transfer

Others

Rice husk ash to silica precipitatesAn Indian company is seeking the

technology to convert rice husk ash into

some useful matter like silica precipitate,

as the rice husk is rich in silica content.


Agro-based mills, which burn rice

husk for internal purposes

Forms of transfer

Others

Spice grinding and processing plant An Indian firm is seeking to set up a

spice plant and requires turnkey project

consultants for the same.



Forms of transfer

Others

Virgin coconut oil production A Thai entrepreneur is interested in

acquiring the technology for production

of virgin coconut oil. He plans to set up

coconut oil production line with technical

co-operation from technology providers.



Forms of transfer

Others

TECHNOLOGY REQUESTED

Share and Solicit TechnologyThe mission of Modern Food Processing is to spread the technology culture. Here is an opportunity to be a part of this endeavour by sending your technology on offer or

technology requirements. If you belong to any of these two categories, you are invited to furnish the techno-commercial details for publication. The write-up needs to be

as per the format of this section with information about the particular technology offered or requested, its areas of application and forms of transfer.

Contact us: Modern Food Processing, Network18 Media & Investments Ltd, ‘A’ Wing, Ruby House, J K Sawant Marg, Dadar (W),

Mumbai 400 028.Tel: 022-3024 5000, 3003 4672 � Fax: 022-3003 4499 � Email: [email protected]

Information courtesy: Dr Krishnan S Raghavan, In-Charge, Technology Transfer Services Group, Asian and Pacific Centre for Transfer of Technology (APCTT) of United Nations Economic and Social Commission for Asia and the Pacific (UNESCAP), APCTT Building, C-2, Qutab Institutional Area, New Delhi - 110 016, Tel: 011-3097 3758 (Direct), 3097 3710 (Board), Fax: 011-2685 6274, E-mail: [email protected], Web: www.apctt.org, For more information on technology offers and requests, please log on to www.technology4sme.net and register with your contact details. This is a free of cost platform provided by APCTT for facilitating interaction between buyers and seekers of technologies across the globe. After submitting technology offer or request to this website, you are requested to wait for at least two weeks for receiving a response from a prospective buyer / seeker through this website, before contacting APCTT for further assistance.

IN CONVERSATION WITH Craig Jones


IN CONVERSATION WITH

We are betting

huge on single-serve

volumes..says Craig Jones, Director – Africa, Middle East & Asia Division, Rexam Beverage Can. In an interaction with Mahua Roy, he discusses Rexam’s plans for India following the inauguration of its 950-million cans a year facility in Mumbai.

Ph

oto:

Na

chik

et G

uja

r


Craig Jones

What are your top priorities slated for the business at the moment?Few months ago, our business was

strategically split into four distinct

divisions. Africa-Middle East-Asia

(AMEA) is the newly created division,

whose operations I am responsible for. We

have set up our divisional headquarters in

Dubai. One of our prime priorities at the

moment is to make sure that we form

our identity as the new division within

Rexam. I am currently in the process

of setting up the management team.

Another priority is to take the business

to the next level, before we officially

embark on the division. Also, one of our

key strategies is to capture a share in the

fast emerging markets. We are in the

process of charting out a plan on how to

engage in these important markets, India

being one of those. We are also delivering

to ensure that our existing businesses

that are now part of AMEA business,

especially our plants in Egypt, India and

Turkey, continue to deliver consistently

on the commitments.

What makes aluminium a favoured mode of packaging in the beverage industry? From a customer’s perspective, ie, of a

beverage manufacturer, aluminium is

easily transportable as it is light weight.

Besides, it allows to keep the freshness

factor intact. It does not let in direct

sunlight, thereby protecting carbonation,

if any, in the beverage. All in all, it helps

keep products on shelf longer. And most

importantly, aluminium as a material

is infinitely suppliable because of the

abundance of the ore.

What can you say about can consumption levels in the world?Rexam has, at the moment, around

30 per cent of its presence and

operations in the emerging markets.

Presently, the can market is around 285

billion cans per year. The growth rate

is higher in emerging markets, and is

a reflection on the country’s GDP. If

you look at BRIC countries, Rexam

occupies the leading position in three

of those – Brazil, Russia and India. The

market growth has been consistently

strong in these regions.

If you look at some of the statistics

revolving around can industry, in the

US the average can consumption is one

can per person per day; in Europe, one

can per person per week, and in India

however, the figure stays at one can per

person per year. The Indian market is

quite young in its attitude towards

canned beverages. We can say with our

vast expertise and experience that there

is huge opportunity for can consumption

within the Indian market. The dynamic

drivers of can consumption are all in

favour of the conditions in India, ie, a

strong GDP, the middle income class

growing significantly, and the young

population occupying more than

50 per cent of consumers. The combined

factors translate into a strong market for

can consumption in India.

What are the dynamics of the can industry? Traditionally, the 0.5 ltr can is seen as

the predominant size globally for a beer.

We have recently introduced the 0.33 ltr

sleek can, thus offering premiumness to

the consumers. We are betting huge on

single-serve volumes, triggered by the

rising demand of on-the-go consumption.

Besides, the chill factor is another attribute

presented by the can.

What are the innovations brought about by Rexam for the can industry?As a company, Rexam uses innovation as

a differentiator. Over the last 20 years,

Rexam has successfully reduced can

weight by 20 per cent. We also recently

introduced the aluminium fusion bottle,

which is a contour bottle, exhibiting a

young, trendy look and feel. Besides,

we have introduced the 0.33 ltr sleek

variant, which is positioned towards

changing consumer perceptions. The

0.25 ltr is a hot-selling item frequented

by the energy drinks product category.

We are also looking at working with

thermosensitive inks, and offering the

customers much more flexibility to offer

branding on the can.

As a company, we strive to achieve

manufacturing excellence with high

importance. In the last 20 years of our

business, we have achieved £ 25 million

worth of savings on our production

processes by displaying efficiency.

We follow lean and six sigma policies

diligently. We extensively benchmark

ourselves along the best in the market,

and challenge ourselves every day.


What motivates you every single day? Aligning my goals with the brilliant things Rexam plans is what motivates me on a professional level. On a more personal ground, seeing my little children grow up is a huge motivating factor.

What do you do to get along with people from different countries?I continue to walk in their shoes and deeply try to understand their perspectives.

Can you mention one business etiquette that you always follow?I prefer to walk the talk. Rexam believes in the core values of recognition, trust, teamwork and continuous improvement. I try that my actions reflect these ideologies.

Dear Reader,

‘Modern Food Processing’ solicits original, well-written, application-oriented, unpublished articles that refl ect your

valuable experience and expertise in the food processing industry.

You can send us Technical Articles, Case Studies and Product Write-ups. Th e length of the article should not exceed

1500 words, while that of a product write-up should not exceed 100 words.

Th e articles should preferably reach us in soft copy (either E-mail or a CD). Th e text should be in MS Word format

and images in 300 DPI resolution & JPG format.

Th e fi nal decision regarding the selection and publication of the articles shall rest solely with ‘Modern Food Processing’.

Authors whose articles are published will be sent a complimentary copy of that particular edition.

Published by Network18 Media & Investments Ltd, ‘Modern Food Processing’ one of the leading monthly magazines

exclusively meant for producers and user fraternities of the food processing industry. Well supported by a national

readership of over 80,000 and our strong network of 26 branch offi ces across India, this magazine reaches out to key

decision makers among the Indian manufacturers of food processing products, machinery and allied sectors. Brought

out in association with Hong Kong-based Ringier Trade Publishing Ltd (one of the world’s largest trade publishing

houses with more than 200 special interest titles and offi ces in every major country), it ensures that advertisers are

able to promote their products and services across the globe at no extra cost.

So get going and rush your articles, write-ups, etc…

Th anking you,

Yours sincerely,

An invite that rewards as well...

Manas R BastiaSenior Editor

Network18 Media & Investments Ltd‘A’ Wing, Ruby House,J K Sawant Marg, Dadar (W)Mumbai 400 028India

T +91 22 3024 5000F +91 22 3003 4499E [email protected] www.network18publishing.com

D +91 22 3003 4669

Business Insights •Technologies•Opportunities

SPECIAL FOCUS


FOOD LOGISTICSCOLD CHAIN LOGISTICS The strong link to quality and freshness .................................................................................................34

COLD CHAIN SECTORIntegrated approach must for catering to different geographies ..............................................................36

FRENCH COMPANIES IN FOOD LOGISTICSEyeing at fruitful collaborations ................................................................................................................38

INTERFACE - Pankaj Mehta, Country Head & Assistant Director, Carrier Transicold Division, Carrier Airconditioning & Refrigeration Ltd“The high cost of setting up and operating cold storages is a challenge” ................................................40

INTERFACE - Ravi Kannan, Chief Executive Officer, Snowman Logistics Ltd“There needs to be massive infrastructural developments at grass roots level” ........................................42


Mahua Roy

Carrier Transicold, one of

the leading names in the

cold chain industry, is in

talks with Indian Railways

to introduce refrigerated wagons for

perishable goods transportation. Besides,

the Indian government has approved an

investment of ` 231 crore for 30 cold

chain projects in the country. This

reflects the fast-track development

of cold chain logistics in the country.

India being the largest producer of milk,

with the largest cattle population; and

the second-largest producer of fruits

& vegetables, such investments and

projects are poised to take the food

processing industry to an entirely new

level of sophistication. These sectors are

contributing heavily to the development

of cold chain logistics. Besides, one more

promising sector is that of frozen foods.

Status of frozen food industryFrozen food is normally kept colder than

–18oC (or the temperature specified

on the packaging). Any increase in the

temperature of the environment will

inevitably have an adverse effect on

the product. The product may start to

thaw or lose its texture; get clumpy or

gritty, thereby threatening the product

integrity. “Cold chains are designed to

maintain product at –18oC and not

freeze product down to –18oC. Slow

freezing creates large ice crystals, which

may damage the food structure and

cause deterioration in product quality,”

explains Pankaj Jaiminy, Assistant Vice

President - Food, Health & Beauty

Business, TÜV SÜD South Asia.

Frozen foods can barely achieve

maximum penetration in the country

without full support from cold chain

facilities. “The complex nature of the

cold chain industry has hampered its

growth. In any other supply chain

when a product is dispatched from a

factory, the supply chain delivers it to

the market, with an attractive price

realisation attached to the product.

However, when it comes to the cold

chain dynamics, it actually affects the

value realisation of the product. This is

because the cold supply chain transports

frozen products, which have to be

delivered in a particular timeframe, else

the price gradually declines,” explains

Pankaj Mehta, Country Head &

Assistant Director, Carrier Transicold

Division, Carrier Airconditioning &

Refrigeration Ltd.

The critical need gapAccording to Carrier Transicold, about

104 million tonne perishable produce

is moved in India every year. However,

only 4 million tonne is transported

in refrigerated vehicles while 100

million tonne is moved in normal

vehicles. According to industry reports,

approximately 30 per cent of food

produce is wasted due to inefficient

methods of storage, handling and

transportation. A study by the Indian

School of Business, Hyderabad, revealed

that more fruits, vegetables, poultry and

dairy products end up in trash bins than

on dining tables.

Apart from perishable food products,

the frozen foods category is growing at

a tremendous pace in urban as well as

smaller cities too. The Indian frozen

food market is estimated at ` 1,500

crore and is expected to reach ` 3,750

crore in the next five years, as per a

Illustration: Sachin Pandit

The strong link to quality and freshness

Convenience is now a hot trend, propelling the cold chain sector worldwide. India is no stranger to this area of opportunity. Here is the picture of the current status of cold chain logistics especially for frozen foods, and what lies in store.

SPECIAL FOCUS Cold chain logistics


Cold chain logistics

research report by Frost & Sullivan. The

cold chain logistics segment needs to

match pace with the exponential rise of

the frozen foods sector.

Today, the cold chain market size is

estimated at ` 800 crore, and growing

at a rate of 20-22 per cent. With

the unveiling of the ambitious plan

of the Ministry of Food Processing

Industries’ (MoFPI) ‘Vision 2020’,

which emphasises on reduction of food

wastage, the future of the cold chain

sector looks promising. Apart from that,

the announcement of FDI in retail is

also a huge contributor to the spurt in

the adoption of cold chain logistics.

“There are opportunities for cold

chain improvement in several product

categories. The development of a robust

cold chain would contribute to an

immediate reduction in waste, improved

product availability across the country

and increased opportunity for export.

This would also result in a country-

wide upgradation of the cold chain and

provide better returns to the producers

in the farm sector,” says Mehta.

Hot trends to cash uponThe consumption pattern of Indian

consumers is revolutionising rapidly

with more and more people consuming

frozen foods. Modern retail chains

and QSRs, not only in the metros, but

even in tier-II and tier-III cities, are

stocking abundant quantities of frozen

foods to cater to this ever-increasing

market. But acute deficiencies in the

cold chain supply system have prevented

this nascent industry from fulfilling its

true potential and growth in the land of

budding opportunities – India.

Retail has traditionally been quite

a fragmented business in the country.

However, it is now poised to be

transformed. Modern retail formats

in India grew 25-30 per cent against

13 per cent in China and Russia, while by

2015, India’s organised retail business is

projected to aggregate $ 70 billion, as per

an AT Kearney research. More so, with

the new FDI regulations, it is expected

to attract even more investments. One

of the key points in the whole FDI

scenario is the commitment towards

the development and improvement

of modern cold chain, warehousing

and distribution. “Modern retail has

propelled the category of frozen foods,

which is seeing a double-digit growth.

In addition, new product categories and

variants are stuffing the retail shelves,

thereby spoiling the consumers with

huge range of choices. This outlines

the wide array of opportunities for the

cold chain sector,” says Arabind Das,

Chief Operating Officer, Godrej Tyson

Foods Ltd.

The most important deliverable out

of an efficient cold chain partner is the

commitment towards food safety. “A

significant challenge in bridging the gap

between the consumer understanding of

fresh & safe is the unorganised nature

of frozen food business, especially

poultry. The importance of chilled state

in preserving the freshness and quality

through the cold chain is critical to the

reduction of adverse microbiological

activity,” opines Das. This is one

of the prime expectations out of a cold

chain partner.

Acing distributionMaking the presence of a product felt

pan-India makes it a superstar. Optimal

distribution is considered to be of prime

importance when it comes to brand

recall. However, achieving this high

level of visibility, even in remote places,

requires strong cold chain capabilities.

One of the major trust building bonds

with consumers come with serving

them their favourite product even in the

remotest of places. This has been a new

way of marketing communication and

has been a successful campaign.

Delivering frozen foods to inaccessible

locations is a huge challenge. Companies

in this space are devising new strategies

and pushing high investments in this

venture. Developing better cold storage

systems; ensuring better conditions of

warehouses; employing sophisticated

refrigerated transportation systems can

help avoid the disaster of dealing with

an unfortunate product recall.

“Consumer product and retail

industries lose about $ 40 billion

annually or 3.5 per cent of their sales

due to supply chain inefficiencies. By

employing high levels of traceability

solutions, food suppliers can pinpoint

potentially unsafe products at the batch

level and remove them ‘surgically’ from

the shelves, thus avoiding the need

for costly and wasteful wholesale food

recalls,” adds Jaiminy.

Good news for the sectorOne of the prime reasons for low

adoption of cold chain facilities has been

the high costs. As a result, there are not

many players operating in this segment.

The government has announced import

duty reductions & preferential taxes

and has allowed 100 per cent FDI in

cold chain facilities. Besides, Union

Budget 2012-13 exempted cold chain

infrastructure from excise duty, and

offered it infrastructure status, which is

a big step towards facilitating cold chain

development.


The complex nature of the cold chain industry has hampered its growth. The cold supply chain transports frozen products,

which have to be delivered in a particular timeframe, else the price gradually declines.

Pankaj MehtaCountry Head & Assistant Director, Carrier Transicold Division, Carrier Airconditioning & Refrigeration Ltd

Cold chains are designed to maintain product at –18oC and not freeze product down to –18oC. Slow freezing creates

large ice crystals, which may damage the food structure and cause deterioration in product quality.

Pankaj JaiminyAssistant VP - Food, Health & Beauty Business, TÜV SÜD South Asia

SPECIAL FOCUS Cold chain sector



There have been discussions,

debates and deliberations

on the development of cold

chain sector in India. But till

now the cold chain sector in the country

is at an embryonic stage. Since the last

two to three years, the government is

taking steps to provide thrust to the

cold chain sector in India and

offered sops for the sector

in the last Union Budget.

However, building an

efficient cold chain

sector in a vast

country like India

is not a cake walk;

the country has

to traverse a long

distance as far as

cold chain sector

is concerned.

According to

Pankaj Mehta,

Country Head &

Assistant Director,

Carrier Transicold

Division, Carrier

Airconditioning &

Refr igerat ion Ltd,

“Traditionally, the cold chain

market has been focussed largely

on frozen foods, with ice cream and

meat being the primary products. Over

the last few years, the transportation of

processed foods at chilled temperatures

is gaining popularity based on changing

consumption habits. We recognise that

the Indian cold chain needs specific

equipment capable of operating in high

ambient conditions.”

In the years to come, the sector is

likely to scale new heights mainly due

to two factors. First, the government

is paying considerable attention to

the sector; and second is the decision

to allow FDI in retail. Cold chain will

play an important role in the success of

modern retail. But to make it happen,

there has to be a calculated/integrated

approach towards building cold chain.

The way forwardSays B Thiagarajan, President,

Airconditioning & Refrigeration

Products Group, Blue Star Ltd, “While

FDI in retail will continue to be an

important lever, it is necessary to

identify specific commodities in specific

geographies for creating integrated post-

harvest infrastructure. For example, in

Jammu & Kashmir, apple could

be the commodity; in Tamil

Nadu, it could be banana;

and in the North East and

Kerala, pineapple could

be the commodity,

which will tend

itself to integrated

p o s t - h a r v e s t

infrastructure.”

As far as

Tamil Nadu

is concerned,

a d e t a i l e d

feasibility report

has been prepared

and it will be

released soon. “The

report addresses

post-harvest cold

chain infrastructure

including ripening. Tamil

Nadu is the largest producer

of bananas and many varieties

of bananas are produced. There

is potential opportunity for Tamil

Nadu to sell bananas to other states

and also export them. The bottleneck

is post-harvest infrastructure. The

report calls for investment in collection

centres, packing and sorting, ripening

and transporting to the major markets,”

reveals Thiagarajan.

The challenge in cold chain is it cannot be a standalone solution. Because the need differs in different geographies,

and different commodities have different preservation requirement.Sanjay KaulManaging Director & Chief Executive Officer, National Collateral Management Services Ltd

Looking at the vastness of the country, it is an arduous task to build an efficient cold chain eco-system in India. This is because needs vary in different geographies. To make it a successful venture, it is essential to carry out a feasibility study before implementing any project. Selection of right equipment – capable of operating in high ambient conditions – is also essential.

While FDI in retail will continue to be an important lever, it is necessary to identify specific commodities

in specific geographies for creating integrated post harvest infrastructure. B ThiagarajanPresident, Airconditioning & Refrigeration Products Group, Blue Star Ltd

Integrated approach must

for catering to different geographies


Cold chain sector

By reducing the wastage and

improving the price realisation through

high quality bananas, the investment

in the cold chain infrastructure will be

paid back. The implementation can be

through PPP mode or by any individual

party. “The Tamil Nadu Government has

shown tremendous interest in making

it a success and once implemented, it

will be an eye opener for the rest of the

country,” he claims.

Before venturing into any cold chain

project in India, it is imperative to

undertake a feasibility study. Cold chain

is not always commercially viable. “The

challenge in cold chain is it cannot be

a standalone solution. Because the need

differs in different geographies, and

different commodities have different

preservation requirement,” points out

Sanjay Kaul, Managing Director &

Chief Executive Officer, National

Collateral Management Services Ltd

(NCML).

He adds, “Take the example of

cabbages, without cold storage its shelf-

life is 18 days. But the commodity’s

shelf-life can be increased significantly

by using cold storage facility. By using

the cold storage facility, the shelf-life

of cabbage can be increased up to 9-13

weeks. It means there is considerable

opportunity; if it is in cold chain it

can reach metros and other big cities.

However, eighteen days is too less time

to reach from farm gate to market

sector. For papaya, with cold storage its

shelf-life is 21 days and without cold

storage it is 12 days.”

So, it needs a prudent approach

whether to use cold storage for papaya

or not. Another challenge for cold chain

development is electricity. According to

Kaul, 63 per cent of the operating cost

of cold chain is electricity. “Large part

of India, where you actually need cold

chain, electricity is just not available,”

laments Kaul. It means that considerable

focus to build the cold chain should

be in remote areas of the country. At

present, the scenario is dismal.

Shriram Gadhave, President,

Vegetable Growers Association of India,

Gurgaon (Delhi), opines, “The effective

way to store or preserve vegetables is

to use defrost technologies or super

cold storages. At Vashi market in Navi

Mumbai, cold storage facility is mainly

used for the storage of vegetables,

grapes, pomegranates etc. However, we

do not have storage facilities at village

level everywhere.”

Will FDI facilitate growth?First of all, the policy announced

by the Union Government calls for

investments in back-end infrastructure.

The MNCs, who will enter retail

sector, are expected to create modern

infrastructure for procurement,

refrigeration and transportation of fruits

& vegetables to their outlets. This is the

model, which exists in many developed

countries. “However, for this to happen,

it is important to amend the APMC

Act so that retail chains can directly

procure the produce from the farmers.

We must also encourage farmers to form

co-operatives and market their produce

directly. For this to happen, we must

impart marketing skills to the farmers.

We will succeed only by educating the

farmers on the post-harvest value chain

and by imparting sales & marketing

skills to them,” opines Thiagarajan.

FDI may facilitate the growth of

cold chain sector but most important

issue for the success of cold chain

project is to look at viability and

showcase them as models for others to

emulate. “Initiatives should be taken

for allowing farmers to directly market

their produce to retailers and also help

them form their own co-operatives,”

exhorts Thiagarajan.


Table 1: Impact of cold storage on shelf-life

Fruits/vegetables

Post-harvest life without cold storage

Post-harvest life with

cold storage

Apple 2-3 weeks 7-15 weeks

Banana 1-2 week 2-3 weeks

Brinjal 10 days 3-4 weeks

Cabbage 18 days 9-13 weeks

Cauliflower 10 days 4-6 weeks

Grapes 10 days 4-6 weeks

Mango 2-3 weeks 4-6 weeks

Sweet lime 2-3 weeks 4-5 weeks

Okra 5 days 2-3 weeks

Orange 2-3 weeks 9-13 weeks

Papaya 12 days 21 days

Peas 5 days 2-3 weeks

Potato 12-16 weeks 26-35 weeks

Tomato 7 days 3-4 weeks

Source: Secondary Research, National Horticulture Board

Table 2: Growth of cold storages in India

Year No of cold storages Installed capacity(in lakh MT)

Average installed capacity (in lakh MT)

Before 2004 2,607 54.02 0.021

2004 4,748 195.52 0.041

2007 5,316 233.34 0.044

2009 5,381 244.50 0.045

2010 5,837 269.03 0.046

2012 6,156 286.82 0.047

2012 (Sept) 6,307 301.10 0.048

Source: National Centre for Cold Chain Development, Directorate of Marketing and Inspection, Ministry of Agriculture, GoI

The effective way to store or preserve vegetables is to use defrost technologies or super cold storages. At Vashi market in Navi Mumbai, cold

storage facility is mainly used for the storage of vegetables, grapes, pomegranates etc.Shriram GadhavePresident, Vegetable Growers Association of India, Gurgaon (Delhi)


SPECIAL FOCUS French companies in food logistics


At present, the cold chain

infrastructure in India

is far from satisfactory.

However, steady growth

of modern retail and green signal given

to FDI by the Government of India

have necessitated the establishment of

efficient cold chain infrastructure in the

country. Since the Indian market provides

ample scope for cold chain sector, many

countries are focussing on India. France is

one such country, which is trying to offer

its expertise for the development of cold

chain infrastructure in the country.

Cold chain companies in France are

looking for tie-ups with their Indian

counterparts to develop the infrastructure.

According to Jerome Desquiens, Head,

Agrofood Department for India,

UBIFrance India, “The cold chain sector

in India, like the food industry, is at the

moment mostly unorganised. But what

is interesting to note is the dynamics,

and the beginning of the shift from

the unorganised to the organised sector

that is happening right now. With the

high inflation rate for food items in the

country, partly due to major losses/wastage

coupled with the new expectations of

Indian middle class in terms of quality

of processed food, the cold chain sector is

welcoming new investments.”

French companies have felt this trend

and see India as a rising market where the

needs in terms of equipment, technology

and standards are increasing. “France

is looking at the Indian cold chain

sector in order to develop co-operation

programmes by offering training,

and helping Indian authorities to put in

place efficient and realistic standards,”

reveals Desquiens.

Value-additions French companies could addSince the Indian cold chain industry is

at an early stage of development, French

companies could bring in different

initiatives. “Technology, of course, is the

first thing to mention. Here is an example;

the French company called Absoger

manufactures specialised equipment

related to fruit preservation, storage using

controlled atmosphere technology. They

found a good response in India for this

kind of equipment from fruit dealers and

warehousing companies storing these

kinds of products,” says Desquiens.

It is important to mention here

that Absoger is specialist in fruits and

vegetables preservation and they are into

the business from last 30 years. “We

develop equipment to slow down and

control fruit breathing in order to enlarge

the shelf-life of fruits; this technology is

called controlled atmosphere. It allows to

maintain fruit quality two to three times

longer than in normal cold storage without

any use of chemical treatments,” says Lucie

Nouaillac, Export Sales Manager, Absoger.

According to her, when people talk

about storage, they should keep in mind

that the first step (for storage) will be

to maintain the fruits at an appropriate

temperature. The cold equipment is

essential for good storage. “I have visited

installations and apples production site

in Himachal Pradesh during my trip

and I realised that the market is ready

to go to the second step (adoption of

controlled atmosphere technology) at

a large scale with regard to controlling

the breathing of the fruits. It will help to

commercialise fruits (mainly apples, pears,

kiwi) throughout the year. Adoption of

such technology will not only avoid waste

of fruits but also bring better price while

selling,” opines Nouaillac.

There are many benefits of controlled

atmosphere technology. It helps maintain

the quality of fruits longer than in normal

cold storage; reduces the huge amount of

wasted fruits; avoids loss of firmness &

weight, which otherwise means loss of

money. During the harvesting season, it

is easy to get fruits. But after few months,

the situation changes and prices of fruits

go up with increasing demand for fruits.

“Here comes the role of technology, which

can meet the demands of consumers in

terms of getting fruits and that too at

reasonable prices,” says Nouaillac.

She adds, “During my visits, I saw

good and modern installations (cold

The fast changing dynamics of the Indian food processing industry provides huge scope for cold chain players. Adoption of new technology and other necessary steps could usher in a new era for the cold chain sector. Taking due note, French companies intend to offer their technological know-how towards cold chain development in the country.

EYEING AT FRUITFUL COLLABORATIONS


French companies in food logistics

rooms) but at the same time some needed

rebuilding. The main improvement in my

opinion remains in the area of cold chain

preservation. We cannot ignore that the

transportation conditions are still difficult

because of the age of the trucks and the

quality of the roads. There is a real need

for refrigerated trucks.”

The key areas where France is

known for its services internationally are

the management of wholesale markets,

including storage facilities, refrigerated

road transportation, equipment for

the dairy industry such as milk tanks

& coolers, equipment for fruits and

vegetables preservation in controlled

atmosphere and rigid packaging for

food, among others. In addition, French

companies could also bring their know-

how, for example, to implement new

business models adapted to the Indian

market. “A company like Petit Forestier,

which is the European leader in its field,

could introduce in future the concept of

refrigeration equipment on rental, which

does not exist in India as of now,” claims

Desquiens. Also, the French Cold Chain

Center called Cémafroid is on the verge

of bringing its know-how to its Indian

counterpart the National Centre for Cold

Chain Development (NCCD) in order

to put in place standards for the industry,

and train Indian experts.

Challenges for French companies Like other foreign players, French

companies need to understand the

situation of the industry on the field, and

what the Indian users face on a daily basis.

“The industry here is at a different stage

than in Europe, of course. What could

help French companies though is their

international knowledge in markets where

some similar aspects can be found. Many

French exporters are present in this field

in Africa where the weather conditions,

for example, can be comparable to that

in India. Another difficulty French

companies could face is to find the right

business partner. I am convinced that an

efficient penetration of the Indian market

in the cold chain sector should include a

partnership with the local player who will

bring his knowledge of the local market,”

points out Desquiens.

On the question whether modern

retail is offering further scope to develop

cold chain in India, Desquiens replies,

“It is in my opinion a bit early to answer

considering the current unstable legal

environment regarding the evolution of

modern retail in India. Apart from that,

I think the industry is also expecting

more visibility regarding the conditions

related to FDI investments in multi-

brand retail, especially regarding the

share dedicated to infrastructure. In any

case, I think the main driver for the cold

chain industry does not come from the

distribution channel but directly from

the customer’s expectations in terms of

quality and availability of processed food.

The evolution of modern retail in India

will only be a consequence of that.”


SPECIAL FOCUS Interface - Pankaj Mehta


SPECIAL FOCUS

What initiatives are being taken in India towards development of cold chain sector? The Ministry of Agriculture and

Ministry of Food Processing Industries,

along with the CII, are strongly

focussed on developing efficient cold

chain infrastructure in India, which will

minimise wastage. Such initiatives also

resulted in proper use of the cold chain

for storage, handling and transportation.

There are several subsidies offered by

these ministries for investment in the

development of this sector.

The CII has established a Special

Cold Chain Task Force, which

presented industry recommendations

to the ministries on the status of the

Indian cold chain sector. Carrier has

been an active participant of this Special

Task Force and also of the Technical

Standards Committee set up by the

Ministry of Agriculture and the CII to

define standards for cold storage and

refrigerated transportation. Recently,

the National Centre for Cold Chain

Development has been established

under the Ministry of Agriculture,

which will recommend standards and

protocols for cold chain infrastructure

development and suggest mechanisms

for benchmarking and certification of

infrastructure, processes and services

provided by the cold chain industry.

There have also been measures taken in

the recent government budgets to offer

concessions on excise and customs duty

on equipment related to the cold chain.

How are you gearing up to offer efficient services to the industry? Our high capacity Oasis diesel drive

range was launched specifically for

India and Middle East applications.

These models are certified to operate

in conditions reaching 50ºC and have

proved extremely successful, especially

for large amount of frozen applications.

Based on the Indian market requirement

of smaller capacity units that can

operate directly off the vehicle engine,

we recently introduced the Viento

range, which is an ideal solution for city

distribution delivery vans catering to the

fast growing chilled product category of

fruits and vegetables, pharmaceuticals

and processed foods. All these products

are designed to provide strong, reliable

performance in hot, dusty, ambient

conditions and offer superior pull down

and cooling efficiency.

Carrier also manufactures a range

of sophisticated refrigerated equipment

for trailers and rail cars, and we are

poised to introduce this equipment

in India as the industry is expected

to grow over the next few years. Our

strength lies in adapting products to

suit Indian conditions, and supporting

customers with our after-sales services.

We will also continue to tap into the

research and development strength of

Carrier and its parent company, United

Technologies Corp, to bring the latest

product innovations into India.

What are the important issues that need to be addressed on priority basis to develop cold-chain infrastructure in India?The cold chain in India is in nascent

stages of development, and legislation

on food handling, and transportation

is in a formative stage. In addition, the

infrastructure in terms of roads and

refrigerated warehousing facilities is

underdeveloped. The specific challenges

The high cost of setting up and

operating cold storages is a challenge…says Pankaj Mehta, Country Head & Assistant Director, Carrier Transicold Division, Carrier Airconditioning & Refrigeration Ltd. In conversation with Prasenjit Chakraborty, he discusses on how the government and the Confederation of Indian Industry (CII) have taken steps to make the cold chain sector efficient and the solutions Carrier Transicold offers to specifically meet Indian conditions.

Courtesy: Carrier Airconditioning & Refrigeration Ltd


Interface - Pankaj Mehta

faced by the cold chain industry are the

high cost of setting up and operating

cold storages; erratic electric power

supply necessitates the setting up of a

captive power generation infrastructure

that adds to the high cost of setting up

such installations. Besides, absence of a

unified tax code at the state level leads

to delays and hold-ups at state borders

resulting in inefficiencies in the areas

of transportation and distribution. The

other problems are retailers and end-

customers have not yet perceived the

impact of cold chain on produce quality

and challenging road conditions.

Have you adopted new strategies looking at the growth of the organised retail in India? Carrier Transicold is an industry

leader for refrigerated transportation

in trucks, trailers and vans for on-road

movement of fresh and frozen foods,

pharmaceuticals and other perishables

in 170 countries on six continents.

Carrier Transicold products have been

proven to stand up to the extreme

ambient conditions found in India and

the Middle East.

Since 1993, Carrier Transicold

has served the transport refrigeration

business in India, with a large network

of service dealers and parts distribution.

Carrier is present in all aspects of

the cold chain, including pre-cooling,

transportation, cold storage and display

systems. The company provides leading

technologies and equipment that could

further stimulate the growth and

modernisation of the cold chain.

Carrier would also be in a position to

bring in the experience of best practices

from other developed markets to more

rapidly upgrade the Indian cold chain.

We work with all stakeholders including

the leading truck manufacturers,

insulated box manufacturers and end-

users at every stage to integrate the

reefer equipment with the vehicle, and to

install and commission the equipment.

Carrier Transicold’s strong warranty

policy supports the reefer unit, and the

customer is provided with training in

operation, best loading practices and

basic troubleshooting.

The company conducts refresher

courses for the customers’ drivers and

operators on best practices to ensure

optimum operating performance for

reefer equipment. We understand that

India needs specific models capable of

operating in high ambient conditions

and accordingly launched the

high capacity Oasis diesel drive range.

Carrier continues to tap into the R&D

strength of UTC Climate, Controls

& Security and its parent company,

United Technologies Corp, to bring the

latest product innovations into India.

No matter how demanding the

application, Carrier will specify,

design, install and service the right

customised equipment.


SPECIAL FOCUS Interface - Ravi Kannan


What is the current status of the cold chain sector in India? The Union Budget 2012-13 has

provided infrastructure status to the cold

chain sector, and opened up the sector

for massive investments & reforms.

Refrigeration panels and equipment were

exempted from the excise duty. It is going

to aid the development of cold chain

sector in India in many ways. Investment-

linked deduction of capital expenditure

for cold chain facility and warehouses

for storing food grains are proposed to

be provided at 150 per cent as against

the earlier rate of 100 per cent. Besides,

a new centrally sponsored scheme titled

‘National Mission on Food Processing’

has been started in co-operation with

the states in 2012-13 to enable food

processing sector to reach out better. The

Ministry of Food Processing Industries

(MoFPI) encourages entrepreneurs to set

up cold chains by providing subsidy of

` 10 crore or 50 per cent of the total

project cost, whichever is less, to help

reduce the annual wastage of vegetables

and fruits worth ` 55,000 crore.

What are the most effective ways to develop cold chain infrastructure in India? Cold chain infrastructure acts as the

backbone for the food processing sector.

Need for the cold chain arises just after

the farm produce is harvested. To retain

freshness and shelf-life of the produce,

the processing unit should be at the farm

gate. Also, it should be in close proximity

to the market. Distribution and storage

needs to be done in temperature-

controlled conditions to maintain the

quality of the farm produce after it is

processed. There needs to be massive

infrastructural developments at grass

roots level. Measures need to be taken

at the last mile stores to maintain the

quality of products from farm to fork.

Efficient road network and continuous

power supply are essential for smooth

functioning of this industry. The food

supply chain in India is complex where

handling of perishable goods is done

by numerous small stakeholders. Also,

demand forecasting is totally absent

and the farmers try to push what they

produce into the market.

Have you come out with new strategies looking at the growth of organised retail in India?Snowman Logistics Ltd has moved

beyond being a third party logistics

provider (3PL) and has started integrating

various functions required by the customer

to provide customised solutions. Any

foreign player who wants to establish itself

in India can avail of our extensive reach

and unique distribution model to develop

good business in India. We cater to the

exact needs of the clients by designing the

most cost-effective and efficient business

model for them. With our extensive reach

and pan-India presence, we operate on

farm-to-fork model.

Apart from providing temperature-

controlled storage, transportation

and distribution services, under our

Consignment Agency model, we

undertake complete responsibility for sales,

replenishment, statutory requirements,

targets and projections, collections and

taxes. We place the products at about

more than 4,000 Modern Trade Outlets

(MTOs) and help them strengthen their

customer base. We manage and scale

up the entire supply chain with respect

to increased efficiency and return on

assets, appropriate inventory turns, better

customer satisfaction, savings on cost,

competitive advantage, focus on core

competence, and implementation of

advanced technology.

How effective is sea route as a channel for food logistics?Sea route is mainly used by Logistics

Service Users (LSUs) who import

chocolates, fruit pulp & concentrates,

dates, meat & meat products, etc.

We offer one-stop solutions to our

customers and play a key role in

offering healthy and fresh food to one

and all.


…says Ravi Kannan, Chief Executive Officer, Snowman Logistics Ltd. In conversation with Prasenjit Chakraborty, he discusses about the importance of cold chain for the development of food processing industry. He also says that the last Union Budget has provided immense scope for investments in the cold chain sector of India.

SPECIAL FOCUSC

ourt

esy:

Sn

owm

an L

ogis

tics

Ltd

There needs to be massive infrastructural developments

at grass roots level

FACILITY VISIT Balaji Wafers Pvt Ltd


Avani Jain

In the diverse market for packaged

snacks, every region has its

speciality and local favourite,

which result in entry barriers.

Very few are able to face the competition

and reach the top level. And one

company that deserves mention here is

Balaji Wafers Pvt Ltd, which successfully

dealt with all the problems and emerged

as a clear winner. The company has

created a brand name for itself not only

in its home state Gujarat but also all over

India by becoming a household name for

potato chips and namkeen products.

Commenting on the demand for

snack food products in the country,

Chandubhai Virani, Managing Director,

Balaji Wafers Pvt Ltd, says, “The total

demand for snack foods in the food

processing segment is 10 per cent.

This demand is increasing tremendously

due to rising income levels and travelling

time of consumers. Also, the low rates

and good quality of ready-to-eat products

drive customers to buy such products.

The company’s share in the snack food

industry is nearly 70 per cent.”

Humble beginningNow, a wafer giant, Balaji Wafers had

a humble beginning. Virani avers, “We

came to Rajkot from Jamnagar in 1974

to run a canteen in Astron Cinema hall

on a contract basis. Then we opened a

canteen in Kotecha High School, and

after realising the immense potential the

business offered, we started processing

potatoes at a small level in our house. In

1989, we invested nearly ` 10 lakh for

setting up a small unit in Aji GIDC. Later,

we shifted to the present plant located at

the outskirts of Rajkot, spread over an area

CATCHING ON BALAJI’S JOURNEY Now, a wafer giant, Balaji Wafers had a humble beginning. The members of Virani

family came to Rajkot from Jamnagar in 1974 to run a canteen in Astron Cinema

hall on a contract basis. Then, they opened a canteen in Kotecha High School, and

after realising the immense potential the business offered, they started processing

potatoes at a small-scale level at their house. That time, they used to process 80-100

kg of potatoes every day. In 1989, Virani family invested nearly ` 10 lakh for setting

up a small unit, with an area of 1,000 metre in Aji GIDC. Later, they shifted to the

present plant located at the outskirts of Rajkot, spread over an area of 85,000 sq m.

Meeting the demands of Gujarat, Maharashtra and Rajasthan region, Balaji Group

is now gearing up for pan-India expansion.

With the increase in income levels and travelling time of consumers, the demand for snack food products is increasing and this has led to the emergence of many companies in the segment. A few of them have succeeded in winning the hearts of the consumers and among them is Balaji Wafers Pvt Ltd. In the diverse Indian market for packaged potato chips and snacks, the company has been way ahead of its competitors with its quality and variety of products.

Demonstrating a knack for snackPotatoes being processed

The namkeen section


Balaji Wafers Pvt Ltd

of 85,000 sq m. Today, the turnover of

the company is more than ` 600 crore as

against ` 4 crore in 1992, and it boasts

of three plants, with 17 products in its

portfolio. Out of the total production of

the company, potato chips constitute the

highest share, ie 50 per cent.”

The state-of-the-art facility houses

fully automated potato processing

machinery plant, which is one of the

biggest in the country and can process

4,500 kg potatoes and make 1,200 kg of

chips per hour. The namkeen and other

products line has separate departments

and it is also produced in the same

quality-conscious processing system.

Quality control and innovationUnder the strict laboratory tests,

each batch of raw material undergoes

inspection and then goes for further

processing. Virani notes, “There are

four labs for testing raw materials.

After the raw material passes through

the various tests, it is sent for further

processing. At the processing stage,

tests on various parameters such as how

much oil is being used etc are conducted

every one hour. After the products are

packaged, the samples are tested, and

if found perfectly fine, the products are

dispatched. Also, chips and namkeen

are made in bacteria-free and stringent

hygienic standard environment.”

The company is continuously

involved in research to launch new

flavours in the market. At least one

product for every occasion is a clear-

cut vision of Balaji Group. This vision

meets the buying capacity of an average

Indian and it also reflects the motto to

provide best quality product line. Virani

states, “These days, companies emphasise

on technologies, which enable to make

snacks using less oil, fuel, power and with

minimum wastage. This is based on the

emerging consumer demands. So, we also

continuously indulge ourselves in making

products, which address all the concerns

of our customers.”

Ensuring sustainabilityThe company takes serious measures

towards energy and water conservation.

Virani avers, “For energy conservation,

we use good quality of boilers. We have

also set up three wind mills for generating

energy. Further, in order to emit less smoke

in the air, the chimneys are regularly

checked. For water conservation, we see

to it that minimum water is wasted.

This is achieved by treating water and

reusing it in the processes. We even use

the treated water for watering the plants

at the premises. Also, effluent treatment

plant is installed at the facility.”

The company’s ‘value for money’

strategy lures customers in all age-

groups. Winning the heart by quality

and great taste has been the success

mantra of our company. At present,

the company has a lion’s share in

Gujarat and high volumes of stakes

in Maharashtra and Rajasthan region.

Virani notes, “Our main motto is not

only to earn money but serve quality

products to our customers. We believe

that our duty does not end at making

the product; we have the responsibility

to ensure that the quality is maintained

till it reaches our customers. Further,

low pricing of products has also helped

the company gain a strong foothold in

the market.”

The demand for wafers and namkeen

is huge and growing. Further, these days,

there is increased demand for less fatty

products such as roasted snacks etc. This

is also highly defining the snack food

industry in the country. Virani concludes,

“This business has bright future and

can reach up to any level if the young

generation in this segment shows

the desire and passion. By generating

confidence among suppliers and retailers,

and delivering quality products always,

this business can grow undoubtedly. And,

we are prepared to tap the growth of this

potential market in the country.”

Photo: Nikhil Patel


We believe that our duty does not end at making the product; we have the responsibility to ensure that the quality is

maintained till it reaches our customers. Further, low pricing of products has also helped the company gain a strong foothold in the market.

Chandubhai ViraniManaging Director

Potato processing machinery plant

Products being packed

INSIGHT & OUTLOOK


ICE CREAM MANUFACTURING

INSIGHT & OUTLOOK

ICE CREAM INDUSTRYTapping fresh opportunities with R&D ............... ...............................................................................48

RISING MILK PRICES Whipping out margins from ice cream business............................. .....................................................50

HYGIENE IN ICE CREAM MAKINGRaising the safety bar to enhance shelf-life............................. .............................................................52

INTERFACE - Pradeep Chona, Chairman, Havmor Group of Companies“In the present times, ice-creams are gradually being considered as healthy food”....................... ......54

ROUNDTABLE Ice cream parlours or modern trade: Which is the better model?........................... .............................55

INDIAN PACKAGED WATER MARKETOn a clean and clear route to growth.......................... .........................................................................56

NUTRACEUTICAL REGULATIONSCompliance imperative to ensure quality........................... ...................................................................58


TO GROWTH

INSIGHT & OUTLOOK Ice cream industry

Avani Jain

The Indian frozen desserts

market is estimated at

` 1,500 crore while the ice

cream market size is nearly

` 2,000 crore. Growing at approximately

12-15 per cent, the two segments are

expected to cross $ 900 million by

2014-15. The branded market is

estimated at approximately $ 200 million

and is growing at 20-25 per cent.

At present, the per capita consumption

of ice cream is low in India, which is

approximately 300 ml per annum as

against the world average of 2.3 litre

per annum. This points towards a large

untapped business potential that remain

to be explored. Against this backdrop,

the competition has already begun to

leverage the most out of this opportunity,

with national players increasing their

production and international players

vying to enter the Indian markets. To

be part of this race for increasing the

marketshare, it is almost inevitable for the

ice cream manufacturers in the country to

optimise production systems, packaging

technologies, and cold chain management;

ensure compliance with quality standards;

plan the right marketing mix; and

above all continuously undertake R&D

activities to reach the helm and sustain

tough competition.

Investing in R&DWith rapid urbanisation and easy

exposure to international trends,

eating out/consuming food on the

go is slowly becoming a way of life.

Moreover, consumers have become

more demanding and constantly seek

innovations in terms of products,

flavours etc. Consumption of impulse

category such as ice cream cups &

cones, candies, etc is growing at the

rate of 40 per cent (annual growth rate).

Also, artisan products such as ice cream

cakes, pudding ice creams, mataka

kulf is and other frozen desserts such

as gelatos, frozen pastries and yoghurts

are gaining consumer preference.

Customised concepts such as Live

Sundae Counters, Coldstone, etc, are also

being appreciated and their demand is

increasing. Further, with the presence

of international brands such as Baskin

Robbins, Häagen-Dazs, London

Dairy, Amazo Gelato, Movenpick in

India, brand awareness has increased.

In such a scenario, to sustain tough

competition, the companies need to

undertake R&D initiatives to increase

their marketshare.

Rajesh Gandhi, Managing Director,

Vadilal Industries Ltd, says, “We have

been a pioneer in bringing new products

and innovations. Innovation has always

been our focus. We have a separate

R&D department, which is constantly

working on new technologies, processes

and product development. Our R&D

team includes industry experts who

conceptualise the products by way of

pre-test with consumers and then these

go into labs for ensuring the necessary

food quality requirements. Then it

comes into the final round of taste

with extensive experience and strong

fundamentals.”

He adds, “Last year, we launched

three products – Badabite made

through new extrusion technology,

and Flingo & Gourmet in the youth

category. This year, we have launched

new range of products targeted at

the kids’ category under the umbrella

brand of Ice Trooper, the mascot for this

Tapping fresh opportunities

with R&D In the present scenario,

all the segments of the food processing

sector are facing tough competition and the

ice cream industry is no exception. So, it is obvious for the

companies in the segment to adopt

strategies to increase their marketshare and

sustain amid tough competition. One of the

best ways to achieve this is continuous

investments in R&D activities to satisfy the

customers at all times.

48 Modern Food Processing | January 2013


Ice cream industry

new segment. We introduced five products under this brand

with indigenous shapes & flavours, and these products were

mainly targeted at kids between 7 and 13 years of age. Thus,

we constantly strive to offer a range of products appealing

at all price points without compromising on the hygiene

and quality standards. Constant product innovations and a

large product portfolio ensure that we have something to

offer across segments.”

This is not the case with one company but with

everyone across the segment. In fact, companies such

as Havmor have a unique concept for their R&D

activities. Nitesh Mathur, Deputy Vice President

(Operations), Havmor Ice Cream Ltd, notes, “We believe

in serving quality products to our customers. So, we have

always been on the forefront of innovation and are known

for coming out with three new flavours every three months

starting with the first quarter from January every year.”

He further says, “In the recent quarter from October

to December 2012, we launched three new flavours. For

this, we organised a contest called Mera Flavour in which

customers were invited and asked about their choice of

ice creams. Then they shared their recipes and based

on some of those recipes, we prepared ice creams. After

testing, we displayed these ice creams in our parlours and

again invited the customers to taste and vote for the best.

In this way, three new flavours were launched.

These include Chintan’s Cookie Coffee, Tejal ’s Choco Mello

and Vaishali’s Litchi Cranberry. Thus, by knowing the

pulse of the people, we have gone for innovations and will

continue to do so.”

Thus, it can be seen that the ice cream industry is

among the few, which sees new varieties, especially every

summer, from almost all the companies in the segment. Be

it small or large, each one of them strive to provide new

flavours to its customers to savour its scoop of ice cream

and experience the highest brand recall.

Scoop of opportunitiesIce cream industry will witness gradual growth in near

future due to shift in consumers’ perception about ice

creams from an impulse/on-the-go treat to an affordable

indulgence to be enjoyed at home with family members.

This phenomenon has also resulted in a gradual reduction

in the seasonal nature of ice cream in India, though sales

continue to rise in summers as usual. From per capita

consumption of around 200 ml, it has touched over 300

ml, which is a good sign. Further, the demand for ice

creams can also go up further if rural markets are tapped

and exploited fully. Thus, in such a scenario, continuous

R&D can help the ice cream manufacturers to gain major

marketshare and climb the ladder of success amid the tough

competition in the segment.


INSIGHT & OUTLOOK Rising milk prices


Avani Jain

The ice cream industry is growing at a fast pace

in the country. The ` 1,500-crore branded ice

cream market is expected to grow at the rate

of 15 per cent annually in the coming years.

However, the industry faces various challenges such as

inadequate infrastructure, electricity issues, lack of adequate

logistics & cold chain facilities, and high transportation costs,

etc, which might impact the pace of this growth. In addition,

the availability of raw materials such as milk at affordable

prices is a priority for ice cream manufacturers as this is

the major ingredient for

ice cream manufacturing

and the price of raw

materials determines the

price of the final product

to a large extent. The ice

cream industry majorly

experiences inflation in

the form of increased milk

prices. Recently, the milk

rates have risen drastically

leading to low margins of

3-5 per cent for ice cream

manufacturers.

The market scenarioIf we look at the facts, then

around one-third of the

country’s total milk production

goes to the ice cream industry.

So it is obvious that any

fluctuation in the milk prices would obviously affect this

industry. According to dairy industry estimates, the prices of

milk have consistently increased around 17-19 per cent in

the last three to four years. The main reason behind this is a

sharp increase in demand from the industry itself. Also, the

demand for milk is rising mainly due to increased urbanisation,

rising affluence of people and shift in diet from basic food to

value-added foods. People are gradually shifting from cereals

and pulses to milk-based products that are rich in protein.

Further, large number of Indians are primarily vegetarians

and hence rely on dairy products for nutrition, which has

resulted in an increase in the demand for milk and milk-based

products. Thus, the rising demand for milk has led to increase

in its prices.

Devanshu Gandhi, Managing Director, Vadilal Industries

Ltd, notes, “The major uncontrollable factor in the ice cream

industry is the milk price, which is increasing continuously due

to inflation and thereby shrinking our operating margins. So

ultimately to cope up with this situation, we are compelled to

increase product prices.”

Other repercussionsThe rise in milk prices has affected the industry in

more than one way. Due to the rise in milk prices, many

companies have shifted to oil-based ice creams, which are

called frozen desserts. These ice creams use coconut oil and

other ingredients instead of milk. Thus, companies that use

fresh milk to produce ice creams face challenges, as there

is no margin left for them due to rise in milk prices. Not

only the rising price of the raw material is a challenge for

the ice cream manufacturers, the adulteration of milk is

also an area of concern, as these kinds of activities have

increased drastically in the recent past. For example, people

are adding vegetable oil in

milk. Thus, companies

not only have to bear the

high price but have to

be careful regarding the

quality of milk also.

On an upward trendThe Credit Rating

and Information

Services of India

Ltd (CRISIL) has declared

that India is expected to

register continuous hike

in the prices of milk and

other dair y products

for at least next three to five years, following the

widening demand-supply gap in the milk

industry. Milk prices are expected to continue

their upward trend over the next three to five years as

domestic demand for milk and dairy products is expected

to outpace supply. The demand for milk and milk products

is high in the country itself. Apart from this widening

demand-supply gap in dairy sector, the increased prices of

transportation and fodder are also likely to affect the prices

of milk in the domestic market.

Keeping all the factors in mind, one can say that

the price may increase in future also. So, the ice cream

manufacturing industry needs to take this factor

into account and formulate strategies accordingly.

Also government needs to come forward, lend a

helping hand to the ice-cream manufacturers and find out

effective ways to deal with this problem successfully. As for

the customers, all that can be said is ‘Enjoy the taste and

forget the rest.’


Despite the high rate of growth witnessed by the ice cream industry, it is facing a tough time due to rise in prices of raw materials such as milk. Not just the manufacturers of ice creams but customers too are affected on account of rising price of the final products.

INSIGHT & OUTLOOK Hygiene in ice cream making


Avani Jain

The value of the Indian dairy

industry is expected to

touch ` 5 lakh crore by the

end of this year, as per one

of the reports by ASSOCHAM. There

has been a rise in the usage of milk in

milk-based products such as ice creams

etc. With the Food Safety and Standards

Authority of India coming into play

and growing hygiene consciousness

among consumers, ensuring safety &

hygiene during dairy processing and ice

cream manufacturing is the key for ice

cream manufacturers to produce quality

products. Amid all these pressures and

growing demands, challenges such as

microbial growth control, product

wastage, etc pose major obstruction to

operational efficiencies of ice cream

manufacturers. Thus, adopting proper

methods to ensure hygiene and safety

becomes inevitable.

Strategies adopted Today, hygiene and safety have become

the buzzword in ice cream manufacturing

industry as the customers have become

more demanding when it comes to this

issue. Thus, hygiene and safety are priorities

for ice cream manufacturing companies,

which can be delivered through a number

of measures.

Various strategies are adopted by ice

cream manufacturers in this regard. Sham

Chaudhry, Ex-Assistant General Manager

(Quality), Gujarat Co-operative Milk

Marketing Federation (GCMMF), notes,

“The industry is now adopting several new

solutions for maintaining hygiene and safety.

Strict plant hygiene needs to be maintained,

besides providing proper training to workers

about basic & personal hygiene in the dairy

and ice cream manufacturing industry.

Further, there needs to be departmental

meetings held regularly to review the status

of observance of Good Manufacturing

Practices (GMP). The awareness about the

need for hygiene exists, but when it comes

to execution, things are not satisfactory in

many companies. Hence, appropriate action

is called for in this regard. Moreover, the

condition of the plant also has to be good

at all times like it is at the time of inspection

and certification by the external agencies.”

Today, everybody wants hygienic

products, but ensuring this is a costly

affair. However, companies have still gone

ahead and done their bit in training the

workers. Companies spend considerable

time in educating their employees about

cleanliness. There are classes held to

teach them the importance of a germ-free

environment and quality products. Thus,

several initiatives are taken by the ice

cream manufacturers to ensure that good

products reach their customers.

Importance of quality certificationsWhen it comes to hygiene and safety,

quality certifications are considered

extremely important. Chaudhry notes,

“At present, with the increasing awareness

on hygiene and sanitation, most modern

companies have adopted ISO standards

such as 9001, 14000 and 22000 together

with HACCP certification. Many dairies

have also opted for BIS and AGMARK

certification schemes to superimpose a

third party guarantee on the quality of

their products.”

Further, the companies in this segment

have a fully developed laboratory with four

different segments namely cutting material

analysis section, raw material analysis

section, chemical analysis section and

microbial lab, which ensure zero bacteria.

Role of automationThe design of manufacturing equipment

and automation play a crucial role in

maintaining hygiene and safety in dairy

and ice cream manufacturing industry.

In the present times, due to product loss,

contamination, bio-terrorism and food

safety fears, and the subsequent loss of

market confidence, hygienic product design

has taken on the highest of priorities and

made the role of automation equipment all

the more important.

The companies can opt for automation

systems in their units right from the

stage of washing, cleaning and sorting

of raw materials as hygiene demands

Ever-increasing consumer awareness on safety and hygiene standards is driving the ice cream manufacturers to adopt

various steps to ensure that hygiene is maintained all through the production process.

These measures will go a long way in not only improving the quality of products but also increasing their shelf-life.

Raising the safety bar to enhance shelf-life


Hygiene in ice cream making

that there should be no human contact at any point of time.

Automation enables built-in safety measures, and factors

such as overloading can be avoided. Also, automation

equipment provides greater assurance to consumers in terms

of quality of product. They can ease the process and reduce the

manual handling of ice creams, which is one of the causes of

product contamination.

A K Dhagat, General Manager, Mother Dairy (a unit of

GCMMF Ltd), notes, “The use of automation equipment

makes the production process more hygienic as everything

is system controlled and no human intervention is needed.

Further, it ensures safety and ease in handling the products as

when the companies go for large-scale production, they need

automation equipment to handle mass production. Thus, it

assumes importance in dairy and ice cream manufacturing

industry, wherein the basic concern is hygiene and safety of the

most perishable food products.”

It can be said that the dairy industry including the ice

cream manufacturing segment in India has witnessed significant

advancements when it comes to automation equipment. At

present, most of the ice cream processes have been automated

by the manufacturers. Earlier, in any ice cream manufacturing

company, candy preparation and even cup & cone filling

were done manually but now machines do almost 90-95

per cent of work. Further, the ice cream manufacturers have

also introduced robot system where the products are picked

and transferred using machines, thereby reducing the need

for human touch and making the process more sophisticated.

The companies have also installed auto Clean-in-Place (CIP)

system so that cleaning can be done automatically.

Creamy prospectsThere is growing demand for hygienically designed products.

Avoiding human touch, humidity and temperature control are

the key aspects for ensuring hygienic ice cream production.

So, if the Indian ice cream manufacturers want to achieve

the projected growth and become globally competitive, they

have to address the issues related to hygiene & safety and

adopt right strategies during ice cream manufacturing to

produce the desired results and make every mouthful a delight

to their customers.


The use of automation equipment makes the production process more hygienic as everything is system controlled and no human intervention is needed. It ensures safety and ease in handling the products as

when the companies go for large-scale production, they need automation equipment to handle mass production.

A K DhagatGM, Mother Dairy (a unit of GCMMF Ltd)

INSIGHT & OUTLOOK Interface - Pradeep Chona


How is the demand for ice creams in India? The demand for ice creams is increasing

by almost 20 per cent annually, but it

is much below the world standards. For

example, in developed countries such as

the US, the demand is 21 litre per person

per year closely followed by Japan and

Germany. However, in India the demand

is the lowest in the world, ie 300 ml per

person per year.

What are the emerging trends in the ice cream manufacturing segment?In the present times, slowly and gradually

ice creams are being considered as healthy

food, so people stock different flavours

of ice cream at home to be served as

desserts. Moreover, a small scoop of ice

cream, which is appealing to the eye,

has become a craze and that is why the

ready-to-eat range is prospering. Further,

people also want new exotic, fresh fruits

and nutty range, so we try to provide our

customers with new ice cream flavours

every month. We also offer a combo

scheme to the customers where they can

buy a party pack, and get one free. This

trend has really caught up in the market.

How has the rising milk prices affected the industry?The prices of raw materials definitely affect

our industry a lot. Further, with the 15 per

cent VAT, 2 per cent excise, 23 per cent

dealer discount, 17 per cent distributor

discount etc as it is a cold chain, there is

hardly anything left for the industry. Ice

cream is considered to be a favourite food

product among kids; so steps should be

taken to make it affordable for all.

What are the major challenges faced by the ice cream manufacturing industry?There are various challenges faced by

this industry in the country. First, the

per capita consumption of ice cream

is low as against the countries outside

India. Second, it is a seasonal business

but the cold chain has to be maintained

well throughout the year. Third, there

are a lot of unorganised players in the

sector, who do not pay appropriate taxes.

Fourth, the input costs are high, and

adding to that, there are unbearable

taxes imposed on the industry. Fifth,

there are high overhead costs such as

incurred on electricity as the cold chain

has to be maintained properly. Last, the

raw materials are expensive, and mostly

there is scarcity in the peak season.

How are manufacturers addressing the issue of health and hygiene consciousness among consumers?I agree that people are now

becoming quality, hygiene and

health conscious. In such a scenario,

ISO certification and Hazard

Analysis and Critical Control Points

(HACCP) systems are a must. Even

Good Manufacturing Practices

(GMP) and training are gaining

prominence. So as an answer to this,

we have regular drills. Our slogan too,

has been ‘Achchai, Sachai, Safai’ for all

these years. Further, in order to serve

the health-conscious customers, we have

started a sugar-free range and will soon

be starting 98 per cent fat-free/sugar-

free range.

What are the future trends for the segment?The future trends would be that most

of the Indian ice cream manufacturing

companies will employ latest machines.

Companies will go for good cold chain

systems. Further, the market will see new

varieties of exotic ice creams being launched

in exciting shapes and appealing packages.

Also, unique parlours, natural ice creams

will be introduced, as it is a fact that what

you see sells the maximum.


…says Pradeep Chona, Chairman, Havmor Group of Companies. In an interaction with Avani Jain, he discusses the challenges faced by the ice cream manufacturing companies in India. He also talks about the demand and future trends in the segment.

In the present times, ice-creams are

gradually being considered as healthy food

Photo: Vijaykumar Soneji

INSIGHT & OUTLOOKRoundtable


Ice cream parlours or modern trade: Which is the better model?

The business of the ice cream industry is a tricky one, as is the case with any impulse purchase. In these days when consumers demand convenience, one sees proliferation of packaged ice creams in modern trade chains. So, are exclusive parlours still a strategic investment? Mahua Roy finds out…

Whether it is introducing home packs, cups and cones in packs of 6 and distributing them via modern trade; or pushing innovative desserts

in the parlour model, ice cream companies are investing heavily in both models. There is novelty in packaging and also promotions. Even

though numbers may slightly skew towards the distribution via modern trade, parlours measure the indulgence and exclusivity of the brand.

EDITORIAL TAKE

Both parlours and modern trade

have their unique place in the

ice cream industry. Exclusivity is

perhaps the single differentiator

with regard to an ice cream parlour.

Modern trade, on the other hand,

is a reflection of changing times,

and is a vibrant platform for the

discerning consumer.

However, there is a bit of a

paradox when it comes to the

business model associated with ice

cream parlours. The exclusivity that

is an integral part of an ice cream

parlour also ends up presenting the

biggest challenge for its continuing

success. Therefore, parlours have

to cope up not only with rising

recurring cost of operations, but

are also confronted with a sharp

escalation in property and rentals.

Similarly, modern trade

challenges are on the lines

of integrating the consumer

preference by way of price and pack

with that of the principal and

channel partner.

Subhasis BasuBusiness Head, Dairy Product Division,

Mother Dairy

Though modern trade and

standalone ice cream parlours are

the key distribution channels for this

category, the most important and

biggest ones are the mobile vending

units and traditional retail outlets.

Consumers visit parlours with

family & friends and also have the

option of creating their own sundae,

shakes etc, which is not possible for

any other channel including modern

retail formats.

In parlours, though consumers

do get varied options of flavours,

there are some limitations of formats

such as bars, cones, kulfis, cassatta

etc. Also, hygiene could be a real

challenge if not maintained properly

by parlours. From business point of

view, in a parlour format, as the real

estate costs are higher, the per capita

consumer spend needs to be higher

to make the operations viable. In

modern trade, since on-premise

consumption is discouraged, the off-

take is largely for take-home range

and not for single-serve packs.

R S KamathManaging Director,

Natural’s Ice Creams

Presence in malls is an effective

strategy to promote a brand’s

visibility. At the retail end, with

so many malls coming up, there is

lot of scope to showcase a brand

more easily. It is no surprise that

even with the surge in modern

trade, companies operating in

the ice cream sector are steadily

reporting addition to the number of

exclusive outlets. They are opening

outlets at strategic locations to boost

availability and maintain a high level

of brand loyalty and recall in this

competitive space. Franchisee outlets

are reporting surging numbers of

home delivery orders, which is an

indication of consumers’ choice and

loyalty. Parlours also enable special

product extensions such as shakes,

smoothies, ice blends, which also

help create brand differentiation.

Experimenting with different store

formats, from an exclusive ice cream

store to cafes offering other allied

products such as cakes, donuts etc,

is also a smart move.

Nitin AroraChief Executive Officer, Creambell Ice Creams

INSIGHT & OUTLOOK Indian packaged water market


Shushmul Maheshwari

Until a few years ago, packaged

water was primarily the

choice of affluent class.

However, with increasing

penetration in remote and far-flung

regions, affordable pricing, and aggressive

marketing and distribution efforts by the

packaging companies, the industry has

grown at a surprising rate. The Indian

packaged water market is currently

estimated at around ` 83 billion and is

expected to grow at a CAGR of around

21 per cent during the five-year forecast

period (2012-13 to 2016-17).

Indian packaged water market

constitutes two per cent of global

packaged water market, which is

valued at around $ 90 billion (` 4,950

billion). The market is largely driven by

small pouches and low volume bottles

(200-500 ml), which are used by students,

shoppers, tourists, etc. Apart from these,

pack size of 1/2 litre, and bulk packages of

20/25/50 litre containers are also popular

among organisations and households.

The Indian packaged water industry

has gained pace over the past few years

unlike its Western counterparts, where the

market is much more mature with high

per capita consumption. The difference

can be judged by the fact that while the

global average of per capita consumption

of packaged water is approximately

24 litre, Indian per capita consumption

is much less at just 5 litre. The packaged

water industry in India is heavily urban-

centric. Nearly, 80 per cent market is

derived from urban consumption. The

demand is expected to shift towards tier

II and III towns as further awareness and

distribution speed up.

Market dynamicsThe high growth trajectory of Indian

packaged water market is eagerly tapped

by large MNCs, national beverage

manufacturers, and regional players. In

terms of number of players in organised

and unorganised market, organised players

comprise 20 per cent and unorganised

players (mostly small regional players)

form the rest 80 per cent. The ratio

just reverses in case of revenue earned.

While organised players grab around 80

per cent of the packaged water market, the

unorganised players bag just 20 per cent.

The triumph of a handful of organised

players is mainly due to economies-of-

scale, better marketing and distribution

channels, and of course, brand wagon.

The various categories of packaged

water have different price slots. Imported

premium natural mineral water brands,

such as Evian, San Pellegrino and Perrier

are priced between ` 80 and ` 110 a

ltr. Natural mineral water brands, such

as Himalayan and Catch trade at around

` 20 a litre. The packaged water (treated

water) brands, such as Bisleri, Kinley,

Aquaf ina etc command prices in the

range of ` 12-15 a litre. Regionally, the

consumption of packaged water depends

on the disposable income of people. South

India is the biggest market for packaged

water accounting for approximately 50

per cent marketshare, followed by West,

North, and East with respective shares of

30 per cent, 15 per cent, and 5 per cent.

In production terms, there are around

3,300 registered plants in the country, of

which around 48 per cent are located in

the South, and approximately 22 per cent

in the West. As per a study, there is a

huge number of unregistered plants too,

spanning somewhere near 12,000.

Fiercely competitive landscapeThe packaged water market in India

is overcrowded with multinational and

national players. Bisleri is a leading

contender holding majority share in

the organised Indian packaged water

market with a marketshare of around

38 per cent. The popularity of the brand

is so widespread that it has become the

generic version of packaged water. While

Coca Cola’s Kinley accounts for nearly

24 per cent share, Pepsi’s Aquafina holds

15 per cent of the overall market pie.

Other brands including Bailley, Oxyrich,

Kingfisher too have a significant presence

in the packaged water market.

In a bid to capture more of the

marketshare and increased presence,

major expansion plans are taken up by

beverage makers. Coca Cola’s Indian

bottling arm, Hindustan Coca-Cola

Beverages, is all set to invest more than

` 2 billion for a huge production facility,

which is expected to come up in Gujarat

soon. The greenfield unit will be the Cola

company’s biggest such production unit

across India for the product category.

The proposed plant will have a capacity

to produce more than 700 bottles per

minute. Interestingly, the production unit

may also have production of flavoured

and fortified waters.


TO GROWTH

The Indian packaged water market is taking giant leaps owing to its perceived safer and healthier attributes compared to tap water. With more awareness about the dreadful nature of water-borne diseases, more and more people are getting inclined towards packaged water. Netting in large base of consumers, the packaged water market is growing at a stupendous pace in the country.


Indian packaged water market

Giving an entirely new direction to

the industry, Bisleri is working on creating

an exclusive retail presence to push its

products. The company is delving into the

possibility of establishing its own exclusive

retail outlets called ‘Bisleri Shopees’, which

would bring the company’s products more

closer to the customers. The concept

is yet unexplored in India. To entrap

huge opportunity, new players have also

propped in. Having earned name in water

purification arena, the well-known Eureka

Forbes has forayed into bottled water

market. The company’s packaged water

brand, Aquasure, has rocked the store

shelves in size of 500 ml. The company

has taken the franchisee route to tap

the market. State-run Indian Railways

Catering and Tourism Corporation

(IRCTC) has decided to revamp the

production of its packaged water brand

Railneer to cater to the growing demand

for clean drinking water in trains. It plans

to set up four more manufacturing plants

across Mumbai, Delhi, Hyderabad, and

Nagpur in addition to the existing three

Railneer plants. Besides, industrialists are

on their heels to further bring down the

production costs and increase affordability.

Industry challengesRegardless of so many positives, the

industry faces certain hurdles that need

to be addressed for smooth market

growth. Differentiation from competitors

is a big issue faced by market players.

With numerable products at almost

same price points, it becomes difficult

for a manufacturer to develop a distinct

product image in the minds of consumers.

Barring a few key players, the products

are almost indistinct and hence do

not command brand loyalty. Another

challenge is the transportation cost

incurred specifically in case of natural

mineral water due to procurement from

a single source. Considering the low cost

of packaged water manufacturing and

lack of regulations, the entry barriers

for this industry are extremely low. In

southern states, for instance, various illegal

manufacturers make money during the

summer season in areas of water scarcity.

The adverse impact of these challenges

can be countered with wise strategies of

genuine industry players and of course,

the regulatory authorities. Some of the

suggestive measures include:

� Awareness programmes to increase

consumer consciousness about quality

compliance of the product

� Effective regional marketing by

local players to grab the consumer

mind space

� Strategies to bring down cost through

effective production; minimum wastage

is an area of consideration for big players

� Devising an optimal distribution

channel can itself cut competition to

a large extent

� Innovative efforts as taken up by

Bisleri (opening exclusive Bisleri

Shopees) can give a competitive edge

to the early mover

� Strict vigilance and prompt action on

unlicensed manufacturers

� Heavy penalties imposed on

products that do not comply with

regulatory norms

Future prospectsThe packaged water market is majorly

driven by small pouches on one hand and

bulk packages on the other. The industry

is growing by leaps and bounds and is

expected to show double-digit growth in

the years to come. The key to growth for

the existing players is to tap the market

nerves and create distinct brand entity in

the minds of consumers as this product

category is much crowded with thousands

of indistinguishable brands. As the market

further develops, the industry is expected

to take more organised structure, with

higher penetration and quality compliance.

The growing awareness in Indian

masses shall sweep off unscrupulous

products and help sustain a healthy water

business. More channelled approach in

distribution will help improve the bottom

lines of companies.

Shushmul Maheshwari is the

Chief Executive of RNCOS

E-Services Pvt Ltd, a market

research & information analysis

company with global presence.

He has spent more than 15 years working in

the senior management teams of both, Indian

and multinational companies. He has gained

expertise in research & analysis field and

actively participated in various national and

international conferences & discussions organised

by business & trade-related associations.


INADEQUATE GOVERNANCE TAKES TOLLPackaged water falls in the domain of Food Safety and Standards Act 2006, and

BIS certification is mandatory for packaged water. Indian packaged water industry

is governed under two categories. The Packaged Natural Mineral Water (PNMW)

is governed by IS:13428 and is drawn from a natural source. It should meet

the composition standard defined under IS:13428 and must be bottled without

altering the natural composition of water. The Packaged Drinking Water (PDW)

is regulated under IS:14543 and is ordinary water treated to meet the regulatory

standards. In this case, any of the processes of filtration/disinfection listed under

the IS:14543 can be used for changing the composition of water before bottling.

Apart from emphasis on packaging, hygienic conditions, labelling restrictions, etc,

exhaustive critical parameters have been established for quality and composition of

water under both categories. Despite laid out rules and regulations, numerous illegal

packaging plants are in operation. The unchecked growth of unlicensed packaged

water producers clearly reflects the irregularities on the part of regulatory bodies

in India. Despite the fact that the Bureau of Indian Standards (BIS) has made

ISI certification obligatory for water packaging units and outlined detailed testing

norms, except a few big players, scores of small manufacturers have been breaching

the norms. A yet another major issue facing the government is the lack of proper

infrastructure and expert panel to test water samples.

INSIGHT & OUTLOOK Nutraceutical regulations


The Indian nutraceutical market

was valued at $ 2 billion in

2010-11 and is expected to

grow to $ 5 billion in 2015. An

oft asked question is whether nutraceuticals

is a part of the pharmaceuticals market.

Nutraceuticals refer to food or food

products that reportedly provide health and

medical benefits, including the prevention

and treatment of diseases. Hence, these are

part of the food segment and should not be

considered as a form of pharmaceutical or

drug formulation. Dietary supplements, and

functional foods & beverages are the two

major categories of this market.

As nutraceuticals have a distinct

identity, the rules and regulations

governing nutraceuticals are different.

The Indian government is in the

process of drafting the said law

through Food Safety and Standards

Authority of India (FSSAI) but it is

yet to be implemented.

Historical perspectiveIn the pre-2005 era, food and

food processing were governed by a

multitude of laws and ministries, such as,

� The Vegetable Oil Products (Control)

Order, 1947

� The Prevention of Food Adulteration

Act, 1954

� Essential Commodities Act (relating

to food), 1955

� The Fruit Products Order, 1955

� The Solvent Extracted Oil, De-oiled

Meal, and Edible Flour (Control)

Order, 1967

� The Meat Food Products Order, 1973

� The Edible Oils Packaging

(Regulation) Order, 1998

� The Milk and Milk Products Order, 1992

There were varied standards under

these laws regarding manufacturing,

processing, packaging, etc of foods.

However in 2005-06, a need was felt for

integrating all existing laws under one

law. A Group of Ministers was appointed

by Government of India to propose the

Integrated Food Law. The Indian Food

Safety and Standards Bill (FSSB) 2005

was passed by the Parliament and signed

by the then President on August 23,

2006, promising a major impact on the

Indian food processing industry. The

main objectives of the Act are:

� To introduce a single statute relating

to food

� To provide for scientific development

of the food processing industry

It incorporates the salient provisions of

the Prevention of Food Adulteration

(PFA) Act, 1954, and is based on

international legislation, instrumentalities

and Codex Alimentarius Commission.

Food Safety and Standards Act - 2006The Food Safety and Standards (FSS)

Act consolidated eight laws governing

the food sector and established the

FSSAI to regulate the sector and

other allied committees. The standards

include specifications for ingredients,

contaminants, pesticides, biological

hazards, labels and others. Everyone in the

food sector is required to get a license or a

registration that would be issued by local

authorities. The law will be enforced

through State Commissioners of

Food Safety and local level officials.

The Act empowers the FSSAI

and State Food Safety Authorities

to monitor and regulate the food

business operators.

The Act provides for a graded

penalty structure where the punishment

depends on the severity of the violation.

Offences such as manufacturing, selling,

storing or importing sub-standard

or misbranded food could incur a

fine. Offences such as manufacturing,

distributing, selling or importing unsafe

food, which result in injury, could incur

a prison sentence, which may extend to

life imprisonment in case the violation

causes death. Petty manufacturers who

make their own food, hawkers, vendors

and temporary stall holders could be

fined up to ` 25,000, if they violate the

specified standards.

Current scenarioThe Food Safety and Standards Rules,

2011, has been notified in the Gazette

COMPLIANCE IMPERATIVE TO ENSURE QUALITY

The importance of nutraceuticals in modern day life is only going to be pronounced. Ensuring availability of good quality nutraceuticals with adequate checks or controls on purity, efficacy, safety and other relevant parameters is of utmost importance. Complying with regulatory framework is thereby essential for the proper acceptance of nutraceuticals today and in future.


Nutraceutical regulations

of India vide G.S.R.No:-362-(E) dated

May 5, 2011. These rules shall come

into force after three months from the

date of publication in the official gazette

(ie August 5, 2011). The FSSAI has

also issued regulations with respect to

licensing and registration of food business,

packing and labelling, food products

standards and additives, etc. Thus, there

is now a single legislation and specified

authorities to regulate the manufacture,

sale and distribution of nutraceuticals,

functional food and dietary supplements

in India. However, in the absence of

specific regulations for registration of

nutraceuticals and permitted additives

etc, an entrepreneur intending to launch

nutraceuticals in India is still faced with

the following challenges:

� Drugs defined under Section 3(b)

(i) of the Drugs and Cosmetics Act,

1940, and also Ayurvedic, Siddha and

Unani drugs are specifically excluded

from the scope of the definition of

nutraceuticals, health supplements

etc, under Section 22 of the Act. The

definition of drug under Drugs Act is

exhaustive, and taking recourse to the

definition of drug, regulatory officers

are categorising nutraceuticals,

especially manufactured and

marketed in tablet, capsule or liquid

oral dosages form containing vitamin

and minerals as drugs.

� Some commonly used colours

and additives such as binding

agents, granulating agents used in

formulating tablets do not find place

in the list of permitted food additives

under the regulations.

� Though the structure function claims

are permitted, there is no clarity as

to the permitted structure function

claims for nutraceuticals, dietary

supplements.

To overcome these difficulties, it would

be necessary to amend Schedule K of

the Drugs and Cosmetics Rules, 1945,

to provide for specific exemption to

nutraceuticals, dietary supplements,

health supplements from the scope of

Drugs and Cosmetics Act, 1940 and

Rules, 1945.

It is also necessary to have specific

regulations for product approval,

approval of claims, permitted additives,

quantity of vitamins and minerals etc, for

nutraceuticals as it is necessary to treat

this segment as independent and unique

entity under the FSS Act, 2006.

Regulatory requirements for entering Indian market In order to enter Indian nutraceuticals

market, some of the important areas to

focus include product evaluation, actual

product analysis, procuring licenses and

developing India-specific health and label

claims.

Product evaluation: In order to

perform product assessment as per Indian

regulatory definition, it is important to

examine each active ingredient and

additive in the context of permissibility,

standards and dosage of vitamins/

minerals allowed as per the therapeutic,

prophylactic or recommended daily

allowance for Indians. Also manufacturers

are unclear whether their products will be

classified as food or food supplement or

drug in the context of the Prevention of

Food Adulteration Act, 1954 and Rules,

1955, FSS Act, 2006 and Drugs and

Cosmetics Act, 1940 and Rules, 1945.

Product analysis: The Food Safety

and Standards Rules, 2011, highlights

regulatory enforcement structure and

procedures, which Central Government

proposes to make. Various steps in the

product analysis include developing

extracts of documents and authenticating

the same by concerned authority, sample

collection & dispatch to concerned

authority, food analysis, adjudication

proceedings (holding enquiry, appeal

procedure, hearing, etc).

Licences: To get the product

registered in India, a number of licenses

(around four to five) might be required

depending on the actual product status

such as:

� The form of the product – whether

company wants to sell bulk drug or

finished formulation

� Whether company is importing

finished product or bulk goods?

� Whether product to be imported is

with or without India-specific label?

� Will the claims be developed in

India?

� Does the company has packaging

license?

� Do they require manufacturing

license or marketing license?

Number of documents will have to

be furnished by the food importer to

the government authority along with

registration application dossiers.

Health and label claims: Based

on the regulatory assessment of

the product, India-specific label

content and claims needs to be

developed. It is also necessary

to understand guidelines on the

requirements to be met to make

specific product claims along with

recommendations for the label

claim requirements.

As nutraceutical market is

expected to scale new heights with

growing demand, it is essential that

manufacturers comply with the rules

and regulations to meet the specific

standard requirements.

Courtesy: Interlink Marketing Consultancy

Pvt Ltd, a strategy consulting firm providing

specialised expertise in various domains such

as pharma, nutraceutical, biotech, animal

health and wellness.

For details, contact on

email: [email protected]

CLASSIFICATION OF FOOD

As per the Food Safety Standard Act, 2006 (Chapter 4, Section 22), it has been recommended that food should be classified as follows:

� Foods for special dietary use

� Functional foods

� Nutraceuticals

� Health supplements, novel foods

� Genetically modified food

� Irradiated food

� Organic foods


Mahua Roy

Italian ice cream mega chain

Milano recently started

operations in India. And not

long ago, India welcomed

Häagen Dazs. With presence of such

premium names in the market, the

Indian companies in the ice cream

sector are busy upping their product

ranges to create differentiation. In such

a scenario especially, automation is

playing a prime role.

The dynamic needs of consumers

have created a more demanding and

competitive market. And this constant

evolution has brought new necessities

and requirements into each category

of the food & beverage industry. Now

one is seeing even artificial intelligence

systems on shop floors.

“An automated manufacturing

process in the ice cream industry

today means a final product with

higher quality due to factors such as

standardisation of process and product,

speed of production, production

schedule and continuous reduction of

waste. If the progress of automation

is tracked in a sector-specific manner,

then the dairy segment in India has

witnessed significant advancements,”

opines Tapas Chatterjee, Managing

Director, SSP Pvt Ltd.

Expanding the product basketHomegrown dairy majors have been

upbeat about the opportunities not only

in the metros, but also in tier II and III

cities. Retail shelves are being flooded

with one product after another. Besides,

globally renowned ice cream majors

setting shop in India are diligently

studying the local market in detail for

suiting the Indian palate. Made-in-India

is too cliché for now. The latest trend is

about customising products for this land

of opportunities. If commercialised on a

larger scale, it can change the economics

of the dairy industry. And if one thinks

that Indian dairy companies have an

edge in ethnic flavours and variants of

ice cream, one will be surprised looking

at the developments.

Local flavours are being expertly

provided by the multinational new

entrants, thus proving their seriousness

towards business in India. Small shifts

in consumer preferences and product

development trends do have some

measurable impact on the processing

floor, thereby leading to the adoption of

sophisticated machinery.

Adoption of automation in the

manufacturing of ice cream will help in

bridging the demand-supply gap to a

great extent. Thus, over the years, as the

demands of consumers change, to keep

in line with these trends, the ice cream

industry has realised that automation, to

a large extent, will determine the future

of this indulgent segment.

“Broadly speaking, the ice cream

industry in India can be split as per

the manufacturing capabilities of brands

A ` 2,500-crore industry, growing at 15 per cent, the ice cream industry is one of the bubbliest ones in India. Adoption of automation for manufacturing has resulted in delivery of

high quality products and also helped enhance the product range.

AUTOMATION FACILITATING PROCESS AND PRODUCT STANDARDISATION

Photo: Vijaykumar Soneji; Location courtesy: Vadilal Industries Ltd, Gujarat

AUTOMATION TRENDS Ice cream manufacturing

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Ice cream manufacturing

across three categories. Category 1

comprises the top 8-10 brands in the

country, while category 2 would comprise

couple of regional brands in most of the

states in the country. Category 3 would

consist of the remaining players that

constitute the bulk of the industry. By

definition, category 3 players are almost

completely out of reckoning in the

aspect of automation in manufacturing.

As a matter of fact, quite a few of the

category 2 players, in spite of their

best intent, have not made adequate

inroads when it comes to automation.

Some of the top few players are fully

committed to elevate our manufacturing

facilities comparable to international

counterparts. Naturally, this has led

to a high level of capital investment,”

explains Nitin Arora, Chief Executive

Officer, Cream Bell Ice Creams.

Safety commitmentThere is a rising demand for

hygienically designed products as also

the development of production systems

and environments. Particularly in dairy

segment, hygienic design is key when

it comes to determining a company’s

competitiveness and integrity. There are

several aspects to hygienically designed

production lines that engineers should

take into consideration.

One of the fundamental demands

from the dairy processing industry is

that the machinery should be easy to

clean. Automation usually enables built-

in safety measures and thus factors

such as overloading can be avoided.

To sustain the number one spot and

also generate multiplication of product

launches, productivity is a major

factor to consider. The technologies

incorporated into dairy equipment these

days are focussing on the confluence

of productivity with food safety. Citing

an example, Chatterjee says, “Recovery

of solids is important for dairies to

maximise profitability. Steps need to be

taken to eliminate deposition of solids

in the evaporator tubes. ”

Smooth integration of new technologyAlthough the dairy industry in India

is not averse to employing automated

systems, there are issues that need

to be addressed by the equipment

manufacturers. R S Sodhi, Managing

Director, Gujarat Co-operative Milk

Marketing Federation (GCMMF) – the

marketers of Amul brand – points out

certain practical issues when it comes

to integration of new technologies at

the shop floor level. He says, “New

technology should be compatible with

existing system, including both software

and hardware, to make technology

adoption a smooth process. Also, the

new technology software & hardware

support should be easily available, at least

for the next 10 years.” He maintains that

globally renowned standard technology

needs to be coupled with local efficient

support system. Besides a quick

turnaround time is desired, demanding

flexibility of the machinery to respond

to changes in input, thereby switching

over from flavour to flavour quickly.

Chatterjee, however, puts forward

his perspective, speaking from the dairy

equipment industry’s point of view. He

says, “Nowadays, many suppliers provide

dairy equipment at lower costs. Often,

the dairy industry is ignorant about the

quality of equipment required for milk

handling and the standard hygienic

requirements.”

With dairy multinationals expanding

in India and Indian companies nurturing

R&D, the dairy industry is poised for a

big overhaul in the near future. Chatterjee

adds, “To sustain in the emerging

competitive market, installation of

energy-efficient plants and higher solid

recovery is the only way for survival for

the dairy industry. Besides, global giants

entering India are looking for tie-ups

with the local industries, which are

equipped with the latest technology for

production of value-added products.”

Thus, having sophisticated machinery

integrated on your shop floor gives a

company a natural advantage.

Robotics in ice cream manufacturingThe next level of automation is being

employed now in the dairy industry,

with the adoption of robotics technology

as well. Standard applications for

robots primarily include packaging and

palletising. Robots are also being used

for picking. These are now advanced

with vision system and carry out high

speed material handling, and are capable

of colour sensing. Many companies in

the dairy industry are mulling adoption

of robotics in their production processes.

Few dairy majors such as Vadilal have

already set foot in this arena.


R S SodhiManaging Director, Gujarat Co-operative Milk Marketing Federation

N e w t e c h n o l o g y should be compatible with existing system, including both software and hardware, to make

technology adoption a smooth process. Also, the new technology software & hardware support should be easily available, at least for the next 10 years.

Tapas ChatterjeeManaging Director, SSP Pvt Ltd

A n a u t o m a t e d manufacturing process in the ice cream industry today means a final product with higher

quality. If the progress of automation is tracked in a sector-specific manner, then the dairy segment in India has witnessed significant advancements.

The next level of automation is being employed

now in the dairy industry, with the adoption of robotics technology.

ENERGY MANAGEMENT Renewable energy


ENERGY MANAGEMENT

SUSTAINABLE VENTURES IN THE US

� Kettle Foods is home to one of the largest commercial solar power arrays in the

Pacific Northwest. Its 616 solar panels generate 1,20,000 kWh of electricity,

enough to make 2,50,000 bags of potato chips. The solar arrays reduce Kettle

Foods’ annual CO2 emissions by 60 tonne. The remaining power consumed by

Kettle is 100 per cent wind power.

� Frito-Lay uses solar power in the US. Frito-Lay’s use of solar power will

produce roughly 3,50,000 kWh of electricity annually and will supply power

directly to Frito-Lay’s electrical loads to meet a portion of the facility’s daytime

energy needs.

� Tyson Foods in the US uses biodiesel to power its truck fleet.

� Cargill Inc has landfill methane projects at its plants in the US. It also has other

alternative energy projects including an anaerobic digester. The digester will

convert cow effluent into 2.4 MW of power per year to be integrated back into

the local power grid.

Mahua Roy

The Ministry of Food

Processing Industries will

soon start pilot projects on

setting up cold chains that

run on renewable energy options such

as solar and biomass in the country.

Also, with global energy costs increasing

tremendously by the day, food

manufacturers have experienced a

huge rise in costs significantly

impacting the total cost to

produce their final product.

Thus, food processing

and supply chain

industries are looking

at measures to cut

down on their energy

costs. According to figures released by the

Ministry of New & Renewable Energy,

FDI worth about ` 4,900 crore has been

invested in India in the renewable energy

sector during the last three years.

Corporate citizenshipCompanies have always been managing

their energy consumption for years, but

only recently it has become a corporate

priority. To combat rising energy

expenses and as an act of good corporate

citizenship, food manufacturers are

taking responsible steps to use renewable

and alternative energy sources in their

operations. Not only does this provide

them with better control over expenses,

it also gives them a measure of credibility

with environmental movements, a critical

advantage in the highly competitive food

& beverage processing business. Besides,

as India is gradually opening up to the

idea of sustainability, consumers look

forward to and appreciate the ideals of

environmentally responsible companies. In

a way, promotion of such efforts, to some

extent, helps enhance the brand image of

the company.

By efficiently managing compliance

and regulatory issues, these affairs have

always been taken care of at the facility

or site level. But forward thinking

corporations of today are starting to

look at this problem in a different

way. They are now focussing on

how energy management can

actually help their business

grow. This way, the senior

management is relocating

the discussions on

energy from the facility

into the boardroom.

One of the prime

factors they consider is investments in

renewable technologies.

“First generation biofuels are mainly

dependent on subsidies and are not so

cost-competitive with existing fossil fuels.

Besides, some of them produce only limited

greenhouse gas emission savings. While

taking emissions from production and

transport into account, lifecycle assessment

from first generation biofuels frequently

approach those of traditional fossil fuels,”

says Dinesh Shahra, Managing Director,

Ruchi Soya Industries Ltd. The company

is developing a rice husk-based biomass

cogeneration plant in Bihar with a 4 MW

capacity. Besides, Ruchi Soya also utilises

wind power for captive use at its seven

factory locations in four states in India.

In a recent development, the company

has signed an agreement with Thermax

Ltd for setting up 1 MW fluidised bed

gasification plant.

Cold chain going green“Use of alternative/renewable energy in

the cold chain logistics becomes viable for

larger capacity systems, such as trailers,” says

The industrial sector today consumes approximately 35 per cent of total electricity generated in the country. With fuel costs skyrocketing globally, renewable

energy is the best bet for the food processing industry.


Renewable energy

Pankaj Mehta, Country Head & Assistant

Director, Carrier Transicold Division,

Carrier Airconditioning & Refrigeration

Ltd, while explaining the forthcoming

nature of food & beverage manufacturers

who are slowly opening up to the idea

of adoption of alternative energy. Carrier

has in fact come up with a solution, called

multi-temp container, which is a system

that maintains different temperatures in

the same container. “We are confident

that this technology, called Vector trailer

refrigeration system, with E-Drive, which

is an all-electric technology would go a

long way in changing the way the Indian

cold chain operates,” says Mehta. These

units deliver low energy consumption,

enhanced environmental performance and

maximum cold chain protection along with

reduced downtime and maintenance, lower

noise levels and total cost of ownership.

Cogeneration strategyManufacturing units in the food &

beverage processing industry requiring

electrical and thermal energy for their

operations can use cogeneration as a

viable alternative. Electricity through

cogeneration significantly helps

reduce fuel consumption. Besides, the

overall energy efficiency may go up to

85 per cent or beyond. From an

environmental stand point, it cuts

greenhouse gas emissions to a

large extent.

The sugar industry has effectively

managed to master cogeneration

strategies in the country. With bagasse

in abundance, it is the principal fuel

used to raise steam in sugar mills. This

high pressure steam generated in boilers

can in turn be used to rotate the turbo

generator blades to produce electric

current. The power thus generated

using this process can be used for

meeting the energy requirements of

the sugar mill and the surplus can be

fed into the grid. The overall efficiency

of energy use in cogeneration mode

can be up to 85 per cent and above

in some cases. A capacity of around

1,854 MW of surplus power generation

has so far been commissioned in 170

sugar mills in the states of Maharashtra,

Haryana, Punjab, Uttar Pradesh,

Andhra Pradesh, Bihar, Karnataka,

Tamil Nadu and Uttarakhand. Besides,

more than 200 MW of projects in

about 20 private sector sugar mills are

under construction.


Some of the first generation biofuels produce only limited g r e e n h o u s e g a s emission savings. While

taking emissions from production and transport into account, lifecycle assessment from first generation biofuels frequently approach those of traditional fossil fuels.

Dinesh ShahraManaging Director, Ruchi Soya Industries Ltd

POLICIES & REGULATIONS New packaging norm



The new packaging norm,

which came into force

from November 2012, may

push up the product prices.

With this new norm, the companies

no longer have the window available

to tweak grammage in case the raw

material prices increase. This will mean

that they are bound to increase product

prices to avoid eroding margins. People

associated with the packaging industry

strongly feel that the new packaging

norm will encourage competition, but

at the same time shoot up the prices

of many products and the burden will

ultimately be passed onto consumers.

The likely impactA closer look says that any food

processing company follows a definite

path (in terms of weight, size of the

package, etc) when it comes to the

packaging of its products. Against this

backdrop of the new rule, everything

has to be realigned to go with the new

norm. In all probability, prices of the

food products are going to escalate.

“The new packaging norm laid

down by Legal Metrology (Packaged

Commodities) Rules, 2012, will

definitely increase the financial burden

of the food processing industry. The

current packaging manufacturing set-

ups include various machinery and

equipment designed to cater to certain

sizes of packaging. However, with

the new rules coming in, everything

needs to be realigned right from filling

machines, testing procedures, primary

packaging materials (PET jars and

bottles or laminates, pouches, cans)

to secondary packaging materials

(mono-cartons, corrugated boxes).

The industry will end up paying for

all these and will not find it easy to

transfer the cost to customers,” points

out Vimal Kedia, Managing Director,

Manjushree Technopack Ltd.

In order to avoid adding to

inflationary woes, companies have

admitted that their pricing strategy

has been cautious so far. However,

according to analysts they may no longer

be able to resist price hikes. However,

Nikhil Sipani, Chief Executive Officer,

Reliable Packaging, feels otherwise,

and says, “In the current scenario, let

us assume product prices are fixed at

` 2, ` 5, ` 10. Due to price positioning,

the only thing a manufacturer can do is

to reduce weight or increase the weight

with the price fluctuation of raw

material. He cannot increase the price

of the product as it will hurt its sales

as more than 70 per cent of customers

look at the price but not the weight

of the product. If a company is selling

1 kg of ghee at ` 300 and another

company say sells 950 gm of ghee at

` 290, the customer will buy the 950 gm

packet. This cutting will continuously

grow with no end to it. From my

point of view, it will not increase

financial burden on food processing

industry, but will help them to reduce

cost that they have to incur every two

to three months due to change in

package sizes.”

He adds, “It is a huge cost to

change weight of a product. From

plastic films, printing plates to carton

boxes, everything needs to be changed.

The new norm will provide a level-

playing field to all players. There would

be increase and decrease in prices and

not only in weight leading to reduction

in cost incurred for undertaking

packaging change now and then.” The

new norm, however, has exempted

small packs, thereby giving players

some legroom. The decision not to

include small packs will help entry-

level products and also help consumers

to get familiar with the brand.

Will it encourage competition?People involved in the industry, by

and large, feel that the new law will

encourage competition. “Yes, it will

increase competition in a big way

as there would be a level-playing

field for all companies. There would

be comparison among apples not

between apple and orange as it is now,”

says Sipani.

The benefit will not be reduction

in cost; however, customers will have

clear benchmarks for comparison of

price vis-à-vis weight or volumes and

making the choice will be much easier.

“The degree of transparency in retail

shelves will considerably increase,”

sums up Kedia.


Helping customers make informed choices

After the implementation of the new packaging norm, prices of food products (where the new norm is applicable) are expected to go up. However, the new norm will encourage competition among food companies, which will ultimately benefit the end-consumers as there would be clear-cut benchmark for comparison of price vis-à-vis weight or volumes.

STRATEGYSourcing from SMEs


Mahua Roy

Nainital-based processed

food start-up firm Delicia

Foods has had its annual

revenues grown fourfold to

` 2 crore in the last three years. At one

point, this venture was starved of funds but

its fortunes turned 360º post its deal with

Bharti Walmart in 2008 to make private

label jams and ketchups for both Easy Day

supermarkets and Best Price wholesale

stores. Now Delicia

Foods supplies to other

wholesale chains such

as Metro and Carrefour

too. This company is one

of the many innumerable

ventures in the SME

sector that are dependent

on the modern retail

format. And as the retail

format flourishes, these

companies are reaping

the benefits as well. In

fact, few forward thinking entrepreneurs

ventured into the food & beverage

processing industry over the last five years,

precisely to supply to the booming modern

trade. Now that FDI in multi-brand

retail gets a nod, the future of the SMEs

looks bright.

The current tale of retailThe cash-and-carry format of Bharti

Walmart sources around 90 per cent

of its products locally. In a modern

trade format, food & beverage occupies

major importance. Bharti Walmart has

successfully created a direct network of

400 SMEs. Besides, Indian retail major

Future Group, has more than 4,000 SMEs

supplying more than 35 per cent of its total

requirements. A spokesperson from Future

Retail says, “It is a constructive strategy for a

modern retail format to source from smaller

business because the retail business is highly

localised.” This is thus a win-win situation

for both, the retailer and the SMEs.

The best betsModern retailers bet most on their

private labels, especially agri-products.

Private labels give retailers an increased

ability to ride out business cycles, as

they have more flexibility in pricing

and marketing strategies. Thus, for most

shoppers, the only differentiator is the

price. “The proportion of private label

agro-based products across the globe has

been growing steadily over the past few

years. This is mainly due to the upper

hand that retailers have over branded

products. Greater freedom on setting

up pricing strategy thereby has clear

visibility into profit margins of private

labels than a branded product,” says

Shushmul Maheshwari, Chief Executive

Officer, RNCOS E-Services, a market

research company. Direct sourcing from

local vendors saves on distribution costs

for a retailer. This is where SMEs can

make a great impact.

Apart from agri-products, the

following categories work wonders in a

modern trade format. Following macro

trends pan-India, SMEs need to reorient

strategies and invest in technologies to

offer these superstar products:

Health foods: These are by far the

largest and most favourite proposition

offered to consumers, which include

fortified as well as ‘free-from’ formulations.

Almost every category in the food &

beverage space today is banking upon the

health trend. The onus lies on the SMEs

to identify the strategic product categories

and introduce the health proposition.

Single-serve packs: One more

winner category favoured highly by

modern trade format. The single-serve

packs act as great vehicles to

encourage samplings, and also a

favoured item for bachelors and

people who would not want

to waste on stocking. SMEs

need to understand this need

of consumer and concentrate

equally on smaller SKUs as part of their

product portfolio.

Simple solutions: Minimally

prepared convenience foods, which

need little cooking/baking/microwaving,

are the hottest selling RTC products.

Introducing Indian/Chinese/Italian

cuisine in these formats are the rising

trends. This is where SMEs should cash

upon and invest in processing technologies

and packaging to offer superior products

that can act as differentiators.

Branding optimallyDeepak Kaistha, Chief Executive Officer,

PowerBrands, a venture to help SMEs,

opines, “Despite playing an indispensable

role in the Indian economy’s growth, the

future of the SMEs does not seem to

be bright. Issues such as low production

capacity, infrastructural bottlenecks,

raising funds and knowledge constraints

in expansion and modernisation continue

to be a big hurdle in the development of

SMEs in India.”

To avail of the opportunities present

in a market buzzing with talks of FDI

in multi-brand retail, Indian SMEs in

the food processing sector need to deeply

focus on strengthening their brands by

positioning themselves better.


FDI in multi-brand retail has finally reached a consensus at the Centre. And it comes with a stipulation of mandatory 30 per cent sourcing from MSMEs. As a huge proportion of the food & beverage processing industry in India is unorganised, this regulation is all set to revolutionise the sector. Here are a few strategies for the MSMEs to cash upon this development.

TIPS & TRICKS Weighing process system


Practical guide to ensure effective system for data collection and integration

Efficient transfer of weighing process data to higher level MES or ERP systems can help make manufacturing processes more transparent. Increased transparency can improve asset use, reduce operating costs, and make complying with certification standards or industrial regulations easier. Here is an attempt to explore weighing process integration challenges and points to be considered when defining operating boundaries and data objectives.

Defining data

integration

challenges:

Challenges manufacturers face when

effectively integrating weighing data

into an automated ERP/MES system

include speed, flexibility, cost, equipment

limitations and adverse conditions.

An expert assessment of conditions

that a weighing system is expected to

perform without loss of accuracy or

communications to the higher level

system can help define operating

boundaries. Then, together with the data

integration objectives, the selection of

the most suitable weighing equipment

and data communication solution can

be made.

Determining

data integration

objectives:

Before selecting a weighing terminal/

communication system, an assessment of

data integration objectives must be made.

To assess the objective, answers for many

questions need to be found. Several of

these questions are strategic in nature:

what type of information is required,

by whom, and to what end? Once

these questions have been answered,

the remaining solutions can be explored

with a goal of enhancing performance.

This increases the likelihood that the

final process integration will provide

measurable, and even rapid, RoI.

Assessing data

integration

solutions:

If PLC control is being considered, bus

interface type can influence weighing

equipment specifications. PLC bus

network selection is based on factors

such as the automation supplier bus type,

the number of required nodes, device

types/amount of networked data, desired

data transfer rate, and project budget.

An automation equipment vendor will

compare pros and cons of different network

types. Capabilities such as upload of target

weight data to the weighing terminal;

calibration information collection and/or

calibration via a PLC program; and scale

tracking statistics are all possible with the

right weighing terminal. Weighing goals

such as overall process precision and filling

speed, together with the chosen PLC bus

network, will define what type of terminal

and interface is required. If PLC data

integration is not required, PC-based serial

or Ethernet TCP/IP data communication

becomes an option. Ethernet TPC/IP

systems use wireless data communication

more easily than PLC systems. OPC

interfaces can integrate weighing data via

an OPC server to other OPC-enabled

applications. OPC provides a standardised

data format that can lower integration and

support costs, reduce system complexity,

and speed up industrial automation project

development.

Suggesting best

practices:

Best practices

for integrating weighing terminals

with higher level systems will help

follow automation equipment supplier

recommendations.

Troubleshooting

communications:

Data communication

troubleshooting for a weighing terminal

and automation system depends on

the communication method being

used. For serial or EtherNet TCP/IP

to PC, simple connection using a PC

application such as HyperTerminal can

verify basic weight data transfer via

the terminal’s communication port. A

variety of technician tools such as time

domain reflectometer (TDR) devices,

handheld network analysers, and cable

performance analysers are employed when

troubleshooting network media problems.

For PLC-based applications, some

vendors supply PC-based simulation

software for viewing and verifying

data communicated from a weighing

terminal’s PLC port. LEDs mounted to

the communication PCB provide basic

information regarding operating status.

Bypassing the PLC application program

and directly writing to output command

and data words can provide powerful

troubleshooting as well. Weighing terminal

troubleshooting can also occur via remote

access to a terminal’s configuration file, error

logs, and web pages showing diagnostics or

operational status.

Courtesy: Mettler-Toledo AG


Identifying and implementing the

most effective system for data

collection and integration can be

challenging, especially in a legacy

manufacturing operation. Weighing

and communication solutions are

more likely to meet the objectives

and produce measurable Return on

Investment (RoI) when following

points are taken into account:

11

22

33

44

55

PROJECTS


Black tea

Dalmia Tea Plantation & Industries Ltd Project type

New facility

Project news

Dalmia Tea Plantation & Industries

Ltd is planning to set up a new

manufacturing facility for black tea at

Darjeeling in West Bengal.

Project location

Darjeeling, West Bengal

Project cost

Not known

Implementation stage

Planning

Contact details:

Dalmia Tea Plantation & Industries Ltd

‘Dalmia House’, 392,

Block-G, New Alipore,

Kolkata 700053

West Bengal

Tel: 033-23981890

Fax: 033-23981722/22688587


----------------------------------------

Bakery

United Biscuits Pvt Ltd Project type

New facility

Project news

United Biscuits Pvt Ltd is planning

to set up a new plant at Sirmur in

Himachal Pradesh. The project involves

manufacture of biscuits cakes and

pastries.

Project location

Sirmur, Himachal Pradesh

Project cost

Not available


Planning

Contact details:

United Biscuits Pvt Ltd

S-15-A, 2nd Floor

Sector-B, Pocket - 5

Vasant Square Mall

Vasant Kunj, New Delhi 110070

Tel: 011-46000580


----------------------------------------

Canning of fruits & vegetables

Crystal Roadways Pvt Ltd Project type

New facility

Project news

Crystal Roadways Pvt Ltd is planning

to set up a new plant for canning of

fruits & vegetables at Howrah in West

Bengal.

Project location

Howrah, West Bengal

Project cost

Not known


Planning

Contact details:

Crystal Roadways Pvt Ltd

121, Chittaranjan Avenue

Kolkata, West Bengal 700073

Tel: 033-22354746/4249

Fax: 033-22217727


----------------------------------------

Carbonated soft drink

Varun Beverages (International) Ltd Project type

New facility

Project news

Varun Beverages (International) Ltd

is planning to set up a new plant at

Kamrup in Assam. The project involves

manufacture of carbonated soft drink in

PET bottles.

Project location

Kamrup, Assam

Project cost

Not available


Planning

Contact details:

Varun Beverages (International) Ltd

Plot no 31, Industrial Area,

Sector- 44, Gurgaon 122002

Haryana

Tel: 0124-4643100

Fax: 0124-4643505


----------------------------------------

Dairy

Thacker Dairy Products Pvt Ltd Project type

New facility

Project news

Thacker Dairy Products Pvt Ltd is

planning to set up a new plant for

production of milk at Howrah in West

Bengal.

Project location

Howrah, West Bengal

Project cost

Not known


Planning

Contact details:

Thacker Dairy Products Pvt Ltd

2, Rafi Ahmed Kidwai Road

Kolkata, West Bengal 700013

Tel: 033-26471020

Mob: 09836363300


----------------------------------------

De-oiled rice bran cake

Sneha Farms Pvt Ltd Project type

New facility

Project news

Sneha Farms Pvt Ltd is planning to

set up a new project at Karimnagar in

Andhra Pradesh. The project involves

manufacture of de-oiled rice bran cake.

Project location

Karimnagar, Andhra Pradesh

Project cost

Not known


Planning

Contact details:

Sneha Farms Pvt Ltd

P-81, Shanti Nagar

Masab Tank, Hyderabad 500028

Tel: 040-23302222


New projects and expansion activities are the barometers of industrial growth. These also present business opportunities to service providers like consultants, contractors, plant & equipment suppliers and others down the value chain. This feature will keep you updated with vital information regarding new projects and capacity expansions being planned by companies in the food & beverages industry.

PROJECTS


Information courtesy: Tendersinfo.com

1, Arch Gold, Next to MTNL Exchange, Poisar, S V Road, Kandivali (W), Mumbai - 400 067, Maharashtra, India

Tel: 022 28666134 • Fax: 022 28013817 • Email: [email protected]

Edible oils

Sheetal Refineries LtdProject type

New facility

Project news

Sheetal Refineries Ltd is planning to

set up a new plant at Medak in Andhra

Pradesh. The new plant will be capable

of refining all kinds of edible oils.

Project location

Medak, Andhra Pradesh

Project cost

Not known


Planning

Contact details:

Sheetal Refineries Ltd

7-4-135/1

Beside Hotel Kaveri

R R Dist

Gagan Pahad

Hyderabad 500022

Tel: 040-24361880/81

Fax: 040-24361663


----------------------------------------

Fruit-based beverage

Sdu Beverages Pvt Ltd Project type

New facilty

Project news

Sdu Beverages Pvt Ltd is planning

to set up a plant for processing fruit

juice and pulp at Medak in

Andhra Pradesh.

Project location

Medak, Andhra Pradesh

Project cost

Not known


Planning

Contact details:

Sdu Beverages Pvt Ltd

6/3/873/1 Flat No 205

Arien Apartments,

Somajiguda

Hyderabad 500082

Tel: 040-23400519

Hydrogenated oils & vanaspati ghee

Bunge India Pvt Ltd Project type

New facility

Project news

Bunge India Pvt Ltd is planning to

set up a new plant at Patiala in Punjab.

The project involves manufacturing

of products such as hydrogenated oils

and vanaspati ghee.

Project location

Patiala, Punjab

Project cost

Not available


Planning

Contact details:

Bunge India Pvt Ltd

Patiala - Chandigarh Road, Rajpura

Punjab 140401

Tel: 01762-232890

Fax: 01762-232897


----------------------------------------

Meat processing

Al-Shirin Agro Foods Project type

New facility

Project news

Al-Shirin Agro Foods is planning to set

up a new plant at Satara in Maharashtra.

The project involves setting up a plant

for mutton and slaughtering.

Project location

Satara, Maharashtra

Project cost

Not known


Planning

Contact details:

Al-Shirin Agro Foods

23&24, The Great Eastern Galleria

Plot No. 20 Sector-4

Nerul (W)

Navi Mumbai 400706

Tel: 022-27727776

Fax: 022-27729566


Noodles

CG Foods India Pvt LtdProject type

New facility

Project news

CG Foods is planning to set up a new

factory at Kamrup in Assam. The project

involves manufacturing of noodles and

bhujia.

Project location

Kamrup, Assam

Project cost

Not known


Planning

Contact details:

CG Foods India Pvt Ltd

210/212, Empire Plaza

Mehrauli-Gurgaon Road,

Sultanpur, New Delhi 110030

Tel: 011-26803256

Fax: 011-26803228


----------------------------------------

Soya milk

Vidarbha Soya Milk Pvt Ltd Project type

New facility

Project news

Vidarbha Soya Milk Pvt Ltd is planning

to set up a soya milk manufacturing unit

at Amravati in Maharashtra.

Project location

Amravati, Maharashtra

Project cost

Not known


Planning

Contact details:

Vidarbha Soya Milk Pvt Ltd

Plot no 1, S No 74/2

Yavatmal Road

Dhamangaon Rly

Dist Amravati

Maharashtra 444709

Tel: 0712-2292338


TENDERS


Latest Popular Tenders brought to you by www.tendersinfo.com

Seed processing units Org : Krishak Bharati Co-operative Ltd (Kribhco) TRN : 14000220 Desc : Supply of seed processing units BOD : January 10, 2013Loc : IndiaBT : Domestic_______________________________________________

Tea processing factoryOrg : Department of Industries and Commerce, Tripura TRN : 13748881 Desc : Complete installation and establishment of tea processing factory BOD : January 14, 2013 Loc : Agartala, Tripura BT : Domestic_______________________________________________

Hot bain-marie unitOrg : Challenger Institute of Technology TRN : 13668196 Desc : Supply and installation of one commercial hot bain-marie unitBOD : January 15, 2013 Loc : Australia BT : ICB_______________________________________________

Combi cooking ovensOrg : Public Works and Government Services, Canada TRN : 13619521 Desc : Procurement of combi cooking ovensBOD : January 15, 2013 Loc : Quebec, Canada BT : ICB_______________________________________________

Refrigeration and freezer units Org : LBB Niederlassung KaiserslauternTRN : 13484024 Desc : Supply and installation of refrigeration and freezer units BOD : January 15, 2013 Loc : Kaiserslautern, Germany BT : ICB

Cream separator, milk pumps and can scrubber Org : Bijapur and Bagalkot District Co-operative Milk Producers TRN : 14000282 Desc : Supply, installation and commissioning of 5 KLPH triprocess cream separator, SS milk pumps 10 KLPH (two nos), SS can scrubber (three nos) BOD : January 15, 2013 LOC : IndiaBT : Domestic_______________________________________________

Food sanitation management system Org : Chiba Prefecture TRN : 13802421 Desc : Devices for food sanitation management system and environmental sanitation management system (rental) BOD : January 16, 2013 Loc : JapanBT : ICB_______________________________________________

Electronic kitchen management system Org : Region Sjćlland Koncernservice Křkken TRN : 13423333 Desc : Provision of electronic kitchen management systemBOD : January 21, 2013 Loc : Denmark BT : ICB_______________________________________________

Food processing system Org : Technologiko Ekpaideytiko Idryma Larisas TRN : 13767435 Desc : Supply of food processing system with high pressure BOD : January 31, 2013 Loc : Larisa, Greece BT : ICB_______________________________________________

Flake ice machineOrg : Uganda Industrial Research Institute TRN : 13751071 Desc : Supply of flake ice machine for the meat pilot plantBOD : February 04, 2013 Loc : Uganda BT : ICB

Org: Organisation’s name, TRN: Tendersinfo Ref No, Desc: Description, BOD: Bid Opening Date, Loc: Location, BT: Bidding Type

Information courtesy: Tendersinfo.com

1, Arch Gold, Next to MTNL Exchange, Poisar, S V Road, Kandivali (W), Mumbai - 400 067, Maharashtra, India

Tel: 022 28666134 • Fax: 022 28013817 • Email: [email protected]

EVENT LIST


NATIONAL

Bakery Tech-HyderabadTrade fair showcasing latest developments

in the bakery industry; February 8-10, 2013;

at HITEX Exhibition Centre, Hyderabad

For details contact:

Business Live

No. 9- G, R R Flats, Bharathi Nagar

1st Street, Off North Usman, T. Nagar, Chennai

Tel: 044-28344851, Fax: 044-28344852


World Tea & Coffee Expo 2013India’s exclusive trade fair for all leading

global companies associated with tea

& coffee trade to showcase their latest

products and technologies; February

15-17, 2013; at Bombay Exhibition

Centre, Mumbai


Amita Salunke

Sentinel Exhibitions Asia P Ltd

B-603, Samajdeep, Adukia Road

Off S V Road, Kandivli (W)

Mumbai 400 067

Tel: 022-28625131, Fax: 022-28625133


National Conference-cum-Exhibition on Food: Processing, Packaging & ExportA knowledge-sharing seminar and

tradeshow emphasising on the

opportunities in the food industry;

March 05, 2013; at Kanpur


Key2Green Pvt Ltd

E- 58, Ground Floor, Behind PNB ATM,

Old Jasola, New Delhi

Tel: 011-29949816, Fax:011-26940127


AAHAR 2013 One of the comprehensive tradeshows

with emphasis on upcoming trends in

the food & beverage industry as well as

hospitality sector; March 14-18, 2013; at

Pragati Maidan, New Delhi


India Trade Promotion Organization

Pragati Bhawan, Pragati Maidan

New Delhi

Tel: 011-23378802, Fax: 011-23371492


Food Technology Show – HyderabadTradeshow providing a one-stop shop

for food & drink technology, quality

assurance, packaging, management

systems, retail solutions, food safety

and laboratory equipment; July 05- 08

2013; at Hyderabad International Trade

Exposition Centre, Hyderabad


Print Packaging.Com Pvt Ltd

F 101, Tower No. 7, First Floor,

International Infotech Park, Vashi Railway

Station, Vashi, Navi Mumbai, Maharashtra

Tel: 022-27812619, Fax: 011-41722130


Food & Technology ExpoTrade show to gain an insight into global

trends in food & beverage processing and

allied technologies; July 26-28, 2013; at

Pragati Maidan, New Delhi


NNS Events & Exhibitions Pvt Ltd

Meri Delhi House, 25/10, East Punjabi Bagh

New Delhi

Tel: 011-46867500, Fax: 011-46867521


Food Tech India – KolkataPremier exhibition dedicated to the

food processing, bakery and food service

industry; August 16-18 2013; at Milan

Mela Complex, Kolkata


N K Kapur & Company Pvt Ltd

C -151 A, Mayapuri Industrial Area,

Phase 2, New Delhi

Tel: 011-28117927, Fax: 011-28117930


Annapoorna - World of Food IndiaOne of the leading and most

recommended B2B food & beverage

shows, with an advanced range

of processed products on display;

September 23-25, 2013; at Bombay

Exhibition Centre, Mumbai


Federation of Indian Chambers

of Commerce & Industry

Federation House, 1, Tansen Marg

New Delhi

Tel: 011-23738760/23738770

Fax: 011-23320714/23721504


Food Ingredients IndiaA premier exhibition & conference

for ingredients and specialty chemicals

used in the food & beverage industry;

October 03-05, 2013; at Bombay

Exhibition Centre, Mumbai


UBM India Pvt Ltd

Sagar Tech Plaza A 615-617, 6th Floor,

Andheri Kurla Road

Saki Naka Junction

Andheri East, Mumbai

Tel: 022-66122600

Fax: 022-66122626


For details

Network18 Media & Investments LtdRuby House, 1st Floor, J K Sawant Marg, Dadar (W), Mumbai 400 028.

• Tel: 022 3003 4651 • Fax: 022 3003 4499 • Email: [email protected]

India’s premier industrial trade fair on products and technologies related to Machine Tools, Hydraulics & Pneumatics, Process Machinery & Equipment, Automation Instrumentation,

Packaging & Auxiliaries, IT Products, Electrical & Electronics, Material Handling and Safety Equipment.

INDOREMadhya Pradesh, Jan 11-14, 2013

AURANGABADMaharashtra, Feb 1-4, 2013

HYDERABADAndhra Pradesh,

May 31- June 3, 2013

RUDRAPURUttarakhand,

Feb 23-26, 2013

EVENT LIST


INTERNATIONAL

The information published in this section is as per the details furnished by the respective organiser.

In any case, it does not represent the views of Modern Food Processing

Bangladesh IPF-FoodtechTradeshow and conference for the food

processing industry to explore opportunities

in Bangladesh; January 23-26, 2013; at

Bangabandhu International Conference

Centre, Dhaka, Bangladesh


Chan Chao International Co Ltd

3-F, No. 185, Kangchien Road

Nei Hu District, Taipei, Taiwan

Tel: +(886)-(2)-26596000

Fax: +(886)-(2)-26597000


ISM CologneOne of the leading events in the niche

area of confectionery processing; January

27-30, 2013; at Cologne Exhibition

Centre, Germany


Koelnmesse GmbH

Messeplatz 1 Koeln

Deutschland, Germany

Tel: +(49)-(221)-8212313

Fax: +(49)-(221)-8212105


Food Pack AsiaInternational tradeshow on packaging

and processing for the food & beverage

industry; January 31-February 03, 2013;

at Bangkok International Trade &

Exhibition Centre Bangkok, Thailand


T B P Publication Co Ltd

3300/111 21th Floor, Elephant Tower,

Phaholythin Road, Chomphol, Chatuchak

Jomthong, Bangkok, Thailand

Tel: +66-(2)-(967)-9999

Fax: (+66)-2-397 3311


FRESHCONEXPremier global exhibition for fresh food

produce and convenience foods; February

06-08, 2013; at Messe Berlin, Berlin,

Germany


Messe Berlin GmbH

Messedamm,

Berlin, Germany

Tel: +91 (121) 4344 500

Fax: +91 (121) 4344 501


Gulfood ExhibitionOne of the biggest tradeshows for

the food industry showcasing latest

equipment for processing & packaging;

February 25-28, 2013; at Dubai

International Convention & Exhibition

Centre, Dubai, UAE


Dubai World Trade Centre

PO Box No: 9292, Dubai

The UAE

Tel: +(971)-(4)-3321000

Fax: +(971)-(4)-3322866


Ingredients Middle EastTradeshow and conference on food

& beverage ingredients; February

25-28, 2013; at Dubai International

Convention & Exhibition Centre,

The UAE


Dubai World Trade Centre

P.O. Box. No: 9292

Dubai, The UAE

Tel: +(971)-(4)-3321000

Fax: +(971)-(4)-3322866


China DrinktecInternational tradeshow on the beverages

industry; March 04-06, 2013; at China

Import & Export Fair Pazhou Complex,

Guangzhou, China


Adsale Exhibition Services Ltd

6th Floor, 321 Java Road North Point

Hong Kong, China

Tel: +(852)-(2)-8118897

Fax: +(852)-(2)-5165024


Foodex JapanTradeshow and conference for the

food processing industry, with special

emphasis on organic foods; March 05-08,

2013; at Makuhari Messe - International

Convention Complex, Chiba, Japan


Japan Management Association

3-1-22 Shiba Koen

Minato-ku

Tokyo, Japan

Tel: +(81)-(3)-34340998

Fax: +(81)-(3)-34348076


Global Natural Food & Machinery Industry ExhibitionTradeshow dedicated to latest

technologies in natural food processing

as well as packaging and kitchen

equipment; March 28-31, 2013; at

Changwon Exhibition Convention

Center, Changwon, Korea


Messe Korea Inc.

No 43, Apec-ro, Haeundea-gu

Busan, Korea

Tel: +(82)-(51)-7407707

Fax: +82-51-7407708


IFFA 2013The leading international trade fair for

processing, packaging and sales in the

meat industry; May 04-09, 2013; at

Frankfurt am Main, Germany


Messe Frankfurt Exhibition GmbH

Ludwig-Erhard-Anlage 1

60327 Frankfurt a. M.

Germany

Tel: +49 69 75 75 0

Fax: +49 69 75 75 - 60 06


EVENT REPORT PackPlus 2012


With more than 200

exhibitors, about 50

product launches, 100+

running machines

and several other attractions, PackPlus

2012 offered a global business platform

to the industry. The event, which was

held from December 7-10, 2012, at India

Expo Centre, Greater Noida, constituted

ten niche shows, one of which was Food

Technology Show, under four zones –

Packaging, Converting, Processing and

Supply Chain.

Exhibitors’ verdict According to Hemant Desai, General

Manager, Quadtech, an exhibitor at the

show, “PackPlus holds the reputation of

organising quality shows. The show gave

us focussed customers who knew what

they were looking for. We got serious

enquiries for our solutions and we could

meet our objectives satisfactorily.”

Many exhibitors witnessed fruitful

business transactions during the show.

Kody Equipment, a customary exhibitor

at PackPlus, received six orders for its

slitter-rewinder machine on the third day

of the exhibition. “And on the last day,

before the pack up, we finalised one more

deal,” said an official of Kody Equipment.

Similarly, ACG PAM Pharma

showcased FPC5, a high-speed wrapping

machine for products in fine seal packing,

in collaboration with Theegarten-Pactec,

and got good response from the visitors.

“We received several queries and got to

know more about the industry demands,”

said Abhijit Bhattacharya, Head – Sales,

ACG PAM Pharma Technologies (P) Ltd.

Bosch exhibited its vertical form filling

and sealing machine at PackPlus 2012.

Friedbert Klefenz, President - Packaging

Technology, Bosch, who came all the way

from Germany to grace the occasion, said,

“India is full of opportunities and we at

Bosch plan to serve the industry with

advanced packaging solutions at best

rates.” Added Ashok Gourish, Business

Head-Packaging Technology Division,

Bosch, “We are associated with PackPlus

since last many years and have used the

platform to showcase new developments

at Bosch.”

Rohit Chawla, General Manager,

Rohit Instruments & Testing Services,

did not find many visitors on the first day

of the exhibition. “But the second and

the third day kept me busy. It is always

beneficial to showcase your machines

in an exhibition like PackPlus as it not

only gives an exposure, but also helps

customers see and decide if this is the

solution they are looking for,” he added.

Ravi Raj, Managing Director,

Pridemac Machines, a visitor to the show,

opined, “PackPlus has always attained

attention from the packaging industry.

This is the place where one can explore

the latest developments, upcoming

demands and future prospects of the

industry. We have arrived all the way

from Bengaluru to visit the show and

explore innovations in filling machines.”

Packaging conclave The International Packaging Conclave

organised on the second day of PackPlus

received a good response with 110

attendees arriving from all parts of the

country. Starting with the keynote address

by Prof Ramani Narayan, Distinguished

Professor, Michigan State University,

the conclave proceeded towards the first

panel discussion on ‘Packaging solutions:

Benefits of integration & collaboration

across the value chain’. The second panel

discussion delved deep into automation

highlighting ‘Future demands on

automation for packaging - to which

open technology is the answer’. The third

and the final panel discussion focussed on

‘Sustainability - The future imperative:

Approached & Case Studies’.

Going South Neetu Arora, Director, Print-Packaging.

Com Pvt Ltd, said, “The successful

closing of the 2012 edition of PackPlus

with an overwhelming response

at the conclave has made us more

enthusiastic towards our next venture.

The PackPlus team is now gearing up

for its 2013 South edition. PackPlus

South scheduled from July 5-8, 2013,

at Hitex Exhibition Centre, Hyderabad,

will come together with CorruPack 2013

to be held in association with Andhra

Pradesh Corrugated Box Manufacturing

Association (APCMA).”


Having laid to rest all the apprehensions about having the exhibition at the new venue, PackPlus 2012, organised by Print-Packaging.Com

Pvt Ltd, closed on a positive note recording a footfall of 5,213 visitors. The focussed visitors arrived from all parts of the country to witness

the display of a large gamut of machines from packaging, converting, processing and supply chain zones, all under one roof.

Adding novelty to food packaging technologies

The International Packaging Conclave in progress

Visitors exploring new technologies at PackPlus 2012

BOOK REVIEW


Available at: Wisdom Book Distributors, Hornby Building, 1st floor, 174, D N Road, Mumbai 400 001Tel: 022-2207 4484/6631 8958, Telefax: 022-2203 4058, Email: [email protected]

Available at: Sci-Tech Books & Periodicals, 414, Janki Centre, Veera Desai Road, Andheri (W), Mumbai 400 0 53Tel: 022-6697 0507/2673 5260, Telefax: 022-2673 5424, Email: [email protected]

Innovation in healthy and functional foods

Editors: Dilip Ghosh; Shantanu Das, Debasis Bagchi, R B Smarta

Price: ` 8,100

Reviewer: Rini Ravindran, Lecturer, Department of Biochemistry and Food Science & Quality Control, Ramnarain Ruia College, Mumbai

Tharp and Young on ice cream: An encyclopedic guide to ice cream science

and technology

Authors: Bruce Tharp, Steve Young Price: ` 11,510

The mantra for a successful product launch in the food industry lies with the

introduction of the word ‘healthy’ in the marketing communication. This trend

gave birth to a range of functional foods with a host of natural ingredients. In

the past few years, the focus of food science and technology has shifted from

previous goals of improving food safety and enhancing food taste towards

providing healthy and functional foods. Today’s consumers desire foods that

go beyond basic nutrition. To meet this need for innovation, academic research

has combined with the commercialisation strategies. The book brings together

this knowledge, with contributions from experts in biological science, food

science, engineering, marketing, regulation, law, finance, sustainability, and

even management.

Focussing on functional foods that have added components such as omega-

3, probiotics, and protein to provide health benefits, this book presents various

aspects of the innovation process. These include consumer insights, trends in

developed and developing markets, and technological advances in functional

foods and ingredients. It also outlines the future trends regarding nano-

functional foods. It discusses innovative technological developments, such as

packaging and coating, and recent developments in mineral fortifications.

A comprehensive resource on the technologies involving ice cream, this book

is a source of not only technical explanations but also offers ideas for new

products and processes supported by insightful tables and illustrations on

selected topics. The authors bridge the apparent gaps among science, technology

and commercial reality. This encyclopedia of sorts is comprehensive in its

coverage, and key terms are fully discussed to clarify complex technical ideas

and their applications. It covers every stage from mix ingredients to processing,

packaging, marketing, regulations and more, as well as provides calculations,

formulas, troubleshooting tips, freezing data points and costs. It also emphasises

on essential techniques for quality control and ideas for new products & market

opportunities.

The book explains the chemistry and controllable variables of all phases

of ice cream production, eg, dairy and non-dairy ingredients, crystallisation,

over-run, equipment, colouring, test and tasting protocols and more. Besides,

it also provides with pointers on how to avoid dozens of specific defects that

can occur during manufacturing, such as icy texture and sandiness. The book

also offers original information for extending product lines and creating health-

oriented and hybrid products. Besides providing a definitive introduction to

the applied science of frozen desserts, it explains key management concepts

from cost-reduction strategies to yield improvement, marketing, and regulatory

compliance in formulation and labelling.

PRODUCTS


This section provides information about the national and international products available in the market

Looking For A Specific Product?Searching and sourcing products were never so easy.

Just type MFP (space) Product Name and send it to 51818

eg. MFP Fryer and send it to 51818

Catering conveyor

This converyorised system can be

used to serve buffet lunch for a

gathering of 1,000 people in 30

minutes with the least manpower.

It is ideal for serving lunch in large

public functions and in industrial

canteens. The arrangement consists of SS tables with moving

nylon ropes, acting as conveying media, carrying the plates while

serving the dishes. Length of 24 ft conveyor can accommodate

15 dishes kept inline with servers stationed behind serving 15

dishes in sequence, resulting in fully served plates coming out at

the rate of 30 per minute. It requires 230 V single phase supply,

uses power as less as 60 watts bulb.

Prodaid Engineers Pvt Ltd

Bengaluru – Karnataka

Tel: 080–65345363

Email: [email protected], [email protected]

Website: www.prodaid.com

CO2 generator

The CO2 high power generators

are compact, easy to use and

maintain. They are operated with

diesel, kerosene or natural gas

and are fully automatic. These

systems operate efficiently and

produce liquid CO2 of the

highest quality. It produces CO2

at the rate of 2,000 kg/hr. The

CO2 generator consists of a fabricated high-performance boiler,

a stainless steel scrubbing tower, a stainless steel evaporator

tower, stainless steel permanganate cleaner lines, various heat

exchangers, pumps, central drive controller and a PLC with

touch screen. The systems are constructed from carefully selected

materials to achieve a good balance between system life and cost

of capital. Before a system leaves the factory, it is after the agreed

layout is completely assembled, tested at maximum capacity and

provided with a surface coating.

Asco Carbon Dioxide Ltd

Horn - Switzerland

Tel: +41 71 466 80 80


Website: www.ascoco2.com

Void-fill packing system

The AirPouch void-fill air

pillow systems offer high

quality alternatives to traditional

peanut, foam and paper packing

materials. These compact units

are available in a variety of

semi- to fully-automatic system

configurations and produce

durable, puncture-resistant air

pillow packing materials in a

range of sizes and mil gauges. AirPouch puncture-resistant

air cushions are pre-formed with EZ-Tear perforations for

easy handling and faster packing productivity. These void-fill

air pillows are environmentally friendly and provide excellent

protection, increased product visibility and reduced shipping

costs. It improves packing productivity and lowers shipping

costs. Compact, benchtop system produces air pillow bags at

speeds over 50 feet per minute.

Kris Automated Packaging Systems

Mumbai – Maharashtra

Tel: 022 – 67742222


Website: www.krisautomated.com

Water purifier

The Aquaguard cooler and purifier first cools the

water and then purifies, eliminating the risk of

re-contamination of water and making it safe from

disease causing bacteria and viruses. This product

is specially designed to use for schools, offices,

restaurants, etc. It is an extremely sleek and stylish

cooler cum purifier, which gives an elegant look

to the machine. It retains the natural salts and minerals in water

and purifies it without adding any chemicals, ensuring complete

safe drinking water. It uses ultraviolet technology to remove

physical, organic and microbiological impurities removing excess

chlorine. It has steel, ABS body parts and leak-free design made of

corrosion resistant material to ensure zero contamination from any

other source and the product has been designed using push to fit

connectors to completely eliminate all chances of leakage.

Eureka Forbes Ltd

Mumbai - Maharashtra

Tel: 022-30872578, Mob: 09819928028


Website: www.eurekaforbes.com

PRODUCTS


Industrial ID reader

DataMan® 100 series of image-

based ID readers combine

industry-leading code reading

software performance (up to

45 reads per second), ease-of-

use, lighting, camera, processor

and communications into an

exceptionally small, industrial-

rated housing. These image

based ID readers are accurate

identification devices. The

DataMan 100 verifier has been redesigned for faster setup and

easier operation with a new lighting assembly, adjustable 30 and

45 degree angle lighting, an optional height-adjustable stand and

a new part positioning guide for easier location of codes. It has

a three-position adjustable lens, integrated lighting and LED

aimer, train and trigger button for ease of setup and C-mount

lens option.

Cognex Sensors India Pvt Ltd

Pune - Maharashtra

Tel: 020 - 40147840, 09881466003


Website: www.cognex.com

Dry ice blasting machine

The Ascojet 908 is a complete

dry ice blasting machine, based

on the single-hose system. The

dry ice blasting unit is very

compact and mobile, mounted

on 4 wheels, equipped with

5 m hose and an OHS4

gun. Working pressure and

dry ice used on the device

are adjustable. This dry ice

blasting machine is easy to

use and is ideal for industrial

users who prefer simple

cleaning procedure and where

ease of handling is paramount.

The Ascojet 908 with its handy hose system is particularly

characterised by its lightness weighing only 47 kg, its practical

design and its low air consumption.

Asco Carbon Dioxide Ltd

Horn - Switzerland

Tel: +41 71 466 80 80


Website: www.ascojet.com

PRODUCTS


Plant heat exchanger

The plant heat exchanger is used for chilling

and pasteurising milk, cream, ice-cream mix,

whey, yoghurt, buttermilk, lassi and other

allied products. Free-flow heat exchangers

are also available for various fibrous products.

The capacity ranges from 150 lph to 50 klph with plate/tube holding.

Special-purpose and high-efficiency pasteuriser modules are designed

and manufactured incorporating advanced processes, like auto

standardisation, bactofugation, clarification, de-aeration, homogenisation

and holding time up to 20 minutes.

IDMC Ltd

Vitthal Udyognagar - Gujarat

Tel: 02692-236375

Email: [email protected], Website:www.idmc.coop

Sigma mixer

The heavy-duty sigma mixer is designed to

produce uniform mixing and kneading heavier

viscosity materials. Mixing trough and blades

are fabricated from mild steel/various grades

of stainless steel. The product contacting parts

are ground, buffed or smooth. Blades are designed to obtain thorough

mixing of high viscosity materials. Blades are machined on a leading

edge to keep minimum equal gap between walls and blades. These are

provided with heavy-duty gears that are fitted to the blades.

Paresh Engineering Co


Tel: 022-28501794

Email: [email protected], Website: www.pareshenggco.com

In-mould labelling system

The in-mould labelling system offers

several advantages such as ensuring reduced

costs, promoting hygienic production,

offering resistance to heat & scratching,

and reducing in-house container inventory and overhead costs. It

also provides better strain and squeeze resistance, improved sidewall

strength and shelf-life. Application areas include injection moulding

IML for cups & containers, thermoforming IML and blister decorating

applications for thermoformed PET/PVC blister packaging.

Neejtech India

Ahmedabad - Gujarat

Tel: 079-26561312, Mob: 09825040231

Email: [email protected], Website: www.neejtech.com

PRODUCTS


One must look after ease of operation. He/she should

know how to operate the product so as to avoid

technical errors and incorrect output.

J Noelraj (Team Leader – Marketing)Trident Pneumatics Pvt Ltd

Vibratory separator

These separators/sifters are widely used

in industries such as foodstuff, ceramics,

pharmaceuticals, chemicals, bio-chemicals,

electronics, plastics, grinding, water-treatment,

recycling, etc. The company also offers

specialised machinery and technical solutions

that meet specific demands of the customers.

Guan Yu Machinery Factory Co Ltd

Hsien - Taiwan

Tel: + 886-4-8965198


Website: www.guan-yu.net

Vegetable and fruit pulper

The pulper is available in various sizes for

extracting pulp of fruits and vegetables.

This consists of two brushes and two

beaters, which give a combined beating

and brushing action. All metal contact

parts are made of stainless steel. All

parts can be dismantled and reassembled

for inspection, washing, cleaning and

periodic maintenance.

Jas Enterprises

Ahmedabad - Gujarat

Tel: 079-2743454, Mob: 09427417384


Website: www.jasenterprise.com

PRODUCTS


Washdown stations

These washdown stations (mixing battery)

are designed to provide instantaneous hot water

economically by mixing steam and potable water to

the required temperature. The mixing battery provides

food, beverage, pharma and cosmetics industry with

economical hot water for cleaning applications wherever steam is available.

It incorporates hydraulic fail-safe device so that when correctly installed

and maintained, no steam, regardless of its pressure, can enter the mixing

chamber until the water flows to raise the steam valve of its seat.

Feliz Biotech Industries


Tel: 022-26859440, Mob: 09892273314

Email: [email protected], Website: www.felizbiotech.com

One must consider the cost of the product before

purchasing so as to secure defi nite and assured

returns over the period of time.

Manisha Kadam (Assistant Manager)Ashok Industry

Three-deck pre-cleaner

The three-deck pre-cleaner is suitable for cleaning of

cereals, grain, legumes and fine seeds. This machine

is also used for separating oversize, undersize and

light impurities from the feed. It is available with two

aspiration systems – one for feeding material and the

other for cleaned material. The pre-cleaner machine is equipped with

feeder, which is driven by independent gear motor. Fine dust and light

impurities are separated out before putting the material in the first sieve

with the help of aspiration system.

Sifter International

Faridabad - Haryana

Tel: 0129-4060039


Website: www.sifterinternational.com

Corrugated tube heat exchangers

These are shell and tube heat

exchangers, which use corrugated

tubes instead of plain tubes. These

tubes are corrugated to induce

turbulence in both flows (product

& service) at lower velocities. These

increase thermal efficiency & eliminate product channelling. These

exchangers offer long running times due to turbulent flow. These

are used in various industries like chemical process, pharmaceutical,

petrochemicals, fertilisers, paper & pulp, power, steel, coal, oil &

refinery, automotive, food & beverage processing industry etc.

HRS Process Systems Ltd

Pune – Maharashtra

Tel: 020 – 25663581

Email: [email protected], Website: www.hrsasia.co.in

PRODUCTS


Centrifugal sanitary pump

The pump has special open-type impeller

design in investment cast SS-316 with

specially contoured blades set far into the

suction cover, and spirally formed housing

ensures great operational reliability.

Height adjustable base frame is provided

with cup-shaped feet for easy operation.

Goma Engineering Pvt Ltd

Thane - Maharashtra

Tel: 022-21731801


Website: www.goma.co.in

Chip ice-making machine

The chip ice-making machine comes

with split condenser or condensing

unit. It is available as standard and

tropical version or in special designs.

The machine has ideal ice temperature

of -0.5°C providing easy handling,

good ice quality and also provides fast and even cooling. Ice does not

freeze together, not too hard and has no sharp edges, thus preserving the

cutter blades. As the ice does not form lumps, it provides a homogenous

temperature for quality meat products. Weighing and dosage is done

manually at the touch of a button, or by the processing system.

Markmax Machines

Bengaluru - Karnataka

Tel: 080-23565308/40952278


Rotary sifter

This is a state-of-the-art non-

vibrating dustproof continuous

inline sieving machine. The rotating

screw paddle feeder sifter is used for

low density non-abrasive powders

especially for screening powders

from 60 mesh to 300 mesh. Material is fed into a screw feeder with flat

paddles, which rotates at a speed from 600 to 1500 rpm.

Finex Sieves Pvt Ltd

Vadodara – Gujarat

Tel: 09376232820


Website: www.finexsieves.com

PRODUCTS


Chocolate chip depositor

This chocolate chip depositor is designed to

make chip of 0.05 to 0.2 gm at 20 strokes/

minute. The body of the depositor has twin

jacketed hoppers manufactured entirely in

stainless steel. The depositor is available

with a twin rotary valve with horizontal piston design. The chocolate

piston deposit and suction strokes speed are adjustable via PLC

control. The depositor head will oscillate from left to right during

the chocolate deposit stroke and then return to its parked position.

A.M.P Rose (P) Ltd

Bengaluru – Karnataka

Tel: 080-28473611/14


Website: www.amprose.co.in

Label & carton coder

This label & carton coder is used to print

statutory information like prices, date of

manufacturing, etc on packages such as tins,

cartons, lids etc. It is a fully automatic unit

with easy and quick adjustment. It has a

totally enclosed constriction with parts of

S.S and sintered bronze for long operational

life. It is capable of providing high speeds of 200 codings per minute.

Process Instrumentation & Controls

Vadodara – Gujarat

Mob: 09228753005


Website: www.piccode.com

Food tray

Essfoam disposable black food

tray is manufactured with a

unique extrusion technology as

being manufactured in the US.

The tray is designed comfortably to handle heavy food servings. Size

of the tray is 21 x 13 x 2 cm. Packing is available as 2000 pcs/box.

Also offered are all types of fruit and meat packing trays, sandwich

plates, hinged containers, burger boxes, pizza boxes, takeaway food

containers, etc.

Essen Speciality Films Pvt Ltd

Rajkot – Gujarat

Tel: 02827-252021

Mob: 09825312701


Website: www.essenspeciality.com

PRODUCTS


The information published in this section is as per the details furnished by the respective manufacturer/distributor.

In any case, it does not represent the views of

Modern Food Processing

Compressor

This unique range of air-cooled compressor is

used for industries that demand oil-free air at their

application point. The non-lubricated compressor

offers advantages of low energy consumption and

low running costs. The air-cooled design eliminates the need for water

cooling systems, thereby saving industrial water costs. The two-stage air-

cooled aftercooler has a 0.25 kW single-phase motor driving a cooling fan.

Elgi Equipments Ltd

Coimbatore – Tamil Nadu

Tel: 0422-2589326, Mob: 09790039326

Email: [email protected], Website: www.elgi.com

Before taking delivery of any machine, one must take

trials of the product for a short time. This will help

determine the product’s effi ciency and effectiveness.

Sharayu Sawant (Director)Shruti Flexipack Pvt Ltd

Mass spectrometry system

The Agilent 5975T LTM GC/MSD is a

transportable GC/MSD system that delivers the

same high performance, reliability and quality

results as the bench top 5975C series GC/MSD

in a size of more than one-third smaller and

consumes about half the power. LTM technology is used for faster GC

analysis by providing dramatically faster temperature ramp rates.

Agilent Technologies India Pvt Ltd

New Delhi

Tel: 011-51496664

Email: [email protected], Website: www.agilent.com

LIST OF PRODUCTS


Sl. No. Product Pg. No. Sl. No. Product Pg. No. Sl. No. Product Pg. No.

8th Nutra India Summit ............................. 43

Acoustic enclosure .................................. BIC

Agitator .........................................................FIC

Air audit blower ................................................ 6

Air circuit breaker ............................................. 3

Air cooler ........................................................ 15

Analog timer ..................................................... 4

Analytical instrumentation .............................. 17

Animal feed technology .................................BC

Automatic rotary type cup fill ......................... 77

Box strapping machine ............................... 65

Brewing ..........................................................BC

Catering conveyor ...................................... 76

Centrifugal sanitary pump .............................. 81

Chiller .................................................39, 79, 83

Chip ice-making machine ............................... 81

Chocolate/cocoa .............................................BC

Chocolate chip depositor ................................ 82

Cleaning section equipment ...........................BC

Co2 generator ................................................. 76

Cold room ....................................................... 39

Colour masterbatch ......................................... 41

Colour sorting ................................................BC

Column and chemistry .................................... 17

Compressor .....................................6, 10, 15, 83

Concentration unit ............................................ 5

Condenser ....................................................... 83

Condensing unit .............................................. 39

Contactor and motor starter ............................. 3

Continuous sealer ............................................ 65

Control panel .................................................. 39

Conventional phase failure relay ....................... 4

Cooling unit ...................................................... 5

Counter ............................................................. 4

Cream separator packing collar ....................... 83

Dehumidifier ............................................. 53

Distillation unit ................................................. 5

Distiller .............................................................. 5

Door ................................................................ 80

Drives/inverter ................................................... 3

Dry ice blasting machine ................................ 77

Dry ink coding machine ................................. 65

Dry van pump .............................................. BIC

Dry-break coupling ........................................... 6

Dust control door ............................................ 80

Ejector......................................................... 6

Empower ......................................................... 17

Evaporating unit ............................................. 39

Evaporating units for cold room ..................... 15

Evaporator .............................................. 83, FIC

Extruded product ...........................................BC

Filter ........................................................... 5

Flexible packaging ........................................... 82

Flexible transparent PVC strip door ............... 80

Flour milling ..................................................BC

Food tray ......................................................... 82

Food processing machinery ............................. 21

Forced convection unit air cooler ................... 15

Fuelling system .................................................. 6

Grain handling .........................................BC

Grinding and dispersion ................................BC

Hand machine ........................................... 65

Heat exchanger .............................................FIC

Heat resistant door .......................................... 80

High pressure homogeniser ............................ 81

HMI .................................................................. 3

HPLC ............................................................. 17

Human-machine interface ................................ 3

Ice candy plant ........................................... 39

Industrial chilling equipment .......................... 39

Industrial door ................................................. 80

Industrial ID reader ........................................ 77

Industrial type unit air cooler.......................... 15

Informatics ...................................................... 17

In-mould labelling system ............................... 78

Insulated container .......................................... 39

Label and carton coder ............................... 82

Large diameter welded pipe ............................ 83

Loading arm ...................................................... 6

LVS .................................................................. 3

Magelis STU HMI panel ........................... 23

Mass spectrometry system ............................... 83

Media and entertainment company ................ 46

Milk tank ........................................................ 39

Natural herbal sweetener .............................. 8

Nylon can scrubber brush set .......................... 83

Oil cooler .................................................. 79

Oil milling ......................................................BC

Panel cooler ............................................... 79

Panel meter ....................................................... 4

Pasta ...............................................................BC

Pasteuriser ......................................................... 5

Peristaltic pump .............................................. 82

Phase failure relay ............................................. 4

Piston pump .................................................... 81

Plant heat exchanger ....................................... 78

Plastic pellet ...................................................BC

Plastic sheet ..................................................... 86

Plate heat exchanger gasket ............................ 83

PlC .................................................................. 3

Pollution control equipment .........................FIC

Polystyrene product ......................................... 86

Portable induction sealer ................................. 65

Power plant Phe gasket ................................... 83

Priming valve..................................................... 6

Pump ........................................................ 6, BIC

PVC strip door ................................................ 80

Quality screening. ...................................... 78

Relay ........................................................... 4

Rice milling equipment ..................................BC

Roots blower ................................................ BIC

Rotary sifter ..................................................... 81

Safety access equipment ............................... 6

Safety door ...................................................... 80

Screening ......................................................... 78

Seal machine ................................................... 77

Seamless pipe .................................................. 83

Servo .................................................................. 3

Sigma mixer .................................................... 78

Spray dryer ....................................................FIC

SS pipeline gasket ........................................... 83

Stainless steel pipe........................................... 83

Stainless steel tank ............................................ 5

Storage tank equipment .................................... 6

Sugar herb ......................................................... 8

Tank truck equipment ................................. 6

Temperature controller ..................................... 4

Temperature indicator ....................................... 4

Thermal process .............................................BC

Three-deck pre-cleaner ................................... 80

TPU masterbatch ............................................ 41

Transmission and PTOS .................................. 6

Tray sealer ....................................................... 49

Treatment machine for wine ............................ 5

Tube ................................................................ 83

‘U’ tube ...................................................... 83

Universal type unit air cooler .......................... 15

UPLC .............................................................. 17

Vacuum booster pump ............................ BIC

Vacuum pump ................................................... 6

Vacuum system ........................................ 6, BIC

Vegetable and fruit pulper .............................. 79

Vibratory separator .......................................... 79

Vibro separator ................................................ 78

Void-fill packing system ................................. 76

Washdown station ..................................... 80

Water filteration system .................................. 25

Water jetting ..................................................... 6

Water purifier.................................................. 76

Welded pipe .................................................... 83

Window hardener ........................................... 39

Yellow pages .............................................. 51

BC - Back Cover, BIC - Back Inside Cover, FIC - Front Inside Cover

Looking For A Specific Product?Searching and sourcing products were never so easy.

Just type MFP (space) Product Name and send it to 51818eg. MFP Fryer and send it to 51818

ng | J

LIST OF ADVERTISERS

Advertiser’s Name & Contact Details Pg No Advertiser’s Name & Contact Details Pg No Advertiser’s Name & Contact Details Pg No


Our consistent advertisersNot applicable BC - Back Cover, BIC - Back Inside Cover, FIC - Front Inside Cover

Aakanksha Technologies 21T: +91-09810193422

E: [email protected]

W: www.pigo.biz

Alok Masterbatches Ltd 41T: +91-11-41612244


W: www.alokmasterbatches.com

Bertron Equipments Pvt Ltd 81T: +91-20-24338642


Bitzer India Pvt Ltd 10T: +91-22-27601730


W: www.bitzer.in

Bry Air (Asia) Pvt Ltd 53T: +91-11-23906777


W: www.bryair.com

Buhler (India) Pvt Ltd BCT: +91-80-22890000


W: www.buhlergroup.com

Essen Speciality Films Pvt. Ltd 86T: +91-2827- 252021


W: www.essenspeciality.com

Everest Blowers BICT: +91-11-45457777


W: www.everestblowers.com

Frascold India Pvt. Ltd. 15T: +91-79-40190411


W: www.frascoldindia.com

Freeze Tech Equipments Pvt Ltd 79T: +91-44-42152387


W: www.freezetechequip.com

Galaxy Sivtek Pvt Ltd 78T: +91-22-25691208


W: www.galaxysivtek.com

Gardner Denver Engineered Pro. (I) Ltd 6T: +91-79-40089312


W: www.gardnerdenver.com

Gelco Electronics Pvt Ltd 4T: +91-79-22200902


W: www.gelco-world.com

IC Ice Make Refrigeration Pvt Ltd 39T: +91-79-65426394


W: www.icemakeindia.com

Indo Italian Chamber Of Commerce 5T: +91-22-67728186


W: www.cadalpe.com

Mech-Air Industries 8T: +91-265-2280017


W: www.freshnpure.net

Mitsubishi Electrical India Private Ltd 3T: +91-20-27102000


W: www.MitsubishiElectric.in

MM Activ Sci-Tech Communications 43T: +91-22-24385007/08/09


W: www.nutraindiasummit.in

Network 18 Publishing 46 W: www.network18online.com

Plast World 80T: +91-09376128372


W: www.stripdoor.co.in

Rac Equipment India (P) Ltd 49T: +91-09311198333


Raj Process Eqpts & Systems(P) Ltd FICT: +91-20-40710010


W: www.rajprocessequipment.com

Ravel Hiteks Pvt Ltd 82

T: +91-44-24961004


W: www.ravelhiteks.com

Schneider Electric India Pvt Ltd 23

T: +91-124-3940400


W: www.schneider-electric.co.in

Sevana Trades & Services P Ltd 65

T: +91-484-4217100


W: www.sevana.com

Shako Flexipack Pvt. Ltd. 82

T: +91-22-24025988


W: www.shakoflex.com

Suraj Limited 83

T: +91-79-27540720


W: www.surajgroup.com

TSA Process Equipments Pvt Ltd 25

T: +91-22-61177000


W: www.tsawatersystems.com

Venus Trading Co. 83

T: +91-2692-261142


Vikaash Packaging 77

T: +91-44-42171271


W: www.vikaashpack.com

Waters (India) Private Limited 17

T: +91-80-28371900


W: www.waters.com

Yellow Pages 51

W: www.yellowpages.co.in

88

Registration No: MH / MR / WEST / 232 / 2012-2014; RNI No: MAHENG / 2008 / 25262; Licence to Post at Mumbai Patrika Channel Sorting Offi ce, Mumbai GPO., Mumbai 400 001

Date of Mailing 3rd & 4th of Every Month Issue. Date Of Publication: 1st of Every Month

modern food processing - january 2013

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