MAGAZINE MEDIA KIT

MODERN FAMILY

MNI

NETWORK

Dedicated to helping readers eat smart, be fit, and live well, Cooking Light offers a unique blend of epicurean sophistication and contemporary coverage of lifestyle issues like entertaining, fitness, health, beauty, travel, and home decor. Written for active, health-conscious women, Cooking Light helps readers achieve balance in every aspect of their multifaceted lives.

2017 James Beard Foundation Journalism Awards Finalist | Food and Health, Home Cooking, Humor

2017 Kelly Awards Finalist

Parents magazine has a reputation for being one of the best authorities on child health. The publication features a wealth of resources for parents, starting with the expecting mother. Research is presented in easy to follow tips that make having a healthy pregnancy more simple than ever. Every stage of development is covered, along with product reviews and suggestions.

2017 Folio Winner, Eddie Award | Consumer, Series of Articles, Parenting/Family

2017 National Health Information Awards | Gold, Silver, and Bronze Awards,

2016 Min Editorial & Design Awards Winner | “Fear and Parenting in America”

Real Simple readers are affluent and busy at home and at work, and they rely on the magazine to provide creative solutions to simplify their lives. With easy advice and helpful information about cooking, organizing, beauty, fashion and more, Real Simple is a valuable resource for women who are the CEOs of the home.

2016 Luce Awards Nomination | Best Innovation 2015 ASME National Magazine Awards

Finalist | Personal Service

MODERN FAMILY NETWORK

MEET THE MNI

Our world-class brands ensure that your message gets in front of

the right audience. Iconic brands like Cooking Light, InStyle,

People, and Real SImple are an unbeatable way to educate, and

inspire individuals who are busy organizing their families, careers,

and social lives.

For more information, please contact us at info@mni.com or at 1-877-ASK-4MNI.

InStyle is a guide to the lives and lifestyles of the world’s most fascinating people. The magazine covers the private side of public faces and the expression of their personal style—the choices they make about their homes, clothes, pastimes, and passions. With photos and features, InStyle opens the door to celebrities’ homes, families, parties, weddings, and charity events while offering ideas on beauty, fashion, fitness, and entertaining.

2015 min’s Editorial & Design Awards Honorable Mentions | Best Advice Column, How To/ Instructional, Photo Gallery, Profile or Q&A, Special Supplement

2015 min’s Rising Star Honoree

The unique blend of celebrity and human-interest editorial in People magazine has captivated readers for more than 30 years. People contains insightful, compassionate, and entertaining coverage of the most intriguing personalities, from extraordinary people doing the ordinary to ordinary people caught up in extraordinary circumstances. By revealing the human side to every story, People connects trendsetting readers to their world.

2017 Adweek’s Hot List Winner | Hottest Celebrity/ Entertainment Magazine

2016 Luce Awards Nomination | Best Feature Photography

TARGET HOUSEHOLD DECISION MAKERS WHO HAVE PURCHASING POWER.

MEET KRISTEN. With a full-time job and three kids all under the age of six,

Kristen is definitely busy—she provides healthy, wholesome meals for her

family, dresses to impress, and acts as a resource for her friends. Her husband,

Dan, loves Kristen’s determined personality, and the way she manages the

home, a medium-sized tan cape with blue shutters.

When Kristen has downtime, though it is rare, she turns to the TV for some

mindless chatter; preferably a program that features the latest celebrity

gossip. On weekends, she loves to take her children to a local park or

museum, and looks to the internet and magazines for ideas to entertain and

inspire her family activities. She particularly enjoys curling up with one of

her magazines on less busy days, and sometimes lets her children turn the

pages. There is nothing in the world Kristen loves more than her kids; she

can’t wait to see the looks on their faces when she and Dan tell them they are

headed to Disney World this winter.

SHE’S MNI’S MODERN FAMILY NETWORK WOMAN.

WE GET YOUR MESSAGE IN FRONT OF PEOPLE LIKE KRISTEN.

Available in 75 markets, let’s grow together with MNI’s Modern Family Network.

For more information, please contact us at info@mni.com or at 1-877-ASK-4MNI.

Source: GFK MRI, Spring 2016

For more information, please contact us at info@mni.com or at 1-877-ASK4MNI.

Newspaper Readers

TV VIewers

Radio Listeners

Source: GfK MRI, Fall 2017.

READERPROFILE

UNRIVALED REACH OF YOUR TARGET AUDIENCE.

Quickly build a relationship with a first-class and five-star audience,

compared to a single national magazine buy.

TARGET: ACTIVE CONSUMERS WHO HAVE CHILDREN

170M

NI M

OD

ER

N F

AM

ILY

9790

105

INDEX

MNI MODERN FAMILY READERS ARE:

Busy moms who have 2+ children.

Avid grocery shoppers who do the

primary shopping for the household.

Healthcare influencers who offer

advice and recommendations to

their peers.

48yrs

23%Male

77%Female

$76,324

Median Age:

Median HHI:

Source: GfK MRI, Fall 2017.

For more information, please contact us at info@mni.com or at 1-877-ASK4MNI.Source: GfK MRI, Fall 2017.

GENDER

Adults 52,652 100 21 100

Men 12,148 23 10 48

Women 40,504 77 32 149

EDUCATION

Any College 34,198 65 23 109

Currently Attending College 3,778 7 20 95

College Graduate+ 18,052 34 24 112

AGE

18-24 4,685 9 16 73

25-34 9,446 18 22 100

35-44 9,508 18 24 110

45-54 9,943 19 23 109

55+ 19,071 36 21 100

65+ 9,006 17 19 88

Adults, 25-54 28,896 55 23 106

Men, 25-54 22,487 43 35 163

HOUSEHOLD INCOME

$50,000 35,230 67 23 106

$75,000 26,740 51 24 110

$100,000+ 18,920 36 24 111

$200,000+ 4,702 9 27 126

Dual Income 15,469 29 24 114

CATEGORY TARGETS

Fashion Influential 2,976 6 30 139

Award Show Viewer 3,478 7 28 132

Book Club Member 2,390 5 31 146

Cooking Influential 8,145 16 29 134

Museum Attendee 8,709 17 26 120

NETWORK AUDIENCECooking Light • InStyle • People • Real Simple

AUD (000) COMP % COV % INDEX

FREQUENCY BUILDS RECALL

REACH YOUR TARGET AUDIENCE MORE THAN ONCE.MNI’s built-in frequency means the most sought-after consumers

see your message more. Since your ad will be running in multiple

MNI Modern Family Network publications within your local market,

it has maximum impact.

READING THE CHART

Find the title in the left-hand column for which you want duplication. Follow across

the row until you intersect with the column that represents the title being duplicated.

For example, 50% of people who read InStyle also read People.

Cooking Light

—

10

14

19

11 16

11 13

12 41 7—13

— 17

16 12

41

—

50

38

14

7

14

—

ALSO READ:

RE

AD

ER

S O

F:

InStyle Parents People Real Simple

People

InStyle

Parents

Cooking Light

Real Simple

MODERN FAMILY

For more information, please contact us at info@mni.com or at 1-877-ASK-4MNI.

BEAUTY

CELEBRITY

Almost 30% of editorial is related to celebrities.

Featured Network Issues:

• InStyle | Runway Report

• People | Red Carpet Issue

• People | World’ Most Beautiful

APPAREL & ACCESSORIES

Almost 15% of editorial is related to apparel and accessories.

Featured Network Issues:

• Cooking Light | Fragrance Issue

• InStyle | Accessories Report

• People | The Style Issue

• Real Simple | Fashion Issue

FOOD

Over 15% of editorial is related to food.

Featured Network Issues:

• Cooking Light | Recipe Makeover

• People | Food Issues

• Real Simple | What Does It Really Take to Lose Weight

CONTENT COMPOSITIONCooking Light • InStyle • People • Real Simple

Our readers look forward to receiving their favorite magazines in their

mailbox, a bond that doesn’t exist with other media. And with the most

popular and trusted magazines in the country, the MNI Modern Family

Network delivers:

• Eye-catching ads in award-winning magazines.

• The chance to connect with high-powered and influential men and women.

• Access to the precise consumers you need to reach, multiple times, in your desired markets.

• Customized messaging by market (free copy-splitting).

CLIENT SUCCESS

Here are some of our clients who have used the MNI Modern Family

Network to successfully reach their audience.

Add additional titles, in grey, to help drive your message home. With a huge array of leading brands in our pocket,

the opportunities are endless.

AMPLIFY THE MNI MODERN FAMILY PORTRAIT EVEN FURTHER.

© 2018 MNI Targeted Media Inc. | Stamford, CT 06905 | mni.com