Modern Modern Communication andCommunication and

SocietySociety

TransistorTransistor

Electronics kitElectronics kit

Integrated CircuitIntegrated Circuit

IC chipIC chip

Facts to considerFacts to consider Extended plot stories over multiple Extended plot stories over multiple

episodes require audience commitmentepisodes require audience commitment USA TODAY, the country’s most USA TODAY, the country’s most

popular newspapers, uses very short popular newspapers, uses very short stories and lots of graphicsstories and lots of graphics

Sound bites have shortened from 42 Sound bites have shortened from 42 seconds to 7seconds to 7

Tweets have a 140 character limitTweets have a 140 character limit

ResultResultShort attention spanShort attention spanLow threshold of Low threshold of boredomboredom

Era of instant Era of instant gratificationgratification

Greatest change in Greatest change in societysociety

The computerThe computerThey run everythingThey run everythingThey make the decisionsThey make the decisionsThey hold all the They hold all the information about all of usinformation about all of us

Modern communication and Modern communication and societysociety

We’re at the beck and call of our We’re at the beck and call of our devicesdevices

We’ve developed a low threshold of We’ve developed a low threshold of boredomboredom

We’ve lost our privacyWe’ve lost our privacy Anything anybody wants to say they Anything anybody wants to say they

can say to everybodycan say to everybody We’re in a global villageWe’re in a global village