modern agriculture - claas

Modern Agriculture –

leads to changed requirements for

agricultural machinery manufacturers,

distribution partners

and farmers

Jan-Hendrik Mohr

Member of the CLAAS Group Executive Board – Group Executive Vice President Sales & Service

31.03.2014 CLAAS Symposium in Szent István University Gödöllő2

Modern Agriculture

changed requirements for � agricultural machinery manufacturers, � distribution partners� farmers


New technologies

Influence on required skills in agricultural professionsInfluence on required skills in agricultural professions


New technologies…also based on many years of experience in Hungary

1972 In the 1980s


New technologies…and today‘s result

CEMOS AutomaticGPS-Steering systems

CLAAS TELEMATICS

CLAAS LEXION


New technologies…and today‘s result

Tractor Jumbo (1955)

World record: 448,29 hectare in 24 h

LD 40 CLAAS engine (72 hp)

CLAAS XERION 5000+ HORSCH Maestro 24.70 SW CLAAS „Huckepack“


New technologies

Key ComponentsContinuously Variable Transmission (CVT)

…in the power range between 140 and 530 hp

Silbermedaille auf der Agritechnica 2013:Prozess- und Leistungsoptimierung von Traktor-Maschinen-Kombinationen.


New technologies

ICT

Implement Controls Tractor. Process- and performance optimization of tractor implement combinations.


New technologies

Farm Management: growing complexitiy require proper management skills

365 FarmNetOne software for the whole farm – 365 days a year


Modern Agriculture


New technologiesNew technologies

Influence on required skills in agricultural professionsInfluence on required skills in agricultural professions


Changed requirements –agricultural machinery manufacturer

Sales: Configurator (Product Configurator)Configurator (Product Configurator) Machine.Online (MOL)

CLAAS Online MapsVertriebs-Informations-Assistent (VIA)



Service and Parts:

CDS REMOTE Remote diagnosis - technology

Global spare parts network� ensures local supply as quick as possible

CLAAS of America

CLAAS China

CLAAS TELEMATICS Benefit from given performance

Feb 201312

COL

CIL

CLKCSE

China East

CARG SKD

UCA

China North SKD

Full Machine Assembly

Components manufacturing

Components purchased

SKD Machine Assembly

Plant Products

COL LEX

CSE LEX+TUC+ JAG+XER+DO+AV

CLK TUC+LEX+XER

CLH Headers

UCA DO

CIL CT+TIG

CARG TUC

CCL_E local

CLH

Production and R&D: Global Footprint Required

15

15


CLAAS Symposium in Szent István University Gödöllő

31.03.2014 CLAAS Symposium an der Universität in Gödöllö13


Production and R&D:

Huge investments required in R&D:

� Capacity increase in R&D for Electronics:2010 – 2014: +76%

� Cost of specialized work station => e. g. test engineer in validation of electronics:~ 150.000,-€

Operating CLAAS machines – everywhere at any time

User groups:

ACADEMY trainerWorkshop staffSales personsMarketing employeesMachine operatorsCustomers



Academy / Trainings:

CLAAS online machine simulator:


Changed requirements –distribution partners

Distribution partners:Workshop Spare Parts Supply

Used Machinery Training

Strictly confidentialChanged requirements –

farmer / contractors

One software for the whole farm – anywhere and 365 days a year

One view One philosophy One operating concept

Forest management

Pig farm management

lease management

Field record

Forecast models

GIS Program

Payroll

Invoicing

Accounting

Building administration

Land rights

Email

Calendar

Home banking

Excel, Word

Information portal

etc.

31.03.2014 CLAAS Symposium an der Universität in Gödöllö17

Planning/Sowing condition control (CC) improvement / fertilisation yield/documentation

Changed requirements –farmers / contractors

Data in agriculture processes (example of corn production)


Modern Agriculture



New technologiesNew technologies

Influence on required skills in agricultural professions


Influence of required skills setsin agricultural professions

Prerequisites:

� Well educated people will fulfill the market demands of all agricultural sectors� Professional competence is of continuously growing importance� Education is critical success factor

modern agriculture - claas

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