models of communications
TRANSCRIPT
Communication
"Of all of our inventions for mass communication, pictures still speak the most universally understood language.“
Walt DisneyTypes:I. Verbal Communication (word, speech, text)II. Non Verbal Communication (Cues, body, color,
language and gestures etc.)
50% of any communication is understood by the body language and cues.
I. CONVEYING THE RIGHT MESSAGEII. COORDINATION OF EFFORTIII. GOOD INDUSTRIAL RELATIONIV. DEVELOPMENT OF MANAGERIAL SKILLS
Process Encoding
Message
Channel
Receiver
Decoding
Feed back
Sender
Barriers of Communication
•Lack of Knowledge
•Lack of Listening Skills
•Lack of Interest
•Inability to understand
•Cultural and Religious Differences
Models of CommunicationLaswell (1948)
Linear Model
Weaver & Shannon
Who
What
In wha
t channel
To whom
With
what
effect
Models of CommunicationInteractive Model
Interactive Model
Message
↔
Encoder Source Decoder
Decoder Source Encoder
Transactional Model